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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13172
2 Growing Business through Customer Funnels 6264
3 Business Strategy in a Digital Age 10359
4 Live Video Marketing- Influencing Customers Real-time 8514
5 Marketing Insights for Software Startups 8620
6 Difference between Customer and Consumer 12980
7 Business Strategy of Uber in Europe & its Way Ahead 21916
8 Fogg Deodorants- Capturing the Market 34735
9 E-commerce - Threat to Traditional Retail? 12095
10 Experience Gifting - A Boom in Gifting Industry 13148
11 Pester Power: Influence of Children in Purchase decision 11703
12 Marketing Through Mascot – Building Brand Identity 12621
13 Reebok’s Rebranding – A Comprehensive Analysis 22025
14 Hindustan Motors Ambassador - The End of an Era 14855
15 Click And Brick Of Bharat Matrimony 12246
16 Marketing 3.0 – Values Driven Marketing 15057
17 DRIP -The Marketing Communication Model 45915
18 How Titan Watches is Still a Market Leader-Brand Identity! 12376
19 Social Media Marketing - A Double Edge Sword 11540
20 Repackaging And Repositioning - Gaining Competitive Advantage 15408
21 Senior Citizens as Target Group 11464
22 Cause Related Marketing: Giving More Than Just Spare Change? 11428
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17948
24 Let’s Get Packing - Importance of Packaging 11781
25 Thums Up - A Thundering Success 14492
26 Rural Marketing: Challenges Opportunities and Beyond 22275
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22192
28 Creative Marketing Communication: Interactive Advertising Campaigns 11247
29 What is Shockvertising? 26085
30 Marketing Through Sports: The Evolution and Future 29145
31 Village Laundry Service, A Story Of The Start Up 12198
32 Being Flawsome - Ensuring Brand Loyalty 15038
33 Chanakya Niti And Marketing Strategies 20495
34 Royal Enfield Bullet - Felt The Thump! 11358
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23234
36 Subliminal Marketing - What You See You May Not See! 15008
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16637
38 Customer Is King – Make The King Happy 24662
39 Marketing Strategies & Innovations In The Services Sector 14708
40 Segmentation Targeting & Positioning-Defining Product Lines 27330
41 Role Of Technology In Marketing 21062
42 How To Create Snob Effect In Marketing? 14964
43 Health Insurance: A Push Or A Pull Product? 11396
44 A Strategic Perspective Of Kerala Tourism 27096
45 Opportunities In Online Marketing 10460
46 Challenges Of Digital Marketing 18800
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10838
48 Then & Now - A Coke Story 14521
49 What's This App - Whatsapp Success Story! 25393
50 Flying High: What Keeps Indigo Going 11581
51 Brand Activation: Bringing Spirit Of Brands To Life 16282
52 Indian Rural Market: The Next Big Thing 24133
53 Oreo – Milky’s Favourite Cookie Turns 100 10943
54 The Happy Birds: Success Story of Angry Birds 12224
55 Tata Motors JLR - The Success Story 14699
56 An Analysis On Lux Beauty Soap 40235
57 Latest Trend In Marketing Environment: Viral Marketing 10103
58 Impact Of The ZooZoo Commercials For Value Added Services 16727
59 What Can We Learn From Strategy Games 14059
60 The Reverse of Marketing=De-Marketing 17814
61 Is There A Better Way To Sell To Rural Market 12684
62 Why & How Marketers Target Kids 15784
63 Disruptive Innovation: Strategist’s Dilemma 11263
64 Entry Strategies For Automobile Companies In African Markets 13812
65 Park Avenue I.Q: New Name In The World Of Deodorants 16965
66 Flipkart.com - The Success Saga 22046
67 Pester Power: The Influential Kids 12194
68 Destination Branding- How does it Work 13363
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15181
70 Dirty Marketing- Fighting brands unethically 11642
71 Hero Honda Rebranding to Hero MotoCorp 14489
72 Standardize or Localize- A better way to lead markets 12010
73 Critical Success Factors for Devising Strategies for Airline Players 19458
74 Mom and Pop Stores Score Over Giant Supermarkets 11476
75 Regional Aspiration Marketing- A Step Further 10811
76 Value and benefit- The customer perspective 14287
77 Merchandising- The Brand Building Strategy 10132
78 The ill-effects of Globalization 10337
79 Brand Ferrari - The Dream Machine 13269
80 Retail Industry : Boon or Bane ? 12823
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21024
82 Premium Brands- Prestige, Value and Quality 20419
83 JustDial: The Information and Business Listings Directory 24456
84 Corporate branding vs Product branding 13546
85 Sales vs Marketing - Do They complement or compete ? 29331
86 Is Advertising an art of Lying ? 16177
87 Glocalization-The McD and KFC Way ? 12963
88 Breakthrough Products: Entering a New World 25559
89 4 P's of Management 56851
90 Walt Disney: A Magical Brand 16656
91 Evaluating Advertisement Campaigns: Analyzing Customers 10645
92 Brand Manchester United : A Theatre of Dreams 10684
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12313
94 10 Reasons Why Airline Industry is Unique ? 49451
95 Role of Brand Ambassadors in Recession 10545
96 Reverse Pricing - Getting it Right ! 11739
97 Copyright & Trademark violations: Rural Marketing Success ? 14936
98 Premium Niche Marketing: Small World and Big Business 15359
99 Surrogate Advertising: Softly promoting hard products 10412
100 TATA Nano : Khushiyon Ki Chaabi 14724
 
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