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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12963
2 Growing Business through Customer Funnels 6180
3 Business Strategy in a Digital Age 10213
4 Live Video Marketing- Influencing Customers Real-time 8431
5 Marketing Insights for Software Startups 8490
6 Difference between Customer and Consumer 12632
7 Business Strategy of Uber in Europe & its Way Ahead 21649
8 Fogg Deodorants- Capturing the Market 34500
9 E-commerce - Threat to Traditional Retail? 11918
10 Experience Gifting - A Boom in Gifting Industry 13041
11 Pester Power: Influence of Children in Purchase decision 11525
12 Marketing Through Mascot – Building Brand Identity 12480
13 Reebok’s Rebranding – A Comprehensive Analysis 21725
14 Hindustan Motors Ambassador - The End of an Era 14634
15 Click And Brick Of Bharat Matrimony 12036
16 Marketing 3.0 – Values Driven Marketing 14819
17 DRIP -The Marketing Communication Model 45620
18 How Titan Watches is Still a Market Leader-Brand Identity! 12216
19 Social Media Marketing - A Double Edge Sword 11421
20 Repackaging And Repositioning - Gaining Competitive Advantage 15230
21 Senior Citizens as Target Group 11236
22 Cause Related Marketing: Giving More Than Just Spare Change? 11321
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17781
24 Let’s Get Packing - Importance of Packaging 11675
25 Thums Up - A Thundering Success 14247
26 Rural Marketing: Challenges Opportunities and Beyond 22135
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22097
28 Creative Marketing Communication: Interactive Advertising Campaigns 11101
29 What is Shockvertising? 25878
30 Marketing Through Sports: The Evolution and Future 29048
31 Village Laundry Service, A Story Of The Start Up 12011
32 Being Flawsome - Ensuring Brand Loyalty 14929
33 Chanakya Niti And Marketing Strategies 20342
34 Royal Enfield Bullet - Felt The Thump! 11195
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22922
36 Subliminal Marketing - What You See You May Not See! 14872
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16403
38 Customer Is King – Make The King Happy 24384
39 Marketing Strategies & Innovations In The Services Sector 14525
40 Segmentation Targeting & Positioning-Defining Product Lines 27190
41 Role Of Technology In Marketing 20966
42 How To Create Snob Effect In Marketing? 14804
43 Health Insurance: A Push Or A Pull Product? 11231
44 A Strategic Perspective Of Kerala Tourism 26905
45 Opportunities In Online Marketing 10368
46 Challenges Of Digital Marketing 18630
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10723
48 Then & Now - A Coke Story 14381
49 What's This App - Whatsapp Success Story! 25301
50 Flying High: What Keeps Indigo Going 11406
51 Brand Activation: Bringing Spirit Of Brands To Life 16136
52 Indian Rural Market: The Next Big Thing 24027
53 Oreo – Milky’s Favourite Cookie Turns 100 10813
54 The Happy Birds: Success Story of Angry Birds 11957
55 Tata Motors JLR - The Success Story 14533
56 An Analysis On Lux Beauty Soap 39863
57 Latest Trend In Marketing Environment: Viral Marketing 9994
58 Impact Of The ZooZoo Commercials For Value Added Services 16521
59 What Can We Learn From Strategy Games 13969
60 The Reverse of Marketing=De-Marketing 17570
61 Is There A Better Way To Sell To Rural Market 12476
62 Why & How Marketers Target Kids 15583
63 Disruptive Innovation: Strategist’s Dilemma 11010
64 Entry Strategies For Automobile Companies In African Markets 13709
65 Park Avenue I.Q: New Name In The World Of Deodorants 16848
66 Flipkart.com - The Success Saga 21886
67 Pester Power: The Influential Kids 12068
68 Destination Branding- How does it Work 13261
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15029
70 Dirty Marketing- Fighting brands unethically 11485
71 Hero Honda Rebranding to Hero MotoCorp 14276
72 Standardize or Localize- A better way to lead markets 11818
73 Critical Success Factors for Devising Strategies for Airline Players 19220
74 Mom and Pop Stores Score Over Giant Supermarkets 11350
75 Regional Aspiration Marketing- A Step Further 10677
76 Value and benefit- The customer perspective 14198
77 Merchandising- The Brand Building Strategy 10032
78 The ill-effects of Globalization 10262
79 Brand Ferrari - The Dream Machine 13078
80 Retail Industry : Boon or Bane ? 12723
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20882
82 Premium Brands- Prestige, Value and Quality 20154
83 JustDial: The Information and Business Listings Directory 24192
84 Corporate branding vs Product branding 13454
85 Sales vs Marketing - Do They complement or compete ? 29148
86 Is Advertising an art of Lying ? 16054
87 Glocalization-The McD and KFC Way ? 12793
88 Breakthrough Products: Entering a New World 25402
89 4 P's of Management 56657
90 Walt Disney: A Magical Brand 16485
91 Evaluating Advertisement Campaigns: Analyzing Customers 10503
92 Brand Manchester United : A Theatre of Dreams 10559
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12214
94 10 Reasons Why Airline Industry is Unique ? 49200
95 Role of Brand Ambassadors in Recession 10354
96 Reverse Pricing - Getting it Right ! 11605
97 Copyright & Trademark violations: Rural Marketing Success ? 14819
98 Premium Niche Marketing: Small World and Big Business 15196
99 Surrogate Advertising: Softly promoting hard products 10313
100 TATA Nano : Khushiyon Ki Chaabi 14544
 
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