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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12898
2 Growing Business through Customer Funnels 6126
3 Business Strategy in a Digital Age 10143
4 Live Video Marketing- Influencing Customers Real-time 8392
5 Marketing Insights for Software Startups 8436
6 Difference between Customer and Consumer 12456
7 Business Strategy of Uber in Europe & its Way Ahead 21541
8 Fogg Deodorants- Capturing the Market 34377
9 E-commerce - Threat to Traditional Retail? 11823
10 Experience Gifting - A Boom in Gifting Industry 12983
11 Pester Power: Influence of Children in Purchase decision 11439
12 Marketing Through Mascot – Building Brand Identity 12433
13 Reebok’s Rebranding – A Comprehensive Analysis 21598
14 Hindustan Motors Ambassador - The End of an Era 14478
15 Click And Brick Of Bharat Matrimony 11928
16 Marketing 3.0 – Values Driven Marketing 14703
17 DRIP -The Marketing Communication Model 45418
18 How Titan Watches is Still a Market Leader-Brand Identity! 12135
19 Social Media Marketing - A Double Edge Sword 11363
20 Repackaging And Repositioning - Gaining Competitive Advantage 15136
21 Senior Citizens as Target Group 11170
22 Cause Related Marketing: Giving More Than Just Spare Change? 11257
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17703
24 Let’s Get Packing - Importance of Packaging 11640
25 Thums Up - A Thundering Success 14124
26 Rural Marketing: Challenges Opportunities and Beyond 22060
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22058
28 Creative Marketing Communication: Interactive Advertising Campaigns 11020
29 What is Shockvertising? 25767
30 Marketing Through Sports: The Evolution and Future 28999
31 Village Laundry Service, A Story Of The Start Up 11845
32 Being Flawsome - Ensuring Brand Loyalty 14874
33 Chanakya Niti And Marketing Strategies 20265
34 Royal Enfield Bullet - Felt The Thump! 11126
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22801
36 Subliminal Marketing - What You See You May Not See! 14814
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16283
38 Customer Is King – Make The King Happy 24297
39 Marketing Strategies & Innovations In The Services Sector 14435
40 Segmentation Targeting & Positioning-Defining Product Lines 27102
41 Role Of Technology In Marketing 20922
42 How To Create Snob Effect In Marketing? 14720
43 Health Insurance: A Push Or A Pull Product? 11200
44 A Strategic Perspective Of Kerala Tourism 26824
45 Opportunities In Online Marketing 10331
46 Challenges Of Digital Marketing 18538
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10666
48 Then & Now - A Coke Story 14315
49 What's This App - Whatsapp Success Story! 25243
50 Flying High: What Keeps Indigo Going 11301
51 Brand Activation: Bringing Spirit Of Brands To Life 16069
52 Indian Rural Market: The Next Big Thing 23980
53 Oreo – Milky’s Favourite Cookie Turns 100 10745
54 The Happy Birds: Success Story of Angry Birds 11857
55 Tata Motors JLR - The Success Story 14455
56 An Analysis On Lux Beauty Soap 39736
57 Latest Trend In Marketing Environment: Viral Marketing 9941
58 Impact Of The ZooZoo Commercials For Value Added Services 16422
59 What Can We Learn From Strategy Games 13923
60 The Reverse of Marketing=De-Marketing 17461
61 Is There A Better Way To Sell To Rural Market 12435
62 Why & How Marketers Target Kids 15469
63 Disruptive Innovation: Strategist’s Dilemma 10904
64 Entry Strategies For Automobile Companies In African Markets 13643
65 Park Avenue I.Q: New Name In The World Of Deodorants 16779
66 Flipkart.com - The Success Saga 21780
67 Pester Power: The Influential Kids 12007
68 Destination Branding- How does it Work 13215
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14938
70 Dirty Marketing- Fighting brands unethically 11394
71 Hero Honda Rebranding to Hero MotoCorp 14168
72 Standardize or Localize- A better way to lead markets 11778
73 Critical Success Factors for Devising Strategies for Airline Players 19133
74 Mom and Pop Stores Score Over Giant Supermarkets 11262
75 Regional Aspiration Marketing- A Step Further 10614
76 Value and benefit- The customer perspective 14154
77 Merchandising- The Brand Building Strategy 9988
78 The ill-effects of Globalization 10221
79 Brand Ferrari - The Dream Machine 13020
80 Retail Industry : Boon or Bane ? 12658
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20803
82 Premium Brands- Prestige, Value and Quality 20014
83 JustDial: The Information and Business Listings Directory 24089
84 Corporate branding vs Product branding 13404
85 Sales vs Marketing - Do They complement or compete ? 29055
86 Is Advertising an art of Lying ? 16000
87 Glocalization-The McD and KFC Way ? 12700
88 Breakthrough Products: Entering a New World 25307
89 4 P's of Management 56554
90 Walt Disney: A Magical Brand 16405
91 Evaluating Advertisement Campaigns: Analyzing Customers 10446
92 Brand Manchester United : A Theatre of Dreams 10488
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12168
94 10 Reasons Why Airline Industry is Unique ? 49103
95 Role of Brand Ambassadors in Recession 10303
96 Reverse Pricing - Getting it Right ! 11543
97 Copyright & Trademark violations: Rural Marketing Success ? 14762
98 Premium Niche Marketing: Small World and Big Business 15105
99 Surrogate Advertising: Softly promoting hard products 10269
100 TATA Nano : Khushiyon Ki Chaabi 14438
 
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