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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13351
2 Growing Business through Customer Funnels 6353
3 Business Strategy in a Digital Age 10496
4 Live Video Marketing- Influencing Customers Real-time 8601
5 Marketing Insights for Software Startups 8747
6 Difference between Customer and Consumer 13186
7 Business Strategy of Uber in Europe & its Way Ahead 22090
8 Fogg Deodorants- Capturing the Market 34905
9 E-commerce - Threat to Traditional Retail? 12256
10 Experience Gifting - A Boom in Gifting Industry 13238
11 Pester Power: Influence of Children in Purchase decision 11872
12 Marketing Through Mascot – Building Brand Identity 12757
13 Reebok’s Rebranding – A Comprehensive Analysis 22324
14 Hindustan Motors Ambassador - The End of an Era 15024
15 Click And Brick Of Bharat Matrimony 12419
16 Marketing 3.0 – Values Driven Marketing 15312
17 DRIP -The Marketing Communication Model 46202
18 How Titan Watches is Still a Market Leader-Brand Identity! 12550
19 Social Media Marketing - A Double Edge Sword 11648
20 Repackaging And Repositioning - Gaining Competitive Advantage 15551
21 Senior Citizens as Target Group 11600
22 Cause Related Marketing: Giving More Than Just Spare Change? 11550
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18114
24 Let’s Get Packing - Importance of Packaging 11883
25 Thums Up - A Thundering Success 14738
26 Rural Marketing: Challenges Opportunities and Beyond 22433
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22293
28 Creative Marketing Communication: Interactive Advertising Campaigns 11385
29 What is Shockvertising? 26284
30 Marketing Through Sports: The Evolution and Future 29252
31 Village Laundry Service, A Story Of The Start Up 12397
32 Being Flawsome - Ensuring Brand Loyalty 15149
33 Chanakya Niti And Marketing Strategies 20654
34 Royal Enfield Bullet - Felt The Thump! 11499
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23446
36 Subliminal Marketing - What You See You May Not See! 15116
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16802
38 Customer Is King – Make The King Happy 24835
39 Marketing Strategies & Innovations In The Services Sector 14898
40 Segmentation Targeting & Positioning-Defining Product Lines 27488
41 Role Of Technology In Marketing 21151
42 How To Create Snob Effect In Marketing? 15087
43 Health Insurance: A Push Or A Pull Product? 11480
44 A Strategic Perspective Of Kerala Tourism 27240
45 Opportunities In Online Marketing 10548
46 Challenges Of Digital Marketing 19005
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10972
48 Then & Now - A Coke Story 14649
49 What's This App - Whatsapp Success Story! 25487
50 Flying High: What Keeps Indigo Going 11736
51 Brand Activation: Bringing Spirit Of Brands To Life 16417
52 Indian Rural Market: The Next Big Thing 24235
53 Oreo – Milky’s Favourite Cookie Turns 100 11075
54 The Happy Birds: Success Story of Angry Birds 12414
55 Tata Motors JLR - The Success Story 14854
56 An Analysis On Lux Beauty Soap 40512
57 Latest Trend In Marketing Environment: Viral Marketing 10191
58 Impact Of The ZooZoo Commercials For Value Added Services 16884
59 What Can We Learn From Strategy Games 14145
60 The Reverse of Marketing=De-Marketing 18008
61 Is There A Better Way To Sell To Rural Market 12791
62 Why & How Marketers Target Kids 15957
63 Disruptive Innovation: Strategist’s Dilemma 11406
64 Entry Strategies For Automobile Companies In African Markets 13910
65 Park Avenue I.Q: New Name In The World Of Deodorants 17068
66 Flipkart.com - The Success Saga 22180
67 Pester Power: The Influential Kids 12340
68 Destination Branding- How does it Work 13459
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15310
70 Dirty Marketing- Fighting brands unethically 11786
71 Hero Honda Rebranding to Hero MotoCorp 14682
72 Standardize or Localize- A better way to lead markets 12111
73 Critical Success Factors for Devising Strategies for Airline Players 19613
74 Mom and Pop Stores Score Over Giant Supermarkets 11593
75 Regional Aspiration Marketing- A Step Further 10926
76 Value and benefit- The customer perspective 14382
77 Merchandising- The Brand Building Strategy 10232
78 The ill-effects of Globalization 10429
79 Brand Ferrari - The Dream Machine 13362
80 Retail Industry : Boon or Bane ? 12927
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21173
82 Premium Brands- Prestige, Value and Quality 20671
83 JustDial: The Information and Business Listings Directory 24684
84 Corporate branding vs Product branding 13665
85 Sales vs Marketing - Do They complement or compete ? 29512
86 Is Advertising an art of Lying ? 16277
87 Glocalization-The McD and KFC Way ? 13092
88 Breakthrough Products: Entering a New World 25685
89 4 P's of Management 57021
90 Walt Disney: A Magical Brand 16812
91 Evaluating Advertisement Campaigns: Analyzing Customers 10770
92 Brand Manchester United : A Theatre of Dreams 10820
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12425
94 10 Reasons Why Airline Industry is Unique ? 49624
95 Role of Brand Ambassadors in Recession 10653
96 Reverse Pricing - Getting it Right ! 11875
97 Copyright & Trademark violations: Rural Marketing Success ? 15049
98 Premium Niche Marketing: Small World and Big Business 15526
99 Surrogate Advertising: Softly promoting hard products 10500
100 TATA Nano : Khushiyon Ki Chaabi 14859
 
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