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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12842
2 Growing Business through Customer Funnels 6087
3 Business Strategy in a Digital Age 10060
4 Live Video Marketing- Influencing Customers Real-time 8357
5 Marketing Insights for Software Startups 8377
6 Difference between Customer and Consumer 12342
7 Business Strategy of Uber in Europe & its Way Ahead 21410
8 Fogg Deodorants- Capturing the Market 34272
9 E-commerce - Threat to Traditional Retail? 11734
10 Experience Gifting - A Boom in Gifting Industry 12924
11 Pester Power: Influence of Children in Purchase decision 11360
12 Marketing Through Mascot – Building Brand Identity 12384
13 Reebok’s Rebranding – A Comprehensive Analysis 21447
14 Hindustan Motors Ambassador - The End of an Era 14393
15 Click And Brick Of Bharat Matrimony 11828
16 Marketing 3.0 – Values Driven Marketing 14574
17 DRIP -The Marketing Communication Model 45248
18 How Titan Watches is Still a Market Leader-Brand Identity! 12056
19 Social Media Marketing - A Double Edge Sword 11300
20 Repackaging And Repositioning - Gaining Competitive Advantage 15053
21 Senior Citizens as Target Group 11088
22 Cause Related Marketing: Giving More Than Just Spare Change? 11189
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17638
24 Let’s Get Packing - Importance of Packaging 11598
25 Thums Up - A Thundering Success 13995
26 Rural Marketing: Challenges Opportunities and Beyond 21987
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22020
28 Creative Marketing Communication: Interactive Advertising Campaigns 10946
29 What is Shockvertising? 25661
30 Marketing Through Sports: The Evolution and Future 28953
31 Village Laundry Service, A Story Of The Start Up 11768
32 Being Flawsome - Ensuring Brand Loyalty 14828
33 Chanakya Niti And Marketing Strategies 20186
34 Royal Enfield Bullet - Felt The Thump! 11048
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22702
36 Subliminal Marketing - What You See You May Not See! 14756
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16168
38 Customer Is King – Make The King Happy 24206
39 Marketing Strategies & Innovations In The Services Sector 14360
40 Segmentation Targeting & Positioning-Defining Product Lines 27023
41 Role Of Technology In Marketing 20857
42 How To Create Snob Effect In Marketing? 14650
43 Health Insurance: A Push Or A Pull Product? 11159
44 A Strategic Perspective Of Kerala Tourism 26729
45 Opportunities In Online Marketing 10288
46 Challenges Of Digital Marketing 18458
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10600
48 Then & Now - A Coke Story 14246
49 What's This App - Whatsapp Success Story! 25200
50 Flying High: What Keeps Indigo Going 11208
51 Brand Activation: Bringing Spirit Of Brands To Life 16021
52 Indian Rural Market: The Next Big Thing 23941
53 Oreo – Milky’s Favourite Cookie Turns 100 10685
54 The Happy Birds: Success Story of Angry Birds 11788
55 Tata Motors JLR - The Success Story 14377
56 An Analysis On Lux Beauty Soap 39632
57 Latest Trend In Marketing Environment: Viral Marketing 9897
58 Impact Of The ZooZoo Commercials For Value Added Services 16324
59 What Can We Learn From Strategy Games 13885
60 The Reverse of Marketing=De-Marketing 17353
61 Is There A Better Way To Sell To Rural Market 12385
62 Why & How Marketers Target Kids 15347
63 Disruptive Innovation: Strategist’s Dilemma 10834
64 Entry Strategies For Automobile Companies In African Markets 13580
65 Park Avenue I.Q: New Name In The World Of Deodorants 16709
66 Flipkart.com - The Success Saga 21689
67 Pester Power: The Influential Kids 11936
68 Destination Branding- How does it Work 13172
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14853
70 Dirty Marketing- Fighting brands unethically 11298
71 Hero Honda Rebranding to Hero MotoCorp 14043
72 Standardize or Localize- A better way to lead markets 11737
73 Critical Success Factors for Devising Strategies for Airline Players 19050
74 Mom and Pop Stores Score Over Giant Supermarkets 11191
75 Regional Aspiration Marketing- A Step Further 10558
76 Value and benefit- The customer perspective 14117
77 Merchandising- The Brand Building Strategy 9945
78 The ill-effects of Globalization 10191
79 Brand Ferrari - The Dream Machine 12974
80 Retail Industry : Boon or Bane ? 12607
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20720
82 Premium Brands- Prestige, Value and Quality 19877
83 JustDial: The Information and Business Listings Directory 23983
84 Corporate branding vs Product branding 13359
85 Sales vs Marketing - Do They complement or compete ? 28959
86 Is Advertising an art of Lying ? 15948
87 Glocalization-The McD and KFC Way ? 12595
88 Breakthrough Products: Entering a New World 25228
89 4 P's of Management 56453
90 Walt Disney: A Magical Brand 16305
91 Evaluating Advertisement Campaigns: Analyzing Customers 10397
92 Brand Manchester United : A Theatre of Dreams 10435
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12135
94 10 Reasons Why Airline Industry is Unique ? 49009
95 Role of Brand Ambassadors in Recession 10263
96 Reverse Pricing - Getting it Right ! 11486
97 Copyright & Trademark violations: Rural Marketing Success ? 14720
98 Premium Niche Marketing: Small World and Big Business 15028
99 Surrogate Advertising: Softly promoting hard products 10226
100 TATA Nano : Khushiyon Ki Chaabi 14345
 
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