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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14609
2 Growing Business through Customer Funnels 6760
3 Business Strategy in a Digital Age 10961
4 Live Video Marketing- Influencing Customers Real-time 8996
5 Marketing Insights for Software Startups 9110
6 Difference between Customer and Consumer 13815
7 Business Strategy of Uber in Europe & its Way Ahead 22655
8 Fogg Deodorants- Capturing the Market 35580
9 E-commerce - Threat to Traditional Retail? 12671
10 Experience Gifting - A Boom in Gifting Industry 13659
11 Pester Power: Influence of Children in Purchase decision 12373
12 Marketing Through Mascot – Building Brand Identity 13212
13 Reebok’s Rebranding – A Comprehensive Analysis 23035
14 Hindustan Motors Ambassador - The End of an Era 15659
15 Click And Brick Of Bharat Matrimony 12913
16 Marketing 3.0 – Values Driven Marketing 15920
17 DRIP -The Marketing Communication Model 47081
18 How Titan Watches is Still a Market Leader-Brand Identity! 13075
19 Social Media Marketing - A Double Edge Sword 12061
20 Repackaging And Repositioning - Gaining Competitive Advantage 15997
21 Senior Citizens as Target Group 11999
22 Cause Related Marketing: Giving More Than Just Spare Change? 11985
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18670
24 Let’s Get Packing - Importance of Packaging 12282
25 Thums Up - A Thundering Success 15456
26 Rural Marketing: Challenges Opportunities and Beyond 22885
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22658
28 Creative Marketing Communication: Interactive Advertising Campaigns 11793
29 What is Shockvertising? 26943
30 Marketing Through Sports: The Evolution and Future 29665
31 Village Laundry Service, A Story Of The Start Up 13123
32 Being Flawsome - Ensuring Brand Loyalty 15630
33 Chanakya Niti And Marketing Strategies 21123
34 Royal Enfield Bullet - Felt The Thump! 12112
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24014
36 Subliminal Marketing - What You See You May Not See! 15526
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17350
38 Customer Is King – Make The King Happy 25286
39 Marketing Strategies & Innovations In The Services Sector 15401
40 Segmentation Targeting & Positioning-Defining Product Lines 27959
41 Role Of Technology In Marketing 21501
42 How To Create Snob Effect In Marketing? 15562
43 Health Insurance: A Push Or A Pull Product? 11818
44 A Strategic Perspective Of Kerala Tourism 27750
45 Opportunities In Online Marketing 10954
46 Challenges Of Digital Marketing 19774
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11365
48 Then & Now - A Coke Story 15133
49 What's This App - Whatsapp Success Story! 25891
50 Flying High: What Keeps Indigo Going 12160
51 Brand Activation: Bringing Spirit Of Brands To Life 16802
52 Indian Rural Market: The Next Big Thing 24630
53 Oreo – Milky’s Favourite Cookie Turns 100 11503
54 The Happy Birds: Success Story of Angry Birds 12957
55 Tata Motors JLR - The Success Story 15402
56 An Analysis On Lux Beauty Soap 41344
57 Latest Trend In Marketing Environment: Viral Marketing 10576
58 Impact Of The ZooZoo Commercials For Value Added Services 17435
59 What Can We Learn From Strategy Games 14505
60 The Reverse of Marketing=De-Marketing 18487
61 Is There A Better Way To Sell To Rural Market 13184
62 Why & How Marketers Target Kids 16540
63 Disruptive Innovation: Strategist’s Dilemma 11806
64 Entry Strategies For Automobile Companies In African Markets 14291
65 Park Avenue I.Q: New Name In The World Of Deodorants 17540
66 Flipkart.com - The Success Saga 22704
67 Pester Power: The Influential Kids 12843
68 Destination Branding- How does it Work 13848
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15715
70 Dirty Marketing- Fighting brands unethically 12218
71 Hero Honda Rebranding to Hero MotoCorp 15277
72 Standardize or Localize- A better way to lead markets 12515
73 Critical Success Factors for Devising Strategies for Airline Players 20067
74 Mom and Pop Stores Score Over Giant Supermarkets 12050
75 Regional Aspiration Marketing- A Step Further 11370
76 Value and benefit- The customer perspective 14737
77 Merchandising- The Brand Building Strategy 10618
78 The ill-effects of Globalization 10800
79 Brand Ferrari - The Dream Machine 13761
80 Retail Industry : Boon or Bane ? 13324
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21645
82 Premium Brands- Prestige, Value and Quality 21350
83 JustDial: The Information and Business Listings Directory 25298
84 Corporate branding vs Product branding 14120
85 Sales vs Marketing - Do They complement or compete ? 30024
86 Is Advertising an art of Lying ? 16698
87 Glocalization-The McD and KFC Way ? 13558
88 Breakthrough Products: Entering a New World 26165
89 4 P's of Management 57599
90 Walt Disney: A Magical Brand 17268
91 Evaluating Advertisement Campaigns: Analyzing Customers 11180
92 Brand Manchester United : A Theatre of Dreams 11323
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12956
94 10 Reasons Why Airline Industry is Unique ? 50191
95 Role of Brand Ambassadors in Recession 11126
96 Reverse Pricing - Getting it Right ! 12381
97 Copyright & Trademark violations: Rural Marketing Success ? 15531
98 Premium Niche Marketing: Small World and Big Business 16140
99 Surrogate Advertising: Softly promoting hard products 10947
100 TATA Nano : Khushiyon Ki Chaabi 15413
 
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