1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13037
2 Growing Business through Customer Funnels 6235
3 Business Strategy in a Digital Age 10313
4 Live Video Marketing- Influencing Customers Real-time 8489
5 Marketing Insights for Software Startups 8576
6 Difference between Customer and Consumer 12807
7 Business Strategy of Uber in Europe & its Way Ahead 21762
8 Fogg Deodorants- Capturing the Market 34664
9 E-commerce - Threat to Traditional Retail? 12036
10 Experience Gifting - A Boom in Gifting Industry 13115
11 Pester Power: Influence of Children in Purchase decision 11644
12 Marketing Through Mascot – Building Brand Identity 12579
13 Reebok’s Rebranding – A Comprehensive Analysis 21900
14 Hindustan Motors Ambassador - The End of an Era 14785
15 Click And Brick Of Bharat Matrimony 12174
16 Marketing 3.0 – Values Driven Marketing 14979
17 DRIP -The Marketing Communication Model 45812
18 How Titan Watches is Still a Market Leader-Brand Identity! 12326
19 Social Media Marketing - A Double Edge Sword 11501
20 Repackaging And Repositioning - Gaining Competitive Advantage 15340
21 Senior Citizens as Target Group 11326
22 Cause Related Marketing: Giving More Than Just Spare Change? 11387
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17887
24 Let’s Get Packing - Importance of Packaging 11753
25 Thums Up - A Thundering Success 14416
26 Rural Marketing: Challenges Opportunities and Beyond 22230
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22166
28 Creative Marketing Communication: Interactive Advertising Campaigns 11206
29 What is Shockvertising? 26018
30 Marketing Through Sports: The Evolution and Future 29107
31 Village Laundry Service, A Story Of The Start Up 12135
32 Being Flawsome - Ensuring Brand Loyalty 15002
33 Chanakya Niti And Marketing Strategies 20448
34 Royal Enfield Bullet - Felt The Thump! 11313
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23068
36 Subliminal Marketing - What You See You May Not See! 14963
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16558
38 Customer Is King – Make The King Happy 24510
39 Marketing Strategies & Innovations In The Services Sector 14646
40 Segmentation Targeting & Positioning-Defining Product Lines 27286
41 Role Of Technology In Marketing 21031
42 How To Create Snob Effect In Marketing? 14911
43 Health Insurance: A Push Or A Pull Product? 11280
44 A Strategic Perspective Of Kerala Tourism 27028
45 Opportunities In Online Marketing 10436
46 Challenges Of Digital Marketing 18738
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10803
48 Then & Now - A Coke Story 14476
49 What's This App - Whatsapp Success Story! 25356
50 Flying High: What Keeps Indigo Going 11529
51 Brand Activation: Bringing Spirit Of Brands To Life 16239
52 Indian Rural Market: The Next Big Thing 24104
53 Oreo – Milky’s Favourite Cookie Turns 100 10897
54 The Happy Birds: Success Story of Angry Birds 12076
55 Tata Motors JLR - The Success Story 14644
56 An Analysis On Lux Beauty Soap 40109
57 Latest Trend In Marketing Environment: Viral Marketing 10067
58 Impact Of The ZooZoo Commercials For Value Added Services 16665
59 What Can We Learn From Strategy Games 14035
60 The Reverse of Marketing=De-Marketing 17681
61 Is There A Better Way To Sell To Rural Market 12555
62 Why & How Marketers Target Kids 15722
63 Disruptive Innovation: Strategist’s Dilemma 11184
64 Entry Strategies For Automobile Companies In African Markets 13781
65 Park Avenue I.Q: New Name In The World Of Deodorants 16927
66 Flipkart.com - The Success Saga 21999
67 Pester Power: The Influential Kids 12155
68 Destination Branding- How does it Work 13331
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15132
70 Dirty Marketing- Fighting brands unethically 11591
71 Hero Honda Rebranding to Hero MotoCorp 14418
72 Standardize or Localize- A better way to lead markets 11886
73 Critical Success Factors for Devising Strategies for Airline Players 19320
74 Mom and Pop Stores Score Over Giant Supermarkets 11436
75 Regional Aspiration Marketing- A Step Further 10766
76 Value and benefit- The customer perspective 14254
77 Merchandising- The Brand Building Strategy 10104
78 The ill-effects of Globalization 10318
79 Brand Ferrari - The Dream Machine 13145
80 Retail Industry : Boon or Bane ? 12787
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20972
82 Premium Brands- Prestige, Value and Quality 20328
83 JustDial: The Information and Business Listings Directory 24361
84 Corporate branding vs Product branding 13510
85 Sales vs Marketing - Do They complement or compete ? 29271
86 Is Advertising an art of Lying ? 16132
87 Glocalization-The McD and KFC Way ? 12909
88 Breakthrough Products: Entering a New World 25506
89 4 P's of Management 56775
90 Walt Disney: A Magical Brand 16597
91 Evaluating Advertisement Campaigns: Analyzing Customers 10592
92 Brand Manchester United : A Theatre of Dreams 10640
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12274
94 10 Reasons Why Airline Industry is Unique ? 49307
95 Role of Brand Ambassadors in Recession 10417
96 Reverse Pricing - Getting it Right ! 11692
97 Copyright & Trademark violations: Rural Marketing Success ? 14892
98 Premium Niche Marketing: Small World and Big Business 15301
99 Surrogate Advertising: Softly promoting hard products 10376
100 TATA Nano : Khushiyon Ki Chaabi 14665
 
Page 1 of 2