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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14479
2 Growing Business through Customer Funnels 6721
3 Business Strategy in a Digital Age 10927
4 Live Video Marketing- Influencing Customers Real-time 8960
5 Marketing Insights for Software Startups 9073
6 Difference between Customer and Consumer 13750
7 Business Strategy of Uber in Europe & its Way Ahead 22583
8 Fogg Deodorants- Capturing the Market 35488
9 E-commerce - Threat to Traditional Retail? 12634
10 Experience Gifting - A Boom in Gifting Industry 13605
11 Pester Power: Influence of Children in Purchase decision 12325
12 Marketing Through Mascot – Building Brand Identity 13150
13 Reebok’s Rebranding – A Comprehensive Analysis 22957
14 Hindustan Motors Ambassador - The End of an Era 15587
15 Click And Brick Of Bharat Matrimony 12831
16 Marketing 3.0 – Values Driven Marketing 15863
17 DRIP -The Marketing Communication Model 47002
18 How Titan Watches is Still a Market Leader-Brand Identity! 13012
19 Social Media Marketing - A Double Edge Sword 12019
20 Repackaging And Repositioning - Gaining Competitive Advantage 15961
21 Senior Citizens as Target Group 11951
22 Cause Related Marketing: Giving More Than Just Spare Change? 11944
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18609
24 Let’s Get Packing - Importance of Packaging 12239
25 Thums Up - A Thundering Success 15348
26 Rural Marketing: Challenges Opportunities and Beyond 22841
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22621
28 Creative Marketing Communication: Interactive Advertising Campaigns 11761
29 What is Shockvertising? 26867
30 Marketing Through Sports: The Evolution and Future 29622
31 Village Laundry Service, A Story Of The Start Up 13025
32 Being Flawsome - Ensuring Brand Loyalty 15588
33 Chanakya Niti And Marketing Strategies 21066
34 Royal Enfield Bullet - Felt The Thump! 12013
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23964
36 Subliminal Marketing - What You See You May Not See! 15485
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17302
38 Customer Is King – Make The King Happy 25239
39 Marketing Strategies & Innovations In The Services Sector 15356
40 Segmentation Targeting & Positioning-Defining Product Lines 27908
41 Role Of Technology In Marketing 21466
42 How To Create Snob Effect In Marketing? 15504
43 Health Insurance: A Push Or A Pull Product? 11778
44 A Strategic Perspective Of Kerala Tourism 27700
45 Opportunities In Online Marketing 10909
46 Challenges Of Digital Marketing 19700
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11320
48 Then & Now - A Coke Story 15062
49 What's This App - Whatsapp Success Story! 25845
50 Flying High: What Keeps Indigo Going 12111
51 Brand Activation: Bringing Spirit Of Brands To Life 16764
52 Indian Rural Market: The Next Big Thing 24575
53 Oreo – Milky’s Favourite Cookie Turns 100 11440
54 The Happy Birds: Success Story of Angry Birds 12897
55 Tata Motors JLR - The Success Story 15354
56 An Analysis On Lux Beauty Soap 41241
57 Latest Trend In Marketing Environment: Viral Marketing 10511
58 Impact Of The ZooZoo Commercials For Value Added Services 17388
59 What Can We Learn From Strategy Games 14473
60 The Reverse of Marketing=De-Marketing 18426
61 Is There A Better Way To Sell To Rural Market 13139
62 Why & How Marketers Target Kids 16480
63 Disruptive Innovation: Strategist’s Dilemma 11766
64 Entry Strategies For Automobile Companies In African Markets 14246
65 Park Avenue I.Q: New Name In The World Of Deodorants 17489
66 Flipkart.com - The Success Saga 22655
67 Pester Power: The Influential Kids 12790
68 Destination Branding- How does it Work 13803
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15658
70 Dirty Marketing- Fighting brands unethically 12172
71 Hero Honda Rebranding to Hero MotoCorp 15186
72 Standardize or Localize- A better way to lead markets 12476
73 Critical Success Factors for Devising Strategies for Airline Players 20023
74 Mom and Pop Stores Score Over Giant Supermarkets 11983
75 Regional Aspiration Marketing- A Step Further 11327
76 Value and benefit- The customer perspective 14693
77 Merchandising- The Brand Building Strategy 10584
78 The ill-effects of Globalization 10762
79 Brand Ferrari - The Dream Machine 13712
80 Retail Industry : Boon or Bane ? 13286
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21593
82 Premium Brands- Prestige, Value and Quality 21262
83 JustDial: The Information and Business Listings Directory 25242
84 Corporate branding vs Product branding 14079
85 Sales vs Marketing - Do They complement or compete ? 29974
86 Is Advertising an art of Lying ? 16647
87 Glocalization-The McD and KFC Way ? 13499
88 Breakthrough Products: Entering a New World 26117
89 4 P's of Management 57542
90 Walt Disney: A Magical Brand 17222
91 Evaluating Advertisement Campaigns: Analyzing Customers 11138
92 Brand Manchester United : A Theatre of Dreams 11264
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12898
94 10 Reasons Why Airline Industry is Unique ? 50128
95 Role of Brand Ambassadors in Recession 11073
96 Reverse Pricing - Getting it Right ! 12325
97 Copyright & Trademark violations: Rural Marketing Success ? 15480
98 Premium Niche Marketing: Small World and Big Business 16079
99 Surrogate Advertising: Softly promoting hard products 10897
100 TATA Nano : Khushiyon Ki Chaabi 15343
 
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