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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13490
2 Growing Business through Customer Funnels 6392
3 Business Strategy in a Digital Age 10551
4 Live Video Marketing- Influencing Customers Real-time 8641
5 Marketing Insights for Software Startups 8780
6 Difference between Customer and Consumer 13249
7 Business Strategy of Uber in Europe & its Way Ahead 22149
8 Fogg Deodorants- Capturing the Market 34982
9 E-commerce - Threat to Traditional Retail? 12304
10 Experience Gifting - A Boom in Gifting Industry 13279
11 Pester Power: Influence of Children in Purchase decision 11936
12 Marketing Through Mascot – Building Brand Identity 12799
13 Reebok’s Rebranding – A Comprehensive Analysis 22473
14 Hindustan Motors Ambassador - The End of an Era 15087
15 Click And Brick Of Bharat Matrimony 12480
16 Marketing 3.0 – Values Driven Marketing 15389
17 DRIP -The Marketing Communication Model 46319
18 How Titan Watches is Still a Market Leader-Brand Identity! 12599
19 Social Media Marketing - A Double Edge Sword 11689
20 Repackaging And Repositioning - Gaining Competitive Advantage 15597
21 Senior Citizens as Target Group 11644
22 Cause Related Marketing: Giving More Than Just Spare Change? 11596
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18187
24 Let’s Get Packing - Importance of Packaging 11923
25 Thums Up - A Thundering Success 14823
26 Rural Marketing: Challenges Opportunities and Beyond 22478
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22336
28 Creative Marketing Communication: Interactive Advertising Campaigns 11422
29 What is Shockvertising? 26359
30 Marketing Through Sports: The Evolution and Future 29294
31 Village Laundry Service, A Story Of The Start Up 12479
32 Being Flawsome - Ensuring Brand Loyalty 15196
33 Chanakya Niti And Marketing Strategies 20710
34 Royal Enfield Bullet - Felt The Thump! 11545
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23512
36 Subliminal Marketing - What You See You May Not See! 15160
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16872
38 Customer Is King – Make The King Happy 24890
39 Marketing Strategies & Innovations In The Services Sector 14956
40 Segmentation Targeting & Positioning-Defining Product Lines 27535
41 Role Of Technology In Marketing 21196
42 How To Create Snob Effect In Marketing? 15140
43 Health Insurance: A Push Or A Pull Product? 11512
44 A Strategic Perspective Of Kerala Tourism 27294
45 Opportunities In Online Marketing 10599
46 Challenges Of Digital Marketing 19092
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11018
48 Then & Now - A Coke Story 14700
49 What's This App - Whatsapp Success Story! 25536
50 Flying High: What Keeps Indigo Going 11787
51 Brand Activation: Bringing Spirit Of Brands To Life 16459
52 Indian Rural Market: The Next Big Thing 24282
53 Oreo – Milky’s Favourite Cookie Turns 100 11115
54 The Happy Birds: Success Story of Angry Birds 12467
55 Tata Motors JLR - The Success Story 14900
56 An Analysis On Lux Beauty Soap 40657
57 Latest Trend In Marketing Environment: Viral Marketing 10234
58 Impact Of The ZooZoo Commercials For Value Added Services 16934
59 What Can We Learn From Strategy Games 14184
60 The Reverse of Marketing=De-Marketing 18064
61 Is There A Better Way To Sell To Rural Market 12848
62 Why & How Marketers Target Kids 16024
63 Disruptive Innovation: Strategist’s Dilemma 11465
64 Entry Strategies For Automobile Companies In African Markets 13950
65 Park Avenue I.Q: New Name In The World Of Deodorants 17127
66 Flipkart.com - The Success Saga 22256
67 Pester Power: The Influential Kids 12398
68 Destination Branding- How does it Work 13496
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15357
70 Dirty Marketing- Fighting brands unethically 11834
71 Hero Honda Rebranding to Hero MotoCorp 14740
72 Standardize or Localize- A better way to lead markets 12158
73 Critical Success Factors for Devising Strategies for Airline Players 19673
74 Mom and Pop Stores Score Over Giant Supermarkets 11637
75 Regional Aspiration Marketing- A Step Further 10969
76 Value and benefit- The customer perspective 14417
77 Merchandising- The Brand Building Strategy 10273
78 The ill-effects of Globalization 10467
79 Brand Ferrari - The Dream Machine 13397
80 Retail Industry : Boon or Bane ? 12961
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21223
82 Premium Brands- Prestige, Value and Quality 20766
83 JustDial: The Information and Business Listings Directory 24766
84 Corporate branding vs Product branding 13718
85 Sales vs Marketing - Do They complement or compete ? 29572
86 Is Advertising an art of Lying ? 16322
87 Glocalization-The McD and KFC Way ? 13143
88 Breakthrough Products: Entering a New World 25738
89 4 P's of Management 57082
90 Walt Disney: A Magical Brand 16856
91 Evaluating Advertisement Campaigns: Analyzing Customers 10818
92 Brand Manchester United : A Theatre of Dreams 10875
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12470
94 10 Reasons Why Airline Industry is Unique ? 49691
95 Role of Brand Ambassadors in Recession 10701
96 Reverse Pricing - Getting it Right ! 11923
97 Copyright & Trademark violations: Rural Marketing Success ? 15099
98 Premium Niche Marketing: Small World and Big Business 15602
99 Surrogate Advertising: Softly promoting hard products 10546
100 TATA Nano : Khushiyon Ki Chaabi 14910
 
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