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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13494
2 Growing Business through Customer Funnels 6393
3 Business Strategy in a Digital Age 10552
4 Live Video Marketing- Influencing Customers Real-time 8641
5 Marketing Insights for Software Startups 8780
6 Difference between Customer and Consumer 13250
7 Business Strategy of Uber in Europe & its Way Ahead 22149
8 Fogg Deodorants- Capturing the Market 34983
9 E-commerce - Threat to Traditional Retail? 12306
10 Experience Gifting - A Boom in Gifting Industry 13279
11 Pester Power: Influence of Children in Purchase decision 11939
12 Marketing Through Mascot – Building Brand Identity 12799
13 Reebok’s Rebranding – A Comprehensive Analysis 22477
14 Hindustan Motors Ambassador - The End of an Era 15088
15 Click And Brick Of Bharat Matrimony 12480
16 Marketing 3.0 – Values Driven Marketing 15390
17 DRIP -The Marketing Communication Model 46323
18 How Titan Watches is Still a Market Leader-Brand Identity! 12599
19 Social Media Marketing - A Double Edge Sword 11689
20 Repackaging And Repositioning - Gaining Competitive Advantage 15598
21 Senior Citizens as Target Group 11645
22 Cause Related Marketing: Giving More Than Just Spare Change? 11597
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18188
24 Let’s Get Packing - Importance of Packaging 11923
25 Thums Up - A Thundering Success 14826
26 Rural Marketing: Challenges Opportunities and Beyond 22479
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22336
28 Creative Marketing Communication: Interactive Advertising Campaigns 11424
29 What is Shockvertising? 26362
30 Marketing Through Sports: The Evolution and Future 29295
31 Village Laundry Service, A Story Of The Start Up 12480
32 Being Flawsome - Ensuring Brand Loyalty 15196
33 Chanakya Niti And Marketing Strategies 20711
34 Royal Enfield Bullet - Felt The Thump! 11547
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23513
36 Subliminal Marketing - What You See You May Not See! 15162
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16872
38 Customer Is King – Make The King Happy 24891
39 Marketing Strategies & Innovations In The Services Sector 14956
40 Segmentation Targeting & Positioning-Defining Product Lines 27536
41 Role Of Technology In Marketing 21198
42 How To Create Snob Effect In Marketing? 15143
43 Health Insurance: A Push Or A Pull Product? 11514
44 A Strategic Perspective Of Kerala Tourism 27297
45 Opportunities In Online Marketing 10600
46 Challenges Of Digital Marketing 19096
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11018
48 Then & Now - A Coke Story 14700
49 What's This App - Whatsapp Success Story! 25537
50 Flying High: What Keeps Indigo Going 11789
51 Brand Activation: Bringing Spirit Of Brands To Life 16460
52 Indian Rural Market: The Next Big Thing 24282
53 Oreo – Milky’s Favourite Cookie Turns 100 11115
54 The Happy Birds: Success Story of Angry Birds 12469
55 Tata Motors JLR - The Success Story 14900
56 An Analysis On Lux Beauty Soap 40662
57 Latest Trend In Marketing Environment: Viral Marketing 10234
58 Impact Of The ZooZoo Commercials For Value Added Services 16934
59 What Can We Learn From Strategy Games 14184
60 The Reverse of Marketing=De-Marketing 18066
61 Is There A Better Way To Sell To Rural Market 12848
62 Why & How Marketers Target Kids 16024
63 Disruptive Innovation: Strategist’s Dilemma 11466
64 Entry Strategies For Automobile Companies In African Markets 13950
65 Park Avenue I.Q: New Name In The World Of Deodorants 17128
66 Flipkart.com - The Success Saga 22258
67 Pester Power: The Influential Kids 12398
68 Destination Branding- How does it Work 13498
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15357
70 Dirty Marketing- Fighting brands unethically 11837
71 Hero Honda Rebranding to Hero MotoCorp 14742
72 Standardize or Localize- A better way to lead markets 12158
73 Critical Success Factors for Devising Strategies for Airline Players 19674
74 Mom and Pop Stores Score Over Giant Supermarkets 11638
75 Regional Aspiration Marketing- A Step Further 10971
76 Value and benefit- The customer perspective 14417
77 Merchandising- The Brand Building Strategy 10273
78 The ill-effects of Globalization 10468
79 Brand Ferrari - The Dream Machine 13398
80 Retail Industry : Boon or Bane ? 12964
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21223
82 Premium Brands- Prestige, Value and Quality 20766
83 JustDial: The Information and Business Listings Directory 24769
84 Corporate branding vs Product branding 13721
85 Sales vs Marketing - Do They complement or compete ? 29572
86 Is Advertising an art of Lying ? 16323
87 Glocalization-The McD and KFC Way ? 13144
88 Breakthrough Products: Entering a New World 25740
89 4 P's of Management 57083
90 Walt Disney: A Magical Brand 16857
91 Evaluating Advertisement Campaigns: Analyzing Customers 10818
92 Brand Manchester United : A Theatre of Dreams 10877
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12471
94 10 Reasons Why Airline Industry is Unique ? 49691
95 Role of Brand Ambassadors in Recession 10702
96 Reverse Pricing - Getting it Right ! 11924
97 Copyright & Trademark violations: Rural Marketing Success ? 15102
98 Premium Niche Marketing: Small World and Big Business 15602
99 Surrogate Advertising: Softly promoting hard products 10547
100 TATA Nano : Khushiyon Ki Chaabi 14912
 
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