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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13198
2 Growing Business through Customer Funnels 6283
3 Business Strategy in a Digital Age 10393
4 Live Video Marketing- Influencing Customers Real-time 8532
5 Marketing Insights for Software Startups 8643
6 Difference between Customer and Consumer 13029
7 Business Strategy of Uber in Europe & its Way Ahead 21955
8 Fogg Deodorants- Capturing the Market 34779
9 E-commerce - Threat to Traditional Retail? 12130
10 Experience Gifting - A Boom in Gifting Industry 13165
11 Pester Power: Influence of Children in Purchase decision 11735
12 Marketing Through Mascot – Building Brand Identity 12656
13 Reebok’s Rebranding – A Comprehensive Analysis 22111
14 Hindustan Motors Ambassador - The End of an Era 14895
15 Click And Brick Of Bharat Matrimony 12289
16 Marketing 3.0 – Values Driven Marketing 15120
17 DRIP -The Marketing Communication Model 45994
18 How Titan Watches is Still a Market Leader-Brand Identity! 12416
19 Social Media Marketing - A Double Edge Sword 11564
20 Repackaging And Repositioning - Gaining Competitive Advantage 15439
21 Senior Citizens as Target Group 11497
22 Cause Related Marketing: Giving More Than Just Spare Change? 11455
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17985
24 Let’s Get Packing - Importance of Packaging 11800
25 Thums Up - A Thundering Success 14541
26 Rural Marketing: Challenges Opportunities and Beyond 22306
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22219
28 Creative Marketing Communication: Interactive Advertising Campaigns 11281
29 What is Shockvertising? 26136
30 Marketing Through Sports: The Evolution and Future 29167
31 Village Laundry Service, A Story Of The Start Up 12239
32 Being Flawsome - Ensuring Brand Loyalty 15060
33 Chanakya Niti And Marketing Strategies 20536
34 Royal Enfield Bullet - Felt The Thump! 11392
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23282
36 Subliminal Marketing - What You See You May Not See! 15032
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16679
38 Customer Is King – Make The King Happy 24702
39 Marketing Strategies & Innovations In The Services Sector 14756
40 Segmentation Targeting & Positioning-Defining Product Lines 27366
41 Role Of Technology In Marketing 21082
42 How To Create Snob Effect In Marketing? 14993
43 Health Insurance: A Push Or A Pull Product? 11416
44 A Strategic Perspective Of Kerala Tourism 27128
45 Opportunities In Online Marketing 10480
46 Challenges Of Digital Marketing 18847
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10868
48 Then & Now - A Coke Story 14555
49 What's This App - Whatsapp Success Story! 25417
50 Flying High: What Keeps Indigo Going 11615
51 Brand Activation: Bringing Spirit Of Brands To Life 16322
52 Indian Rural Market: The Next Big Thing 24155
53 Oreo – Milky’s Favourite Cookie Turns 100 10976
54 The Happy Birds: Success Story of Angry Birds 12276
55 Tata Motors JLR - The Success Story 14735
56 An Analysis On Lux Beauty Soap 40311
57 Latest Trend In Marketing Environment: Viral Marketing 10120
58 Impact Of The ZooZoo Commercials For Value Added Services 16764
59 What Can We Learn From Strategy Games 14079
60 The Reverse of Marketing=De-Marketing 17860
61 Is There A Better Way To Sell To Rural Market 12714
62 Why & How Marketers Target Kids 15827
63 Disruptive Innovation: Strategist’s Dilemma 11286
64 Entry Strategies For Automobile Companies In African Markets 13833
65 Park Avenue I.Q: New Name In The World Of Deodorants 16986
66 Flipkart.com - The Success Saga 22077
67 Pester Power: The Influential Kids 12224
68 Destination Branding- How does it Work 13390
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15214
70 Dirty Marketing- Fighting brands unethically 11675
71 Hero Honda Rebranding to Hero MotoCorp 14532
72 Standardize or Localize- A better way to lead markets 12030
73 Critical Success Factors for Devising Strategies for Airline Players 19495
74 Mom and Pop Stores Score Over Giant Supermarkets 11506
75 Regional Aspiration Marketing- A Step Further 10836
76 Value and benefit- The customer perspective 14313
77 Merchandising- The Brand Building Strategy 10157
78 The ill-effects of Globalization 10364
79 Brand Ferrari - The Dream Machine 13289
80 Retail Industry : Boon or Bane ? 12859
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21056
82 Premium Brands- Prestige, Value and Quality 20474
83 JustDial: The Information and Business Listings Directory 24514
84 Corporate branding vs Product branding 13575
85 Sales vs Marketing - Do They complement or compete ? 29381
86 Is Advertising an art of Lying ? 16204
87 Glocalization-The McD and KFC Way ? 12992
88 Breakthrough Products: Entering a New World 25581
89 4 P's of Management 56895
90 Walt Disney: A Magical Brand 16693
91 Evaluating Advertisement Campaigns: Analyzing Customers 10675
92 Brand Manchester United : A Theatre of Dreams 10716
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12348
94 10 Reasons Why Airline Industry is Unique ? 49489
95 Role of Brand Ambassadors in Recession 10567
96 Reverse Pricing - Getting it Right ! 11766
97 Copyright & Trademark violations: Rural Marketing Success ? 14962
98 Premium Niche Marketing: Small World and Big Business 15399
99 Surrogate Advertising: Softly promoting hard products 10436
100 TATA Nano : Khushiyon Ki Chaabi 14752
 
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