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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13028
2 Growing Business through Customer Funnels 6228
3 Business Strategy in a Digital Age 10302
4 Live Video Marketing- Influencing Customers Real-time 8483
5 Marketing Insights for Software Startups 8570
6 Difference between Customer and Consumer 12780
7 Business Strategy of Uber in Europe & its Way Ahead 21754
8 Fogg Deodorants- Capturing the Market 34651
9 E-commerce - Threat to Traditional Retail? 12030
10 Experience Gifting - A Boom in Gifting Industry 13110
11 Pester Power: Influence of Children in Purchase decision 11633
12 Marketing Through Mascot – Building Brand Identity 12574
13 Reebok’s Rebranding – A Comprehensive Analysis 21880
14 Hindustan Motors Ambassador - The End of an Era 14774
15 Click And Brick Of Bharat Matrimony 12163
16 Marketing 3.0 – Values Driven Marketing 14970
17 DRIP -The Marketing Communication Model 45796
18 How Titan Watches is Still a Market Leader-Brand Identity! 12317
19 Social Media Marketing - A Double Edge Sword 11495
20 Repackaging And Repositioning - Gaining Competitive Advantage 15331
21 Senior Citizens as Target Group 11315
22 Cause Related Marketing: Giving More Than Just Spare Change? 11382
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17879
24 Let’s Get Packing - Importance of Packaging 11743
25 Thums Up - A Thundering Success 14396
26 Rural Marketing: Challenges Opportunities and Beyond 22220
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22160
28 Creative Marketing Communication: Interactive Advertising Campaigns 11200
29 What is Shockvertising? 26002
30 Marketing Through Sports: The Evolution and Future 29104
31 Village Laundry Service, A Story Of The Start Up 12119
32 Being Flawsome - Ensuring Brand Loyalty 14994
33 Chanakya Niti And Marketing Strategies 20436
34 Royal Enfield Bullet - Felt The Thump! 11297
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23056
36 Subliminal Marketing - What You See You May Not See! 14949
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16539
38 Customer Is King – Make The King Happy 24496
39 Marketing Strategies & Innovations In The Services Sector 14634
40 Segmentation Targeting & Positioning-Defining Product Lines 27280
41 Role Of Technology In Marketing 21026
42 How To Create Snob Effect In Marketing? 14903
43 Health Insurance: A Push Or A Pull Product? 11273
44 A Strategic Perspective Of Kerala Tourism 27015
45 Opportunities In Online Marketing 10425
46 Challenges Of Digital Marketing 18731
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10793
48 Then & Now - A Coke Story 14468
49 What's This App - Whatsapp Success Story! 25351
50 Flying High: What Keeps Indigo Going 11519
51 Brand Activation: Bringing Spirit Of Brands To Life 16230
52 Indian Rural Market: The Next Big Thing 24094
53 Oreo – Milky’s Favourite Cookie Turns 100 10889
54 The Happy Birds: Success Story of Angry Birds 12065
55 Tata Motors JLR - The Success Story 14633
56 An Analysis On Lux Beauty Soap 40091
57 Latest Trend In Marketing Environment: Viral Marketing 10060
58 Impact Of The ZooZoo Commercials For Value Added Services 16653
59 What Can We Learn From Strategy Games 14026
60 The Reverse of Marketing=De-Marketing 17671
61 Is There A Better Way To Sell To Rural Market 12545
62 Why & How Marketers Target Kids 15704
63 Disruptive Innovation: Strategist’s Dilemma 11167
64 Entry Strategies For Automobile Companies In African Markets 13776
65 Park Avenue I.Q: New Name In The World Of Deodorants 16915
66 Flipkart.com - The Success Saga 21988
67 Pester Power: The Influential Kids 12146
68 Destination Branding- How does it Work 13325
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15122
70 Dirty Marketing- Fighting brands unethically 11583
71 Hero Honda Rebranding to Hero MotoCorp 14407
72 Standardize or Localize- A better way to lead markets 11878
73 Critical Success Factors for Devising Strategies for Airline Players 19311
74 Mom and Pop Stores Score Over Giant Supermarkets 11431
75 Regional Aspiration Marketing- A Step Further 10757
76 Value and benefit- The customer perspective 14251
77 Merchandising- The Brand Building Strategy 10100
78 The ill-effects of Globalization 10314
79 Brand Ferrari - The Dream Machine 13142
80 Retail Industry : Boon or Bane ? 12780
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20965
82 Premium Brands- Prestige, Value and Quality 20312
83 JustDial: The Information and Business Listings Directory 24345
84 Corporate branding vs Product branding 13507
85 Sales vs Marketing - Do They complement or compete ? 29260
86 Is Advertising an art of Lying ? 16126
87 Glocalization-The McD and KFC Way ? 12896
88 Breakthrough Products: Entering a New World 25496
89 4 P's of Management 56770
90 Walt Disney: A Magical Brand 16588
91 Evaluating Advertisement Campaigns: Analyzing Customers 10586
92 Brand Manchester United : A Theatre of Dreams 10634
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12268
94 10 Reasons Why Airline Industry is Unique ? 49296
95 Role of Brand Ambassadors in Recession 10413
96 Reverse Pricing - Getting it Right ! 11684
97 Copyright & Trademark violations: Rural Marketing Success ? 14887
98 Premium Niche Marketing: Small World and Big Business 15289
99 Surrogate Advertising: Softly promoting hard products 10369
100 TATA Nano : Khushiyon Ki Chaabi 14649
 
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