1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13041
2 Growing Business through Customer Funnels 6237
3 Business Strategy in a Digital Age 10315
4 Live Video Marketing- Influencing Customers Real-time 8490
5 Marketing Insights for Software Startups 8578
6 Difference between Customer and Consumer 12812
7 Business Strategy of Uber in Europe & its Way Ahead 21764
8 Fogg Deodorants- Capturing the Market 34666
9 E-commerce - Threat to Traditional Retail? 12040
10 Experience Gifting - A Boom in Gifting Industry 13115
11 Pester Power: Influence of Children in Purchase decision 11648
12 Marketing Through Mascot – Building Brand Identity 12581
13 Reebok’s Rebranding – A Comprehensive Analysis 21908
14 Hindustan Motors Ambassador - The End of an Era 14789
15 Click And Brick Of Bharat Matrimony 12178
16 Marketing 3.0 – Values Driven Marketing 14982
17 DRIP -The Marketing Communication Model 45815
18 How Titan Watches is Still a Market Leader-Brand Identity! 12331
19 Social Media Marketing - A Double Edge Sword 11503
20 Repackaging And Repositioning - Gaining Competitive Advantage 15345
21 Senior Citizens as Target Group 11328
22 Cause Related Marketing: Giving More Than Just Spare Change? 11391
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17890
24 Let’s Get Packing - Importance of Packaging 11756
25 Thums Up - A Thundering Success 14417
26 Rural Marketing: Challenges Opportunities and Beyond 22232
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22167
28 Creative Marketing Communication: Interactive Advertising Campaigns 11209
29 What is Shockvertising? 26021
30 Marketing Through Sports: The Evolution and Future 29108
31 Village Laundry Service, A Story Of The Start Up 12137
32 Being Flawsome - Ensuring Brand Loyalty 15005
33 Chanakya Niti And Marketing Strategies 20449
34 Royal Enfield Bullet - Felt The Thump! 11315
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23069
36 Subliminal Marketing - What You See You May Not See! 14964
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16563
38 Customer Is King – Make The King Happy 24516
39 Marketing Strategies & Innovations In The Services Sector 14649
40 Segmentation Targeting & Positioning-Defining Product Lines 27289
41 Role Of Technology In Marketing 21032
42 How To Create Snob Effect In Marketing? 14915
43 Health Insurance: A Push Or A Pull Product? 11280
44 A Strategic Perspective Of Kerala Tourism 27030
45 Opportunities In Online Marketing 10436
46 Challenges Of Digital Marketing 18743
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10804
48 Then & Now - A Coke Story 14479
49 What's This App - Whatsapp Success Story! 25358
50 Flying High: What Keeps Indigo Going 11532
51 Brand Activation: Bringing Spirit Of Brands To Life 16240
52 Indian Rural Market: The Next Big Thing 24104
53 Oreo – Milky’s Favourite Cookie Turns 100 10899
54 The Happy Birds: Success Story of Angry Birds 12081
55 Tata Motors JLR - The Success Story 14645
56 An Analysis On Lux Beauty Soap 40112
57 Latest Trend In Marketing Environment: Viral Marketing 10072
58 Impact Of The ZooZoo Commercials For Value Added Services 16670
59 What Can We Learn From Strategy Games 14038
60 The Reverse of Marketing=De-Marketing 17684
61 Is There A Better Way To Sell To Rural Market 12556
62 Why & How Marketers Target Kids 15724
63 Disruptive Innovation: Strategist’s Dilemma 11189
64 Entry Strategies For Automobile Companies In African Markets 13783
65 Park Avenue I.Q: New Name In The World Of Deodorants 16929
66 Flipkart.com - The Success Saga 22003
67 Pester Power: The Influential Kids 12158
68 Destination Branding- How does it Work 13334
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15136
70 Dirty Marketing- Fighting brands unethically 11593
71 Hero Honda Rebranding to Hero MotoCorp 14420
72 Standardize or Localize- A better way to lead markets 11886
73 Critical Success Factors for Devising Strategies for Airline Players 19321
74 Mom and Pop Stores Score Over Giant Supermarkets 11438
75 Regional Aspiration Marketing- A Step Further 10769
76 Value and benefit- The customer perspective 14255
77 Merchandising- The Brand Building Strategy 10105
78 The ill-effects of Globalization 10320
79 Brand Ferrari - The Dream Machine 13147
80 Retail Industry : Boon or Bane ? 12789
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20975
82 Premium Brands- Prestige, Value and Quality 20333
83 JustDial: The Information and Business Listings Directory 24368
84 Corporate branding vs Product branding 13511
85 Sales vs Marketing - Do They complement or compete ? 29274
86 Is Advertising an art of Lying ? 16134
87 Glocalization-The McD and KFC Way ? 12910
88 Breakthrough Products: Entering a New World 25508
89 4 P's of Management 56780
90 Walt Disney: A Magical Brand 16600
91 Evaluating Advertisement Campaigns: Analyzing Customers 10594
92 Brand Manchester United : A Theatre of Dreams 10643
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12278
94 10 Reasons Why Airline Industry is Unique ? 49308
95 Role of Brand Ambassadors in Recession 10419
96 Reverse Pricing - Getting it Right ! 11694
97 Copyright & Trademark violations: Rural Marketing Success ? 14894
98 Premium Niche Marketing: Small World and Big Business 15301
99 Surrogate Advertising: Softly promoting hard products 10376
100 TATA Nano : Khushiyon Ki Chaabi 14668
 
Page 1 of 2