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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13664
2 Growing Business through Customer Funnels 6447
3 Business Strategy in a Digital Age 10614
4 Live Video Marketing- Influencing Customers Real-time 8696
5 Marketing Insights for Software Startups 8832
6 Difference between Customer and Consumer 13344
7 Business Strategy of Uber in Europe & its Way Ahead 22221
8 Fogg Deodorants- Capturing the Market 35067
9 E-commerce - Threat to Traditional Retail? 12356
10 Experience Gifting - A Boom in Gifting Industry 13327
11 Pester Power: Influence of Children in Purchase decision 12016
12 Marketing Through Mascot – Building Brand Identity 12862
13 Reebok’s Rebranding – A Comprehensive Analysis 22559
14 Hindustan Motors Ambassador - The End of an Era 15148
15 Click And Brick Of Bharat Matrimony 12535
16 Marketing 3.0 – Values Driven Marketing 15490
17 DRIP -The Marketing Communication Model 46450
18 How Titan Watches is Still a Market Leader-Brand Identity! 12660
19 Social Media Marketing - A Double Edge Sword 11731
20 Repackaging And Repositioning - Gaining Competitive Advantage 15652
21 Senior Citizens as Target Group 11700
22 Cause Related Marketing: Giving More Than Just Spare Change? 11658
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18270
24 Let’s Get Packing - Importance of Packaging 11972
25 Thums Up - A Thundering Success 14910
26 Rural Marketing: Challenges Opportunities and Beyond 22539
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22381
28 Creative Marketing Communication: Interactive Advertising Campaigns 11478
29 What is Shockvertising? 26453
30 Marketing Through Sports: The Evolution and Future 29337
31 Village Laundry Service, A Story Of The Start Up 12573
32 Being Flawsome - Ensuring Brand Loyalty 15256
33 Chanakya Niti And Marketing Strategies 20768
34 Royal Enfield Bullet - Felt The Thump! 11700
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23598
36 Subliminal Marketing - What You See You May Not See! 15209
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16948
38 Customer Is King – Make The King Happy 24951
39 Marketing Strategies & Innovations In The Services Sector 15038
40 Segmentation Targeting & Positioning-Defining Product Lines 27600
41 Role Of Technology In Marketing 21236
42 How To Create Snob Effect In Marketing? 15201
43 Health Insurance: A Push Or A Pull Product? 11556
44 A Strategic Perspective Of Kerala Tourism 27368
45 Opportunities In Online Marketing 10645
46 Challenges Of Digital Marketing 19215
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11071
48 Then & Now - A Coke Story 14755
49 What's This App - Whatsapp Success Story! 25573
50 Flying High: What Keeps Indigo Going 11840
51 Brand Activation: Bringing Spirit Of Brands To Life 16507
52 Indian Rural Market: The Next Big Thing 24326
53 Oreo – Milky’s Favourite Cookie Turns 100 11160
54 The Happy Birds: Success Story of Angry Birds 12537
55 Tata Motors JLR - The Success Story 14956
56 An Analysis On Lux Beauty Soap 40771
57 Latest Trend In Marketing Environment: Viral Marketing 10273
58 Impact Of The ZooZoo Commercials For Value Added Services 17010
59 What Can We Learn From Strategy Games 14222
60 The Reverse of Marketing=De-Marketing 18124
61 Is There A Better Way To Sell To Rural Market 12897
62 Why & How Marketers Target Kids 16104
63 Disruptive Innovation: Strategist’s Dilemma 11511
64 Entry Strategies For Automobile Companies In African Markets 13994
65 Park Avenue I.Q: New Name In The World Of Deodorants 17172
66 Flipkart.com - The Success Saga 22336
67 Pester Power: The Influential Kids 12464
68 Destination Branding- How does it Work 13547
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15403
70 Dirty Marketing- Fighting brands unethically 11887
71 Hero Honda Rebranding to Hero MotoCorp 14798
72 Standardize or Localize- A better way to lead markets 12206
73 Critical Success Factors for Devising Strategies for Airline Players 19731
74 Mom and Pop Stores Score Over Giant Supermarkets 11687
75 Regional Aspiration Marketing- A Step Further 11020
76 Value and benefit- The customer perspective 14462
77 Merchandising- The Brand Building Strategy 10321
78 The ill-effects of Globalization 10507
79 Brand Ferrari - The Dream Machine 13440
80 Retail Industry : Boon or Bane ? 13005
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21284
82 Premium Brands- Prestige, Value and Quality 20848
83 JustDial: The Information and Business Listings Directory 24886
84 Corporate branding vs Product branding 13778
85 Sales vs Marketing - Do They complement or compete ? 29647
86 Is Advertising an art of Lying ? 16371
87 Glocalization-The McD and KFC Way ? 13211
88 Breakthrough Products: Entering a New World 25799
89 4 P's of Management 57165
90 Walt Disney: A Magical Brand 16901
91 Evaluating Advertisement Campaigns: Analyzing Customers 10871
92 Brand Manchester United : A Theatre of Dreams 10936
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12533
94 10 Reasons Why Airline Industry is Unique ? 49751
95 Role of Brand Ambassadors in Recession 10758
96 Reverse Pricing - Getting it Right ! 11972
97 Copyright & Trademark violations: Rural Marketing Success ? 15148
98 Premium Niche Marketing: Small World and Big Business 15671
99 Surrogate Advertising: Softly promoting hard products 10595
100 TATA Nano : Khushiyon Ki Chaabi 14970
 
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