1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12891
2 Growing Business through Customer Funnels 6124
3 Business Strategy in a Digital Age 10134
4 Live Video Marketing- Influencing Customers Real-time 8388
5 Marketing Insights for Software Startups 8430
6 Difference between Customer and Consumer 12445
7 Business Strategy of Uber in Europe & its Way Ahead 21530
8 Fogg Deodorants- Capturing the Market 34366
9 E-commerce - Threat to Traditional Retail? 11815
10 Experience Gifting - A Boom in Gifting Industry 12980
11 Pester Power: Influence of Children in Purchase decision 11428
12 Marketing Through Mascot – Building Brand Identity 12428
13 Reebok’s Rebranding – A Comprehensive Analysis 21588
14 Hindustan Motors Ambassador - The End of an Era 14470
15 Click And Brick Of Bharat Matrimony 11919
16 Marketing 3.0 – Values Driven Marketing 14697
17 DRIP -The Marketing Communication Model 45409
18 How Titan Watches is Still a Market Leader-Brand Identity! 12128
19 Social Media Marketing - A Double Edge Sword 11356
20 Repackaging And Repositioning - Gaining Competitive Advantage 15123
21 Senior Citizens as Target Group 11163
22 Cause Related Marketing: Giving More Than Just Spare Change? 11246
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17699
24 Let’s Get Packing - Importance of Packaging 11633
25 Thums Up - A Thundering Success 14115
26 Rural Marketing: Challenges Opportunities and Beyond 22053
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22054
28 Creative Marketing Communication: Interactive Advertising Campaigns 11013
29 What is Shockvertising? 25757
30 Marketing Through Sports: The Evolution and Future 28995
31 Village Laundry Service, A Story Of The Start Up 11839
32 Being Flawsome - Ensuring Brand Loyalty 14872
33 Chanakya Niti And Marketing Strategies 20261
34 Royal Enfield Bullet - Felt The Thump! 11120
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22792
36 Subliminal Marketing - What You See You May Not See! 14808
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16273
38 Customer Is King – Make The King Happy 24290
39 Marketing Strategies & Innovations In The Services Sector 14429
40 Segmentation Targeting & Positioning-Defining Product Lines 27096
41 Role Of Technology In Marketing 20917
42 How To Create Snob Effect In Marketing? 14714
43 Health Insurance: A Push Or A Pull Product? 11197
44 A Strategic Perspective Of Kerala Tourism 26815
45 Opportunities In Online Marketing 10329
46 Challenges Of Digital Marketing 18531
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10663
48 Then & Now - A Coke Story 14307
49 What's This App - Whatsapp Success Story! 25239
50 Flying High: What Keeps Indigo Going 11294
51 Brand Activation: Bringing Spirit Of Brands To Life 16065
52 Indian Rural Market: The Next Big Thing 23977
53 Oreo – Milky’s Favourite Cookie Turns 100 10738
54 The Happy Birds: Success Story of Angry Birds 11848
55 Tata Motors JLR - The Success Story 14447
56 An Analysis On Lux Beauty Soap 39725
57 Latest Trend In Marketing Environment: Viral Marketing 9936
58 Impact Of The ZooZoo Commercials For Value Added Services 16416
59 What Can We Learn From Strategy Games 13919
60 The Reverse of Marketing=De-Marketing 17452
61 Is There A Better Way To Sell To Rural Market 12429
62 Why & How Marketers Target Kids 15455
63 Disruptive Innovation: Strategist’s Dilemma 10897
64 Entry Strategies For Automobile Companies In African Markets 13637
65 Park Avenue I.Q: New Name In The World Of Deodorants 16770
66 Flipkart.com - The Success Saga 21771
67 Pester Power: The Influential Kids 12001
68 Destination Branding- How does it Work 13211
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14930
70 Dirty Marketing- Fighting brands unethically 11388
71 Hero Honda Rebranding to Hero MotoCorp 14161
72 Standardize or Localize- A better way to lead markets 11776
73 Critical Success Factors for Devising Strategies for Airline Players 19123
74 Mom and Pop Stores Score Over Giant Supermarkets 11256
75 Regional Aspiration Marketing- A Step Further 10609
76 Value and benefit- The customer perspective 14148
77 Merchandising- The Brand Building Strategy 9982
78 The ill-effects of Globalization 10217
79 Brand Ferrari - The Dream Machine 13017
80 Retail Industry : Boon or Bane ? 12654
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20795
82 Premium Brands- Prestige, Value and Quality 20001
83 JustDial: The Information and Business Listings Directory 24085
84 Corporate branding vs Product branding 13402
85 Sales vs Marketing - Do They complement or compete ? 29047
86 Is Advertising an art of Lying ? 15997
87 Glocalization-The McD and KFC Way ? 12691
88 Breakthrough Products: Entering a New World 25298
89 4 P's of Management 56547
90 Walt Disney: A Magical Brand 16398
91 Evaluating Advertisement Campaigns: Analyzing Customers 10444
92 Brand Manchester United : A Theatre of Dreams 10483
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12165
94 10 Reasons Why Airline Industry is Unique ? 49095
95 Role of Brand Ambassadors in Recession 10300
96 Reverse Pricing - Getting it Right ! 11540
97 Copyright & Trademark violations: Rural Marketing Success ? 14759
98 Premium Niche Marketing: Small World and Big Business 15099
99 Surrogate Advertising: Softly promoting hard products 10262
100 TATA Nano : Khushiyon Ki Chaabi 14431
 
Page 1 of 2