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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13236
2 Growing Business through Customer Funnels 6314
3 Business Strategy in a Digital Age 10440
4 Live Video Marketing- Influencing Customers Real-time 8560
5 Marketing Insights for Software Startups 8692
6 Difference between Customer and Consumer 13106
7 Business Strategy of Uber in Europe & its Way Ahead 22012
8 Fogg Deodorants- Capturing the Market 34828
9 E-commerce - Threat to Traditional Retail? 12177
10 Experience Gifting - A Boom in Gifting Industry 13198
11 Pester Power: Influence of Children in Purchase decision 11781
12 Marketing Through Mascot – Building Brand Identity 12695
13 Reebok’s Rebranding – A Comprehensive Analysis 22195
14 Hindustan Motors Ambassador - The End of an Era 14954
15 Click And Brick Of Bharat Matrimony 12348
16 Marketing 3.0 – Values Driven Marketing 15224
17 DRIP -The Marketing Communication Model 46078
18 How Titan Watches is Still a Market Leader-Brand Identity! 12472
19 Social Media Marketing - A Double Edge Sword 11594
20 Repackaging And Repositioning - Gaining Competitive Advantage 15491
21 Senior Citizens as Target Group 11540
22 Cause Related Marketing: Giving More Than Just Spare Change? 11489
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18035
24 Let’s Get Packing - Importance of Packaging 11832
25 Thums Up - A Thundering Success 14633
26 Rural Marketing: Challenges Opportunities and Beyond 22351
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22249
28 Creative Marketing Communication: Interactive Advertising Campaigns 11325
29 What is Shockvertising? 26194
30 Marketing Through Sports: The Evolution and Future 29207
31 Village Laundry Service, A Story Of The Start Up 12305
32 Being Flawsome - Ensuring Brand Loyalty 15095
33 Chanakya Niti And Marketing Strategies 20579
34 Royal Enfield Bullet - Felt The Thump! 11437
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23343
36 Subliminal Marketing - What You See You May Not See! 15060
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16729
38 Customer Is King – Make The King Happy 24755
39 Marketing Strategies & Innovations In The Services Sector 14817
40 Segmentation Targeting & Positioning-Defining Product Lines 27414
41 Role Of Technology In Marketing 21111
42 How To Create Snob Effect In Marketing? 15030
43 Health Insurance: A Push Or A Pull Product? 11439
44 A Strategic Perspective Of Kerala Tourism 27173
45 Opportunities In Online Marketing 10504
46 Challenges Of Digital Marketing 18908
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10907
48 Then & Now - A Coke Story 14592
49 What's This App - Whatsapp Success Story! 25444
50 Flying High: What Keeps Indigo Going 11658
51 Brand Activation: Bringing Spirit Of Brands To Life 16365
52 Indian Rural Market: The Next Big Thing 24190
53 Oreo – Milky’s Favourite Cookie Turns 100 11015
54 The Happy Birds: Success Story of Angry Birds 12338
55 Tata Motors JLR - The Success Story 14781
56 An Analysis On Lux Beauty Soap 40397
57 Latest Trend In Marketing Environment: Viral Marketing 10146
58 Impact Of The ZooZoo Commercials For Value Added Services 16813
59 What Can We Learn From Strategy Games 14106
60 The Reverse of Marketing=De-Marketing 17920
61 Is There A Better Way To Sell To Rural Market 12743
62 Why & How Marketers Target Kids 15883
63 Disruptive Innovation: Strategist’s Dilemma 11318
64 Entry Strategies For Automobile Companies In African Markets 13862
65 Park Avenue I.Q: New Name In The World Of Deodorants 17021
66 Flipkart.com - The Success Saga 22120
67 Pester Power: The Influential Kids 12262
68 Destination Branding- How does it Work 13415
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15250
70 Dirty Marketing- Fighting brands unethically 11718
71 Hero Honda Rebranding to Hero MotoCorp 14602
72 Standardize or Localize- A better way to lead markets 12064
73 Critical Success Factors for Devising Strategies for Airline Players 19545
74 Mom and Pop Stores Score Over Giant Supermarkets 11540
75 Regional Aspiration Marketing- A Step Further 10877
76 Value and benefit- The customer perspective 14339
77 Merchandising- The Brand Building Strategy 10186
78 The ill-effects of Globalization 10390
79 Brand Ferrari - The Dream Machine 13317
80 Retail Industry : Boon or Bane ? 12886
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21109
82 Premium Brands- Prestige, Value and Quality 20559
83 JustDial: The Information and Business Listings Directory 24602
84 Corporate branding vs Product branding 13607
85 Sales vs Marketing - Do They complement or compete ? 29433
86 Is Advertising an art of Lying ? 16236
87 Glocalization-The McD and KFC Way ? 13039
88 Breakthrough Products: Entering a New World 25624
89 4 P's of Management 56938
90 Walt Disney: A Magical Brand 16740
91 Evaluating Advertisement Campaigns: Analyzing Customers 10713
92 Brand Manchester United : A Theatre of Dreams 10755
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12377
94 10 Reasons Why Airline Industry is Unique ? 49542
95 Role of Brand Ambassadors in Recession 10595
96 Reverse Pricing - Getting it Right ! 11814
97 Copyright & Trademark violations: Rural Marketing Success ? 15004
98 Premium Niche Marketing: Small World and Big Business 15445
99 Surrogate Advertising: Softly promoting hard products 10461
100 TATA Nano : Khushiyon Ki Chaabi 14798
 
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