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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12971
2 Growing Business through Customer Funnels 6185
3 Business Strategy in a Digital Age 10222
4 Live Video Marketing- Influencing Customers Real-time 8438
5 Marketing Insights for Software Startups 8501
6 Difference between Customer and Consumer 12647
7 Business Strategy of Uber in Europe & its Way Ahead 21658
8 Fogg Deodorants- Capturing the Market 34517
9 E-commerce - Threat to Traditional Retail? 11932
10 Experience Gifting - A Boom in Gifting Industry 13048
11 Pester Power: Influence of Children in Purchase decision 11535
12 Marketing Through Mascot – Building Brand Identity 12490
13 Reebok’s Rebranding – A Comprehensive Analysis 21741
14 Hindustan Motors Ambassador - The End of an Era 14646
15 Click And Brick Of Bharat Matrimony 12045
16 Marketing 3.0 – Values Driven Marketing 14835
17 DRIP -The Marketing Communication Model 45635
18 How Titan Watches is Still a Market Leader-Brand Identity! 12225
19 Social Media Marketing - A Double Edge Sword 11426
20 Repackaging And Repositioning - Gaining Competitive Advantage 15238
21 Senior Citizens as Target Group 11243
22 Cause Related Marketing: Giving More Than Just Spare Change? 11324
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17791
24 Let’s Get Packing - Importance of Packaging 11684
25 Thums Up - A Thundering Success 14264
26 Rural Marketing: Challenges Opportunities and Beyond 22142
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22103
28 Creative Marketing Communication: Interactive Advertising Campaigns 11111
29 What is Shockvertising? 25893
30 Marketing Through Sports: The Evolution and Future 29052
31 Village Laundry Service, A Story Of The Start Up 12024
32 Being Flawsome - Ensuring Brand Loyalty 14937
33 Chanakya Niti And Marketing Strategies 20350
34 Royal Enfield Bullet - Felt The Thump! 11203
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22939
36 Subliminal Marketing - What You See You May Not See! 14879
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16417
38 Customer Is King – Make The King Happy 24398
39 Marketing Strategies & Innovations In The Services Sector 14537
40 Segmentation Targeting & Positioning-Defining Product Lines 27203
41 Role Of Technology In Marketing 20972
42 How To Create Snob Effect In Marketing? 14815
43 Health Insurance: A Push Or A Pull Product? 11240
44 A Strategic Perspective Of Kerala Tourism 26912
45 Opportunities In Online Marketing 10376
46 Challenges Of Digital Marketing 18639
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10730
48 Then & Now - A Coke Story 14392
49 What's This App - Whatsapp Success Story! 25311
50 Flying High: What Keeps Indigo Going 11419
51 Brand Activation: Bringing Spirit Of Brands To Life 16147
52 Indian Rural Market: The Next Big Thing 24037
53 Oreo – Milky’s Favourite Cookie Turns 100 10817
54 The Happy Birds: Success Story of Angry Birds 11968
55 Tata Motors JLR - The Success Story 14543
56 An Analysis On Lux Beauty Soap 39879
57 Latest Trend In Marketing Environment: Viral Marketing 9999
58 Impact Of The ZooZoo Commercials For Value Added Services 16535
59 What Can We Learn From Strategy Games 13974
60 The Reverse of Marketing=De-Marketing 17581
61 Is There A Better Way To Sell To Rural Market 12481
62 Why & How Marketers Target Kids 15598
63 Disruptive Innovation: Strategist’s Dilemma 11029
64 Entry Strategies For Automobile Companies In African Markets 13718
65 Park Avenue I.Q: New Name In The World Of Deodorants 16857
66 Flipkart.com - The Success Saga 21896
67 Pester Power: The Influential Kids 12079
68 Destination Branding- How does it Work 13270
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15040
70 Dirty Marketing- Fighting brands unethically 11495
71 Hero Honda Rebranding to Hero MotoCorp 14293
72 Standardize or Localize- A better way to lead markets 11828
73 Critical Success Factors for Devising Strategies for Airline Players 19232
74 Mom and Pop Stores Score Over Giant Supermarkets 11361
75 Regional Aspiration Marketing- A Step Further 10686
76 Value and benefit- The customer perspective 14202
77 Merchandising- The Brand Building Strategy 10042
78 The ill-effects of Globalization 10270
79 Brand Ferrari - The Dream Machine 13087
80 Retail Industry : Boon or Bane ? 12729
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20889
82 Premium Brands- Prestige, Value and Quality 20168
83 JustDial: The Information and Business Listings Directory 24204
84 Corporate branding vs Product branding 13462
85 Sales vs Marketing - Do They complement or compete ? 29158
86 Is Advertising an art of Lying ? 16063
87 Glocalization-The McD and KFC Way ? 12805
88 Breakthrough Products: Entering a New World 25412
89 4 P's of Management 56671
90 Walt Disney: A Magical Brand 16494
91 Evaluating Advertisement Campaigns: Analyzing Customers 10513
92 Brand Manchester United : A Theatre of Dreams 10568
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12222
94 10 Reasons Why Airline Industry is Unique ? 49206
95 Role of Brand Ambassadors in Recession 10361
96 Reverse Pricing - Getting it Right ! 11614
97 Copyright & Trademark violations: Rural Marketing Success ? 14827
98 Premium Niche Marketing: Small World and Big Business 15210
99 Surrogate Advertising: Softly promoting hard products 10318
100 TATA Nano : Khushiyon Ki Chaabi 14552
 
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