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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11709
2 Growing Business through Customer Funnels 5192
3 Business Strategy in a Digital Age 8746
4 Live Video Marketing- Influencing Customers Real-time 7413
5 Marketing Insights for Software Startups 7506
6 Difference between Customer and Consumer 10989
7 Business Strategy of Uber in Europe & its Way Ahead 20013
8 Fogg Deodorants- Capturing the Market 32572
9 E-commerce - Threat to Traditional Retail? 10593
10 Experience Gifting - A Boom in Gifting Industry 11859
11 Pester Power: Influence of Children in Purchase decision 9991
12 Marketing Through Mascot – Building Brand Identity 11266
13 Reebok’s Rebranding – A Comprehensive Analysis 19062
14 Hindustan Motors Ambassador - The End of an Era 12924
15 Click And Brick Of Bharat Matrimony 10541
16 Marketing 3.0 – Values Driven Marketing 12842
17 DRIP -The Marketing Communication Model 42437
18 How Titan Watches is Still a Market Leader-Brand Identity! 10507
19 Social Media Marketing - A Double Edge Sword 10280
20 Repackaging And Repositioning - Gaining Competitive Advantage 13935
21 Senior Citizens as Target Group 10013
22 Cause Related Marketing: Giving More Than Just Spare Change? 10234
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16333
24 Let’s Get Packing - Importance of Packaging 10611
25 Thums Up - A Thundering Success 12222
26 Rural Marketing: Challenges Opportunities and Beyond 20817
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21094
28 Creative Marketing Communication: Interactive Advertising Campaigns 9798
29 What is Shockvertising? 24314
30 Marketing Through Sports: The Evolution and Future 27896
31 Village Laundry Service, A Story Of The Start Up 10462
32 Being Flawsome - Ensuring Brand Loyalty 13854
33 Chanakya Niti And Marketing Strategies 18938
34 Royal Enfield Bullet - Felt The Thump! 9951
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21038
36 Subliminal Marketing - What You See You May Not See! 13659
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 14720
38 Customer Is King – Make The King Happy 22883
39 Marketing Strategies & Innovations In The Services Sector 13190
40 Segmentation Targeting & Positioning-Defining Product Lines 25667
41 Role Of Technology In Marketing 19863
42 How To Create Snob Effect In Marketing? 13478
43 Health Insurance: A Push Or A Pull Product? 10334
44 A Strategic Perspective Of Kerala Tourism 25343
45 Opportunities In Online Marketing 9410
46 Challenges Of Digital Marketing 17131
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9765
48 Then & Now - A Coke Story 13035
49 What's This App - Whatsapp Success Story! 24185
50 Flying High: What Keeps Indigo Going 9888
51 Brand Activation: Bringing Spirit Of Brands To Life 15063
52 Indian Rural Market: The Next Big Thing 22934
53 Oreo – Milky’s Favourite Cookie Turns 100 9572
54 The Happy Birds: Success Story of Angry Birds 10514
55 Tata Motors JLR - The Success Story 13237
56 An Analysis On Lux Beauty Soap 37996
57 Latest Trend In Marketing Environment: Viral Marketing 8999
58 Impact Of The ZooZoo Commercials For Value Added Services 15001
59 What Can We Learn From Strategy Games 12974
60 The Reverse of Marketing=De-Marketing 16052
61 Is There A Better Way To Sell To Rural Market 11458
62 Why & How Marketers Target Kids 14010
63 Disruptive Innovation: Strategist’s Dilemma 9761
64 Entry Strategies For Automobile Companies In African Markets 12553
65 Park Avenue I.Q: New Name In The World Of Deodorants 15613
66 Flipkart.com - The Success Saga 20543
67 Pester Power: The Influential Kids 10870
68 Destination Branding- How does it Work 12222
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13516
70 Dirty Marketing- Fighting brands unethically 10081
71 Hero Honda Rebranding to Hero MotoCorp 12646
72 Standardize or Localize- A better way to lead markets 10806
73 Critical Success Factors for Devising Strategies for Airline Players 17849
74 Mom and Pop Stores Score Over Giant Supermarkets 10060
75 Regional Aspiration Marketing- A Step Further 9511
76 Value and benefit- The customer perspective 13183
77 Merchandising- The Brand Building Strategy 9027
78 The ill-effects of Globalization 9359
79 Brand Ferrari - The Dream Machine 11905
80 Retail Industry : Boon or Bane ? 11714
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19501
82 Premium Brands- Prestige, Value and Quality 17937
83 JustDial: The Information and Business Listings Directory 22081
84 Corporate branding vs Product branding 12434
85 Sales vs Marketing - Do They complement or compete ? 27657
86 Is Advertising an art of Lying ? 14889
87 Glocalization-The McD and KFC Way ? 11289
88 Breakthrough Products: Entering a New World 23934
89 4 P's of Management 54728
90 Walt Disney: A Magical Brand 15044
91 Evaluating Advertisement Campaigns: Analyzing Customers 9341
92 Brand Manchester United : A Theatre of Dreams 9327
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11168
94 10 Reasons Why Airline Industry is Unique ? 47670
95 Role of Brand Ambassadors in Recession 9243
96 Reverse Pricing - Getting it Right ! 10301
97 Copyright & Trademark violations: Rural Marketing Success ? 13673
98 Premium Niche Marketing: Small World and Big Business 13702
99 Surrogate Advertising: Softly promoting hard products 9288
100 TATA Nano : Khushiyon Ki Chaabi 12887
 
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