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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14276
2 Growing Business through Customer Funnels 6652
3 Business Strategy in a Digital Age 10854
4 Live Video Marketing- Influencing Customers Real-time 8882
5 Marketing Insights for Software Startups 9009
6 Difference between Customer and Consumer 13646
7 Business Strategy of Uber in Europe & its Way Ahead 22475
8 Fogg Deodorants- Capturing the Market 35401
9 E-commerce - Threat to Traditional Retail? 12562
10 Experience Gifting - A Boom in Gifting Industry 13524
11 Pester Power: Influence of Children in Purchase decision 12254
12 Marketing Through Mascot – Building Brand Identity 13071
13 Reebok’s Rebranding – A Comprehensive Analysis 22856
14 Hindustan Motors Ambassador - The End of an Era 15483
15 Click And Brick Of Bharat Matrimony 12757
16 Marketing 3.0 – Values Driven Marketing 15781
17 DRIP -The Marketing Communication Model 46877
18 How Titan Watches is Still a Market Leader-Brand Identity! 12928
19 Social Media Marketing - A Double Edge Sword 11958
20 Repackaging And Repositioning - Gaining Competitive Advantage 15889
21 Senior Citizens as Target Group 11885
22 Cause Related Marketing: Giving More Than Just Spare Change? 11871
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18530
24 Let’s Get Packing - Importance of Packaging 12166
25 Thums Up - A Thundering Success 15228
26 Rural Marketing: Challenges Opportunities and Beyond 22752
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22562
28 Creative Marketing Communication: Interactive Advertising Campaigns 11694
29 What is Shockvertising? 26759
30 Marketing Through Sports: The Evolution and Future 29544
31 Village Laundry Service, A Story Of The Start Up 12914
32 Being Flawsome - Ensuring Brand Loyalty 15508
33 Chanakya Niti And Marketing Strategies 20991
34 Royal Enfield Bullet - Felt The Thump! 11940
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23870
36 Subliminal Marketing - What You See You May Not See! 15412
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17219
38 Customer Is King – Make The King Happy 25172
39 Marketing Strategies & Innovations In The Services Sector 15281
40 Segmentation Targeting & Positioning-Defining Product Lines 27822
41 Role Of Technology In Marketing 21407
42 How To Create Snob Effect In Marketing? 15411
43 Health Insurance: A Push Or A Pull Product? 11720
44 A Strategic Perspective Of Kerala Tourism 27617
45 Opportunities In Online Marketing 10843
46 Challenges Of Digital Marketing 19594
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11249
48 Then & Now - A Coke Story 14974
49 What's This App - Whatsapp Success Story! 25776
50 Flying High: What Keeps Indigo Going 12041
51 Brand Activation: Bringing Spirit Of Brands To Life 16694
52 Indian Rural Market: The Next Big Thing 24507
53 Oreo – Milky’s Favourite Cookie Turns 100 11368
54 The Happy Birds: Success Story of Angry Birds 12802
55 Tata Motors JLR - The Success Story 15257
56 An Analysis On Lux Beauty Soap 41141
57 Latest Trend In Marketing Environment: Viral Marketing 10439
58 Impact Of The ZooZoo Commercials For Value Added Services 17322
59 What Can We Learn From Strategy Games 14408
60 The Reverse of Marketing=De-Marketing 18354
61 Is There A Better Way To Sell To Rural Market 13074
62 Why & How Marketers Target Kids 16390
63 Disruptive Innovation: Strategist’s Dilemma 11698
64 Entry Strategies For Automobile Companies In African Markets 14180
65 Park Avenue I.Q: New Name In The World Of Deodorants 17417
66 Flipkart.com - The Success Saga 22573
67 Pester Power: The Influential Kids 12701
68 Destination Branding- How does it Work 13732
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15595
70 Dirty Marketing- Fighting brands unethically 12096
71 Hero Honda Rebranding to Hero MotoCorp 15049
72 Standardize or Localize- A better way to lead markets 12406
73 Critical Success Factors for Devising Strategies for Airline Players 19948
74 Mom and Pop Stores Score Over Giant Supermarkets 11883
75 Regional Aspiration Marketing- A Step Further 11263
76 Value and benefit- The customer perspective 14633
77 Merchandising- The Brand Building Strategy 10513
78 The ill-effects of Globalization 10695
79 Brand Ferrari - The Dream Machine 13632
80 Retail Industry : Boon or Bane ? 13212
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21506
82 Premium Brands- Prestige, Value and Quality 21152
83 JustDial: The Information and Business Listings Directory 25160
84 Corporate branding vs Product branding 14002
85 Sales vs Marketing - Do They complement or compete ? 29898
86 Is Advertising an art of Lying ? 16572
87 Glocalization-The McD and KFC Way ? 13430
88 Breakthrough Products: Entering a New World 26041
89 4 P's of Management 57467
90 Walt Disney: A Magical Brand 17146
91 Evaluating Advertisement Campaigns: Analyzing Customers 11067
92 Brand Manchester United : A Theatre of Dreams 11191
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12810
94 10 Reasons Why Airline Industry is Unique ? 50035
95 Role of Brand Ambassadors in Recession 10998
96 Reverse Pricing - Getting it Right ! 12240
97 Copyright & Trademark violations: Rural Marketing Success ? 15401
98 Premium Niche Marketing: Small World and Big Business 15981
99 Surrogate Advertising: Softly promoting hard products 10823
100 TATA Nano : Khushiyon Ki Chaabi 15245
 
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