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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13703
2 Growing Business through Customer Funnels 6461
3 Business Strategy in a Digital Age 10634
4 Live Video Marketing- Influencing Customers Real-time 8706
5 Marketing Insights for Software Startups 8839
6 Difference between Customer and Consumer 13365
7 Business Strategy of Uber in Europe & its Way Ahead 22234
8 Fogg Deodorants- Capturing the Market 35092
9 E-commerce - Threat to Traditional Retail? 12366
10 Experience Gifting - A Boom in Gifting Industry 13336
11 Pester Power: Influence of Children in Purchase decision 12028
12 Marketing Through Mascot – Building Brand Identity 12876
13 Reebok’s Rebranding – A Comprehensive Analysis 22579
14 Hindustan Motors Ambassador - The End of an Era 15167
15 Click And Brick Of Bharat Matrimony 12551
16 Marketing 3.0 – Values Driven Marketing 15509
17 DRIP -The Marketing Communication Model 46486
18 How Titan Watches is Still a Market Leader-Brand Identity! 12680
19 Social Media Marketing - A Double Edge Sword 11748
20 Repackaging And Repositioning - Gaining Competitive Advantage 15671
21 Senior Citizens as Target Group 11710
22 Cause Related Marketing: Giving More Than Just Spare Change? 11668
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18284
24 Let’s Get Packing - Importance of Packaging 11983
25 Thums Up - A Thundering Success 14934
26 Rural Marketing: Challenges Opportunities and Beyond 22546
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22394
28 Creative Marketing Communication: Interactive Advertising Campaigns 11487
29 What is Shockvertising? 26471
30 Marketing Through Sports: The Evolution and Future 29347
31 Village Laundry Service, A Story Of The Start Up 12588
32 Being Flawsome - Ensuring Brand Loyalty 15275
33 Chanakya Niti And Marketing Strategies 20785
34 Royal Enfield Bullet - Felt The Thump! 11717
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23613
36 Subliminal Marketing - What You See You May Not See! 15222
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16963
38 Customer Is King – Make The King Happy 24961
39 Marketing Strategies & Innovations In The Services Sector 15052
40 Segmentation Targeting & Positioning-Defining Product Lines 27612
41 Role Of Technology In Marketing 21243
42 How To Create Snob Effect In Marketing? 15211
43 Health Insurance: A Push Or A Pull Product? 11567
44 A Strategic Perspective Of Kerala Tourism 27389
45 Opportunities In Online Marketing 10651
46 Challenges Of Digital Marketing 19241
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11081
48 Then & Now - A Coke Story 14763
49 What's This App - Whatsapp Success Story! 25591
50 Flying High: What Keeps Indigo Going 11857
51 Brand Activation: Bringing Spirit Of Brands To Life 16511
52 Indian Rural Market: The Next Big Thing 24335
53 Oreo – Milky’s Favourite Cookie Turns 100 11175
54 The Happy Birds: Success Story of Angry Birds 12554
55 Tata Motors JLR - The Success Story 14979
56 An Analysis On Lux Beauty Soap 40799
57 Latest Trend In Marketing Environment: Viral Marketing 10283
58 Impact Of The ZooZoo Commercials For Value Added Services 17046
59 What Can We Learn From Strategy Games 14232
60 The Reverse of Marketing=De-Marketing 18135
61 Is There A Better Way To Sell To Rural Market 12910
62 Why & How Marketers Target Kids 16122
63 Disruptive Innovation: Strategist’s Dilemma 11523
64 Entry Strategies For Automobile Companies In African Markets 14002
65 Park Avenue I.Q: New Name In The World Of Deodorants 17188
66 Flipkart.com - The Success Saga 22353
67 Pester Power: The Influential Kids 12480
68 Destination Branding- How does it Work 13556
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15413
70 Dirty Marketing- Fighting brands unethically 11899
71 Hero Honda Rebranding to Hero MotoCorp 14819
72 Standardize or Localize- A better way to lead markets 12216
73 Critical Success Factors for Devising Strategies for Airline Players 19741
74 Mom and Pop Stores Score Over Giant Supermarkets 11696
75 Regional Aspiration Marketing- A Step Further 11034
76 Value and benefit- The customer perspective 14471
77 Merchandising- The Brand Building Strategy 10328
78 The ill-effects of Globalization 10520
79 Brand Ferrari - The Dream Machine 13448
80 Retail Industry : Boon or Bane ? 13021
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21296
82 Premium Brands- Prestige, Value and Quality 20867
83 JustDial: The Information and Business Listings Directory 24911
84 Corporate branding vs Product branding 13788
85 Sales vs Marketing - Do They complement or compete ? 29660
86 Is Advertising an art of Lying ? 16383
87 Glocalization-The McD and KFC Way ? 13226
88 Breakthrough Products: Entering a New World 25813
89 4 P's of Management 57192
90 Walt Disney: A Magical Brand 16920
91 Evaluating Advertisement Campaigns: Analyzing Customers 10883
92 Brand Manchester United : A Theatre of Dreams 10952
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12557
94 10 Reasons Why Airline Industry is Unique ? 49772
95 Role of Brand Ambassadors in Recession 10773
96 Reverse Pricing - Getting it Right ! 11988
97 Copyright & Trademark violations: Rural Marketing Success ? 15160
98 Premium Niche Marketing: Small World and Big Business 15696
99 Surrogate Advertising: Softly promoting hard products 10610
100 TATA Nano : Khushiyon Ki Chaabi 14991
 
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