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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12783
2 Growing Business through Customer Funnels 6035
3 Business Strategy in a Digital Age 9983
4 Live Video Marketing- Influencing Customers Real-time 8311
5 Marketing Insights for Software Startups 8322
6 Difference between Customer and Consumer 12252
7 Business Strategy of Uber in Europe & its Way Ahead 21322
8 Fogg Deodorants- Capturing the Market 34177
9 E-commerce - Threat to Traditional Retail? 11657
10 Experience Gifting - A Boom in Gifting Industry 12867
11 Pester Power: Influence of Children in Purchase decision 11269
12 Marketing Through Mascot – Building Brand Identity 12334
13 Reebok’s Rebranding – A Comprehensive Analysis 21277
14 Hindustan Motors Ambassador - The End of an Era 14318
15 Click And Brick Of Bharat Matrimony 11760
16 Marketing 3.0 – Values Driven Marketing 14470
17 DRIP -The Marketing Communication Model 45101
18 How Titan Watches is Still a Market Leader-Brand Identity! 11911
19 Social Media Marketing - A Double Edge Sword 11254
20 Repackaging And Repositioning - Gaining Competitive Advantage 14989
21 Senior Citizens as Target Group 11019
22 Cause Related Marketing: Giving More Than Just Spare Change? 11133
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17571
24 Let’s Get Packing - Importance of Packaging 11544
25 Thums Up - A Thundering Success 13889
26 Rural Marketing: Challenges Opportunities and Beyond 21924
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21975
28 Creative Marketing Communication: Interactive Advertising Campaigns 10881
29 What is Shockvertising? 25577
30 Marketing Through Sports: The Evolution and Future 28890
31 Village Laundry Service, A Story Of The Start Up 11691
32 Being Flawsome - Ensuring Brand Loyalty 14776
33 Chanakya Niti And Marketing Strategies 20120
34 Royal Enfield Bullet - Felt The Thump! 10977
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22598
36 Subliminal Marketing - What You See You May Not See! 14698
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16072
38 Customer Is King – Make The King Happy 24133
39 Marketing Strategies & Innovations In The Services Sector 14289
40 Segmentation Targeting & Positioning-Defining Product Lines 26959
41 Role Of Technology In Marketing 20806
42 How To Create Snob Effect In Marketing? 14583
43 Health Insurance: A Push Or A Pull Product? 11126
44 A Strategic Perspective Of Kerala Tourism 26640
45 Opportunities In Online Marketing 10246
46 Challenges Of Digital Marketing 18386
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10547
48 Then & Now - A Coke Story 14178
49 What's This App - Whatsapp Success Story! 25150
50 Flying High: What Keeps Indigo Going 11137
51 Brand Activation: Bringing Spirit Of Brands To Life 15968
52 Indian Rural Market: The Next Big Thing 23888
53 Oreo – Milky’s Favourite Cookie Turns 100 10623
54 The Happy Birds: Success Story of Angry Birds 11718
55 Tata Motors JLR - The Success Story 14323
56 An Analysis On Lux Beauty Soap 39552
57 Latest Trend In Marketing Environment: Viral Marketing 9849
58 Impact Of The ZooZoo Commercials For Value Added Services 16241
59 What Can We Learn From Strategy Games 13841
60 The Reverse of Marketing=De-Marketing 17275
61 Is There A Better Way To Sell To Rural Market 12332
62 Why & How Marketers Target Kids 15253
63 Disruptive Innovation: Strategist’s Dilemma 10749
64 Entry Strategies For Automobile Companies In African Markets 13529
65 Park Avenue I.Q: New Name In The World Of Deodorants 16646
66 Flipkart.com - The Success Saga 21621
67 Pester Power: The Influential Kids 11878
68 Destination Branding- How does it Work 13114
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14778
70 Dirty Marketing- Fighting brands unethically 11229
71 Hero Honda Rebranding to Hero MotoCorp 13949
72 Standardize or Localize- A better way to lead markets 11695
73 Critical Success Factors for Devising Strategies for Airline Players 18985
74 Mom and Pop Stores Score Over Giant Supermarkets 11129
75 Regional Aspiration Marketing- A Step Further 10502
76 Value and benefit- The customer perspective 14075
77 Merchandising- The Brand Building Strategy 9899
78 The ill-effects of Globalization 10151
79 Brand Ferrari - The Dream Machine 12918
80 Retail Industry : Boon or Bane ? 12557
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20656
82 Premium Brands- Prestige, Value and Quality 19779
83 JustDial: The Information and Business Listings Directory 23884
84 Corporate branding vs Product branding 13301
85 Sales vs Marketing - Do They complement or compete ? 28888
86 Is Advertising an art of Lying ? 15895
87 Glocalization-The McD and KFC Way ? 12508
88 Breakthrough Products: Entering a New World 25166
89 4 P's of Management 56365
90 Walt Disney: A Magical Brand 16230
91 Evaluating Advertisement Campaigns: Analyzing Customers 10347
92 Brand Manchester United : A Theatre of Dreams 10384
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12092
94 10 Reasons Why Airline Industry is Unique ? 48924
95 Role of Brand Ambassadors in Recession 10222
96 Reverse Pricing - Getting it Right ! 11428
97 Copyright & Trademark violations: Rural Marketing Success ? 14670
98 Premium Niche Marketing: Small World and Big Business 14965
99 Surrogate Advertising: Softly promoting hard products 10182
100 TATA Nano : Khushiyon Ki Chaabi 14245
 
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