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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12886
2 Growing Business through Customer Funnels 6119
3 Business Strategy in a Digital Age 10127
4 Live Video Marketing- Influencing Customers Real-time 8384
5 Marketing Insights for Software Startups 8422
6 Difference between Customer and Consumer 12437
7 Business Strategy of Uber in Europe & its Way Ahead 21518
8 Fogg Deodorants- Capturing the Market 34352
9 E-commerce - Threat to Traditional Retail? 11806
10 Experience Gifting - A Boom in Gifting Industry 12973
11 Pester Power: Influence of Children in Purchase decision 11420
12 Marketing Through Mascot – Building Brand Identity 12423
13 Reebok’s Rebranding – A Comprehensive Analysis 21576
14 Hindustan Motors Ambassador - The End of an Era 14461
15 Click And Brick Of Bharat Matrimony 11911
16 Marketing 3.0 – Values Driven Marketing 14685
17 DRIP -The Marketing Communication Model 45398
18 How Titan Watches is Still a Market Leader-Brand Identity! 12121
19 Social Media Marketing - A Double Edge Sword 11352
20 Repackaging And Repositioning - Gaining Competitive Advantage 15116
21 Senior Citizens as Target Group 11151
22 Cause Related Marketing: Giving More Than Just Spare Change? 11238
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17692
24 Let’s Get Packing - Importance of Packaging 11628
25 Thums Up - A Thundering Success 14106
26 Rural Marketing: Challenges Opportunities and Beyond 22048
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22049
28 Creative Marketing Communication: Interactive Advertising Campaigns 11006
29 What is Shockvertising? 25751
30 Marketing Through Sports: The Evolution and Future 28990
31 Village Laundry Service, A Story Of The Start Up 11835
32 Being Flawsome - Ensuring Brand Loyalty 14867
33 Chanakya Niti And Marketing Strategies 20253
34 Royal Enfield Bullet - Felt The Thump! 11113
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22785
36 Subliminal Marketing - What You See You May Not See! 14803
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16267
38 Customer Is King – Make The King Happy 24283
39 Marketing Strategies & Innovations In The Services Sector 14422
40 Segmentation Targeting & Positioning-Defining Product Lines 27091
41 Role Of Technology In Marketing 20914
42 How To Create Snob Effect In Marketing? 14708
43 Health Insurance: A Push Or A Pull Product? 11193
44 A Strategic Perspective Of Kerala Tourism 26806
45 Opportunities In Online Marketing 10323
46 Challenges Of Digital Marketing 18525
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10655
48 Then & Now - A Coke Story 14301
49 What's This App - Whatsapp Success Story! 25236
50 Flying High: What Keeps Indigo Going 11288
51 Brand Activation: Bringing Spirit Of Brands To Life 16062
52 Indian Rural Market: The Next Big Thing 23971
53 Oreo – Milky’s Favourite Cookie Turns 100 10733
54 The Happy Birds: Success Story of Angry Birds 11842
55 Tata Motors JLR - The Success Story 14441
56 An Analysis On Lux Beauty Soap 39715
57 Latest Trend In Marketing Environment: Viral Marketing 9932
58 Impact Of The ZooZoo Commercials For Value Added Services 16408
59 What Can We Learn From Strategy Games 13914
60 The Reverse of Marketing=De-Marketing 17445
61 Is There A Better Way To Sell To Rural Market 12424
62 Why & How Marketers Target Kids 15450
63 Disruptive Innovation: Strategist’s Dilemma 10890
64 Entry Strategies For Automobile Companies In African Markets 13634
65 Park Avenue I.Q: New Name In The World Of Deodorants 16765
66 Flipkart.com - The Success Saga 21764
67 Pester Power: The Influential Kids 11996
68 Destination Branding- How does it Work 13207
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14924
70 Dirty Marketing- Fighting brands unethically 11382
71 Hero Honda Rebranding to Hero MotoCorp 14149
72 Standardize or Localize- A better way to lead markets 11771
73 Critical Success Factors for Devising Strategies for Airline Players 19113
74 Mom and Pop Stores Score Over Giant Supermarkets 11249
75 Regional Aspiration Marketing- A Step Further 10605
76 Value and benefit- The customer perspective 14145
77 Merchandising- The Brand Building Strategy 9980
78 The ill-effects of Globalization 10214
79 Brand Ferrari - The Dream Machine 13013
80 Retail Industry : Boon or Bane ? 12649
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20787
82 Premium Brands- Prestige, Value and Quality 19990
83 JustDial: The Information and Business Listings Directory 24078
84 Corporate branding vs Product branding 13398
85 Sales vs Marketing - Do They complement or compete ? 29038
86 Is Advertising an art of Lying ? 15991
87 Glocalization-The McD and KFC Way ? 12683
88 Breakthrough Products: Entering a New World 25292
89 4 P's of Management 56540
90 Walt Disney: A Magical Brand 16394
91 Evaluating Advertisement Campaigns: Analyzing Customers 10439
92 Brand Manchester United : A Theatre of Dreams 10479
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12162
94 10 Reasons Why Airline Industry is Unique ? 49088
95 Role of Brand Ambassadors in Recession 10296
96 Reverse Pricing - Getting it Right ! 11532
97 Copyright & Trademark violations: Rural Marketing Success ? 14756
98 Premium Niche Marketing: Small World and Big Business 15092
99 Surrogate Advertising: Softly promoting hard products 10257
100 TATA Nano : Khushiyon Ki Chaabi 14426
 
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