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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13042
2 Growing Business through Customer Funnels 6237
3 Business Strategy in a Digital Age 10315
4 Live Video Marketing- Influencing Customers Real-time 8491
5 Marketing Insights for Software Startups 8578
6 Difference between Customer and Consumer 12812
7 Business Strategy of Uber in Europe & its Way Ahead 21769
8 Fogg Deodorants- Capturing the Market 34668
9 E-commerce - Threat to Traditional Retail? 12042
10 Experience Gifting - A Boom in Gifting Industry 13117
11 Pester Power: Influence of Children in Purchase decision 11649
12 Marketing Through Mascot – Building Brand Identity 12582
13 Reebok’s Rebranding – A Comprehensive Analysis 21912
14 Hindustan Motors Ambassador - The End of an Era 14790
15 Click And Brick Of Bharat Matrimony 12183
16 Marketing 3.0 – Values Driven Marketing 14987
17 DRIP -The Marketing Communication Model 45817
18 How Titan Watches is Still a Market Leader-Brand Identity! 12333
19 Social Media Marketing - A Double Edge Sword 11504
20 Repackaging And Repositioning - Gaining Competitive Advantage 15349
21 Senior Citizens as Target Group 11329
22 Cause Related Marketing: Giving More Than Just Spare Change? 11394
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17892
24 Let’s Get Packing - Importance of Packaging 11756
25 Thums Up - A Thundering Success 14419
26 Rural Marketing: Challenges Opportunities and Beyond 22235
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22169
28 Creative Marketing Communication: Interactive Advertising Campaigns 11211
29 What is Shockvertising? 26021
30 Marketing Through Sports: The Evolution and Future 29110
31 Village Laundry Service, A Story Of The Start Up 12141
32 Being Flawsome - Ensuring Brand Loyalty 15006
33 Chanakya Niti And Marketing Strategies 20453
34 Royal Enfield Bullet - Felt The Thump! 11315
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23075
36 Subliminal Marketing - What You See You May Not See! 14966
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16566
38 Customer Is King – Make The King Happy 24516
39 Marketing Strategies & Innovations In The Services Sector 14652
40 Segmentation Targeting & Positioning-Defining Product Lines 27290
41 Role Of Technology In Marketing 21032
42 How To Create Snob Effect In Marketing? 14917
43 Health Insurance: A Push Or A Pull Product? 11281
44 A Strategic Perspective Of Kerala Tourism 27031
45 Opportunities In Online Marketing 10436
46 Challenges Of Digital Marketing 18745
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10804
48 Then & Now - A Coke Story 14481
49 What's This App - Whatsapp Success Story! 25359
50 Flying High: What Keeps Indigo Going 11535
51 Brand Activation: Bringing Spirit Of Brands To Life 16241
52 Indian Rural Market: The Next Big Thing 24104
53 Oreo – Milky’s Favourite Cookie Turns 100 10901
54 The Happy Birds: Success Story of Angry Birds 12081
55 Tata Motors JLR - The Success Story 14647
56 An Analysis On Lux Beauty Soap 40114
57 Latest Trend In Marketing Environment: Viral Marketing 10072
58 Impact Of The ZooZoo Commercials For Value Added Services 16674
59 What Can We Learn From Strategy Games 14038
60 The Reverse of Marketing=De-Marketing 17685
61 Is There A Better Way To Sell To Rural Market 12558
62 Why & How Marketers Target Kids 15724
63 Disruptive Innovation: Strategist’s Dilemma 11194
64 Entry Strategies For Automobile Companies In African Markets 13785
65 Park Avenue I.Q: New Name In The World Of Deodorants 16930
66 Flipkart.com - The Success Saga 22007
67 Pester Power: The Influential Kids 12159
68 Destination Branding- How does it Work 13336
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15141
70 Dirty Marketing- Fighting brands unethically 11594
71 Hero Honda Rebranding to Hero MotoCorp 14422
72 Standardize or Localize- A better way to lead markets 11888
73 Critical Success Factors for Devising Strategies for Airline Players 19323
74 Mom and Pop Stores Score Over Giant Supermarkets 11440
75 Regional Aspiration Marketing- A Step Further 10769
76 Value and benefit- The customer perspective 14256
77 Merchandising- The Brand Building Strategy 10106
78 The ill-effects of Globalization 10320
79 Brand Ferrari - The Dream Machine 13149
80 Retail Industry : Boon or Bane ? 12790
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20978
82 Premium Brands- Prestige, Value and Quality 20334
83 JustDial: The Information and Business Listings Directory 24371
84 Corporate branding vs Product branding 13513
85 Sales vs Marketing - Do They complement or compete ? 29277
86 Is Advertising an art of Lying ? 16135
87 Glocalization-The McD and KFC Way ? 12911
88 Breakthrough Products: Entering a New World 25513
89 4 P's of Management 56781
90 Walt Disney: A Magical Brand 16608
91 Evaluating Advertisement Campaigns: Analyzing Customers 10595
92 Brand Manchester United : A Theatre of Dreams 10646
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12280
94 10 Reasons Why Airline Industry is Unique ? 49311
95 Role of Brand Ambassadors in Recession 10421
96 Reverse Pricing - Getting it Right ! 11696
97 Copyright & Trademark violations: Rural Marketing Success ? 14897
98 Premium Niche Marketing: Small World and Big Business 15305
99 Surrogate Advertising: Softly promoting hard products 10378
100 TATA Nano : Khushiyon Ki Chaabi 14670
 
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