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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13777
2 Growing Business through Customer Funnels 6493
3 Business Strategy in a Digital Age 10663
4 Live Video Marketing- Influencing Customers Real-time 8729
5 Marketing Insights for Software Startups 8863
6 Difference between Customer and Consumer 13396
7 Business Strategy of Uber in Europe & its Way Ahead 22264
8 Fogg Deodorants- Capturing the Market 35132
9 E-commerce - Threat to Traditional Retail? 12391
10 Experience Gifting - A Boom in Gifting Industry 13360
11 Pester Power: Influence of Children in Purchase decision 12068
12 Marketing Through Mascot – Building Brand Identity 12902
13 Reebok’s Rebranding – A Comprehensive Analysis 22623
14 Hindustan Motors Ambassador - The End of an Era 15204
15 Click And Brick Of Bharat Matrimony 12580
16 Marketing 3.0 – Values Driven Marketing 15554
17 DRIP -The Marketing Communication Model 46565
18 How Titan Watches is Still a Market Leader-Brand Identity! 12708
19 Social Media Marketing - A Double Edge Sword 11780
20 Repackaging And Repositioning - Gaining Competitive Advantage 15700
21 Senior Citizens as Target Group 11736
22 Cause Related Marketing: Giving More Than Just Spare Change? 11697
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18317
24 Let’s Get Packing - Importance of Packaging 12001
25 Thums Up - A Thundering Success 14974
26 Rural Marketing: Challenges Opportunities and Beyond 22575
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22412
28 Creative Marketing Communication: Interactive Advertising Campaigns 11515
29 What is Shockvertising? 26514
30 Marketing Through Sports: The Evolution and Future 29373
31 Village Laundry Service, A Story Of The Start Up 12628
32 Being Flawsome - Ensuring Brand Loyalty 15315
33 Chanakya Niti And Marketing Strategies 20805
34 Royal Enfield Bullet - Felt The Thump! 11755
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23655
36 Subliminal Marketing - What You See You May Not See! 15249
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16995
38 Customer Is King – Make The King Happy 24993
39 Marketing Strategies & Innovations In The Services Sector 15090
40 Segmentation Targeting & Positioning-Defining Product Lines 27637
41 Role Of Technology In Marketing 21269
42 How To Create Snob Effect In Marketing? 15239
43 Health Insurance: A Push Or A Pull Product? 11589
44 A Strategic Perspective Of Kerala Tourism 27417
45 Opportunities In Online Marketing 10681
46 Challenges Of Digital Marketing 19292
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11100
48 Then & Now - A Coke Story 14789
49 What's This App - Whatsapp Success Story! 25616
50 Flying High: What Keeps Indigo Going 11881
51 Brand Activation: Bringing Spirit Of Brands To Life 16534
52 Indian Rural Market: The Next Big Thing 24354
53 Oreo – Milky’s Favourite Cookie Turns 100 11202
54 The Happy Birds: Success Story of Angry Birds 12586
55 Tata Motors JLR - The Success Story 15021
56 An Analysis On Lux Beauty Soap 40860
57 Latest Trend In Marketing Environment: Viral Marketing 10301
58 Impact Of The ZooZoo Commercials For Value Added Services 17105
59 What Can We Learn From Strategy Games 14256
60 The Reverse of Marketing=De-Marketing 18166
61 Is There A Better Way To Sell To Rural Market 12930
62 Why & How Marketers Target Kids 16161
63 Disruptive Innovation: Strategist’s Dilemma 11548
64 Entry Strategies For Automobile Companies In African Markets 14023
65 Park Avenue I.Q: New Name In The World Of Deodorants 17223
66 Flipkart.com - The Success Saga 22378
67 Pester Power: The Influential Kids 12509
68 Destination Branding- How does it Work 13576
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15436
70 Dirty Marketing- Fighting brands unethically 11924
71 Hero Honda Rebranding to Hero MotoCorp 14845
72 Standardize or Localize- A better way to lead markets 12240
73 Critical Success Factors for Devising Strategies for Airline Players 19767
74 Mom and Pop Stores Score Over Giant Supermarkets 11718
75 Regional Aspiration Marketing- A Step Further 11074
76 Value and benefit- The customer perspective 14490
77 Merchandising- The Brand Building Strategy 10352
78 The ill-effects of Globalization 10543
79 Brand Ferrari - The Dream Machine 13467
80 Retail Industry : Boon or Bane ? 13043
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21323
82 Premium Brands- Prestige, Value and Quality 20909
83 JustDial: The Information and Business Listings Directory 24948
84 Corporate branding vs Product branding 13814
85 Sales vs Marketing - Do They complement or compete ? 29690
86 Is Advertising an art of Lying ? 16405
87 Glocalization-The McD and KFC Way ? 13253
88 Breakthrough Products: Entering a New World 25848
89 4 P's of Management 57239
90 Walt Disney: A Magical Brand 16952
91 Evaluating Advertisement Campaigns: Analyzing Customers 10905
92 Brand Manchester United : A Theatre of Dreams 10982
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12582
94 10 Reasons Why Airline Industry is Unique ? 49802
95 Role of Brand Ambassadors in Recession 10801
96 Reverse Pricing - Getting it Right ! 12019
97 Copyright & Trademark violations: Rural Marketing Success ? 15190
98 Premium Niche Marketing: Small World and Big Business 15736
99 Surrogate Advertising: Softly promoting hard products 10637
100 TATA Nano : Khushiyon Ki Chaabi 15023
 
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