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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12853
2 Growing Business through Customer Funnels 6096
3 Business Strategy in a Digital Age 10081
4 Live Video Marketing- Influencing Customers Real-time 8363
5 Marketing Insights for Software Startups 8390
6 Difference between Customer and Consumer 12371
7 Business Strategy of Uber in Europe & its Way Ahead 21445
8 Fogg Deodorants- Capturing the Market 34292
9 E-commerce - Threat to Traditional Retail? 11755
10 Experience Gifting - A Boom in Gifting Industry 12936
11 Pester Power: Influence of Children in Purchase decision 11371
12 Marketing Through Mascot – Building Brand Identity 12390
13 Reebok’s Rebranding – A Comprehensive Analysis 21490
14 Hindustan Motors Ambassador - The End of an Era 14410
15 Click And Brick Of Bharat Matrimony 11854
16 Marketing 3.0 – Values Driven Marketing 14606
17 DRIP -The Marketing Communication Model 45286
18 How Titan Watches is Still a Market Leader-Brand Identity! 12076
19 Social Media Marketing - A Double Edge Sword 11314
20 Repackaging And Repositioning - Gaining Competitive Advantage 15070
21 Senior Citizens as Target Group 11104
22 Cause Related Marketing: Giving More Than Just Spare Change? 11200
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17652
24 Let’s Get Packing - Importance of Packaging 11604
25 Thums Up - A Thundering Success 14044
26 Rural Marketing: Challenges Opportunities and Beyond 22002
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22027
28 Creative Marketing Communication: Interactive Advertising Campaigns 10963
29 What is Shockvertising? 25683
30 Marketing Through Sports: The Evolution and Future 28960
31 Village Laundry Service, A Story Of The Start Up 11785
32 Being Flawsome - Ensuring Brand Loyalty 14835
33 Chanakya Niti And Marketing Strategies 20207
34 Royal Enfield Bullet - Felt The Thump! 11068
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22725
36 Subliminal Marketing - What You See You May Not See! 14767
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16194
38 Customer Is King – Make The King Happy 24226
39 Marketing Strategies & Innovations In The Services Sector 14375
40 Segmentation Targeting & Positioning-Defining Product Lines 27040
41 Role Of Technology In Marketing 20884
42 How To Create Snob Effect In Marketing? 14661
43 Health Insurance: A Push Or A Pull Product? 11166
44 A Strategic Perspective Of Kerala Tourism 26752
45 Opportunities In Online Marketing 10295
46 Challenges Of Digital Marketing 18473
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10614
48 Then & Now - A Coke Story 14257
49 What's This App - Whatsapp Success Story! 25208
50 Flying High: What Keeps Indigo Going 11234
51 Brand Activation: Bringing Spirit Of Brands To Life 16031
52 Indian Rural Market: The Next Big Thing 23947
53 Oreo – Milky’s Favourite Cookie Turns 100 10699
54 The Happy Birds: Success Story of Angry Birds 11804
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39650
57 Latest Trend In Marketing Environment: Viral Marketing 9909
58 Impact Of The ZooZoo Commercials For Value Added Services 16346
59 What Can We Learn From Strategy Games 13894
60 The Reverse of Marketing=De-Marketing 17381
61 Is There A Better Way To Sell To Rural Market 12393
62 Why & How Marketers Target Kids 15378
63 Disruptive Innovation: Strategist’s Dilemma 10851
64 Entry Strategies For Automobile Companies In African Markets 13603
65 Park Avenue I.Q: New Name In The World Of Deodorants 16735
66 Flipkart.com - The Success Saga 21711
67 Pester Power: The Influential Kids 11956
68 Destination Branding- How does it Work 13183
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14872
70 Dirty Marketing- Fighting brands unethically 11328
71 Hero Honda Rebranding to Hero MotoCorp 14081
72 Standardize or Localize- A better way to lead markets 11747
73 Critical Success Factors for Devising Strategies for Airline Players 19068
74 Mom and Pop Stores Score Over Giant Supermarkets 11212
75 Regional Aspiration Marketing- A Step Further 10571
76 Value and benefit- The customer perspective 14127
77 Merchandising- The Brand Building Strategy 9956
78 The ill-effects of Globalization 10196
79 Brand Ferrari - The Dream Machine 12986
80 Retail Industry : Boon or Bane ? 12618
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20739
82 Premium Brands- Prestige, Value and Quality 19909
83 JustDial: The Information and Business Listings Directory 24011
84 Corporate branding vs Product branding 13367
85 Sales vs Marketing - Do They complement or compete ? 28984
86 Is Advertising an art of Lying ? 15958
87 Glocalization-The McD and KFC Way ? 12619
88 Breakthrough Products: Entering a New World 25245
89 4 P's of Management 56474
90 Walt Disney: A Magical Brand 16318
91 Evaluating Advertisement Campaigns: Analyzing Customers 10408
92 Brand Manchester United : A Theatre of Dreams 10446
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49030
95 Role of Brand Ambassadors in Recession 10272
96 Reverse Pricing - Getting it Right ! 11498
97 Copyright & Trademark violations: Rural Marketing Success ? 14733
98 Premium Niche Marketing: Small World and Big Business 15043
99 Surrogate Advertising: Softly promoting hard products 10232
100 TATA Nano : Khushiyon Ki Chaabi 14367
 
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