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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13168
2 Growing Business through Customer Funnels 6261
3 Business Strategy in a Digital Age 10356
4 Live Video Marketing- Influencing Customers Real-time 8509
5 Marketing Insights for Software Startups 8617
6 Difference between Customer and Consumer 12968
7 Business Strategy of Uber in Europe & its Way Ahead 21911
8 Fogg Deodorants- Capturing the Market 34727
9 E-commerce - Threat to Traditional Retail? 12086
10 Experience Gifting - A Boom in Gifting Industry 13143
11 Pester Power: Influence of Children in Purchase decision 11697
12 Marketing Through Mascot – Building Brand Identity 12615
13 Reebok’s Rebranding – A Comprehensive Analysis 22005
14 Hindustan Motors Ambassador - The End of an Era 14845
15 Click And Brick Of Bharat Matrimony 12237
16 Marketing 3.0 – Values Driven Marketing 15042
17 DRIP -The Marketing Communication Model 45895
18 How Titan Watches is Still a Market Leader-Brand Identity! 12368
19 Social Media Marketing - A Double Edge Sword 11535
20 Repackaging And Repositioning - Gaining Competitive Advantage 15400
21 Senior Citizens as Target Group 11459
22 Cause Related Marketing: Giving More Than Just Spare Change? 11421
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17937
24 Let’s Get Packing - Importance of Packaging 11777
25 Thums Up - A Thundering Success 14485
26 Rural Marketing: Challenges Opportunities and Beyond 22271
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22188
28 Creative Marketing Communication: Interactive Advertising Campaigns 11241
29 What is Shockvertising? 26073
30 Marketing Through Sports: The Evolution and Future 29138
31 Village Laundry Service, A Story Of The Start Up 12188
32 Being Flawsome - Ensuring Brand Loyalty 15032
33 Chanakya Niti And Marketing Strategies 20490
34 Royal Enfield Bullet - Felt The Thump! 11351
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23218
36 Subliminal Marketing - What You See You May Not See! 15003
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16626
38 Customer Is King – Make The King Happy 24657
39 Marketing Strategies & Innovations In The Services Sector 14698
40 Segmentation Targeting & Positioning-Defining Product Lines 27322
41 Role Of Technology In Marketing 21058
42 How To Create Snob Effect In Marketing? 14952
43 Health Insurance: A Push Or A Pull Product? 11393
44 A Strategic Perspective Of Kerala Tourism 27088
45 Opportunities In Online Marketing 10456
46 Challenges Of Digital Marketing 18791
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10833
48 Then & Now - A Coke Story 14518
49 What's This App - Whatsapp Success Story! 25390
50 Flying High: What Keeps Indigo Going 11575
51 Brand Activation: Bringing Spirit Of Brands To Life 16277
52 Indian Rural Market: The Next Big Thing 24125
53 Oreo – Milky’s Favourite Cookie Turns 100 10939
54 The Happy Birds: Success Story of Angry Birds 12217
55 Tata Motors JLR - The Success Story 14692
56 An Analysis On Lux Beauty Soap 40219
57 Latest Trend In Marketing Environment: Viral Marketing 10096
58 Impact Of The ZooZoo Commercials For Value Added Services 16722
59 What Can We Learn From Strategy Games 14056
60 The Reverse of Marketing=De-Marketing 17811
61 Is There A Better Way To Sell To Rural Market 12679
62 Why & How Marketers Target Kids 15776
63 Disruptive Innovation: Strategist’s Dilemma 11261
64 Entry Strategies For Automobile Companies In African Markets 13808
65 Park Avenue I.Q: New Name In The World Of Deodorants 16960
66 Flipkart.com - The Success Saga 22040
67 Pester Power: The Influential Kids 12189
68 Destination Branding- How does it Work 13360
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15176
70 Dirty Marketing- Fighting brands unethically 11638
71 Hero Honda Rebranding to Hero MotoCorp 14479
72 Standardize or Localize- A better way to lead markets 12005
73 Critical Success Factors for Devising Strategies for Airline Players 19448
74 Mom and Pop Stores Score Over Giant Supermarkets 11472
75 Regional Aspiration Marketing- A Step Further 10802
76 Value and benefit- The customer perspective 14280
77 Merchandising- The Brand Building Strategy 10129
78 The ill-effects of Globalization 10335
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12820
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21020
82 Premium Brands- Prestige, Value and Quality 20409
83 JustDial: The Information and Business Listings Directory 24448
84 Corporate branding vs Product branding 13541
85 Sales vs Marketing - Do They complement or compete ? 29322
86 Is Advertising an art of Lying ? 16168
87 Glocalization-The McD and KFC Way ? 12955
88 Breakthrough Products: Entering a New World 25549
89 4 P's of Management 56845
90 Walt Disney: A Magical Brand 16645
91 Evaluating Advertisement Campaigns: Analyzing Customers 10636
92 Brand Manchester United : A Theatre of Dreams 10678
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12306
94 10 Reasons Why Airline Industry is Unique ? 49443
95 Role of Brand Ambassadors in Recession 10539
96 Reverse Pricing - Getting it Right ! 11730
97 Copyright & Trademark violations: Rural Marketing Success ? 14928
98 Premium Niche Marketing: Small World and Big Business 15353
99 Surrogate Advertising: Softly promoting hard products 10405
100 TATA Nano : Khushiyon Ki Chaabi 14715
 
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