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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13277
2 Growing Business through Customer Funnels 6332
3 Business Strategy in a Digital Age 10462
4 Live Video Marketing- Influencing Customers Real-time 8578
5 Marketing Insights for Software Startups 8720
6 Difference between Customer and Consumer 13147
7 Business Strategy of Uber in Europe & its Way Ahead 22047
8 Fogg Deodorants- Capturing the Market 34852
9 E-commerce - Threat to Traditional Retail? 12210
10 Experience Gifting - A Boom in Gifting Industry 13214
11 Pester Power: Influence of Children in Purchase decision 11809
12 Marketing Through Mascot – Building Brand Identity 12718
13 Reebok’s Rebranding – A Comprehensive Analysis 22237
14 Hindustan Motors Ambassador - The End of an Era 14989
15 Click And Brick Of Bharat Matrimony 12383
16 Marketing 3.0 – Values Driven Marketing 15262
17 DRIP -The Marketing Communication Model 46121
18 How Titan Watches is Still a Market Leader-Brand Identity! 12502
19 Social Media Marketing - A Double Edge Sword 11613
20 Repackaging And Repositioning - Gaining Competitive Advantage 15516
21 Senior Citizens as Target Group 11568
22 Cause Related Marketing: Giving More Than Just Spare Change? 11511
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18064
24 Let’s Get Packing - Importance of Packaging 11852
25 Thums Up - A Thundering Success 14672
26 Rural Marketing: Challenges Opportunities and Beyond 22380
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22264
28 Creative Marketing Communication: Interactive Advertising Campaigns 11349
29 What is Shockvertising? 26228
30 Marketing Through Sports: The Evolution and Future 29231
31 Village Laundry Service, A Story Of The Start Up 12343
32 Being Flawsome - Ensuring Brand Loyalty 15112
33 Chanakya Niti And Marketing Strategies 20613
34 Royal Enfield Bullet - Felt The Thump! 11468
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23385
36 Subliminal Marketing - What You See You May Not See! 15080
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16757
38 Customer Is King – Make The King Happy 24789
39 Marketing Strategies & Innovations In The Services Sector 14851
40 Segmentation Targeting & Positioning-Defining Product Lines 27437
41 Role Of Technology In Marketing 21131
42 How To Create Snob Effect In Marketing? 15051
43 Health Insurance: A Push Or A Pull Product? 11453
44 A Strategic Perspective Of Kerala Tourism 27201
45 Opportunities In Online Marketing 10523
46 Challenges Of Digital Marketing 18945
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10930
48 Then & Now - A Coke Story 14610
49 What's This App - Whatsapp Success Story! 25463
50 Flying High: What Keeps Indigo Going 11695
51 Brand Activation: Bringing Spirit Of Brands To Life 16386
52 Indian Rural Market: The Next Big Thing 24209
53 Oreo – Milky’s Favourite Cookie Turns 100 11044
54 The Happy Birds: Success Story of Angry Birds 12369
55 Tata Motors JLR - The Success Story 14813
56 An Analysis On Lux Beauty Soap 40442
57 Latest Trend In Marketing Environment: Viral Marketing 10161
58 Impact Of The ZooZoo Commercials For Value Added Services 16848
59 What Can We Learn From Strategy Games 14120
60 The Reverse of Marketing=De-Marketing 17956
61 Is There A Better Way To Sell To Rural Market 12758
62 Why & How Marketers Target Kids 15916
63 Disruptive Innovation: Strategist’s Dilemma 11349
64 Entry Strategies For Automobile Companies In African Markets 13878
65 Park Avenue I.Q: New Name In The World Of Deodorants 17038
66 Flipkart.com - The Success Saga 22143
67 Pester Power: The Influential Kids 12294
68 Destination Branding- How does it Work 13431
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15283
70 Dirty Marketing- Fighting brands unethically 11746
71 Hero Honda Rebranding to Hero MotoCorp 14644
72 Standardize or Localize- A better way to lead markets 12084
73 Critical Success Factors for Devising Strategies for Airline Players 19579
74 Mom and Pop Stores Score Over Giant Supermarkets 11562
75 Regional Aspiration Marketing- A Step Further 10902
76 Value and benefit- The customer perspective 14361
77 Merchandising- The Brand Building Strategy 10209
78 The ill-effects of Globalization 10408
79 Brand Ferrari - The Dream Machine 13334
80 Retail Industry : Boon or Bane ? 12908
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21135
82 Premium Brands- Prestige, Value and Quality 20603
83 JustDial: The Information and Business Listings Directory 24640
84 Corporate branding vs Product branding 13635
85 Sales vs Marketing - Do They complement or compete ? 29472
86 Is Advertising an art of Lying ? 16260
87 Glocalization-The McD and KFC Way ? 13056
88 Breakthrough Products: Entering a New World 25648
89 4 P's of Management 56966
90 Walt Disney: A Magical Brand 16772
91 Evaluating Advertisement Campaigns: Analyzing Customers 10739
92 Brand Manchester United : A Theatre of Dreams 10775
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12399
94 10 Reasons Why Airline Industry is Unique ? 49574
95 Role of Brand Ambassadors in Recession 10617
96 Reverse Pricing - Getting it Right ! 11839
97 Copyright & Trademark violations: Rural Marketing Success ? 15020
98 Premium Niche Marketing: Small World and Big Business 15473
99 Surrogate Advertising: Softly promoting hard products 10477
100 TATA Nano : Khushiyon Ki Chaabi 14821
 
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