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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13182
2 Growing Business through Customer Funnels 6273
3 Business Strategy in a Digital Age 10370
4 Live Video Marketing- Influencing Customers Real-time 8519
5 Marketing Insights for Software Startups 8623
6 Difference between Customer and Consumer 12997
7 Business Strategy of Uber in Europe & its Way Ahead 21929
8 Fogg Deodorants- Capturing the Market 34751
9 E-commerce - Threat to Traditional Retail? 12108
10 Experience Gifting - A Boom in Gifting Industry 13153
11 Pester Power: Influence of Children in Purchase decision 11712
12 Marketing Through Mascot – Building Brand Identity 12635
13 Reebok’s Rebranding – A Comprehensive Analysis 22052
14 Hindustan Motors Ambassador - The End of an Era 14864
15 Click And Brick Of Bharat Matrimony 12260
16 Marketing 3.0 – Values Driven Marketing 15083
17 DRIP -The Marketing Communication Model 45940
18 How Titan Watches is Still a Market Leader-Brand Identity! 12388
19 Social Media Marketing - A Double Edge Sword 11547
20 Repackaging And Repositioning - Gaining Competitive Advantage 15417
21 Senior Citizens as Target Group 11473
22 Cause Related Marketing: Giving More Than Just Spare Change? 11437
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17958
24 Let’s Get Packing - Importance of Packaging 11788
25 Thums Up - A Thundering Success 14507
26 Rural Marketing: Challenges Opportunities and Beyond 22285
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22199
28 Creative Marketing Communication: Interactive Advertising Campaigns 11259
29 What is Shockvertising? 26103
30 Marketing Through Sports: The Evolution and Future 29150
31 Village Laundry Service, A Story Of The Start Up 12209
32 Being Flawsome - Ensuring Brand Loyalty 15045
33 Chanakya Niti And Marketing Strategies 20509
34 Royal Enfield Bullet - Felt The Thump! 11361
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23249
36 Subliminal Marketing - What You See You May Not See! 15016
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16649
38 Customer Is King – Make The King Happy 24672
39 Marketing Strategies & Innovations In The Services Sector 14720
40 Segmentation Targeting & Positioning-Defining Product Lines 27343
41 Role Of Technology In Marketing 21068
42 How To Create Snob Effect In Marketing? 14975
43 Health Insurance: A Push Or A Pull Product? 11401
44 A Strategic Perspective Of Kerala Tourism 27105
45 Opportunities In Online Marketing 10463
46 Challenges Of Digital Marketing 18817
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10846
48 Then & Now - A Coke Story 14530
49 What's This App - Whatsapp Success Story! 25402
50 Flying High: What Keeps Indigo Going 11593
51 Brand Activation: Bringing Spirit Of Brands To Life 16295
52 Indian Rural Market: The Next Big Thing 24137
53 Oreo – Milky’s Favourite Cookie Turns 100 10953
54 The Happy Birds: Success Story of Angry Birds 12244
55 Tata Motors JLR - The Success Story 14709
56 An Analysis On Lux Beauty Soap 40257
57 Latest Trend In Marketing Environment: Viral Marketing 10107
58 Impact Of The ZooZoo Commercials For Value Added Services 16738
59 What Can We Learn From Strategy Games 14063
60 The Reverse of Marketing=De-Marketing 17828
61 Is There A Better Way To Sell To Rural Market 12694
62 Why & How Marketers Target Kids 15798
63 Disruptive Innovation: Strategist’s Dilemma 11271
64 Entry Strategies For Automobile Companies In African Markets 13816
65 Park Avenue I.Q: New Name In The World Of Deodorants 16970
66 Flipkart.com - The Success Saga 22056
67 Pester Power: The Influential Kids 12206
68 Destination Branding- How does it Work 13370
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15189
70 Dirty Marketing- Fighting brands unethically 11649
71 Hero Honda Rebranding to Hero MotoCorp 14496
72 Standardize or Localize- A better way to lead markets 12015
73 Critical Success Factors for Devising Strategies for Airline Players 19468
74 Mom and Pop Stores Score Over Giant Supermarkets 11483
75 Regional Aspiration Marketing- A Step Further 10819
76 Value and benefit- The customer perspective 14296
77 Merchandising- The Brand Building Strategy 10139
78 The ill-effects of Globalization 10343
79 Brand Ferrari - The Dream Machine 13273
80 Retail Industry : Boon or Bane ? 12832
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21032
82 Premium Brands- Prestige, Value and Quality 20437
83 JustDial: The Information and Business Listings Directory 24478
84 Corporate branding vs Product branding 13554
85 Sales vs Marketing - Do They complement or compete ? 29347
86 Is Advertising an art of Lying ? 16184
87 Glocalization-The McD and KFC Way ? 12972
88 Breakthrough Products: Entering a New World 25565
89 4 P's of Management 56864
90 Walt Disney: A Magical Brand 16663
91 Evaluating Advertisement Campaigns: Analyzing Customers 10650
92 Brand Manchester United : A Theatre of Dreams 10693
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12326
94 10 Reasons Why Airline Industry is Unique ? 49460
95 Role of Brand Ambassadors in Recession 10550
96 Reverse Pricing - Getting it Right ! 11746
97 Copyright & Trademark violations: Rural Marketing Success ? 14944
98 Premium Niche Marketing: Small World and Big Business 15370
99 Surrogate Advertising: Softly promoting hard products 10423
100 TATA Nano : Khushiyon Ki Chaabi 14734
 
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