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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13471
2 Growing Business through Customer Funnels 6388
3 Business Strategy in a Digital Age 10544
4 Live Video Marketing- Influencing Customers Real-time 8634
5 Marketing Insights for Software Startups 8775
6 Difference between Customer and Consumer 13239
7 Business Strategy of Uber in Europe & its Way Ahead 22140
8 Fogg Deodorants- Capturing the Market 34971
9 E-commerce - Threat to Traditional Retail? 12295
10 Experience Gifting - A Boom in Gifting Industry 13271
11 Pester Power: Influence of Children in Purchase decision 11930
12 Marketing Through Mascot – Building Brand Identity 12791
13 Reebok’s Rebranding – A Comprehensive Analysis 22459
14 Hindustan Motors Ambassador - The End of an Era 15075
15 Click And Brick Of Bharat Matrimony 12467
16 Marketing 3.0 – Values Driven Marketing 15374
17 DRIP -The Marketing Communication Model 46298
18 How Titan Watches is Still a Market Leader-Brand Identity! 12593
19 Social Media Marketing - A Double Edge Sword 11682
20 Repackaging And Repositioning - Gaining Competitive Advantage 15588
21 Senior Citizens as Target Group 11636
22 Cause Related Marketing: Giving More Than Just Spare Change? 11587
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18177
24 Let’s Get Packing - Importance of Packaging 11916
25 Thums Up - A Thundering Success 14812
26 Rural Marketing: Challenges Opportunities and Beyond 22469
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22330
28 Creative Marketing Communication: Interactive Advertising Campaigns 11418
29 What is Shockvertising? 26353
30 Marketing Through Sports: The Evolution and Future 29288
31 Village Laundry Service, A Story Of The Start Up 12470
32 Being Flawsome - Ensuring Brand Loyalty 15186
33 Chanakya Niti And Marketing Strategies 20705
34 Royal Enfield Bullet - Felt The Thump! 11536
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23500
36 Subliminal Marketing - What You See You May Not See! 15153
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16862
38 Customer Is King – Make The King Happy 24881
39 Marketing Strategies & Innovations In The Services Sector 14947
40 Segmentation Targeting & Positioning-Defining Product Lines 27525
41 Role Of Technology In Marketing 21190
42 How To Create Snob Effect In Marketing? 15135
43 Health Insurance: A Push Or A Pull Product? 11507
44 A Strategic Perspective Of Kerala Tourism 27281
45 Opportunities In Online Marketing 10592
46 Challenges Of Digital Marketing 19078
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11007
48 Then & Now - A Coke Story 14688
49 What's This App - Whatsapp Success Story! 25526
50 Flying High: What Keeps Indigo Going 11779
51 Brand Activation: Bringing Spirit Of Brands To Life 16452
52 Indian Rural Market: The Next Big Thing 24274
53 Oreo – Milky’s Favourite Cookie Turns 100 11107
54 The Happy Birds: Success Story of Angry Birds 12462
55 Tata Motors JLR - The Success Story 14892
56 An Analysis On Lux Beauty Soap 40643
57 Latest Trend In Marketing Environment: Viral Marketing 10227
58 Impact Of The ZooZoo Commercials For Value Added Services 16924
59 What Can We Learn From Strategy Games 14177
60 The Reverse of Marketing=De-Marketing 18056
61 Is There A Better Way To Sell To Rural Market 12840
62 Why & How Marketers Target Kids 16015
63 Disruptive Innovation: Strategist’s Dilemma 11454
64 Entry Strategies For Automobile Companies In African Markets 13945
65 Park Avenue I.Q: New Name In The World Of Deodorants 17117
66 Flipkart.com - The Success Saga 22249
67 Pester Power: The Influential Kids 12387
68 Destination Branding- How does it Work 13492
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15350
70 Dirty Marketing- Fighting brands unethically 11829
71 Hero Honda Rebranding to Hero MotoCorp 14728
72 Standardize or Localize- A better way to lead markets 12151
73 Critical Success Factors for Devising Strategies for Airline Players 19663
74 Mom and Pop Stores Score Over Giant Supermarkets 11631
75 Regional Aspiration Marketing- A Step Further 10963
76 Value and benefit- The customer perspective 14409
77 Merchandising- The Brand Building Strategy 10268
78 The ill-effects of Globalization 10461
79 Brand Ferrari - The Dream Machine 13391
80 Retail Industry : Boon or Bane ? 12958
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21213
82 Premium Brands- Prestige, Value and Quality 20747
83 JustDial: The Information and Business Listings Directory 24751
84 Corporate branding vs Product branding 13708
85 Sales vs Marketing - Do They complement or compete ? 29564
86 Is Advertising an art of Lying ? 16316
87 Glocalization-The McD and KFC Way ? 13130
88 Breakthrough Products: Entering a New World 25728
89 4 P's of Management 57074
90 Walt Disney: A Magical Brand 16849
91 Evaluating Advertisement Campaigns: Analyzing Customers 10811
92 Brand Manchester United : A Theatre of Dreams 10865
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12464
94 10 Reasons Why Airline Industry is Unique ? 49681
95 Role of Brand Ambassadors in Recession 10694
96 Reverse Pricing - Getting it Right ! 11914
97 Copyright & Trademark violations: Rural Marketing Success ? 15093
98 Premium Niche Marketing: Small World and Big Business 15587
99 Surrogate Advertising: Softly promoting hard products 10539
100 TATA Nano : Khushiyon Ki Chaabi 14903
 
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