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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12258
2 Growing Business through Customer Funnels 5611
3 Business Strategy in a Digital Age 9460
4 Live Video Marketing- Influencing Customers Real-time 7897
5 Marketing Insights for Software Startups 7891
6 Difference between Customer and Consumer 11647
7 Business Strategy of Uber in Europe & its Way Ahead 20744
8 Fogg Deodorants- Capturing the Market 33353
9 E-commerce - Threat to Traditional Retail? 11130
10 Experience Gifting - A Boom in Gifting Industry 12363
11 Pester Power: Influence of Children in Purchase decision 10652
12 Marketing Through Mascot – Building Brand Identity 11843
13 Reebok’s Rebranding – A Comprehensive Analysis 20403
14 Hindustan Motors Ambassador - The End of an Era 13714
15 Click And Brick Of Bharat Matrimony 11191
16 Marketing 3.0 – Values Driven Marketing 13676
17 DRIP -The Marketing Communication Model 44159
18 How Titan Watches is Still a Market Leader-Brand Identity! 11247
19 Social Media Marketing - A Double Edge Sword 10804
20 Repackaging And Repositioning - Gaining Competitive Advantage 14498
21 Senior Citizens as Target Group 10512
22 Cause Related Marketing: Giving More Than Just Spare Change? 10702
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17048
24 Let’s Get Packing - Importance of Packaging 11122
25 Thums Up - A Thundering Success 13165
26 Rural Marketing: Challenges Opportunities and Beyond 21405
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21578
28 Creative Marketing Communication: Interactive Advertising Campaigns 10360
29 What is Shockvertising? 24983
30 Marketing Through Sports: The Evolution and Future 28436
31 Village Laundry Service, A Story Of The Start Up 11090
32 Being Flawsome - Ensuring Brand Loyalty 14332
33 Chanakya Niti And Marketing Strategies 19561
34 Royal Enfield Bullet - Felt The Thump! 10470
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21915
36 Subliminal Marketing - What You See You May Not See! 14241
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15425
38 Customer Is King – Make The King Happy 23549
39 Marketing Strategies & Innovations In The Services Sector 13749
40 Segmentation Targeting & Positioning-Defining Product Lines 26464
41 Role Of Technology In Marketing 20373
42 How To Create Snob Effect In Marketing? 14069
43 Health Insurance: A Push Or A Pull Product? 10701
44 A Strategic Perspective Of Kerala Tourism 26013
45 Opportunities In Online Marketing 9822
46 Challenges Of Digital Marketing 17853
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10107
48 Then & Now - A Coke Story 13666
49 What's This App - Whatsapp Success Story! 24706
50 Flying High: What Keeps Indigo Going 10533
51 Brand Activation: Bringing Spirit Of Brands To Life 15517
52 Indian Rural Market: The Next Big Thing 23451
53 Oreo – Milky’s Favourite Cookie Turns 100 10100
54 The Happy Birds: Success Story of Angry Birds 11200
55 Tata Motors JLR - The Success Story 13778
56 An Analysis On Lux Beauty Soap 38872
57 Latest Trend In Marketing Environment: Viral Marketing 9397
58 Impact Of The ZooZoo Commercials For Value Added Services 15620
59 What Can We Learn From Strategy Games 13422
60 The Reverse of Marketing=De-Marketing 16655
61 Is There A Better Way To Sell To Rural Market 11904
62 Why & How Marketers Target Kids 14677
63 Disruptive Innovation: Strategist’s Dilemma 10170
64 Entry Strategies For Automobile Companies In African Markets 13094
65 Park Avenue I.Q: New Name In The World Of Deodorants 16154
66 Flipkart.com - The Success Saga 21063
67 Pester Power: The Influential Kids 11358
68 Destination Branding- How does it Work 12685
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14155
70 Dirty Marketing- Fighting brands unethically 10661
71 Hero Honda Rebranding to Hero MotoCorp 13291
72 Standardize or Localize- A better way to lead markets 11208
73 Critical Success Factors for Devising Strategies for Airline Players 18458
74 Mom and Pop Stores Score Over Giant Supermarkets 10556
75 Regional Aspiration Marketing- A Step Further 9986
76 Value and benefit- The customer perspective 13681
77 Merchandising- The Brand Building Strategy 9479
78 The ill-effects of Globalization 9746
79 Brand Ferrari - The Dream Machine 12470
80 Retail Industry : Boon or Bane ? 12137
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20139
82 Premium Brands- Prestige, Value and Quality 19061
83 JustDial: The Information and Business Listings Directory 23063
84 Corporate branding vs Product branding 12889
85 Sales vs Marketing - Do They complement or compete ? 28348
86 Is Advertising an art of Lying ? 15457
87 Glocalization-The McD and KFC Way ? 11918
88 Breakthrough Products: Entering a New World 24574
89 4 P's of Management 55706
90 Walt Disney: A Magical Brand 15699
91 Evaluating Advertisement Campaigns: Analyzing Customers 9897
92 Brand Manchester United : A Theatre of Dreams 9897
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11655
94 10 Reasons Why Airline Industry is Unique ? 48384
95 Role of Brand Ambassadors in Recession 9769
96 Reverse Pricing - Getting it Right ! 10887
97 Copyright & Trademark violations: Rural Marketing Success ? 14194
98 Premium Niche Marketing: Small World and Big Business 14390
99 Surrogate Advertising: Softly promoting hard products 9740
100 TATA Nano : Khushiyon Ki Chaabi 13586
 
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