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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12880
2 Growing Business through Customer Funnels 6108
3 Business Strategy in a Digital Age 10117
4 Live Video Marketing- Influencing Customers Real-time 8378
5 Marketing Insights for Software Startups 8410
6 Difference between Customer and Consumer 12423
7 Business Strategy of Uber in Europe & its Way Ahead 21501
8 Fogg Deodorants- Capturing the Market 34340
9 E-commerce - Threat to Traditional Retail? 11793
10 Experience Gifting - A Boom in Gifting Industry 12965
11 Pester Power: Influence of Children in Purchase decision 11408
12 Marketing Through Mascot – Building Brand Identity 12416
13 Reebok’s Rebranding – A Comprehensive Analysis 21557
14 Hindustan Motors Ambassador - The End of an Era 14450
15 Click And Brick Of Bharat Matrimony 11897
16 Marketing 3.0 – Values Driven Marketing 14669
17 DRIP -The Marketing Communication Model 45372
18 How Titan Watches is Still a Market Leader-Brand Identity! 12107
19 Social Media Marketing - A Double Edge Sword 11343
20 Repackaging And Repositioning - Gaining Competitive Advantage 15100
21 Senior Citizens as Target Group 11136
22 Cause Related Marketing: Giving More Than Just Spare Change? 11230
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17677
24 Let’s Get Packing - Importance of Packaging 11620
25 Thums Up - A Thundering Success 14090
26 Rural Marketing: Challenges Opportunities and Beyond 22036
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22041
28 Creative Marketing Communication: Interactive Advertising Campaigns 10994
29 What is Shockvertising? 25733
30 Marketing Through Sports: The Evolution and Future 28982
31 Village Laundry Service, A Story Of The Start Up 11823
32 Being Flawsome - Ensuring Brand Loyalty 14858
33 Chanakya Niti And Marketing Strategies 20242
34 Royal Enfield Bullet - Felt The Thump! 11102
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22770
36 Subliminal Marketing - What You See You May Not See! 14793
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16251
38 Customer Is King – Make The King Happy 24265
39 Marketing Strategies & Innovations In The Services Sector 14410
40 Segmentation Targeting & Positioning-Defining Product Lines 27078
41 Role Of Technology In Marketing 20906
42 How To Create Snob Effect In Marketing? 14694
43 Health Insurance: A Push Or A Pull Product? 11185
44 A Strategic Perspective Of Kerala Tourism 26791
45 Opportunities In Online Marketing 10313
46 Challenges Of Digital Marketing 18510
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10641
48 Then & Now - A Coke Story 14293
49 What's This App - Whatsapp Success Story! 25228
50 Flying High: What Keeps Indigo Going 11272
51 Brand Activation: Bringing Spirit Of Brands To Life 16051
52 Indian Rural Market: The Next Big Thing 23964
53 Oreo – Milky’s Favourite Cookie Turns 100 10723
54 The Happy Birds: Success Story of Angry Birds 11832
55 Tata Motors JLR - The Success Story 14428
56 An Analysis On Lux Beauty Soap 39699
57 Latest Trend In Marketing Environment: Viral Marketing 9926
58 Impact Of The ZooZoo Commercials For Value Added Services 16390
59 What Can We Learn From Strategy Games 13904
60 The Reverse of Marketing=De-Marketing 17429
61 Is There A Better Way To Sell To Rural Market 12412
62 Why & How Marketers Target Kids 15433
63 Disruptive Innovation: Strategist’s Dilemma 10882
64 Entry Strategies For Automobile Companies In African Markets 13627
65 Park Avenue I.Q: New Name In The World Of Deodorants 16757
66 Flipkart.com - The Success Saga 21749
67 Pester Power: The Influential Kids 11990
68 Destination Branding- How does it Work 13203
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14909
70 Dirty Marketing- Fighting brands unethically 11373
71 Hero Honda Rebranding to Hero MotoCorp 14140
72 Standardize or Localize- A better way to lead markets 11765
73 Critical Success Factors for Devising Strategies for Airline Players 19103
74 Mom and Pop Stores Score Over Giant Supermarkets 11237
75 Regional Aspiration Marketing- A Step Further 10596
76 Value and benefit- The customer perspective 14139
77 Merchandising- The Brand Building Strategy 9970
78 The ill-effects of Globalization 10208
79 Brand Ferrari - The Dream Machine 13008
80 Retail Industry : Boon or Bane ? 12640
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20770
82 Premium Brands- Prestige, Value and Quality 19966
83 JustDial: The Information and Business Listings Directory 24063
84 Corporate branding vs Product branding 13389
85 Sales vs Marketing - Do They complement or compete ? 29023
86 Is Advertising an art of Lying ? 15986
87 Glocalization-The McD and KFC Way ? 12667
88 Breakthrough Products: Entering a New World 25277
89 4 P's of Management 56521
90 Walt Disney: A Magical Brand 16375
91 Evaluating Advertisement Campaigns: Analyzing Customers 10431
92 Brand Manchester United : A Theatre of Dreams 10475
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12153
94 10 Reasons Why Airline Industry is Unique ? 49066
95 Role of Brand Ambassadors in Recession 10288
96 Reverse Pricing - Getting it Right ! 11522
97 Copyright & Trademark violations: Rural Marketing Success ? 14751
98 Premium Niche Marketing: Small World and Big Business 15082
99 Surrogate Advertising: Softly promoting hard products 10251
100 TATA Nano : Khushiyon Ki Chaabi 14413
 
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