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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12944
2 Growing Business through Customer Funnels 6160
3 Business Strategy in a Digital Age 10201
4 Live Video Marketing- Influencing Customers Real-time 8413
5 Marketing Insights for Software Startups 8476
6 Difference between Customer and Consumer 12602
7 Business Strategy of Uber in Europe & its Way Ahead 21621
8 Fogg Deodorants- Capturing the Market 34466
9 E-commerce - Threat to Traditional Retail? 11893
10 Experience Gifting - A Boom in Gifting Industry 13025
11 Pester Power: Influence of Children in Purchase decision 11500
12 Marketing Through Mascot – Building Brand Identity 12465
13 Reebok’s Rebranding – A Comprehensive Analysis 21698
14 Hindustan Motors Ambassador - The End of an Era 14592
15 Click And Brick Of Bharat Matrimony 12015
16 Marketing 3.0 – Values Driven Marketing 14786
17 DRIP -The Marketing Communication Model 45576
18 How Titan Watches is Still a Market Leader-Brand Identity! 12190
19 Social Media Marketing - A Double Edge Sword 11405
20 Repackaging And Repositioning - Gaining Competitive Advantage 15210
21 Senior Citizens as Target Group 11219
22 Cause Related Marketing: Giving More Than Just Spare Change? 11304
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17755
24 Let’s Get Packing - Importance of Packaging 11667
25 Thums Up - A Thundering Success 14212
26 Rural Marketing: Challenges Opportunities and Beyond 22118
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22087
28 Creative Marketing Communication: Interactive Advertising Campaigns 11076
29 What is Shockvertising? 25858
30 Marketing Through Sports: The Evolution and Future 29037
31 Village Laundry Service, A Story Of The Start Up 11982
32 Being Flawsome - Ensuring Brand Loyalty 14911
33 Chanakya Niti And Marketing Strategies 20328
34 Royal Enfield Bullet - Felt The Thump! 11179
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22896
36 Subliminal Marketing - What You See You May Not See! 14853
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16376
38 Customer Is King – Make The King Happy 24362
39 Marketing Strategies & Innovations In The Services Sector 14501
40 Segmentation Targeting & Positioning-Defining Product Lines 27161
41 Role Of Technology In Marketing 20955
42 How To Create Snob Effect In Marketing? 14780
43 Health Insurance: A Push Or A Pull Product? 11221
44 A Strategic Perspective Of Kerala Tourism 26883
45 Opportunities In Online Marketing 10353
46 Challenges Of Digital Marketing 18600
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10709
48 Then & Now - A Coke Story 14362
49 What's This App - Whatsapp Success Story! 25285
50 Flying High: What Keeps Indigo Going 11367
51 Brand Activation: Bringing Spirit Of Brands To Life 16119
52 Indian Rural Market: The Next Big Thing 24017
53 Oreo – Milky’s Favourite Cookie Turns 100 10795
54 The Happy Birds: Success Story of Angry Birds 11925
55 Tata Motors JLR - The Success Story 14514
56 An Analysis On Lux Beauty Soap 39828
57 Latest Trend In Marketing Environment: Viral Marketing 9977
58 Impact Of The ZooZoo Commercials For Value Added Services 16490
59 What Can We Learn From Strategy Games 13958
60 The Reverse of Marketing=De-Marketing 17547
61 Is There A Better Way To Sell To Rural Market 12466
62 Why & How Marketers Target Kids 15554
63 Disruptive Innovation: Strategist’s Dilemma 10981
64 Entry Strategies For Automobile Companies In African Markets 13689
65 Park Avenue I.Q: New Name In The World Of Deodorants 16835
66 Flipkart.com - The Success Saga 21855
67 Pester Power: The Influential Kids 12050
68 Destination Branding- How does it Work 13245
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15003
70 Dirty Marketing- Fighting brands unethically 11458
71 Hero Honda Rebranding to Hero MotoCorp 14247
72 Standardize or Localize- A better way to lead markets 11804
73 Critical Success Factors for Devising Strategies for Airline Players 19199
74 Mom and Pop Stores Score Over Giant Supermarkets 11324
75 Regional Aspiration Marketing- A Step Further 10662
76 Value and benefit- The customer perspective 14185
77 Merchandising- The Brand Building Strategy 10022
78 The ill-effects of Globalization 10250
79 Brand Ferrari - The Dream Machine 13065
80 Retail Industry : Boon or Bane ? 12708
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20865
82 Premium Brands- Prestige, Value and Quality 20120
83 JustDial: The Information and Business Listings Directory 24162
84 Corporate branding vs Product branding 13438
85 Sales vs Marketing - Do They complement or compete ? 29123
86 Is Advertising an art of Lying ? 16041
87 Glocalization-The McD and KFC Way ? 12770
88 Breakthrough Products: Entering a New World 25376
89 4 P's of Management 56635
90 Walt Disney: A Magical Brand 16466
91 Evaluating Advertisement Campaigns: Analyzing Customers 10488
92 Brand Manchester United : A Theatre of Dreams 10538
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12201
94 10 Reasons Why Airline Industry is Unique ? 49172
95 Role of Brand Ambassadors in Recession 10340
96 Reverse Pricing - Getting it Right ! 11587
97 Copyright & Trademark violations: Rural Marketing Success ? 14804
98 Premium Niche Marketing: Small World and Big Business 15170
99 Surrogate Advertising: Softly promoting hard products 10299
100 TATA Nano : Khushiyon Ki Chaabi 14519
 
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