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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13648
2 Growing Business through Customer Funnels 6443
3 Business Strategy in a Digital Age 10605
4 Live Video Marketing- Influencing Customers Real-time 8692
5 Marketing Insights for Software Startups 8828
6 Difference between Customer and Consumer 13338
7 Business Strategy of Uber in Europe & its Way Ahead 22217
8 Fogg Deodorants- Capturing the Market 35057
9 E-commerce - Threat to Traditional Retail? 12350
10 Experience Gifting - A Boom in Gifting Industry 13324
11 Pester Power: Influence of Children in Purchase decision 12010
12 Marketing Through Mascot – Building Brand Identity 12857
13 Reebok’s Rebranding – A Comprehensive Analysis 22552
14 Hindustan Motors Ambassador - The End of an Era 15138
15 Click And Brick Of Bharat Matrimony 12531
16 Marketing 3.0 – Values Driven Marketing 15484
17 DRIP -The Marketing Communication Model 46431
18 How Titan Watches is Still a Market Leader-Brand Identity! 12651
19 Social Media Marketing - A Double Edge Sword 11728
20 Repackaging And Repositioning - Gaining Competitive Advantage 15646
21 Senior Citizens as Target Group 11698
22 Cause Related Marketing: Giving More Than Just Spare Change? 11650
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18265
24 Let’s Get Packing - Importance of Packaging 11964
25 Thums Up - A Thundering Success 14900
26 Rural Marketing: Challenges Opportunities and Beyond 22534
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22375
28 Creative Marketing Communication: Interactive Advertising Campaigns 11475
29 What is Shockvertising? 26445
30 Marketing Through Sports: The Evolution and Future 29334
31 Village Laundry Service, A Story Of The Start Up 12565
32 Being Flawsome - Ensuring Brand Loyalty 15248
33 Chanakya Niti And Marketing Strategies 20759
34 Royal Enfield Bullet - Felt The Thump! 11689
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23588
36 Subliminal Marketing - What You See You May Not See! 15204
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16941
38 Customer Is King – Make The King Happy 24943
39 Marketing Strategies & Innovations In The Services Sector 15028
40 Segmentation Targeting & Positioning-Defining Product Lines 27594
41 Role Of Technology In Marketing 21233
42 How To Create Snob Effect In Marketing? 15197
43 Health Insurance: A Push Or A Pull Product? 11553
44 A Strategic Perspective Of Kerala Tourism 27361
45 Opportunities In Online Marketing 10638
46 Challenges Of Digital Marketing 19203
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11066
48 Then & Now - A Coke Story 14746
49 What's This App - Whatsapp Success Story! 25571
50 Flying High: What Keeps Indigo Going 11837
51 Brand Activation: Bringing Spirit Of Brands To Life 16503
52 Indian Rural Market: The Next Big Thing 24322
53 Oreo – Milky’s Favourite Cookie Turns 100 11157
54 The Happy Birds: Success Story of Angry Birds 12531
55 Tata Motors JLR - The Success Story 14948
56 An Analysis On Lux Beauty Soap 40765
57 Latest Trend In Marketing Environment: Viral Marketing 10271
58 Impact Of The ZooZoo Commercials For Value Added Services 17001
59 What Can We Learn From Strategy Games 14219
60 The Reverse of Marketing=De-Marketing 18116
61 Is There A Better Way To Sell To Rural Market 12894
62 Why & How Marketers Target Kids 16097
63 Disruptive Innovation: Strategist’s Dilemma 11507
64 Entry Strategies For Automobile Companies In African Markets 13991
65 Park Avenue I.Q: New Name In The World Of Deodorants 17166
66 Flipkart.com - The Success Saga 22330
67 Pester Power: The Influential Kids 12456
68 Destination Branding- How does it Work 13542
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15399
70 Dirty Marketing- Fighting brands unethically 11881
71 Hero Honda Rebranding to Hero MotoCorp 14794
72 Standardize or Localize- A better way to lead markets 12199
73 Critical Success Factors for Devising Strategies for Airline Players 19724
74 Mom and Pop Stores Score Over Giant Supermarkets 11686
75 Regional Aspiration Marketing- A Step Further 11014
76 Value and benefit- The customer perspective 14461
77 Merchandising- The Brand Building Strategy 10317
78 The ill-effects of Globalization 10502
79 Brand Ferrari - The Dream Machine 13435
80 Retail Industry : Boon or Bane ? 13001
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21277
82 Premium Brands- Prestige, Value and Quality 20841
83 JustDial: The Information and Business Listings Directory 24873
84 Corporate branding vs Product branding 13773
85 Sales vs Marketing - Do They complement or compete ? 29635
86 Is Advertising an art of Lying ? 16366
87 Glocalization-The McD and KFC Way ? 13207
88 Breakthrough Products: Entering a New World 25795
89 4 P's of Management 57159
90 Walt Disney: A Magical Brand 16895
91 Evaluating Advertisement Campaigns: Analyzing Customers 10868
92 Brand Manchester United : A Theatre of Dreams 10932
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12528
94 10 Reasons Why Airline Industry is Unique ? 49741
95 Role of Brand Ambassadors in Recession 10752
96 Reverse Pricing - Getting it Right ! 11969
97 Copyright & Trademark violations: Rural Marketing Success ? 15144
98 Premium Niche Marketing: Small World and Big Business 15664
99 Surrogate Advertising: Softly promoting hard products 10585
100 TATA Nano : Khushiyon Ki Chaabi 14965
 
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