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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14299
2 Growing Business through Customer Funnels 6663
3 Business Strategy in a Digital Age 10864
4 Live Video Marketing- Influencing Customers Real-time 8892
5 Marketing Insights for Software Startups 9016
6 Difference between Customer and Consumer 13659
7 Business Strategy of Uber in Europe & its Way Ahead 22486
8 Fogg Deodorants- Capturing the Market 35415
9 E-commerce - Threat to Traditional Retail? 12572
10 Experience Gifting - A Boom in Gifting Industry 13533
11 Pester Power: Influence of Children in Purchase decision 12263
12 Marketing Through Mascot – Building Brand Identity 13083
13 Reebok’s Rebranding – A Comprehensive Analysis 22865
14 Hindustan Motors Ambassador - The End of an Era 15499
15 Click And Brick Of Bharat Matrimony 12768
16 Marketing 3.0 – Values Driven Marketing 15790
17 DRIP -The Marketing Communication Model 46889
18 How Titan Watches is Still a Market Leader-Brand Identity! 12936
19 Social Media Marketing - A Double Edge Sword 11969
20 Repackaging And Repositioning - Gaining Competitive Advantage 15898
21 Senior Citizens as Target Group 11893
22 Cause Related Marketing: Giving More Than Just Spare Change? 11882
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18541
24 Let’s Get Packing - Importance of Packaging 12176
25 Thums Up - A Thundering Success 15240
26 Rural Marketing: Challenges Opportunities and Beyond 22759
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22570
28 Creative Marketing Communication: Interactive Advertising Campaigns 11703
29 What is Shockvertising? 26770
30 Marketing Through Sports: The Evolution and Future 29553
31 Village Laundry Service, A Story Of The Start Up 12924
32 Being Flawsome - Ensuring Brand Loyalty 15518
33 Chanakya Niti And Marketing Strategies 21001
34 Royal Enfield Bullet - Felt The Thump! 11950
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23883
36 Subliminal Marketing - What You See You May Not See! 15421
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17230
38 Customer Is King – Make The King Happy 25182
39 Marketing Strategies & Innovations In The Services Sector 15292
40 Segmentation Targeting & Positioning-Defining Product Lines 27834
41 Role Of Technology In Marketing 21415
42 How To Create Snob Effect In Marketing? 15422
43 Health Insurance: A Push Or A Pull Product? 11728
44 A Strategic Perspective Of Kerala Tourism 27627
45 Opportunities In Online Marketing 10852
46 Challenges Of Digital Marketing 19603
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11257
48 Then & Now - A Coke Story 14986
49 What's This App - Whatsapp Success Story! 25783
50 Flying High: What Keeps Indigo Going 12051
51 Brand Activation: Bringing Spirit Of Brands To Life 16700
52 Indian Rural Market: The Next Big Thing 24514
53 Oreo – Milky’s Favourite Cookie Turns 100 11377
54 The Happy Birds: Success Story of Angry Birds 12813
55 Tata Motors JLR - The Success Story 15265
56 An Analysis On Lux Beauty Soap 41153
57 Latest Trend In Marketing Environment: Viral Marketing 10448
58 Impact Of The ZooZoo Commercials For Value Added Services 17330
59 What Can We Learn From Strategy Games 14418
60 The Reverse of Marketing=De-Marketing 18363
61 Is There A Better Way To Sell To Rural Market 13085
62 Why & How Marketers Target Kids 16403
63 Disruptive Innovation: Strategist’s Dilemma 11710
64 Entry Strategies For Automobile Companies In African Markets 14184
65 Park Avenue I.Q: New Name In The World Of Deodorants 17430
66 Flipkart.com - The Success Saga 22579
67 Pester Power: The Influential Kids 12715
68 Destination Branding- How does it Work 13740
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15601
70 Dirty Marketing- Fighting brands unethically 12105
71 Hero Honda Rebranding to Hero MotoCorp 15056
72 Standardize or Localize- A better way to lead markets 12414
73 Critical Success Factors for Devising Strategies for Airline Players 19955
74 Mom and Pop Stores Score Over Giant Supermarkets 11893
75 Regional Aspiration Marketing- A Step Further 11272
76 Value and benefit- The customer perspective 14640
77 Merchandising- The Brand Building Strategy 10521
78 The ill-effects of Globalization 10707
79 Brand Ferrari - The Dream Machine 13646
80 Retail Industry : Boon or Bane ? 13224
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21520
82 Premium Brands- Prestige, Value and Quality 21165
83 JustDial: The Information and Business Listings Directory 25167
84 Corporate branding vs Product branding 14016
85 Sales vs Marketing - Do They complement or compete ? 29909
86 Is Advertising an art of Lying ? 16583
87 Glocalization-The McD and KFC Way ? 13441
88 Breakthrough Products: Entering a New World 26052
89 4 P's of Management 57475
90 Walt Disney: A Magical Brand 17158
91 Evaluating Advertisement Campaigns: Analyzing Customers 11078
92 Brand Manchester United : A Theatre of Dreams 11201
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12837
94 10 Reasons Why Airline Industry is Unique ? 50045
95 Role of Brand Ambassadors in Recession 11007
96 Reverse Pricing - Getting it Right ! 12254
97 Copyright & Trademark violations: Rural Marketing Success ? 15411
98 Premium Niche Marketing: Small World and Big Business 15998
99 Surrogate Advertising: Softly promoting hard products 10832
100 TATA Nano : Khushiyon Ki Chaabi 15257
 
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