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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12883
2 Growing Business through Customer Funnels 6116
3 Business Strategy in a Digital Age 10124
4 Live Video Marketing- Influencing Customers Real-time 8382
5 Marketing Insights for Software Startups 8419
6 Difference between Customer and Consumer 12434
7 Business Strategy of Uber in Europe & its Way Ahead 21511
8 Fogg Deodorants- Capturing the Market 34349
9 E-commerce - Threat to Traditional Retail? 11803
10 Experience Gifting - A Boom in Gifting Industry 12972
11 Pester Power: Influence of Children in Purchase decision 11416
12 Marketing Through Mascot – Building Brand Identity 12421
13 Reebok’s Rebranding – A Comprehensive Analysis 21571
14 Hindustan Motors Ambassador - The End of an Era 14457
15 Click And Brick Of Bharat Matrimony 11908
16 Marketing 3.0 – Values Driven Marketing 14681
17 DRIP -The Marketing Communication Model 45389
18 How Titan Watches is Still a Market Leader-Brand Identity! 12117
19 Social Media Marketing - A Double Edge Sword 11347
20 Repackaging And Repositioning - Gaining Competitive Advantage 15112
21 Senior Citizens as Target Group 11146
22 Cause Related Marketing: Giving More Than Just Spare Change? 11236
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17689
24 Let’s Get Packing - Importance of Packaging 11626
25 Thums Up - A Thundering Success 14101
26 Rural Marketing: Challenges Opportunities and Beyond 22046
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22048
28 Creative Marketing Communication: Interactive Advertising Campaigns 11003
29 What is Shockvertising? 25745
30 Marketing Through Sports: The Evolution and Future 28989
31 Village Laundry Service, A Story Of The Start Up 11833
32 Being Flawsome - Ensuring Brand Loyalty 14864
33 Chanakya Niti And Marketing Strategies 20249
34 Royal Enfield Bullet - Felt The Thump! 11110
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22781
36 Subliminal Marketing - What You See You May Not See! 14799
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16261
38 Customer Is King – Make The King Happy 24279
39 Marketing Strategies & Innovations In The Services Sector 14419
40 Segmentation Targeting & Positioning-Defining Product Lines 27089
41 Role Of Technology In Marketing 20911
42 How To Create Snob Effect In Marketing? 14703
43 Health Insurance: A Push Or A Pull Product? 11189
44 A Strategic Perspective Of Kerala Tourism 26804
45 Opportunities In Online Marketing 10321
46 Challenges Of Digital Marketing 18521
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10652
48 Then & Now - A Coke Story 14300
49 What's This App - Whatsapp Success Story! 25234
50 Flying High: What Keeps Indigo Going 11282
51 Brand Activation: Bringing Spirit Of Brands To Life 16057
52 Indian Rural Market: The Next Big Thing 23969
53 Oreo – Milky’s Favourite Cookie Turns 100 10731
54 The Happy Birds: Success Story of Angry Birds 11839
55 Tata Motors JLR - The Success Story 14438
56 An Analysis On Lux Beauty Soap 39707
57 Latest Trend In Marketing Environment: Viral Marketing 9930
58 Impact Of The ZooZoo Commercials For Value Added Services 16404
59 What Can We Learn From Strategy Games 13912
60 The Reverse of Marketing=De-Marketing 17439
61 Is There A Better Way To Sell To Rural Market 12421
62 Why & How Marketers Target Kids 15445
63 Disruptive Innovation: Strategist’s Dilemma 10888
64 Entry Strategies For Automobile Companies In African Markets 13632
65 Park Avenue I.Q: New Name In The World Of Deodorants 16764
66 Flipkart.com - The Success Saga 21760
67 Pester Power: The Influential Kids 11993
68 Destination Branding- How does it Work 13206
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14921
70 Dirty Marketing- Fighting brands unethically 11380
71 Hero Honda Rebranding to Hero MotoCorp 14147
72 Standardize or Localize- A better way to lead markets 11770
73 Critical Success Factors for Devising Strategies for Airline Players 19111
74 Mom and Pop Stores Score Over Giant Supermarkets 11247
75 Regional Aspiration Marketing- A Step Further 10602
76 Value and benefit- The customer perspective 14143
77 Merchandising- The Brand Building Strategy 9977
78 The ill-effects of Globalization 10213
79 Brand Ferrari - The Dream Machine 13012
80 Retail Industry : Boon or Bane ? 12646
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20782
82 Premium Brands- Prestige, Value and Quality 19985
83 JustDial: The Information and Business Listings Directory 24074
84 Corporate branding vs Product branding 13396
85 Sales vs Marketing - Do They complement or compete ? 29034
86 Is Advertising an art of Lying ? 15988
87 Glocalization-The McD and KFC Way ? 12679
88 Breakthrough Products: Entering a New World 25288
89 4 P's of Management 56535
90 Walt Disney: A Magical Brand 16391
91 Evaluating Advertisement Campaigns: Analyzing Customers 10437
92 Brand Manchester United : A Theatre of Dreams 10478
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12158
94 10 Reasons Why Airline Industry is Unique ? 49079
95 Role of Brand Ambassadors in Recession 10294
96 Reverse Pricing - Getting it Right ! 11527
97 Copyright & Trademark violations: Rural Marketing Success ? 14755
98 Premium Niche Marketing: Small World and Big Business 15089
99 Surrogate Advertising: Softly promoting hard products 10254
100 TATA Nano : Khushiyon Ki Chaabi 14421
 
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