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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13945
2 Growing Business through Customer Funnels 6551
3 Business Strategy in a Digital Age 10731
4 Live Video Marketing- Influencing Customers Real-time 8781
5 Marketing Insights for Software Startups 8907
6 Difference between Customer and Consumer 13480
7 Business Strategy of Uber in Europe & its Way Ahead 22331
8 Fogg Deodorants- Capturing the Market 35233
9 E-commerce - Threat to Traditional Retail? 12450
10 Experience Gifting - A Boom in Gifting Industry 13407
11 Pester Power: Influence of Children in Purchase decision 12138
12 Marketing Through Mascot – Building Brand Identity 12957
13 Reebok’s Rebranding – A Comprehensive Analysis 22716
14 Hindustan Motors Ambassador - The End of an Era 15283
15 Click And Brick Of Bharat Matrimony 12645
16 Marketing 3.0 – Values Driven Marketing 15631
17 DRIP -The Marketing Communication Model 46693
18 How Titan Watches is Still a Market Leader-Brand Identity! 12785
19 Social Media Marketing - A Double Edge Sword 11841
20 Repackaging And Repositioning - Gaining Competitive Advantage 15758
21 Senior Citizens as Target Group 11786
22 Cause Related Marketing: Giving More Than Just Spare Change? 11758
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18391
24 Let’s Get Packing - Importance of Packaging 12055
25 Thums Up - A Thundering Success 15053
26 Rural Marketing: Challenges Opportunities and Beyond 22632
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22469
28 Creative Marketing Communication: Interactive Advertising Campaigns 11575
29 What is Shockvertising? 26586
30 Marketing Through Sports: The Evolution and Future 29428
31 Village Laundry Service, A Story Of The Start Up 12731
32 Being Flawsome - Ensuring Brand Loyalty 15402
33 Chanakya Niti And Marketing Strategies 20862
34 Royal Enfield Bullet - Felt The Thump! 11808
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23723
36 Subliminal Marketing - What You See You May Not See! 15307
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17068
38 Customer Is King – Make The King Happy 25055
39 Marketing Strategies & Innovations In The Services Sector 15161
40 Segmentation Targeting & Positioning-Defining Product Lines 27695
41 Role Of Technology In Marketing 21317
42 How To Create Snob Effect In Marketing? 15299
43 Health Insurance: A Push Or A Pull Product? 11634
44 A Strategic Perspective Of Kerala Tourism 27485
45 Opportunities In Online Marketing 10735
46 Challenges Of Digital Marketing 19401
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11143
48 Then & Now - A Coke Story 14848
49 What's This App - Whatsapp Success Story! 25670
50 Flying High: What Keeps Indigo Going 11931
51 Brand Activation: Bringing Spirit Of Brands To Life 16579
52 Indian Rural Market: The Next Big Thing 24408
53 Oreo – Milky’s Favourite Cookie Turns 100 11257
54 The Happy Birds: Success Story of Angry Birds 12659
55 Tata Motors JLR - The Success Story 15116
56 An Analysis On Lux Beauty Soap 40964
57 Latest Trend In Marketing Environment: Viral Marketing 10353
58 Impact Of The ZooZoo Commercials For Value Added Services 17205
59 What Can We Learn From Strategy Games 14304
60 The Reverse of Marketing=De-Marketing 18225
61 Is There A Better Way To Sell To Rural Market 12983
62 Why & How Marketers Target Kids 16261
63 Disruptive Innovation: Strategist’s Dilemma 11598
64 Entry Strategies For Automobile Companies In African Markets 14073
65 Park Avenue I.Q: New Name In The World Of Deodorants 17291
66 Flipkart.com - The Success Saga 22441
67 Pester Power: The Influential Kids 12579
68 Destination Branding- How does it Work 13626
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15493
70 Dirty Marketing- Fighting brands unethically 11982
71 Hero Honda Rebranding to Hero MotoCorp 14909
72 Standardize or Localize- A better way to lead markets 12295
73 Critical Success Factors for Devising Strategies for Airline Players 19835
74 Mom and Pop Stores Score Over Giant Supermarkets 11776
75 Regional Aspiration Marketing- A Step Further 11143
76 Value and benefit- The customer perspective 14539
77 Merchandising- The Brand Building Strategy 10405
78 The ill-effects of Globalization 10594
79 Brand Ferrari - The Dream Machine 13524
80 Retail Industry : Boon or Bane ? 13103
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21382
82 Premium Brands- Prestige, Value and Quality 20989
83 JustDial: The Information and Business Listings Directory 25022
84 Corporate branding vs Product branding 13883
85 Sales vs Marketing - Do They complement or compete ? 29776
86 Is Advertising an art of Lying ? 16464
87 Glocalization-The McD and KFC Way ? 13313
88 Breakthrough Products: Entering a New World 25918
89 4 P's of Management 57332
90 Walt Disney: A Magical Brand 17029
91 Evaluating Advertisement Campaigns: Analyzing Customers 10953
92 Brand Manchester United : A Theatre of Dreams 11051
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12652
94 10 Reasons Why Airline Industry is Unique ? 49876
95 Role of Brand Ambassadors in Recession 10870
96 Reverse Pricing - Getting it Right ! 12092
97 Copyright & Trademark violations: Rural Marketing Success ? 15261
98 Premium Niche Marketing: Small World and Big Business 15813
99 Surrogate Advertising: Softly promoting hard products 10692
100 TATA Nano : Khushiyon Ki Chaabi 15089
 
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