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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12881
2 Growing Business through Customer Funnels 6114
3 Business Strategy in a Digital Age 10122
4 Live Video Marketing- Influencing Customers Real-time 8381
5 Marketing Insights for Software Startups 8417
6 Difference between Customer and Consumer 12431
7 Business Strategy of Uber in Europe & its Way Ahead 21507
8 Fogg Deodorants- Capturing the Market 34348
9 E-commerce - Threat to Traditional Retail? 11799
10 Experience Gifting - A Boom in Gifting Industry 12969
11 Pester Power: Influence of Children in Purchase decision 11411
12 Marketing Through Mascot – Building Brand Identity 12420
13 Reebok’s Rebranding – A Comprehensive Analysis 21569
14 Hindustan Motors Ambassador - The End of an Era 14455
15 Click And Brick Of Bharat Matrimony 11906
16 Marketing 3.0 – Values Driven Marketing 14677
17 DRIP -The Marketing Communication Model 45381
18 How Titan Watches is Still a Market Leader-Brand Identity! 12113
19 Social Media Marketing - A Double Edge Sword 11345
20 Repackaging And Repositioning - Gaining Competitive Advantage 15108
21 Senior Citizens as Target Group 11144
22 Cause Related Marketing: Giving More Than Just Spare Change? 11233
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17684
24 Let’s Get Packing - Importance of Packaging 11623
25 Thums Up - A Thundering Success 14097
26 Rural Marketing: Challenges Opportunities and Beyond 22043
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22046
28 Creative Marketing Communication: Interactive Advertising Campaigns 11001
29 What is Shockvertising? 25742
30 Marketing Through Sports: The Evolution and Future 28987
31 Village Laundry Service, A Story Of The Start Up 11830
32 Being Flawsome - Ensuring Brand Loyalty 14862
33 Chanakya Niti And Marketing Strategies 20248
34 Royal Enfield Bullet - Felt The Thump! 11107
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22775
36 Subliminal Marketing - What You See You May Not See! 14797
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16260
38 Customer Is King – Make The King Happy 24274
39 Marketing Strategies & Innovations In The Services Sector 14416
40 Segmentation Targeting & Positioning-Defining Product Lines 27085
41 Role Of Technology In Marketing 20910
42 How To Create Snob Effect In Marketing? 14702
43 Health Insurance: A Push Or A Pull Product? 11189
44 A Strategic Perspective Of Kerala Tourism 26800
45 Opportunities In Online Marketing 10320
46 Challenges Of Digital Marketing 18518
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10650
48 Then & Now - A Coke Story 14298
49 What's This App - Whatsapp Success Story! 25233
50 Flying High: What Keeps Indigo Going 11277
51 Brand Activation: Bringing Spirit Of Brands To Life 16055
52 Indian Rural Market: The Next Big Thing 23968
53 Oreo – Milky’s Favourite Cookie Turns 100 10729
54 The Happy Birds: Success Story of Angry Birds 11835
55 Tata Motors JLR - The Success Story 14435
56 An Analysis On Lux Beauty Soap 39702
57 Latest Trend In Marketing Environment: Viral Marketing 9929
58 Impact Of The ZooZoo Commercials For Value Added Services 16402
59 What Can We Learn From Strategy Games 13911
60 The Reverse of Marketing=De-Marketing 17436
61 Is There A Better Way To Sell To Rural Market 12418
62 Why & How Marketers Target Kids 15440
63 Disruptive Innovation: Strategist’s Dilemma 10887
64 Entry Strategies For Automobile Companies In African Markets 13630
65 Park Avenue I.Q: New Name In The World Of Deodorants 16761
66 Flipkart.com - The Success Saga 21756
67 Pester Power: The Influential Kids 11993
68 Destination Branding- How does it Work 13204
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14918
70 Dirty Marketing- Fighting brands unethically 11376
71 Hero Honda Rebranding to Hero MotoCorp 14145
72 Standardize or Localize- A better way to lead markets 11766
73 Critical Success Factors for Devising Strategies for Airline Players 19108
74 Mom and Pop Stores Score Over Giant Supermarkets 11246
75 Regional Aspiration Marketing- A Step Further 10600
76 Value and benefit- The customer perspective 14141
77 Merchandising- The Brand Building Strategy 9976
78 The ill-effects of Globalization 10212
79 Brand Ferrari - The Dream Machine 13011
80 Retail Industry : Boon or Bane ? 12646
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20777
82 Premium Brands- Prestige, Value and Quality 19977
83 JustDial: The Information and Business Listings Directory 24070
84 Corporate branding vs Product branding 13395
85 Sales vs Marketing - Do They complement or compete ? 29031
86 Is Advertising an art of Lying ? 15988
87 Glocalization-The McD and KFC Way ? 12676
88 Breakthrough Products: Entering a New World 25285
89 4 P's of Management 56529
90 Walt Disney: A Magical Brand 16385
91 Evaluating Advertisement Campaigns: Analyzing Customers 10433
92 Brand Manchester United : A Theatre of Dreams 10478
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12156
94 10 Reasons Why Airline Industry is Unique ? 49075
95 Role of Brand Ambassadors in Recession 10293
96 Reverse Pricing - Getting it Right ! 11527
97 Copyright & Trademark violations: Rural Marketing Success ? 14754
98 Premium Niche Marketing: Small World and Big Business 15089
99 Surrogate Advertising: Softly promoting hard products 10253
100 TATA Nano : Khushiyon Ki Chaabi 14419
 
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