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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13793
2 Growing Business through Customer Funnels 6499
3 Business Strategy in a Digital Age 10669
4 Live Video Marketing- Influencing Customers Real-time 8735
5 Marketing Insights for Software Startups 8868
6 Difference between Customer and Consumer 13404
7 Business Strategy of Uber in Europe & its Way Ahead 22269
8 Fogg Deodorants- Capturing the Market 35142
9 E-commerce - Threat to Traditional Retail? 12397
10 Experience Gifting - A Boom in Gifting Industry 13364
11 Pester Power: Influence of Children in Purchase decision 12077
12 Marketing Through Mascot – Building Brand Identity 12906
13 Reebok’s Rebranding – A Comprehensive Analysis 22636
14 Hindustan Motors Ambassador - The End of an Era 15217
15 Click And Brick Of Bharat Matrimony 12589
16 Marketing 3.0 – Values Driven Marketing 15567
17 DRIP -The Marketing Communication Model 46581
18 How Titan Watches is Still a Market Leader-Brand Identity! 12716
19 Social Media Marketing - A Double Edge Sword 11788
20 Repackaging And Repositioning - Gaining Competitive Advantage 15706
21 Senior Citizens as Target Group 11740
22 Cause Related Marketing: Giving More Than Just Spare Change? 11704
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18323
24 Let’s Get Packing - Importance of Packaging 12008
25 Thums Up - A Thundering Success 14980
26 Rural Marketing: Challenges Opportunities and Beyond 22578
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22420
28 Creative Marketing Communication: Interactive Advertising Campaigns 11520
29 What is Shockvertising? 26523
30 Marketing Through Sports: The Evolution and Future 29378
31 Village Laundry Service, A Story Of The Start Up 12638
32 Being Flawsome - Ensuring Brand Loyalty 15318
33 Chanakya Niti And Marketing Strategies 20810
34 Royal Enfield Bullet - Felt The Thump! 11759
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23662
36 Subliminal Marketing - What You See You May Not See! 15256
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17000
38 Customer Is King – Make The King Happy 24998
39 Marketing Strategies & Innovations In The Services Sector 15100
40 Segmentation Targeting & Positioning-Defining Product Lines 27641
41 Role Of Technology In Marketing 21274
42 How To Create Snob Effect In Marketing? 15244
43 Health Insurance: A Push Or A Pull Product? 11591
44 A Strategic Perspective Of Kerala Tourism 27424
45 Opportunities In Online Marketing 10688
46 Challenges Of Digital Marketing 19303
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11104
48 Then & Now - A Coke Story 14796
49 What's This App - Whatsapp Success Story! 25619
50 Flying High: What Keeps Indigo Going 11887
51 Brand Activation: Bringing Spirit Of Brands To Life 16539
52 Indian Rural Market: The Next Big Thing 24360
53 Oreo – Milky’s Favourite Cookie Turns 100 11206
54 The Happy Birds: Success Story of Angry Birds 12592
55 Tata Motors JLR - The Success Story 15028
56 An Analysis On Lux Beauty Soap 40871
57 Latest Trend In Marketing Environment: Viral Marketing 10307
58 Impact Of The ZooZoo Commercials For Value Added Services 17116
59 What Can We Learn From Strategy Games 14261
60 The Reverse of Marketing=De-Marketing 18169
61 Is There A Better Way To Sell To Rural Market 12935
62 Why & How Marketers Target Kids 16170
63 Disruptive Innovation: Strategist’s Dilemma 11551
64 Entry Strategies For Automobile Companies In African Markets 14029
65 Park Avenue I.Q: New Name In The World Of Deodorants 17229
66 Flipkart.com - The Success Saga 22384
67 Pester Power: The Influential Kids 12519
68 Destination Branding- How does it Work 13583
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15441
70 Dirty Marketing- Fighting brands unethically 11928
71 Hero Honda Rebranding to Hero MotoCorp 14852
72 Standardize or Localize- A better way to lead markets 12246
73 Critical Success Factors for Devising Strategies for Airline Players 19778
74 Mom and Pop Stores Score Over Giant Supermarkets 11724
75 Regional Aspiration Marketing- A Step Further 11084
76 Value and benefit- The customer perspective 14495
77 Merchandising- The Brand Building Strategy 10360
78 The ill-effects of Globalization 10551
79 Brand Ferrari - The Dream Machine 13474
80 Retail Industry : Boon or Bane ? 13049
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21327
82 Premium Brands- Prestige, Value and Quality 20919
83 JustDial: The Information and Business Listings Directory 24959
84 Corporate branding vs Product branding 13822
85 Sales vs Marketing - Do They complement or compete ? 29696
86 Is Advertising an art of Lying ? 16411
87 Glocalization-The McD and KFC Way ? 13257
88 Breakthrough Products: Entering a New World 25854
89 4 P's of Management 57250
90 Walt Disney: A Magical Brand 16961
91 Evaluating Advertisement Campaigns: Analyzing Customers 10909
92 Brand Manchester United : A Theatre of Dreams 10992
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12591
94 10 Reasons Why Airline Industry is Unique ? 49812
95 Role of Brand Ambassadors in Recession 10812
96 Reverse Pricing - Getting it Right ! 12028
97 Copyright & Trademark violations: Rural Marketing Success ? 15199
98 Premium Niche Marketing: Small World and Big Business 15745
99 Surrogate Advertising: Softly promoting hard products 10645
100 TATA Nano : Khushiyon Ki Chaabi 15033
 
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