1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 14258
2 Growing Business through Customer Funnels 6643
3 Business Strategy in a Digital Age 10842
4 Live Video Marketing- Influencing Customers Real-time 8872
5 Marketing Insights for Software Startups 8995
6 Difference between Customer and Consumer 13634
7 Business Strategy of Uber in Europe & its Way Ahead 22460
8 Fogg Deodorants- Capturing the Market 35392
9 E-commerce - Threat to Traditional Retail? 12554
10 Experience Gifting - A Boom in Gifting Industry 13511
11 Pester Power: Influence of Children in Purchase decision 12245
12 Marketing Through Mascot – Building Brand Identity 13059
13 Reebok’s Rebranding – A Comprehensive Analysis 22838
14 Hindustan Motors Ambassador - The End of an Era 15465
15 Click And Brick Of Bharat Matrimony 12748
16 Marketing 3.0 – Values Driven Marketing 15771
17 DRIP -The Marketing Communication Model 46864
18 How Titan Watches is Still a Market Leader-Brand Identity! 12921
19 Social Media Marketing - A Double Edge Sword 11949
20 Repackaging And Repositioning - Gaining Competitive Advantage 15877
21 Senior Citizens as Target Group 11879
22 Cause Related Marketing: Giving More Than Just Spare Change? 11865
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18515
24 Let’s Get Packing - Importance of Packaging 12158
25 Thums Up - A Thundering Success 15215
26 Rural Marketing: Challenges Opportunities and Beyond 22742
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22552
28 Creative Marketing Communication: Interactive Advertising Campaigns 11684
29 What is Shockvertising? 26749
30 Marketing Through Sports: The Evolution and Future 29533
31 Village Laundry Service, A Story Of The Start Up 12901
32 Being Flawsome - Ensuring Brand Loyalty 15500
33 Chanakya Niti And Marketing Strategies 20979
34 Royal Enfield Bullet - Felt The Thump! 11931
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23858
36 Subliminal Marketing - What You See You May Not See! 15403
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17204
38 Customer Is King – Make The King Happy 25161
39 Marketing Strategies & Innovations In The Services Sector 15268
40 Segmentation Targeting & Positioning-Defining Product Lines 27810
41 Role Of Technology In Marketing 21399
42 How To Create Snob Effect In Marketing? 15397
43 Health Insurance: A Push Or A Pull Product? 11714
44 A Strategic Perspective Of Kerala Tourism 27603
45 Opportunities In Online Marketing 10832
46 Challenges Of Digital Marketing 19584
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11238
48 Then & Now - A Coke Story 14964
49 What's This App - Whatsapp Success Story! 25764
50 Flying High: What Keeps Indigo Going 12033
51 Brand Activation: Bringing Spirit Of Brands To Life 16680
52 Indian Rural Market: The Next Big Thing 24500
53 Oreo – Milky’s Favourite Cookie Turns 100 11358
54 The Happy Birds: Success Story of Angry Birds 12788
55 Tata Motors JLR - The Success Story 15244
56 An Analysis On Lux Beauty Soap 41130
57 Latest Trend In Marketing Environment: Viral Marketing 10436
58 Impact Of The ZooZoo Commercials For Value Added Services 17312
59 What Can We Learn From Strategy Games 14399
60 The Reverse of Marketing=De-Marketing 18342
61 Is There A Better Way To Sell To Rural Market 13069
62 Why & How Marketers Target Kids 16384
63 Disruptive Innovation: Strategist’s Dilemma 11688
64 Entry Strategies For Automobile Companies In African Markets 14171
65 Park Avenue I.Q: New Name In The World Of Deodorants 17408
66 Flipkart.com - The Success Saga 22562
67 Pester Power: The Influential Kids 12687
68 Destination Branding- How does it Work 13722
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15586
70 Dirty Marketing- Fighting brands unethically 12083
71 Hero Honda Rebranding to Hero MotoCorp 15035
72 Standardize or Localize- A better way to lead markets 12400
73 Critical Success Factors for Devising Strategies for Airline Players 19940
74 Mom and Pop Stores Score Over Giant Supermarkets 11872
75 Regional Aspiration Marketing- A Step Further 11251
76 Value and benefit- The customer perspective 14626
77 Merchandising- The Brand Building Strategy 10502
78 The ill-effects of Globalization 10685
79 Brand Ferrari - The Dream Machine 13620
80 Retail Industry : Boon or Bane ? 13199
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21494
82 Premium Brands- Prestige, Value and Quality 21136
83 JustDial: The Information and Business Listings Directory 25149
84 Corporate branding vs Product branding 13992
85 Sales vs Marketing - Do They complement or compete ? 29887
86 Is Advertising an art of Lying ? 16564
87 Glocalization-The McD and KFC Way ? 13418
88 Breakthrough Products: Entering a New World 26032
89 4 P's of Management 57454
90 Walt Disney: A Magical Brand 17134
91 Evaluating Advertisement Campaigns: Analyzing Customers 11059
92 Brand Manchester United : A Theatre of Dreams 11181
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12779
94 10 Reasons Why Airline Industry is Unique ? 50021
95 Role of Brand Ambassadors in Recession 10986
96 Reverse Pricing - Getting it Right ! 12230
97 Copyright & Trademark violations: Rural Marketing Success ? 15388
98 Premium Niche Marketing: Small World and Big Business 15969
99 Surrogate Advertising: Softly promoting hard products 10816
100 TATA Nano : Khushiyon Ki Chaabi 15234
 
Page 1 of 2