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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13511
2 Growing Business through Customer Funnels 6398
3 Business Strategy in a Digital Age 10559
4 Live Video Marketing- Influencing Customers Real-time 8646
5 Marketing Insights for Software Startups 8786
6 Difference between Customer and Consumer 13260
7 Business Strategy of Uber in Europe & its Way Ahead 22155
8 Fogg Deodorants- Capturing the Market 34989
9 E-commerce - Threat to Traditional Retail? 12311
10 Experience Gifting - A Boom in Gifting Industry 13286
11 Pester Power: Influence of Children in Purchase decision 11947
12 Marketing Through Mascot – Building Brand Identity 12807
13 Reebok’s Rebranding – A Comprehensive Analysis 22483
14 Hindustan Motors Ambassador - The End of an Era 15091
15 Click And Brick Of Bharat Matrimony 12485
16 Marketing 3.0 – Values Driven Marketing 15404
17 DRIP -The Marketing Communication Model 46343
18 How Titan Watches is Still a Market Leader-Brand Identity! 12602
19 Social Media Marketing - A Double Edge Sword 11693
20 Repackaging And Repositioning - Gaining Competitive Advantage 15602
21 Senior Citizens as Target Group 11649
22 Cause Related Marketing: Giving More Than Just Spare Change? 11601
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18199
24 Let’s Get Packing - Importance of Packaging 11925
25 Thums Up - A Thundering Success 14834
26 Rural Marketing: Challenges Opportunities and Beyond 22483
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22341
28 Creative Marketing Communication: Interactive Advertising Campaigns 11432
29 What is Shockvertising? 26368
30 Marketing Through Sports: The Evolution and Future 29300
31 Village Laundry Service, A Story Of The Start Up 12490
32 Being Flawsome - Ensuring Brand Loyalty 15198
33 Chanakya Niti And Marketing Strategies 20715
34 Royal Enfield Bullet - Felt The Thump! 11554
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23522
36 Subliminal Marketing - What You See You May Not See! 15167
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16880
38 Customer Is King – Make The King Happy 24897
39 Marketing Strategies & Innovations In The Services Sector 14966
40 Segmentation Targeting & Positioning-Defining Product Lines 27540
41 Role Of Technology In Marketing 21200
42 How To Create Snob Effect In Marketing? 15151
43 Health Insurance: A Push Or A Pull Product? 11520
44 A Strategic Perspective Of Kerala Tourism 27306
45 Opportunities In Online Marketing 10604
46 Challenges Of Digital Marketing 19108
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11023
48 Then & Now - A Coke Story 14703
49 What's This App - Whatsapp Success Story! 25540
50 Flying High: What Keeps Indigo Going 11794
51 Brand Activation: Bringing Spirit Of Brands To Life 16462
52 Indian Rural Market: The Next Big Thing 24289
53 Oreo – Milky’s Favourite Cookie Turns 100 11119
54 The Happy Birds: Success Story of Angry Birds 12480
55 Tata Motors JLR - The Success Story 14905
56 An Analysis On Lux Beauty Soap 40671
57 Latest Trend In Marketing Environment: Viral Marketing 10239
58 Impact Of The ZooZoo Commercials For Value Added Services 16941
59 What Can We Learn From Strategy Games 14186
60 The Reverse of Marketing=De-Marketing 18073
61 Is There A Better Way To Sell To Rural Market 12854
62 Why & How Marketers Target Kids 16037
63 Disruptive Innovation: Strategist’s Dilemma 11473
64 Entry Strategies For Automobile Companies In African Markets 13953
65 Park Avenue I.Q: New Name In The World Of Deodorants 17132
66 Flipkart.com - The Success Saga 22269
67 Pester Power: The Influential Kids 12402
68 Destination Branding- How does it Work 13504
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15366
70 Dirty Marketing- Fighting brands unethically 11842
71 Hero Honda Rebranding to Hero MotoCorp 14751
72 Standardize or Localize- A better way to lead markets 12164
73 Critical Success Factors for Devising Strategies for Airline Players 19679
74 Mom and Pop Stores Score Over Giant Supermarkets 11643
75 Regional Aspiration Marketing- A Step Further 10978
76 Value and benefit- The customer perspective 14422
77 Merchandising- The Brand Building Strategy 10279
78 The ill-effects of Globalization 10473
79 Brand Ferrari - The Dream Machine 13402
80 Retail Industry : Boon or Bane ? 12969
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21228
82 Premium Brands- Prestige, Value and Quality 20775
83 JustDial: The Information and Business Listings Directory 24785
84 Corporate branding vs Product branding 13727
85 Sales vs Marketing - Do They complement or compete ? 29581
86 Is Advertising an art of Lying ? 16330
87 Glocalization-The McD and KFC Way ? 13154
88 Breakthrough Products: Entering a New World 25744
89 4 P's of Management 57088
90 Walt Disney: A Magical Brand 16861
91 Evaluating Advertisement Campaigns: Analyzing Customers 10828
92 Brand Manchester United : A Theatre of Dreams 10884
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12478
94 10 Reasons Why Airline Industry is Unique ? 49699
95 Role of Brand Ambassadors in Recession 10707
96 Reverse Pricing - Getting it Right ! 11930
97 Copyright & Trademark violations: Rural Marketing Success ? 15108
98 Premium Niche Marketing: Small World and Big Business 15609
99 Surrogate Advertising: Softly promoting hard products 10553
100 TATA Nano : Khushiyon Ki Chaabi 14918
 
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