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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12703
2 Growing Business through Customer Funnels 5972
3 Business Strategy in a Digital Age 9875
4 Live Video Marketing- Influencing Customers Real-time 8259
5 Marketing Insights for Software Startups 8259
6 Difference between Customer and Consumer 12095
7 Business Strategy of Uber in Europe & its Way Ahead 21197
8 Fogg Deodorants- Capturing the Market 33949
9 E-commerce - Threat to Traditional Retail? 11541
10 Experience Gifting - A Boom in Gifting Industry 12756
11 Pester Power: Influence of Children in Purchase decision 11144
12 Marketing Through Mascot – Building Brand Identity 12254
13 Reebok’s Rebranding – A Comprehensive Analysis 21005
14 Hindustan Motors Ambassador - The End of an Era 14184
15 Click And Brick Of Bharat Matrimony 11622
16 Marketing 3.0 – Values Driven Marketing 14271
17 DRIP -The Marketing Communication Model 44899
18 How Titan Watches is Still a Market Leader-Brand Identity! 11711
19 Social Media Marketing - A Double Edge Sword 11176
20 Repackaging And Repositioning - Gaining Competitive Advantage 14891
21 Senior Citizens as Target Group 10915
22 Cause Related Marketing: Giving More Than Just Spare Change? 11060
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17467
24 Let’s Get Packing - Importance of Packaging 11476
25 Thums Up - A Thundering Success 13699
26 Rural Marketing: Challenges Opportunities and Beyond 21816
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21919
28 Creative Marketing Communication: Interactive Advertising Campaigns 10776
29 What is Shockvertising? 25450
30 Marketing Through Sports: The Evolution and Future 28823
31 Village Laundry Service, A Story Of The Start Up 11570
32 Being Flawsome - Ensuring Brand Loyalty 14694
33 Chanakya Niti And Marketing Strategies 19988
34 Royal Enfield Bullet - Felt The Thump! 10874
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22447
36 Subliminal Marketing - What You See You May Not See! 14629
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15925
38 Customer Is King – Make The King Happy 23990
39 Marketing Strategies & Innovations In The Services Sector 14150
40 Segmentation Targeting & Positioning-Defining Product Lines 26857
41 Role Of Technology In Marketing 20734
42 How To Create Snob Effect In Marketing? 14461
43 Health Insurance: A Push Or A Pull Product? 11049
44 A Strategic Perspective Of Kerala Tourism 26506
45 Opportunities In Online Marketing 10187
46 Challenges Of Digital Marketing 18277
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10468
48 Then & Now - A Coke Story 14070
49 What's This App - Whatsapp Success Story! 25089
50 Flying High: What Keeps Indigo Going 10998
51 Brand Activation: Bringing Spirit Of Brands To Life 15889
52 Indian Rural Market: The Next Big Thing 23825
53 Oreo – Milky’s Favourite Cookie Turns 100 10526
54 The Happy Birds: Success Story of Angry Birds 11622
55 Tata Motors JLR - The Success Story 14214
56 An Analysis On Lux Beauty Soap 39390
57 Latest Trend In Marketing Environment: Viral Marketing 9759
58 Impact Of The ZooZoo Commercials For Value Added Services 16083
59 What Can We Learn From Strategy Games 13788
60 The Reverse of Marketing=De-Marketing 17112
61 Is There A Better Way To Sell To Rural Market 12259
62 Why & How Marketers Target Kids 15110
63 Disruptive Innovation: Strategist’s Dilemma 10549
64 Entry Strategies For Automobile Companies In African Markets 13455
65 Park Avenue I.Q: New Name In The World Of Deodorants 16556
66 Flipkart.com - The Success Saga 21498
67 Pester Power: The Influential Kids 11784
68 Destination Branding- How does it Work 13041
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14652
70 Dirty Marketing- Fighting brands unethically 11096
71 Hero Honda Rebranding to Hero MotoCorp 13790
72 Standardize or Localize- A better way to lead markets 11609
73 Critical Success Factors for Devising Strategies for Airline Players 18855
74 Mom and Pop Stores Score Over Giant Supermarkets 10996
75 Regional Aspiration Marketing- A Step Further 10366
76 Value and benefit- The customer perspective 14018
77 Merchandising- The Brand Building Strategy 9830
78 The ill-effects of Globalization 10105
79 Brand Ferrari - The Dream Machine 12835
80 Retail Industry : Boon or Bane ? 12479
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20554
82 Premium Brands- Prestige, Value and Quality 19608
83 JustDial: The Information and Business Listings Directory 23683
84 Corporate branding vs Product branding 13233
85 Sales vs Marketing - Do They complement or compete ? 28780
86 Is Advertising an art of Lying ? 15821
87 Glocalization-The McD and KFC Way ? 12370
88 Breakthrough Products: Entering a New World 25056
89 4 P's of Management 56215
90 Walt Disney: A Magical Brand 16127
91 Evaluating Advertisement Campaigns: Analyzing Customers 10284
92 Brand Manchester United : A Theatre of Dreams 10287
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12022
94 10 Reasons Why Airline Industry is Unique ? 48823
95 Role of Brand Ambassadors in Recession 10146
96 Reverse Pricing - Getting it Right ! 11331
97 Copyright & Trademark violations: Rural Marketing Success ? 14568
98 Premium Niche Marketing: Small World and Big Business 14852
99 Surrogate Advertising: Softly promoting hard products 10112
100 TATA Nano : Khushiyon Ki Chaabi 14093
 
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