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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12849
2 Growing Business through Customer Funnels 6093
3 Business Strategy in a Digital Age 10075
4 Live Video Marketing- Influencing Customers Real-time 8362
5 Marketing Insights for Software Startups 8387
6 Difference between Customer and Consumer 12363
7 Business Strategy of Uber in Europe & its Way Ahead 21438
8 Fogg Deodorants- Capturing the Market 34284
9 E-commerce - Threat to Traditional Retail? 11749
10 Experience Gifting - A Boom in Gifting Industry 12934
11 Pester Power: Influence of Children in Purchase decision 11370
12 Marketing Through Mascot – Building Brand Identity 12388
13 Reebok’s Rebranding – A Comprehensive Analysis 21480
14 Hindustan Motors Ambassador - The End of an Era 14405
15 Click And Brick Of Bharat Matrimony 11845
16 Marketing 3.0 – Values Driven Marketing 14596
17 DRIP -The Marketing Communication Model 45277
18 How Titan Watches is Still a Market Leader-Brand Identity! 12073
19 Social Media Marketing - A Double Edge Sword 11310
20 Repackaging And Repositioning - Gaining Competitive Advantage 15065
21 Senior Citizens as Target Group 11100
22 Cause Related Marketing: Giving More Than Just Spare Change? 11198
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17648
24 Let’s Get Packing - Importance of Packaging 11601
25 Thums Up - A Thundering Success 14033
26 Rural Marketing: Challenges Opportunities and Beyond 21997
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22025
28 Creative Marketing Communication: Interactive Advertising Campaigns 10956
29 What is Shockvertising? 25677
30 Marketing Through Sports: The Evolution and Future 28958
31 Village Laundry Service, A Story Of The Start Up 11780
32 Being Flawsome - Ensuring Brand Loyalty 14832
33 Chanakya Niti And Marketing Strategies 20201
34 Royal Enfield Bullet - Felt The Thump! 11065
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22721
36 Subliminal Marketing - What You See You May Not See! 14764
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16187
38 Customer Is King – Make The King Happy 24219
39 Marketing Strategies & Innovations In The Services Sector 14371
40 Segmentation Targeting & Positioning-Defining Product Lines 27034
41 Role Of Technology In Marketing 20879
42 How To Create Snob Effect In Marketing? 14658
43 Health Insurance: A Push Or A Pull Product? 11165
44 A Strategic Perspective Of Kerala Tourism 26746
45 Opportunities In Online Marketing 10294
46 Challenges Of Digital Marketing 18470
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10610
48 Then & Now - A Coke Story 14256
49 What's This App - Whatsapp Success Story! 25205
50 Flying High: What Keeps Indigo Going 11224
51 Brand Activation: Bringing Spirit Of Brands To Life 16029
52 Indian Rural Market: The Next Big Thing 23945
53 Oreo – Milky’s Favourite Cookie Turns 100 10696
54 The Happy Birds: Success Story of Angry Birds 11801
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39644
57 Latest Trend In Marketing Environment: Viral Marketing 9905
58 Impact Of The ZooZoo Commercials For Value Added Services 16339
59 What Can We Learn From Strategy Games 13893
60 The Reverse of Marketing=De-Marketing 17370
61 Is There A Better Way To Sell To Rural Market 12390
62 Why & How Marketers Target Kids 15369
63 Disruptive Innovation: Strategist’s Dilemma 10848
64 Entry Strategies For Automobile Companies In African Markets 13600
65 Park Avenue I.Q: New Name In The World Of Deodorants 16734
66 Flipkart.com - The Success Saga 21705
67 Pester Power: The Influential Kids 11952
68 Destination Branding- How does it Work 13179
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14866
70 Dirty Marketing- Fighting brands unethically 11319
71 Hero Honda Rebranding to Hero MotoCorp 14069
72 Standardize or Localize- A better way to lead markets 11746
73 Critical Success Factors for Devising Strategies for Airline Players 19064
74 Mom and Pop Stores Score Over Giant Supermarkets 11204
75 Regional Aspiration Marketing- A Step Further 10567
76 Value and benefit- The customer perspective 14122
77 Merchandising- The Brand Building Strategy 9952
78 The ill-effects of Globalization 10194
79 Brand Ferrari - The Dream Machine 12981
80 Retail Industry : Boon or Bane ? 12613
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20734
82 Premium Brands- Prestige, Value and Quality 19900
83 JustDial: The Information and Business Listings Directory 24002
84 Corporate branding vs Product branding 13365
85 Sales vs Marketing - Do They complement or compete ? 28978
86 Is Advertising an art of Lying ? 15956
87 Glocalization-The McD and KFC Way ? 12614
88 Breakthrough Products: Entering a New World 25241
89 4 P's of Management 56467
90 Walt Disney: A Magical Brand 16314
91 Evaluating Advertisement Campaigns: Analyzing Customers 10405
92 Brand Manchester United : A Theatre of Dreams 10443
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49027
95 Role of Brand Ambassadors in Recession 10270
96 Reverse Pricing - Getting it Right ! 11497
97 Copyright & Trademark violations: Rural Marketing Success ? 14727
98 Premium Niche Marketing: Small World and Big Business 15041
99 Surrogate Advertising: Softly promoting hard products 10231
100 TATA Nano : Khushiyon Ki Chaabi 14359
 
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