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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12956
2 Growing Business through Customer Funnels 6171
3 Business Strategy in a Digital Age 10208
4 Live Video Marketing- Influencing Customers Real-time 8422
5 Marketing Insights for Software Startups 8484
6 Difference between Customer and Consumer 12618
7 Business Strategy of Uber in Europe & its Way Ahead 21638
8 Fogg Deodorants- Capturing the Market 34486
9 E-commerce - Threat to Traditional Retail? 11908
10 Experience Gifting - A Boom in Gifting Industry 13036
11 Pester Power: Influence of Children in Purchase decision 11517
12 Marketing Through Mascot – Building Brand Identity 12475
13 Reebok’s Rebranding – A Comprehensive Analysis 21717
14 Hindustan Motors Ambassador - The End of an Era 14617
15 Click And Brick Of Bharat Matrimony 12028
16 Marketing 3.0 – Values Driven Marketing 14805
17 DRIP -The Marketing Communication Model 45604
18 How Titan Watches is Still a Market Leader-Brand Identity! 12207
19 Social Media Marketing - A Double Edge Sword 11416
20 Repackaging And Repositioning - Gaining Competitive Advantage 15221
21 Senior Citizens as Target Group 11228
22 Cause Related Marketing: Giving More Than Just Spare Change? 11317
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17771
24 Let’s Get Packing - Importance of Packaging 11671
25 Thums Up - A Thundering Success 14228
26 Rural Marketing: Challenges Opportunities and Beyond 22132
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22091
28 Creative Marketing Communication: Interactive Advertising Campaigns 11092
29 What is Shockvertising? 25870
30 Marketing Through Sports: The Evolution and Future 29045
31 Village Laundry Service, A Story Of The Start Up 12005
32 Being Flawsome - Ensuring Brand Loyalty 14918
33 Chanakya Niti And Marketing Strategies 20338
34 Royal Enfield Bullet - Felt The Thump! 11188
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22911
36 Subliminal Marketing - What You See You May Not See! 14866
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16389
38 Customer Is King – Make The King Happy 24374
39 Marketing Strategies & Innovations In The Services Sector 14518
40 Segmentation Targeting & Positioning-Defining Product Lines 27182
41 Role Of Technology In Marketing 20963
42 How To Create Snob Effect In Marketing? 14796
43 Health Insurance: A Push Or A Pull Product? 11228
44 A Strategic Perspective Of Kerala Tourism 26893
45 Opportunities In Online Marketing 10362
46 Challenges Of Digital Marketing 18613
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10715
48 Then & Now - A Coke Story 14370
49 What's This App - Whatsapp Success Story! 25294
50 Flying High: What Keeps Indigo Going 11391
51 Brand Activation: Bringing Spirit Of Brands To Life 16132
52 Indian Rural Market: The Next Big Thing 24023
53 Oreo – Milky’s Favourite Cookie Turns 100 10806
54 The Happy Birds: Success Story of Angry Birds 11947
55 Tata Motors JLR - The Success Story 14526
56 An Analysis On Lux Beauty Soap 39846
57 Latest Trend In Marketing Environment: Viral Marketing 9990
58 Impact Of The ZooZoo Commercials For Value Added Services 16512
59 What Can We Learn From Strategy Games 13965
60 The Reverse of Marketing=De-Marketing 17562
61 Is There A Better Way To Sell To Rural Market 12472
62 Why & How Marketers Target Kids 15571
63 Disruptive Innovation: Strategist’s Dilemma 10996
64 Entry Strategies For Automobile Companies In African Markets 13702
65 Park Avenue I.Q: New Name In The World Of Deodorants 16842
66 Flipkart.com - The Success Saga 21873
67 Pester Power: The Influential Kids 12062
68 Destination Branding- How does it Work 13257
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15020
70 Dirty Marketing- Fighting brands unethically 11473
71 Hero Honda Rebranding to Hero MotoCorp 14268
72 Standardize or Localize- A better way to lead markets 11813
73 Critical Success Factors for Devising Strategies for Airline Players 19213
74 Mom and Pop Stores Score Over Giant Supermarkets 11340
75 Regional Aspiration Marketing- A Step Further 10668
76 Value and benefit- The customer perspective 14192
77 Merchandising- The Brand Building Strategy 10029
78 The ill-effects of Globalization 10256
79 Brand Ferrari - The Dream Machine 13072
80 Retail Industry : Boon or Bane ? 12715
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20875
82 Premium Brands- Prestige, Value and Quality 20135
83 JustDial: The Information and Business Listings Directory 24178
84 Corporate branding vs Product branding 13448
85 Sales vs Marketing - Do They complement or compete ? 29138
86 Is Advertising an art of Lying ? 16051
87 Glocalization-The McD and KFC Way ? 12785
88 Breakthrough Products: Entering a New World 25392
89 4 P's of Management 56648
90 Walt Disney: A Magical Brand 16477
91 Evaluating Advertisement Campaigns: Analyzing Customers 10500
92 Brand Manchester United : A Theatre of Dreams 10550
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12207
94 10 Reasons Why Airline Industry is Unique ? 49192
95 Role of Brand Ambassadors in Recession 10347
96 Reverse Pricing - Getting it Right ! 11597
97 Copyright & Trademark violations: Rural Marketing Success ? 14814
98 Premium Niche Marketing: Small World and Big Business 15189
99 Surrogate Advertising: Softly promoting hard products 10305
100 TATA Nano : Khushiyon Ki Chaabi 14535
 
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