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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12894
2 Growing Business through Customer Funnels 6124
3 Business Strategy in a Digital Age 10139
4 Live Video Marketing- Influencing Customers Real-time 8388
5 Marketing Insights for Software Startups 8434
6 Difference between Customer and Consumer 12450
7 Business Strategy of Uber in Europe & its Way Ahead 21532
8 Fogg Deodorants- Capturing the Market 34369
9 E-commerce - Threat to Traditional Retail? 11819
10 Experience Gifting - A Boom in Gifting Industry 12981
11 Pester Power: Influence of Children in Purchase decision 11431
12 Marketing Through Mascot – Building Brand Identity 12429
13 Reebok’s Rebranding – A Comprehensive Analysis 21592
14 Hindustan Motors Ambassador - The End of an Era 14474
15 Click And Brick Of Bharat Matrimony 11923
16 Marketing 3.0 – Values Driven Marketing 14700
17 DRIP -The Marketing Communication Model 45413
18 How Titan Watches is Still a Market Leader-Brand Identity! 12129
19 Social Media Marketing - A Double Edge Sword 11359
20 Repackaging And Repositioning - Gaining Competitive Advantage 15131
21 Senior Citizens as Target Group 11166
22 Cause Related Marketing: Giving More Than Just Spare Change? 11250
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17700
24 Let’s Get Packing - Importance of Packaging 11636
25 Thums Up - A Thundering Success 14118
26 Rural Marketing: Challenges Opportunities and Beyond 22056
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22054
28 Creative Marketing Communication: Interactive Advertising Campaigns 11016
29 What is Shockvertising? 25762
30 Marketing Through Sports: The Evolution and Future 28997
31 Village Laundry Service, A Story Of The Start Up 11842
32 Being Flawsome - Ensuring Brand Loyalty 14872
33 Chanakya Niti And Marketing Strategies 20263
34 Royal Enfield Bullet - Felt The Thump! 11123
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22796
36 Subliminal Marketing - What You See You May Not See! 14810
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16280
38 Customer Is King – Make The King Happy 24292
39 Marketing Strategies & Innovations In The Services Sector 14433
40 Segmentation Targeting & Positioning-Defining Product Lines 27099
41 Role Of Technology In Marketing 20918
42 How To Create Snob Effect In Marketing? 14715
43 Health Insurance: A Push Or A Pull Product? 11199
44 A Strategic Perspective Of Kerala Tourism 26819
45 Opportunities In Online Marketing 10329
46 Challenges Of Digital Marketing 18535
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10664
48 Then & Now - A Coke Story 14309
49 What's This App - Whatsapp Success Story! 25241
50 Flying High: What Keeps Indigo Going 11296
51 Brand Activation: Bringing Spirit Of Brands To Life 16065
52 Indian Rural Market: The Next Big Thing 23978
53 Oreo – Milky’s Favourite Cookie Turns 100 10740
54 The Happy Birds: Success Story of Angry Birds 11849
55 Tata Motors JLR - The Success Story 14450
56 An Analysis On Lux Beauty Soap 39733
57 Latest Trend In Marketing Environment: Viral Marketing 9938
58 Impact Of The ZooZoo Commercials For Value Added Services 16418
59 What Can We Learn From Strategy Games 13921
60 The Reverse of Marketing=De-Marketing 17453
61 Is There A Better Way To Sell To Rural Market 12431
62 Why & How Marketers Target Kids 15461
63 Disruptive Innovation: Strategist’s Dilemma 10899
64 Entry Strategies For Automobile Companies In African Markets 13638
65 Park Avenue I.Q: New Name In The World Of Deodorants 16773
66 Flipkart.com - The Success Saga 21777
67 Pester Power: The Influential Kids 12002
68 Destination Branding- How does it Work 13212
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14933
70 Dirty Marketing- Fighting brands unethically 11390
71 Hero Honda Rebranding to Hero MotoCorp 14163
72 Standardize or Localize- A better way to lead markets 11776
73 Critical Success Factors for Devising Strategies for Airline Players 19126
74 Mom and Pop Stores Score Over Giant Supermarkets 11258
75 Regional Aspiration Marketing- A Step Further 10610
76 Value and benefit- The customer perspective 14151
77 Merchandising- The Brand Building Strategy 9986
78 The ill-effects of Globalization 10218
79 Brand Ferrari - The Dream Machine 13018
80 Retail Industry : Boon or Bane ? 12656
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20799
82 Premium Brands- Prestige, Value and Quality 20010
83 JustDial: The Information and Business Listings Directory 24085
84 Corporate branding vs Product branding 13402
85 Sales vs Marketing - Do They complement or compete ? 29052
86 Is Advertising an art of Lying ? 15998
87 Glocalization-The McD and KFC Way ? 12696
88 Breakthrough Products: Entering a New World 25301
89 4 P's of Management 56548
90 Walt Disney: A Magical Brand 16402
91 Evaluating Advertisement Campaigns: Analyzing Customers 10444
92 Brand Manchester United : A Theatre of Dreams 10485
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12165
94 10 Reasons Why Airline Industry is Unique ? 49100
95 Role of Brand Ambassadors in Recession 10301
96 Reverse Pricing - Getting it Right ! 11541
97 Copyright & Trademark violations: Rural Marketing Success ? 14760
98 Premium Niche Marketing: Small World and Big Business 15101
99 Surrogate Advertising: Softly promoting hard products 10265
100 TATA Nano : Khushiyon Ki Chaabi 14434
 
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