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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12911
2 Growing Business through Customer Funnels 6140
3 Business Strategy in a Digital Age 10171
4 Live Video Marketing- Influencing Customers Real-time 8398
5 Marketing Insights for Software Startups 8452
6 Difference between Customer and Consumer 12527
7 Business Strategy of Uber in Europe & its Way Ahead 21579
8 Fogg Deodorants- Capturing the Market 34409
9 E-commerce - Threat to Traditional Retail? 11849
10 Experience Gifting - A Boom in Gifting Industry 13001
11 Pester Power: Influence of Children in Purchase decision 11470
12 Marketing Through Mascot – Building Brand Identity 12442
13 Reebok’s Rebranding – A Comprehensive Analysis 21647
14 Hindustan Motors Ambassador - The End of an Era 14507
15 Click And Brick Of Bharat Matrimony 11970
16 Marketing 3.0 – Values Driven Marketing 14739
17 DRIP -The Marketing Communication Model 45491
18 How Titan Watches is Still a Market Leader-Brand Identity! 12156
19 Social Media Marketing - A Double Edge Sword 11381
20 Repackaging And Repositioning - Gaining Competitive Advantage 15168
21 Senior Citizens as Target Group 11191
22 Cause Related Marketing: Giving More Than Just Spare Change? 11273
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17725
24 Let’s Get Packing - Importance of Packaging 11651
25 Thums Up - A Thundering Success 14156
26 Rural Marketing: Challenges Opportunities and Beyond 22083
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22069
28 Creative Marketing Communication: Interactive Advertising Campaigns 11042
29 What is Shockvertising? 25810
30 Marketing Through Sports: The Evolution and Future 29017
31 Village Laundry Service, A Story Of The Start Up 11915
32 Being Flawsome - Ensuring Brand Loyalty 14892
33 Chanakya Niti And Marketing Strategies 20289
34 Royal Enfield Bullet - Felt The Thump! 11148
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22848
36 Subliminal Marketing - What You See You May Not See! 14830
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16323
38 Customer Is King – Make The King Happy 24324
39 Marketing Strategies & Innovations In The Services Sector 14466
40 Segmentation Targeting & Positioning-Defining Product Lines 27127
41 Role Of Technology In Marketing 20933
42 How To Create Snob Effect In Marketing? 14744
43 Health Insurance: A Push Or A Pull Product? 11208
44 A Strategic Perspective Of Kerala Tourism 26844
45 Opportunities In Online Marketing 10340
46 Challenges Of Digital Marketing 18563
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10684
48 Then & Now - A Coke Story 14334
49 What's This App - Whatsapp Success Story! 25256
50 Flying High: What Keeps Indigo Going 11326
51 Brand Activation: Bringing Spirit Of Brands To Life 16088
52 Indian Rural Market: The Next Big Thing 23994
53 Oreo – Milky’s Favourite Cookie Turns 100 10769
54 The Happy Birds: Success Story of Angry Birds 11883
55 Tata Motors JLR - The Success Story 14479
56 An Analysis On Lux Beauty Soap 39774
57 Latest Trend In Marketing Environment: Viral Marketing 9955
58 Impact Of The ZooZoo Commercials For Value Added Services 16451
59 What Can We Learn From Strategy Games 13933
60 The Reverse of Marketing=De-Marketing 17496
61 Is There A Better Way To Sell To Rural Market 12446
62 Why & How Marketers Target Kids 15508
63 Disruptive Innovation: Strategist’s Dilemma 10929
64 Entry Strategies For Automobile Companies In African Markets 13661
65 Park Avenue I.Q: New Name In The World Of Deodorants 16799
66 Flipkart.com - The Success Saga 21809
67 Pester Power: The Influential Kids 12027
68 Destination Branding- How does it Work 13227
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14961
70 Dirty Marketing- Fighting brands unethically 11418
71 Hero Honda Rebranding to Hero MotoCorp 14198
72 Standardize or Localize- A better way to lead markets 11789
73 Critical Success Factors for Devising Strategies for Airline Players 19162
74 Mom and Pop Stores Score Over Giant Supermarkets 11286
75 Regional Aspiration Marketing- A Step Further 10632
76 Value and benefit- The customer perspective 14166
77 Merchandising- The Brand Building Strategy 10001
78 The ill-effects of Globalization 10234
79 Brand Ferrari - The Dream Machine 13043
80 Retail Industry : Boon or Bane ? 12678
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20833
82 Premium Brands- Prestige, Value and Quality 20068
83 JustDial: The Information and Business Listings Directory 24120
84 Corporate branding vs Product branding 13417
85 Sales vs Marketing - Do They complement or compete ? 29086
86 Is Advertising an art of Lying ? 16013
87 Glocalization-The McD and KFC Way ? 12738
88 Breakthrough Products: Entering a New World 25332
89 4 P's of Management 56588
90 Walt Disney: A Magical Brand 16436
91 Evaluating Advertisement Campaigns: Analyzing Customers 10467
92 Brand Manchester United : A Theatre of Dreams 10515
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12184
94 10 Reasons Why Airline Industry is Unique ? 49132
95 Role of Brand Ambassadors in Recession 10317
96 Reverse Pricing - Getting it Right ! 11562
97 Copyright & Trademark violations: Rural Marketing Success ? 14780
98 Premium Niche Marketing: Small World and Big Business 15129
99 Surrogate Advertising: Softly promoting hard products 10284
100 TATA Nano : Khushiyon Ki Chaabi 14471
 
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