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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13062
2 Growing Business through Customer Funnels 6243
3 Business Strategy in a Digital Age 10322
4 Live Video Marketing- Influencing Customers Real-time 8494
5 Marketing Insights for Software Startups 8581
6 Difference between Customer and Consumer 12836
7 Business Strategy of Uber in Europe & its Way Ahead 21792
8 Fogg Deodorants- Capturing the Market 34677
9 E-commerce - Threat to Traditional Retail? 12047
10 Experience Gifting - A Boom in Gifting Industry 13122
11 Pester Power: Influence of Children in Purchase decision 11660
12 Marketing Through Mascot – Building Brand Identity 12591
13 Reebok’s Rebranding – A Comprehensive Analysis 21923
14 Hindustan Motors Ambassador - The End of an Era 14803
15 Click And Brick Of Bharat Matrimony 12193
16 Marketing 3.0 – Values Driven Marketing 14996
17 DRIP -The Marketing Communication Model 45828
18 How Titan Watches is Still a Market Leader-Brand Identity! 12340
19 Social Media Marketing - A Double Edge Sword 11510
20 Repackaging And Repositioning - Gaining Competitive Advantage 15356
21 Senior Citizens as Target Group 11351
22 Cause Related Marketing: Giving More Than Just Spare Change? 11401
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17901
24 Let’s Get Packing - Importance of Packaging 11761
25 Thums Up - A Thundering Success 14429
26 Rural Marketing: Challenges Opportunities and Beyond 22244
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22171
28 Creative Marketing Communication: Interactive Advertising Campaigns 11219
29 What is Shockvertising? 26030
30 Marketing Through Sports: The Evolution and Future 29115
31 Village Laundry Service, A Story Of The Start Up 12149
32 Being Flawsome - Ensuring Brand Loyalty 15010
33 Chanakya Niti And Marketing Strategies 20458
34 Royal Enfield Bullet - Felt The Thump! 11320
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23096
36 Subliminal Marketing - What You See You May Not See! 14971
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16574
38 Customer Is King – Make The King Happy 24536
39 Marketing Strategies & Innovations In The Services Sector 14660
40 Segmentation Targeting & Positioning-Defining Product Lines 27295
41 Role Of Technology In Marketing 21038
42 How To Create Snob Effect In Marketing? 14923
43 Health Insurance: A Push Or A Pull Product? 11301
44 A Strategic Perspective Of Kerala Tourism 27040
45 Opportunities In Online Marketing 10438
46 Challenges Of Digital Marketing 18752
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10812
48 Then & Now - A Coke Story 14487
49 What's This App - Whatsapp Success Story! 25364
50 Flying High: What Keeps Indigo Going 11541
51 Brand Activation: Bringing Spirit Of Brands To Life 16251
52 Indian Rural Market: The Next Big Thing 24109
53 Oreo – Milky’s Favourite Cookie Turns 100 10911
54 The Happy Birds: Success Story of Angry Birds 12103
55 Tata Motors JLR - The Success Story 14655
56 An Analysis On Lux Beauty Soap 40128
57 Latest Trend In Marketing Environment: Viral Marketing 10076
58 Impact Of The ZooZoo Commercials For Value Added Services 16686
59 What Can We Learn From Strategy Games 14041
60 The Reverse of Marketing=De-Marketing 17706
61 Is There A Better Way To Sell To Rural Market 12579
62 Why & How Marketers Target Kids 15734
63 Disruptive Innovation: Strategist’s Dilemma 11206
64 Entry Strategies For Automobile Companies In African Markets 13790
65 Park Avenue I.Q: New Name In The World Of Deodorants 16936
66 Flipkart.com - The Success Saga 22014
67 Pester Power: The Influential Kids 12164
68 Destination Branding- How does it Work 13340
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15147
70 Dirty Marketing- Fighting brands unethically 11601
71 Hero Honda Rebranding to Hero MotoCorp 14429
72 Standardize or Localize- A better way to lead markets 11906
73 Critical Success Factors for Devising Strategies for Airline Players 19346
74 Mom and Pop Stores Score Over Giant Supermarkets 11441
75 Regional Aspiration Marketing- A Step Further 10776
76 Value and benefit- The customer perspective 14258
77 Merchandising- The Brand Building Strategy 10113
78 The ill-effects of Globalization 10323
79 Brand Ferrari - The Dream Machine 13168
80 Retail Industry : Boon or Bane ? 12796
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20986
82 Premium Brands- Prestige, Value and Quality 20347
83 JustDial: The Information and Business Listings Directory 24384
84 Corporate branding vs Product branding 13518
85 Sales vs Marketing - Do They complement or compete ? 29281
86 Is Advertising an art of Lying ? 16139
87 Glocalization-The McD and KFC Way ? 12919
88 Breakthrough Products: Entering a New World 25522
89 4 P's of Management 56789
90 Walt Disney: A Magical Brand 16613
91 Evaluating Advertisement Campaigns: Analyzing Customers 10604
92 Brand Manchester United : A Theatre of Dreams 10652
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12282
94 10 Reasons Why Airline Industry is Unique ? 49328
95 Role of Brand Ambassadors in Recession 10440
96 Reverse Pricing - Getting it Right ! 11704
97 Copyright & Trademark violations: Rural Marketing Success ? 14902
98 Premium Niche Marketing: Small World and Big Business 15313
99 Surrogate Advertising: Softly promoting hard products 10383
100 TATA Nano : Khushiyon Ki Chaabi 14679
 
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