1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12857
2 Growing Business through Customer Funnels 6097
3 Business Strategy in a Digital Age 10088
4 Live Video Marketing- Influencing Customers Real-time 8364
5 Marketing Insights for Software Startups 8393
6 Difference between Customer and Consumer 12383
7 Business Strategy of Uber in Europe & its Way Ahead 21459
8 Fogg Deodorants- Capturing the Market 34303
9 E-commerce - Threat to Traditional Retail? 11764
10 Experience Gifting - A Boom in Gifting Industry 12940
11 Pester Power: Influence of Children in Purchase decision 11382
12 Marketing Through Mascot – Building Brand Identity 12397
13 Reebok’s Rebranding – A Comprehensive Analysis 21515
14 Hindustan Motors Ambassador - The End of an Era 14418
15 Click And Brick Of Bharat Matrimony 11865
16 Marketing 3.0 – Values Driven Marketing 14631
17 DRIP -The Marketing Communication Model 45303
18 How Titan Watches is Still a Market Leader-Brand Identity! 12084
19 Social Media Marketing - A Double Edge Sword 11319
20 Repackaging And Repositioning - Gaining Competitive Advantage 15077
21 Senior Citizens as Target Group 11111
22 Cause Related Marketing: Giving More Than Just Spare Change? 11203
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17655
24 Let’s Get Packing - Importance of Packaging 11604
25 Thums Up - A Thundering Success 14058
26 Rural Marketing: Challenges Opportunities and Beyond 22010
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22027
28 Creative Marketing Communication: Interactive Advertising Campaigns 10971
29 What is Shockvertising? 25699
30 Marketing Through Sports: The Evolution and Future 28966
31 Village Laundry Service, A Story Of The Start Up 11795
32 Being Flawsome - Ensuring Brand Loyalty 14839
33 Chanakya Niti And Marketing Strategies 20216
34 Royal Enfield Bullet - Felt The Thump! 11077
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22733
36 Subliminal Marketing - What You See You May Not See! 14773
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16206
38 Customer Is King – Make The King Happy 24236
39 Marketing Strategies & Innovations In The Services Sector 14383
40 Segmentation Targeting & Positioning-Defining Product Lines 27049
41 Role Of Technology In Marketing 20887
42 How To Create Snob Effect In Marketing? 14670
43 Health Insurance: A Push Or A Pull Product? 11172
44 A Strategic Perspective Of Kerala Tourism 26764
45 Opportunities In Online Marketing 10298
46 Challenges Of Digital Marketing 18480
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10619
48 Then & Now - A Coke Story 14262
49 What's This App - Whatsapp Success Story! 25212
50 Flying High: What Keeps Indigo Going 11244
51 Brand Activation: Bringing Spirit Of Brands To Life 16034
52 Indian Rural Market: The Next Big Thing 23953
53 Oreo – Milky’s Favourite Cookie Turns 100 10702
54 The Happy Birds: Success Story of Angry Birds 11811
55 Tata Motors JLR - The Success Story 14404
56 An Analysis On Lux Beauty Soap 39662
57 Latest Trend In Marketing Environment: Viral Marketing 9911
58 Impact Of The ZooZoo Commercials For Value Added Services 16360
59 What Can We Learn From Strategy Games 13897
60 The Reverse of Marketing=De-Marketing 17391
61 Is There A Better Way To Sell To Rural Market 12396
62 Why & How Marketers Target Kids 15392
63 Disruptive Innovation: Strategist’s Dilemma 10861
64 Entry Strategies For Automobile Companies In African Markets 13608
65 Park Avenue I.Q: New Name In The World Of Deodorants 16737
66 Flipkart.com - The Success Saga 21717
67 Pester Power: The Influential Kids 11965
68 Destination Branding- How does it Work 13187
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14882
70 Dirty Marketing- Fighting brands unethically 11339
71 Hero Honda Rebranding to Hero MotoCorp 14100
72 Standardize or Localize- A better way to lead markets 11751
73 Critical Success Factors for Devising Strategies for Airline Players 19077
74 Mom and Pop Stores Score Over Giant Supermarkets 11215
75 Regional Aspiration Marketing- A Step Further 10579
76 Value and benefit- The customer perspective 14129
77 Merchandising- The Brand Building Strategy 9958
78 The ill-effects of Globalization 10197
79 Brand Ferrari - The Dream Machine 12990
80 Retail Industry : Boon or Bane ? 12622
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20744
82 Premium Brands- Prestige, Value and Quality 19921
83 JustDial: The Information and Business Listings Directory 24021
84 Corporate branding vs Product branding 13371
85 Sales vs Marketing - Do They complement or compete ? 28994
86 Is Advertising an art of Lying ? 15964
87 Glocalization-The McD and KFC Way ? 12629
88 Breakthrough Products: Entering a New World 25252
89 4 P's of Management 56489
90 Walt Disney: A Magical Brand 16324
91 Evaluating Advertisement Campaigns: Analyzing Customers 10416
92 Brand Manchester United : A Theatre of Dreams 10452
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12143
94 10 Reasons Why Airline Industry is Unique ? 49037
95 Role of Brand Ambassadors in Recession 10276
96 Reverse Pricing - Getting it Right ! 11507
97 Copyright & Trademark violations: Rural Marketing Success ? 14735
98 Premium Niche Marketing: Small World and Big Business 15056
99 Surrogate Advertising: Softly promoting hard products 10238
100 TATA Nano : Khushiyon Ki Chaabi 14382
 
Page 1 of 2