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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12848
2 Growing Business through Customer Funnels 6092
3 Business Strategy in a Digital Age 10070
4 Live Video Marketing- Influencing Customers Real-time 8361
5 Marketing Insights for Software Startups 8386
6 Difference between Customer and Consumer 12359
7 Business Strategy of Uber in Europe & its Way Ahead 21433
8 Fogg Deodorants- Capturing the Market 34282
9 E-commerce - Threat to Traditional Retail? 11744
10 Experience Gifting - A Boom in Gifting Industry 12928
11 Pester Power: Influence of Children in Purchase decision 11369
12 Marketing Through Mascot – Building Brand Identity 12387
13 Reebok’s Rebranding – A Comprehensive Analysis 21473
14 Hindustan Motors Ambassador - The End of an Era 14402
15 Click And Brick Of Bharat Matrimony 11841
16 Marketing 3.0 – Values Driven Marketing 14591
17 DRIP -The Marketing Communication Model 45271
18 How Titan Watches is Still a Market Leader-Brand Identity! 12072
19 Social Media Marketing - A Double Edge Sword 11307
20 Repackaging And Repositioning - Gaining Competitive Advantage 15064
21 Senior Citizens as Target Group 11097
22 Cause Related Marketing: Giving More Than Just Spare Change? 11193
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17647
24 Let’s Get Packing - Importance of Packaging 11601
25 Thums Up - A Thundering Success 14017
26 Rural Marketing: Challenges Opportunities and Beyond 21993
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22024
28 Creative Marketing Communication: Interactive Advertising Campaigns 10954
29 What is Shockvertising? 25673
30 Marketing Through Sports: The Evolution and Future 28956
31 Village Laundry Service, A Story Of The Start Up 11780
32 Being Flawsome - Ensuring Brand Loyalty 14832
33 Chanakya Niti And Marketing Strategies 20197
34 Royal Enfield Bullet - Felt The Thump! 11059
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22717
36 Subliminal Marketing - What You See You May Not See! 14764
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16183
38 Customer Is King – Make The King Happy 24215
39 Marketing Strategies & Innovations In The Services Sector 14369
40 Segmentation Targeting & Positioning-Defining Product Lines 27031
41 Role Of Technology In Marketing 20865
42 How To Create Snob Effect In Marketing? 14656
43 Health Insurance: A Push Or A Pull Product? 11164
44 A Strategic Perspective Of Kerala Tourism 26740
45 Opportunities In Online Marketing 10292
46 Challenges Of Digital Marketing 18468
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10608
48 Then & Now - A Coke Story 14253
49 What's This App - Whatsapp Success Story! 25204
50 Flying High: What Keeps Indigo Going 11219
51 Brand Activation: Bringing Spirit Of Brands To Life 16028
52 Indian Rural Market: The Next Big Thing 23945
53 Oreo – Milky’s Favourite Cookie Turns 100 10693
54 The Happy Birds: Success Story of Angry Birds 11795
55 Tata Motors JLR - The Success Story 14390
56 An Analysis On Lux Beauty Soap 39641
57 Latest Trend In Marketing Environment: Viral Marketing 9903
58 Impact Of The ZooZoo Commercials For Value Added Services 16335
59 What Can We Learn From Strategy Games 13891
60 The Reverse of Marketing=De-Marketing 17366
61 Is There A Better Way To Sell To Rural Market 12390
62 Why & How Marketers Target Kids 15358
63 Disruptive Innovation: Strategist’s Dilemma 10845
64 Entry Strategies For Automobile Companies In African Markets 13586
65 Park Avenue I.Q: New Name In The World Of Deodorants 16718
66 Flipkart.com - The Success Saga 21703
67 Pester Power: The Influential Kids 11949
68 Destination Branding- How does it Work 13177
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14863
70 Dirty Marketing- Fighting brands unethically 11311
71 Hero Honda Rebranding to Hero MotoCorp 14059
72 Standardize or Localize- A better way to lead markets 11745
73 Critical Success Factors for Devising Strategies for Airline Players 19060
74 Mom and Pop Stores Score Over Giant Supermarkets 11199
75 Regional Aspiration Marketing- A Step Further 10564
76 Value and benefit- The customer perspective 14120
77 Merchandising- The Brand Building Strategy 9950
78 The ill-effects of Globalization 10193
79 Brand Ferrari - The Dream Machine 12978
80 Retail Industry : Boon or Bane ? 12611
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20730
82 Premium Brands- Prestige, Value and Quality 19896
83 JustDial: The Information and Business Listings Directory 23997
84 Corporate branding vs Product branding 13363
85 Sales vs Marketing - Do They complement or compete ? 28970
86 Is Advertising an art of Lying ? 15954
87 Glocalization-The McD and KFC Way ? 12610
88 Breakthrough Products: Entering a New World 25239
89 4 P's of Management 56465
90 Walt Disney: A Magical Brand 16311
91 Evaluating Advertisement Campaigns: Analyzing Customers 10403
92 Brand Manchester United : A Theatre of Dreams 10442
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12139
94 10 Reasons Why Airline Industry is Unique ? 49023
95 Role of Brand Ambassadors in Recession 10270
96 Reverse Pricing - Getting it Right ! 11495
97 Copyright & Trademark violations: Rural Marketing Success ? 14726
98 Premium Niche Marketing: Small World and Big Business 15038
99 Surrogate Advertising: Softly promoting hard products 10229
100 TATA Nano : Khushiyon Ki Chaabi 14353
 
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