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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14238
2 Growing Business through Customer Funnels 6627
3 Business Strategy in a Digital Age 10825
4 Live Video Marketing- Influencing Customers Real-time 8861
5 Marketing Insights for Software Startups 8983
6 Difference between Customer and Consumer 13616
7 Business Strategy of Uber in Europe & its Way Ahead 22436
8 Fogg Deodorants- Capturing the Market 35376
9 E-commerce - Threat to Traditional Retail? 12540
10 Experience Gifting - A Boom in Gifting Industry 13499
11 Pester Power: Influence of Children in Purchase decision 12230
12 Marketing Through Mascot – Building Brand Identity 13045
13 Reebok’s Rebranding – A Comprehensive Analysis 22821
14 Hindustan Motors Ambassador - The End of an Era 15414
15 Click And Brick Of Bharat Matrimony 12739
16 Marketing 3.0 – Values Driven Marketing 15755
17 DRIP -The Marketing Communication Model 46838
18 How Titan Watches is Still a Market Leader-Brand Identity! 12901
19 Social Media Marketing - A Double Edge Sword 11935
20 Repackaging And Repositioning - Gaining Competitive Advantage 15865
21 Senior Citizens as Target Group 11868
22 Cause Related Marketing: Giving More Than Just Spare Change? 11851
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18500
24 Let’s Get Packing - Importance of Packaging 12145
25 Thums Up - A Thundering Success 15199
26 Rural Marketing: Challenges Opportunities and Beyond 22724
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22542
28 Creative Marketing Communication: Interactive Advertising Campaigns 11667
29 What is Shockvertising? 26733
30 Marketing Through Sports: The Evolution and Future 29519
31 Village Laundry Service, A Story Of The Start Up 12889
32 Being Flawsome - Ensuring Brand Loyalty 15485
33 Chanakya Niti And Marketing Strategies 20966
34 Royal Enfield Bullet - Felt The Thump! 11915
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23842
36 Subliminal Marketing - What You See You May Not See! 15389
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17187
38 Customer Is King – Make The King Happy 25150
39 Marketing Strategies & Innovations In The Services Sector 15253
40 Segmentation Targeting & Positioning-Defining Product Lines 27796
41 Role Of Technology In Marketing 21387
42 How To Create Snob Effect In Marketing? 15378
43 Health Insurance: A Push Or A Pull Product? 11700
44 A Strategic Perspective Of Kerala Tourism 27590
45 Opportunities In Online Marketing 10817
46 Challenges Of Digital Marketing 19566
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11227
48 Then & Now - A Coke Story 14948
49 What's This App - Whatsapp Success Story! 25754
50 Flying High: What Keeps Indigo Going 12021
51 Brand Activation: Bringing Spirit Of Brands To Life 16668
52 Indian Rural Market: The Next Big Thing 24488
53 Oreo – Milky’s Favourite Cookie Turns 100 11344
54 The Happy Birds: Success Story of Angry Birds 12772
55 Tata Motors JLR - The Success Story 15229
56 An Analysis On Lux Beauty Soap 41115
57 Latest Trend In Marketing Environment: Viral Marketing 10422
58 Impact Of The ZooZoo Commercials For Value Added Services 17296
59 What Can We Learn From Strategy Games 14384
60 The Reverse of Marketing=De-Marketing 18326
61 Is There A Better Way To Sell To Rural Market 13054
62 Why & How Marketers Target Kids 16370
63 Disruptive Innovation: Strategist’s Dilemma 11677
64 Entry Strategies For Automobile Companies In African Markets 14155
65 Park Avenue I.Q: New Name In The World Of Deodorants 17396
66 Flipkart.com - The Success Saga 22546
67 Pester Power: The Influential Kids 12673
68 Destination Branding- How does it Work 13708
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15573
70 Dirty Marketing- Fighting brands unethically 12068
71 Hero Honda Rebranding to Hero MotoCorp 15016
72 Standardize or Localize- A better way to lead markets 12387
73 Critical Success Factors for Devising Strategies for Airline Players 19927
74 Mom and Pop Stores Score Over Giant Supermarkets 11860
75 Regional Aspiration Marketing- A Step Further 11236
76 Value and benefit- The customer perspective 14612
77 Merchandising- The Brand Building Strategy 10490
78 The ill-effects of Globalization 10671
79 Brand Ferrari - The Dream Machine 13608
80 Retail Industry : Boon or Bane ? 13185
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21483
82 Premium Brands- Prestige, Value and Quality 21118
83 JustDial: The Information and Business Listings Directory 25128
84 Corporate branding vs Product branding 13978
85 Sales vs Marketing - Do They complement or compete ? 29872
86 Is Advertising an art of Lying ? 16549
87 Glocalization-The McD and KFC Way ? 13404
88 Breakthrough Products: Entering a New World 26015
89 4 P's of Management 57442
90 Walt Disney: A Magical Brand 17122
91 Evaluating Advertisement Campaigns: Analyzing Customers 11045
92 Brand Manchester United : A Theatre of Dreams 11161
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12755
94 10 Reasons Why Airline Industry is Unique ? 50002
95 Role of Brand Ambassadors in Recession 10973
96 Reverse Pricing - Getting it Right ! 12216
97 Copyright & Trademark violations: Rural Marketing Success ? 15377
98 Premium Niche Marketing: Small World and Big Business 15950
99 Surrogate Advertising: Softly promoting hard products 10800
100 TATA Nano : Khushiyon Ki Chaabi 15220
 
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