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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14661
2 Growing Business through Customer Funnels 6781
3 Business Strategy in a Digital Age 10986
4 Live Video Marketing- Influencing Customers Real-time 9019
5 Marketing Insights for Software Startups 9133
6 Difference between Customer and Consumer 13855
7 Business Strategy of Uber in Europe & its Way Ahead 22693
8 Fogg Deodorants- Capturing the Market 35624
9 E-commerce - Threat to Traditional Retail? 12690
10 Experience Gifting - A Boom in Gifting Industry 13688
11 Pester Power: Influence of Children in Purchase decision 12395
12 Marketing Through Mascot – Building Brand Identity 13246
13 Reebok’s Rebranding – A Comprehensive Analysis 23071
14 Hindustan Motors Ambassador - The End of an Era 15695
15 Click And Brick Of Bharat Matrimony 12940
16 Marketing 3.0 – Values Driven Marketing 15942
17 DRIP -The Marketing Communication Model 47121
18 How Titan Watches is Still a Market Leader-Brand Identity! 13108
19 Social Media Marketing - A Double Edge Sword 12081
20 Repackaging And Repositioning - Gaining Competitive Advantage 16018
21 Senior Citizens as Target Group 12020
22 Cause Related Marketing: Giving More Than Just Spare Change? 12005
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18693
24 Let’s Get Packing - Importance of Packaging 12304
25 Thums Up - A Thundering Success 15508
26 Rural Marketing: Challenges Opportunities and Beyond 22910
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22678
28 Creative Marketing Communication: Interactive Advertising Campaigns 11818
29 What is Shockvertising? 26986
30 Marketing Through Sports: The Evolution and Future 29682
31 Village Laundry Service, A Story Of The Start Up 13152
32 Being Flawsome - Ensuring Brand Loyalty 15659
33 Chanakya Niti And Marketing Strategies 21171
34 Royal Enfield Bullet - Felt The Thump! 12155
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24043
36 Subliminal Marketing - What You See You May Not See! 15545
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17377
38 Customer Is King – Make The King Happy 25316
39 Marketing Strategies & Innovations In The Services Sector 15423
40 Segmentation Targeting & Positioning-Defining Product Lines 27982
41 Role Of Technology In Marketing 21521
42 How To Create Snob Effect In Marketing? 15597
43 Health Insurance: A Push Or A Pull Product? 11841
44 A Strategic Perspective Of Kerala Tourism 27775
45 Opportunities In Online Marketing 10974
46 Challenges Of Digital Marketing 19802
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11396
48 Then & Now - A Coke Story 15167
49 What's This App - Whatsapp Success Story! 25916
50 Flying High: What Keeps Indigo Going 12198
51 Brand Activation: Bringing Spirit Of Brands To Life 16828
52 Indian Rural Market: The Next Big Thing 24664
53 Oreo – Milky’s Favourite Cookie Turns 100 11529
54 The Happy Birds: Success Story of Angry Birds 12984
55 Tata Motors JLR - The Success Story 15436
56 An Analysis On Lux Beauty Soap 41404
57 Latest Trend In Marketing Environment: Viral Marketing 10601
58 Impact Of The ZooZoo Commercials For Value Added Services 17462
59 What Can We Learn From Strategy Games 14524
60 The Reverse of Marketing=De-Marketing 18519
61 Is There A Better Way To Sell To Rural Market 13210
62 Why & How Marketers Target Kids 16569
63 Disruptive Innovation: Strategist’s Dilemma 11827
64 Entry Strategies For Automobile Companies In African Markets 14315
65 Park Avenue I.Q: New Name In The World Of Deodorants 17567
66 Flipkart.com - The Success Saga 22728
67 Pester Power: The Influential Kids 12870
68 Destination Branding- How does it Work 13873
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15744
70 Dirty Marketing- Fighting brands unethically 12242
71 Hero Honda Rebranding to Hero MotoCorp 15315
72 Standardize or Localize- A better way to lead markets 12538
73 Critical Success Factors for Devising Strategies for Airline Players 20089
74 Mom and Pop Stores Score Over Giant Supermarkets 12095
75 Regional Aspiration Marketing- A Step Further 11392
76 Value and benefit- The customer perspective 14759
77 Merchandising- The Brand Building Strategy 10637
78 The ill-effects of Globalization 10823
79 Brand Ferrari - The Dream Machine 13788
80 Retail Industry : Boon or Bane ? 13346
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21669
82 Premium Brands- Prestige, Value and Quality 21400
83 JustDial: The Information and Business Listings Directory 25339
84 Corporate branding vs Product branding 14147
85 Sales vs Marketing - Do They complement or compete ? 30047
86 Is Advertising an art of Lying ? 16727
87 Glocalization-The McD and KFC Way ? 13587
88 Breakthrough Products: Entering a New World 26187
89 4 P's of Management 57628
90 Walt Disney: A Magical Brand 17291
91 Evaluating Advertisement Campaigns: Analyzing Customers 11200
92 Brand Manchester United : A Theatre of Dreams 11353
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12997
94 10 Reasons Why Airline Industry is Unique ? 50217
95 Role of Brand Ambassadors in Recession 11150
96 Reverse Pricing - Getting it Right ! 12408
97 Copyright & Trademark violations: Rural Marketing Success ? 15555
98 Premium Niche Marketing: Small World and Big Business 16171
99 Surrogate Advertising: Softly promoting hard products 10975
100 TATA Nano : Khushiyon Ki Chaabi 15449
 
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