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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12824
2 Growing Business through Customer Funnels 6072
3 Business Strategy in a Digital Age 10038
4 Live Video Marketing- Influencing Customers Real-time 8341
5 Marketing Insights for Software Startups 8354
6 Difference between Customer and Consumer 12309
7 Business Strategy of Uber in Europe & its Way Ahead 21389
8 Fogg Deodorants- Capturing the Market 34244
9 E-commerce - Threat to Traditional Retail? 11709
10 Experience Gifting - A Boom in Gifting Industry 12909
11 Pester Power: Influence of Children in Purchase decision 11334
12 Marketing Through Mascot – Building Brand Identity 12369
13 Reebok’s Rebranding – A Comprehensive Analysis 21399
14 Hindustan Motors Ambassador - The End of an Era 14370
15 Click And Brick Of Bharat Matrimony 11813
16 Marketing 3.0 – Values Driven Marketing 14545
17 DRIP -The Marketing Communication Model 45205
18 How Titan Watches is Still a Market Leader-Brand Identity! 12011
19 Social Media Marketing - A Double Edge Sword 11288
20 Repackaging And Repositioning - Gaining Competitive Advantage 15032
21 Senior Citizens as Target Group 11070
22 Cause Related Marketing: Giving More Than Just Spare Change? 11171
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17620
24 Let’s Get Packing - Importance of Packaging 11585
25 Thums Up - A Thundering Success 13970
26 Rural Marketing: Challenges Opportunities and Beyond 21971
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22007
28 Creative Marketing Communication: Interactive Advertising Campaigns 10926
29 What is Shockvertising? 25637
30 Marketing Through Sports: The Evolution and Future 28938
31 Village Laundry Service, A Story Of The Start Up 11742
32 Being Flawsome - Ensuring Brand Loyalty 14815
33 Chanakya Niti And Marketing Strategies 20165
34 Royal Enfield Bullet - Felt The Thump! 11030
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22671
36 Subliminal Marketing - What You See You May Not See! 14741
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16137
38 Customer Is King – Make The King Happy 24186
39 Marketing Strategies & Innovations In The Services Sector 14334
40 Segmentation Targeting & Positioning-Defining Product Lines 27007
41 Role Of Technology In Marketing 20842
42 How To Create Snob Effect In Marketing? 14635
43 Health Insurance: A Push Or A Pull Product? 11154
44 A Strategic Perspective Of Kerala Tourism 26703
45 Opportunities In Online Marketing 10275
46 Challenges Of Digital Marketing 18434
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10584
48 Then & Now - A Coke Story 14223
49 What's This App - Whatsapp Success Story! 25188
50 Flying High: What Keeps Indigo Going 11191
51 Brand Activation: Bringing Spirit Of Brands To Life 16009
52 Indian Rural Market: The Next Big Thing 23920
53 Oreo – Milky’s Favourite Cookie Turns 100 10669
54 The Happy Birds: Success Story of Angry Birds 11768
55 Tata Motors JLR - The Success Story 14360
56 An Analysis On Lux Beauty Soap 39610
57 Latest Trend In Marketing Environment: Viral Marketing 9885
58 Impact Of The ZooZoo Commercials For Value Added Services 16307
59 What Can We Learn From Strategy Games 13874
60 The Reverse of Marketing=De-Marketing 17329
61 Is There A Better Way To Sell To Rural Market 12369
62 Why & How Marketers Target Kids 15316
63 Disruptive Innovation: Strategist’s Dilemma 10812
64 Entry Strategies For Automobile Companies In African Markets 13561
65 Park Avenue I.Q: New Name In The World Of Deodorants 16693
66 Flipkart.com - The Success Saga 21666
67 Pester Power: The Influential Kids 11920
68 Destination Branding- How does it Work 13151
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14834
70 Dirty Marketing- Fighting brands unethically 11281
71 Hero Honda Rebranding to Hero MotoCorp 14015
72 Standardize or Localize- A better way to lead markets 11723
73 Critical Success Factors for Devising Strategies for Airline Players 19035
74 Mom and Pop Stores Score Over Giant Supermarkets 11173
75 Regional Aspiration Marketing- A Step Further 10537
76 Value and benefit- The customer perspective 14107
77 Merchandising- The Brand Building Strategy 9933
78 The ill-effects of Globalization 10179
79 Brand Ferrari - The Dream Machine 12958
80 Retail Industry : Boon or Bane ? 12592
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20703
82 Premium Brands- Prestige, Value and Quality 19843
83 JustDial: The Information and Business Listings Directory 23950
84 Corporate branding vs Product branding 13347
85 Sales vs Marketing - Do They complement or compete ? 28937
86 Is Advertising an art of Lying ? 15933
87 Glocalization-The McD and KFC Way ? 12569
88 Breakthrough Products: Entering a New World 25209
89 4 P's of Management 56423
90 Walt Disney: A Magical Brand 16271
91 Evaluating Advertisement Campaigns: Analyzing Customers 10385
92 Brand Manchester United : A Theatre of Dreams 10423
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12121
94 10 Reasons Why Airline Industry is Unique ? 48983
95 Role of Brand Ambassadors in Recession 10251
96 Reverse Pricing - Getting it Right ! 11470
97 Copyright & Trademark violations: Rural Marketing Success ? 14707
98 Premium Niche Marketing: Small World and Big Business 15010
99 Surrogate Advertising: Softly promoting hard products 10211
100 TATA Nano : Khushiyon Ki Chaabi 14312
 
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