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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11988
2 Growing Business through Customer Funnels 5400
3 Business Strategy in a Digital Age 9145
4 Live Video Marketing- Influencing Customers Real-time 7644
5 Marketing Insights for Software Startups 7712
6 Difference between Customer and Consumer 11304
7 Business Strategy of Uber in Europe & its Way Ahead 20378
8 Fogg Deodorants- Capturing the Market 32950
9 E-commerce - Threat to Traditional Retail? 10855
10 Experience Gifting - A Boom in Gifting Industry 12123
11 Pester Power: Influence of Children in Purchase decision 10313
12 Marketing Through Mascot – Building Brand Identity 11567
13 Reebok’s Rebranding – A Comprehensive Analysis 19742
14 Hindustan Motors Ambassador - The End of an Era 13323
15 Click And Brick Of Bharat Matrimony 10896
16 Marketing 3.0 – Values Driven Marketing 13237
17 DRIP -The Marketing Communication Model 43328
18 How Titan Watches is Still a Market Leader-Brand Identity! 10838
19 Social Media Marketing - A Double Edge Sword 10556
20 Repackaging And Repositioning - Gaining Competitive Advantage 14278
21 Senior Citizens as Target Group 10246
22 Cause Related Marketing: Giving More Than Just Spare Change? 10483
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16707
24 Let’s Get Packing - Importance of Packaging 10857
25 Thums Up - A Thundering Success 12645
26 Rural Marketing: Challenges Opportunities and Beyond 21099
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21310
28 Creative Marketing Communication: Interactive Advertising Campaigns 10062
29 What is Shockvertising? 24672
30 Marketing Through Sports: The Evolution and Future 28180
31 Village Laundry Service, A Story Of The Start Up 10784
32 Being Flawsome - Ensuring Brand Loyalty 14069
33 Chanakya Niti And Marketing Strategies 19216
34 Royal Enfield Bullet - Felt The Thump! 10170
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21494
36 Subliminal Marketing - What You See You May Not See! 13931
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15100
38 Customer Is King – Make The King Happy 23206
39 Marketing Strategies & Innovations In The Services Sector 13455
40 Segmentation Targeting & Positioning-Defining Product Lines 25909
41 Role Of Technology In Marketing 20155
42 How To Create Snob Effect In Marketing? 13771
43 Health Insurance: A Push Or A Pull Product? 10517
44 A Strategic Perspective Of Kerala Tourism 25691
45 Opportunities In Online Marketing 9596
46 Challenges Of Digital Marketing 17491
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9926
48 Then & Now - A Coke Story 13323
49 What's This App - Whatsapp Success Story! 24438
50 Flying High: What Keeps Indigo Going 10187
51 Brand Activation: Bringing Spirit Of Brands To Life 15298
52 Indian Rural Market: The Next Big Thing 23170
53 Oreo – Milky’s Favourite Cookie Turns 100 9823
54 The Happy Birds: Success Story of Angry Birds 10854
55 Tata Motors JLR - The Success Story 13461
56 An Analysis On Lux Beauty Soap 38427
57 Latest Trend In Marketing Environment: Viral Marketing 9195
58 Impact Of The ZooZoo Commercials For Value Added Services 15301
59 What Can We Learn From Strategy Games 13189
60 The Reverse of Marketing=De-Marketing 16321
61 Is There A Better Way To Sell To Rural Market 11674
62 Why & How Marketers Target Kids 14360
63 Disruptive Innovation: Strategist’s Dilemma 9968
64 Entry Strategies For Automobile Companies In African Markets 12800
65 Park Avenue I.Q: New Name In The World Of Deodorants 15931
66 Flipkart.com - The Success Saga 20799
67 Pester Power: The Influential Kids 11110
68 Destination Branding- How does it Work 12434
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13825
70 Dirty Marketing- Fighting brands unethically 10353
71 Hero Honda Rebranding to Hero MotoCorp 12955
72 Standardize or Localize- A better way to lead markets 10978
73 Critical Success Factors for Devising Strategies for Airline Players 18172
74 Mom and Pop Stores Score Over Giant Supermarkets 10327
75 Regional Aspiration Marketing- A Step Further 9710
76 Value and benefit- The customer perspective 13449
77 Merchandising- The Brand Building Strategy 9259
78 The ill-effects of Globalization 9542
79 Brand Ferrari - The Dream Machine 12166
80 Retail Industry : Boon or Bane ? 11942
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19841
82 Premium Brands- Prestige, Value and Quality 18390
83 JustDial: The Information and Business Listings Directory 22534
84 Corporate branding vs Product branding 12670
85 Sales vs Marketing - Do They complement or compete ? 28043
86 Is Advertising an art of Lying ? 15189
87 Glocalization-The McD and KFC Way ? 11596
88 Breakthrough Products: Entering a New World 24269
89 4 P's of Management 55322
90 Walt Disney: A Magical Brand 15377
91 Evaluating Advertisement Campaigns: Analyzing Customers 9599
92 Brand Manchester United : A Theatre of Dreams 9612
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11398
94 10 Reasons Why Airline Industry is Unique ? 48049
95 Role of Brand Ambassadors in Recession 9513
96 Reverse Pricing - Getting it Right ! 10627
97 Copyright & Trademark violations: Rural Marketing Success ? 13957
98 Premium Niche Marketing: Small World and Big Business 14031
99 Surrogate Advertising: Softly promoting hard products 9534
100 TATA Nano : Khushiyon Ki Chaabi 13228
 
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