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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14224
2 Growing Business through Customer Funnels 6624
3 Business Strategy in a Digital Age 10819
4 Live Video Marketing- Influencing Customers Real-time 8858
5 Marketing Insights for Software Startups 8976
6 Difference between Customer and Consumer 13604
7 Business Strategy of Uber in Europe & its Way Ahead 22431
8 Fogg Deodorants- Capturing the Market 35366
9 E-commerce - Threat to Traditional Retail? 12535
10 Experience Gifting - A Boom in Gifting Industry 13493
11 Pester Power: Influence of Children in Purchase decision 12226
12 Marketing Through Mascot – Building Brand Identity 13040
13 Reebok’s Rebranding – A Comprehensive Analysis 22808
14 Hindustan Motors Ambassador - The End of an Era 15387
15 Click And Brick Of Bharat Matrimony 12732
16 Marketing 3.0 – Values Driven Marketing 15747
17 DRIP -The Marketing Communication Model 46824
18 How Titan Watches is Still a Market Leader-Brand Identity! 12890
19 Social Media Marketing - A Double Edge Sword 11930
20 Repackaging And Repositioning - Gaining Competitive Advantage 15861
21 Senior Citizens as Target Group 11861
22 Cause Related Marketing: Giving More Than Just Spare Change? 11845
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18493
24 Let’s Get Packing - Importance of Packaging 12141
25 Thums Up - A Thundering Success 15182
26 Rural Marketing: Challenges Opportunities and Beyond 22718
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22535
28 Creative Marketing Communication: Interactive Advertising Campaigns 11653
29 What is Shockvertising? 26722
30 Marketing Through Sports: The Evolution and Future 29513
31 Village Laundry Service, A Story Of The Start Up 12875
32 Being Flawsome - Ensuring Brand Loyalty 15477
33 Chanakya Niti And Marketing Strategies 20956
34 Royal Enfield Bullet - Felt The Thump! 11908
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23836
36 Subliminal Marketing - What You See You May Not See! 15383
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17178
38 Customer Is King – Make The King Happy 25142
39 Marketing Strategies & Innovations In The Services Sector 15247
40 Segmentation Targeting & Positioning-Defining Product Lines 27784
41 Role Of Technology In Marketing 21383
42 How To Create Snob Effect In Marketing? 15373
43 Health Insurance: A Push Or A Pull Product? 11695
44 A Strategic Perspective Of Kerala Tourism 27581
45 Opportunities In Online Marketing 10810
46 Challenges Of Digital Marketing 19554
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11223
48 Then & Now - A Coke Story 14935
49 What's This App - Whatsapp Success Story! 25748
50 Flying High: What Keeps Indigo Going 12014
51 Brand Activation: Bringing Spirit Of Brands To Life 16663
52 Indian Rural Market: The Next Big Thing 24486
53 Oreo – Milky’s Favourite Cookie Turns 100 11335
54 The Happy Birds: Success Story of Angry Birds 12762
55 Tata Motors JLR - The Success Story 15216
56 An Analysis On Lux Beauty Soap 41098
57 Latest Trend In Marketing Environment: Viral Marketing 10416
58 Impact Of The ZooZoo Commercials For Value Added Services 17287
59 What Can We Learn From Strategy Games 14377
60 The Reverse of Marketing=De-Marketing 18318
61 Is There A Better Way To Sell To Rural Market 13049
62 Why & How Marketers Target Kids 16358
63 Disruptive Innovation: Strategist’s Dilemma 11670
64 Entry Strategies For Automobile Companies In African Markets 14149
65 Park Avenue I.Q: New Name In The World Of Deodorants 17391
66 Flipkart.com - The Success Saga 22538
67 Pester Power: The Influential Kids 12669
68 Destination Branding- How does it Work 13700
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15566
70 Dirty Marketing- Fighting brands unethically 12062
71 Hero Honda Rebranding to Hero MotoCorp 15008
72 Standardize or Localize- A better way to lead markets 12382
73 Critical Success Factors for Devising Strategies for Airline Players 19920
74 Mom and Pop Stores Score Over Giant Supermarkets 11854
75 Regional Aspiration Marketing- A Step Further 11230
76 Value and benefit- The customer perspective 14607
77 Merchandising- The Brand Building Strategy 10484
78 The ill-effects of Globalization 10667
79 Brand Ferrari - The Dream Machine 13598
80 Retail Industry : Boon or Bane ? 13181
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21475
82 Premium Brands- Prestige, Value and Quality 21107
83 JustDial: The Information and Business Listings Directory 25121
84 Corporate branding vs Product branding 13971
85 Sales vs Marketing - Do They complement or compete ? 29864
86 Is Advertising an art of Lying ? 16542
87 Glocalization-The McD and KFC Way ? 13396
88 Breakthrough Products: Entering a New World 26009
89 4 P's of Management 57432
90 Walt Disney: A Magical Brand 17116
91 Evaluating Advertisement Campaigns: Analyzing Customers 11035
92 Brand Manchester United : A Theatre of Dreams 11155
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12745
94 10 Reasons Why Airline Industry is Unique ? 49995
95 Role of Brand Ambassadors in Recession 10969
96 Reverse Pricing - Getting it Right ! 12209
97 Copyright & Trademark violations: Rural Marketing Success ? 15366
98 Premium Niche Marketing: Small World and Big Business 15945
99 Surrogate Advertising: Softly promoting hard products 10794
100 TATA Nano : Khushiyon Ki Chaabi 15214
 
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