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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14195
2 Growing Business through Customer Funnels 6609
3 Business Strategy in a Digital Age 10804
4 Live Video Marketing- Influencing Customers Real-time 8843
5 Marketing Insights for Software Startups 8965
6 Difference between Customer and Consumer 13586
7 Business Strategy of Uber in Europe & its Way Ahead 22406
8 Fogg Deodorants- Capturing the Market 35337
9 E-commerce - Threat to Traditional Retail? 12518
10 Experience Gifting - A Boom in Gifting Industry 13478
11 Pester Power: Influence of Children in Purchase decision 12209
12 Marketing Through Mascot – Building Brand Identity 13025
13 Reebok’s Rebranding – A Comprehensive Analysis 22789
14 Hindustan Motors Ambassador - The End of an Era 15369
15 Click And Brick Of Bharat Matrimony 12717
16 Marketing 3.0 – Values Driven Marketing 15722
17 DRIP -The Marketing Communication Model 46801
18 How Titan Watches is Still a Market Leader-Brand Identity! 12869
19 Social Media Marketing - A Double Edge Sword 11910
20 Repackaging And Repositioning - Gaining Competitive Advantage 15845
21 Senior Citizens as Target Group 11844
22 Cause Related Marketing: Giving More Than Just Spare Change? 11827
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18473
24 Let’s Get Packing - Importance of Packaging 12124
25 Thums Up - A Thundering Success 15163
26 Rural Marketing: Challenges Opportunities and Beyond 22701
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22524
28 Creative Marketing Communication: Interactive Advertising Campaigns 11639
29 What is Shockvertising? 26697
30 Marketing Through Sports: The Evolution and Future 29500
31 Village Laundry Service, A Story Of The Start Up 12840
32 Being Flawsome - Ensuring Brand Loyalty 15461
33 Chanakya Niti And Marketing Strategies 20942
34 Royal Enfield Bullet - Felt The Thump! 11889
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23819
36 Subliminal Marketing - What You See You May Not See! 15369
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17161
38 Customer Is King – Make The King Happy 25122
39 Marketing Strategies & Innovations In The Services Sector 15228
40 Segmentation Targeting & Positioning-Defining Product Lines 27765
41 Role Of Technology In Marketing 21370
42 How To Create Snob Effect In Marketing? 15359
43 Health Insurance: A Push Or A Pull Product? 11682
44 A Strategic Perspective Of Kerala Tourism 27561
45 Opportunities In Online Marketing 10793
46 Challenges Of Digital Marketing 19528
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11205
48 Then & Now - A Coke Story 14915
49 What's This App - Whatsapp Success Story! 25732
50 Flying High: What Keeps Indigo Going 11999
51 Brand Activation: Bringing Spirit Of Brands To Life 16652
52 Indian Rural Market: The Next Big Thing 24471
53 Oreo – Milky’s Favourite Cookie Turns 100 11317
54 The Happy Birds: Success Story of Angry Birds 12747
55 Tata Motors JLR - The Success Story 15203
56 An Analysis On Lux Beauty Soap 41061
57 Latest Trend In Marketing Environment: Viral Marketing 10403
58 Impact Of The ZooZoo Commercials For Value Added Services 17273
59 What Can We Learn From Strategy Games 14362
60 The Reverse of Marketing=De-Marketing 18297
61 Is There A Better Way To Sell To Rural Market 13036
62 Why & How Marketers Target Kids 16340
63 Disruptive Innovation: Strategist’s Dilemma 11656
64 Entry Strategies For Automobile Companies In African Markets 14134
65 Park Avenue I.Q: New Name In The World Of Deodorants 17371
66 Flipkart.com - The Success Saga 22520
67 Pester Power: The Influential Kids 12652
68 Destination Branding- How does it Work 13687
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15553
70 Dirty Marketing- Fighting brands unethically 12048
71 Hero Honda Rebranding to Hero MotoCorp 14991
72 Standardize or Localize- A better way to lead markets 12367
73 Critical Success Factors for Devising Strategies for Airline Players 19902
74 Mom and Pop Stores Score Over Giant Supermarkets 11839
75 Regional Aspiration Marketing- A Step Further 11216
76 Value and benefit- The customer perspective 14593
77 Merchandising- The Brand Building Strategy 10468
78 The ill-effects of Globalization 10656
79 Brand Ferrari - The Dream Machine 13583
80 Retail Industry : Boon or Bane ? 13170
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21457
82 Premium Brands- Prestige, Value and Quality 21084
83 JustDial: The Information and Business Listings Directory 25105
84 Corporate branding vs Product branding 13959
85 Sales vs Marketing - Do They complement or compete ? 29851
86 Is Advertising an art of Lying ? 16526
87 Glocalization-The McD and KFC Way ? 13380
88 Breakthrough Products: Entering a New World 25990
89 4 P's of Management 57416
90 Walt Disney: A Magical Brand 17101
91 Evaluating Advertisement Campaigns: Analyzing Customers 11023
92 Brand Manchester United : A Theatre of Dreams 11139
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12730
94 10 Reasons Why Airline Industry is Unique ? 49977
95 Role of Brand Ambassadors in Recession 10949
96 Reverse Pricing - Getting it Right ! 12187
97 Copyright & Trademark violations: Rural Marketing Success ? 15350
98 Premium Niche Marketing: Small World and Big Business 15924
99 Surrogate Advertising: Softly promoting hard products 10775
100 TATA Nano : Khushiyon Ki Chaabi 15188
 
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