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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12861
2 Growing Business through Customer Funnels 6097
3 Business Strategy in a Digital Age 10092
4 Live Video Marketing- Influencing Customers Real-time 8365
5 Marketing Insights for Software Startups 8393
6 Difference between Customer and Consumer 12390
7 Business Strategy of Uber in Europe & its Way Ahead 21462
8 Fogg Deodorants- Capturing the Market 34310
9 E-commerce - Threat to Traditional Retail? 11769
10 Experience Gifting - A Boom in Gifting Industry 12944
11 Pester Power: Influence of Children in Purchase decision 11389
12 Marketing Through Mascot – Building Brand Identity 12400
13 Reebok’s Rebranding – A Comprehensive Analysis 21520
14 Hindustan Motors Ambassador - The End of an Era 14423
15 Click And Brick Of Bharat Matrimony 11871
16 Marketing 3.0 – Values Driven Marketing 14638
17 DRIP -The Marketing Communication Model 45318
18 How Titan Watches is Still a Market Leader-Brand Identity! 12088
19 Social Media Marketing - A Double Edge Sword 11324
20 Repackaging And Repositioning - Gaining Competitive Advantage 15081
21 Senior Citizens as Target Group 11116
22 Cause Related Marketing: Giving More Than Just Spare Change? 11206
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17661
24 Let’s Get Packing - Importance of Packaging 11606
25 Thums Up - A Thundering Success 14061
26 Rural Marketing: Challenges Opportunities and Beyond 22017
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22028
28 Creative Marketing Communication: Interactive Advertising Campaigns 10974
29 What is Shockvertising? 25704
30 Marketing Through Sports: The Evolution and Future 28967
31 Village Laundry Service, A Story Of The Start Up 11799
32 Being Flawsome - Ensuring Brand Loyalty 14841
33 Chanakya Niti And Marketing Strategies 20220
34 Royal Enfield Bullet - Felt The Thump! 11082
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22739
36 Subliminal Marketing - What You See You May Not See! 14776
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16213
38 Customer Is King – Make The King Happy 24240
39 Marketing Strategies & Innovations In The Services Sector 14385
40 Segmentation Targeting & Positioning-Defining Product Lines 27053
41 Role Of Technology In Marketing 20890
42 How To Create Snob Effect In Marketing? 14673
43 Health Insurance: A Push Or A Pull Product? 11174
44 A Strategic Perspective Of Kerala Tourism 26769
45 Opportunities In Online Marketing 10298
46 Challenges Of Digital Marketing 18483
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10623
48 Then & Now - A Coke Story 14267
49 What's This App - Whatsapp Success Story! 25216
50 Flying High: What Keeps Indigo Going 11249
51 Brand Activation: Bringing Spirit Of Brands To Life 16041
52 Indian Rural Market: The Next Big Thing 23954
53 Oreo – Milky’s Favourite Cookie Turns 100 10706
54 The Happy Birds: Success Story of Angry Birds 11812
55 Tata Motors JLR - The Success Story 14410
56 An Analysis On Lux Beauty Soap 39671
57 Latest Trend In Marketing Environment: Viral Marketing 9911
58 Impact Of The ZooZoo Commercials For Value Added Services 16366
59 What Can We Learn From Strategy Games 13897
60 The Reverse of Marketing=De-Marketing 17400
61 Is There A Better Way To Sell To Rural Market 12397
62 Why & How Marketers Target Kids 15401
63 Disruptive Innovation: Strategist’s Dilemma 10865
64 Entry Strategies For Automobile Companies In African Markets 13611
65 Park Avenue I.Q: New Name In The World Of Deodorants 16743
66 Flipkart.com - The Success Saga 21724
67 Pester Power: The Influential Kids 11965
68 Destination Branding- How does it Work 13190
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14891
70 Dirty Marketing- Fighting brands unethically 11343
71 Hero Honda Rebranding to Hero MotoCorp 14116
72 Standardize or Localize- A better way to lead markets 11753
73 Critical Success Factors for Devising Strategies for Airline Players 19083
74 Mom and Pop Stores Score Over Giant Supermarkets 11219
75 Regional Aspiration Marketing- A Step Further 10581
76 Value and benefit- The customer perspective 14130
77 Merchandising- The Brand Building Strategy 9959
78 The ill-effects of Globalization 10198
79 Brand Ferrari - The Dream Machine 12991
80 Retail Industry : Boon or Bane ? 12624
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20747
82 Premium Brands- Prestige, Value and Quality 19925
83 JustDial: The Information and Business Listings Directory 24027
84 Corporate branding vs Product branding 13374
85 Sales vs Marketing - Do They complement or compete ? 28996
86 Is Advertising an art of Lying ? 15969
87 Glocalization-The McD and KFC Way ? 12635
88 Breakthrough Products: Entering a New World 25255
89 4 P's of Management 56494
90 Walt Disney: A Magical Brand 16332
91 Evaluating Advertisement Campaigns: Analyzing Customers 10417
92 Brand Manchester United : A Theatre of Dreams 10453
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12145
94 10 Reasons Why Airline Industry is Unique ? 49041
95 Role of Brand Ambassadors in Recession 10277
96 Reverse Pricing - Getting it Right ! 11509
97 Copyright & Trademark violations: Rural Marketing Success ? 14737
98 Premium Niche Marketing: Small World and Big Business 15061
99 Surrogate Advertising: Softly promoting hard products 10240
100 TATA Nano : Khushiyon Ki Chaabi 14385
 
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