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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12875
2 Growing Business through Customer Funnels 6105
3 Business Strategy in a Digital Age 10111
4 Live Video Marketing- Influencing Customers Real-time 8374
5 Marketing Insights for Software Startups 8407
6 Difference between Customer and Consumer 12411
7 Business Strategy of Uber in Europe & its Way Ahead 21488
8 Fogg Deodorants- Capturing the Market 34333
9 E-commerce - Threat to Traditional Retail? 11786
10 Experience Gifting - A Boom in Gifting Industry 12956
11 Pester Power: Influence of Children in Purchase decision 11405
12 Marketing Through Mascot – Building Brand Identity 12410
13 Reebok’s Rebranding – A Comprehensive Analysis 21544
14 Hindustan Motors Ambassador - The End of an Era 14444
15 Click And Brick Of Bharat Matrimony 11890
16 Marketing 3.0 – Values Driven Marketing 14661
17 DRIP -The Marketing Communication Model 45362
18 How Titan Watches is Still a Market Leader-Brand Identity! 12104
19 Social Media Marketing - A Double Edge Sword 11337
20 Repackaging And Repositioning - Gaining Competitive Advantage 15093
21 Senior Citizens as Target Group 11131
22 Cause Related Marketing: Giving More Than Just Spare Change? 11222
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17672
24 Let’s Get Packing - Importance of Packaging 11617
25 Thums Up - A Thundering Success 14086
26 Rural Marketing: Challenges Opportunities and Beyond 22030
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22035
28 Creative Marketing Communication: Interactive Advertising Campaigns 10988
29 What is Shockvertising? 25730
30 Marketing Through Sports: The Evolution and Future 28980
31 Village Laundry Service, A Story Of The Start Up 11813
32 Being Flawsome - Ensuring Brand Loyalty 14855
33 Chanakya Niti And Marketing Strategies 20236
34 Royal Enfield Bullet - Felt The Thump! 11097
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22762
36 Subliminal Marketing - What You See You May Not See! 14791
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16242
38 Customer Is King – Make The King Happy 24260
39 Marketing Strategies & Innovations In The Services Sector 14401
40 Segmentation Targeting & Positioning-Defining Product Lines 27069
41 Role Of Technology In Marketing 20902
42 How To Create Snob Effect In Marketing? 14691
43 Health Insurance: A Push Or A Pull Product? 11181
44 A Strategic Perspective Of Kerala Tourism 26786
45 Opportunities In Online Marketing 10309
46 Challenges Of Digital Marketing 18502
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10637
48 Then & Now - A Coke Story 14287
49 What's This App - Whatsapp Success Story! 25223
50 Flying High: What Keeps Indigo Going 11265
51 Brand Activation: Bringing Spirit Of Brands To Life 16049
52 Indian Rural Market: The Next Big Thing 23961
53 Oreo – Milky’s Favourite Cookie Turns 100 10719
54 The Happy Birds: Success Story of Angry Birds 11823
55 Tata Motors JLR - The Success Story 14424
56 An Analysis On Lux Beauty Soap 39693
57 Latest Trend In Marketing Environment: Viral Marketing 9919
58 Impact Of The ZooZoo Commercials For Value Added Services 16380
59 What Can We Learn From Strategy Games 13901
60 The Reverse of Marketing=De-Marketing 17419
61 Is There A Better Way To Sell To Rural Market 12411
62 Why & How Marketers Target Kids 15422
63 Disruptive Innovation: Strategist’s Dilemma 10875
64 Entry Strategies For Automobile Companies In African Markets 13619
65 Park Avenue I.Q: New Name In The World Of Deodorants 16752
66 Flipkart.com - The Success Saga 21744
67 Pester Power: The Influential Kids 11981
68 Destination Branding- How does it Work 13198
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14906
70 Dirty Marketing- Fighting brands unethically 11361
71 Hero Honda Rebranding to Hero MotoCorp 14132
72 Standardize or Localize- A better way to lead markets 11760
73 Critical Success Factors for Devising Strategies for Airline Players 19098
74 Mom and Pop Stores Score Over Giant Supermarkets 11234
75 Regional Aspiration Marketing- A Step Further 10591
76 Value and benefit- The customer perspective 14135
77 Merchandising- The Brand Building Strategy 9968
78 The ill-effects of Globalization 10204
79 Brand Ferrari - The Dream Machine 13000
80 Retail Industry : Boon or Bane ? 12634
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20764
82 Premium Brands- Prestige, Value and Quality 19953
83 JustDial: The Information and Business Listings Directory 24054
84 Corporate branding vs Product branding 13386
85 Sales vs Marketing - Do They complement or compete ? 29014
86 Is Advertising an art of Lying ? 15983
87 Glocalization-The McD and KFC Way ? 12656
88 Breakthrough Products: Entering a New World 25270
89 4 P's of Management 56514
90 Walt Disney: A Magical Brand 16358
91 Evaluating Advertisement Campaigns: Analyzing Customers 10428
92 Brand Manchester United : A Theatre of Dreams 10464
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12151
94 10 Reasons Why Airline Industry is Unique ? 49056
95 Role of Brand Ambassadors in Recession 10285
96 Reverse Pricing - Getting it Right ! 11518
97 Copyright & Trademark violations: Rural Marketing Success ? 14744
98 Premium Niche Marketing: Small World and Big Business 15077
99 Surrogate Advertising: Softly promoting hard products 10247
100 TATA Nano : Khushiyon Ki Chaabi 14403
 
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