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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13228
2 Growing Business through Customer Funnels 6310
3 Business Strategy in a Digital Age 10435
4 Live Video Marketing- Influencing Customers Real-time 8553
5 Marketing Insights for Software Startups 8689
6 Difference between Customer and Consumer 13101
7 Business Strategy of Uber in Europe & its Way Ahead 22001
8 Fogg Deodorants- Capturing the Market 34821
9 E-commerce - Threat to Traditional Retail? 12173
10 Experience Gifting - A Boom in Gifting Industry 13193
11 Pester Power: Influence of Children in Purchase decision 11777
12 Marketing Through Mascot – Building Brand Identity 12690
13 Reebok’s Rebranding – A Comprehensive Analysis 22180
14 Hindustan Motors Ambassador - The End of an Era 14945
15 Click And Brick Of Bharat Matrimony 12342
16 Marketing 3.0 – Values Driven Marketing 15212
17 DRIP -The Marketing Communication Model 46064
18 How Titan Watches is Still a Market Leader-Brand Identity! 12465
19 Social Media Marketing - A Double Edge Sword 11590
20 Repackaging And Repositioning - Gaining Competitive Advantage 15487
21 Senior Citizens as Target Group 11535
22 Cause Related Marketing: Giving More Than Just Spare Change? 11484
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18031
24 Let’s Get Packing - Importance of Packaging 11828
25 Thums Up - A Thundering Success 14610
26 Rural Marketing: Challenges Opportunities and Beyond 22346
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22245
28 Creative Marketing Communication: Interactive Advertising Campaigns 11318
29 What is Shockvertising? 26186
30 Marketing Through Sports: The Evolution and Future 29201
31 Village Laundry Service, A Story Of The Start Up 12294
32 Being Flawsome - Ensuring Brand Loyalty 15089
33 Chanakya Niti And Marketing Strategies 20574
34 Royal Enfield Bullet - Felt The Thump! 11433
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23335
36 Subliminal Marketing - What You See You May Not See! 15055
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16724
38 Customer Is King – Make The King Happy 24749
39 Marketing Strategies & Innovations In The Services Sector 14809
40 Segmentation Targeting & Positioning-Defining Product Lines 27409
41 Role Of Technology In Marketing 21107
42 How To Create Snob Effect In Marketing? 15024
43 Health Insurance: A Push Or A Pull Product? 11435
44 A Strategic Perspective Of Kerala Tourism 27171
45 Opportunities In Online Marketing 10503
46 Challenges Of Digital Marketing 18898
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10905
48 Then & Now - A Coke Story 14588
49 What's This App - Whatsapp Success Story! 25441
50 Flying High: What Keeps Indigo Going 11655
51 Brand Activation: Bringing Spirit Of Brands To Life 16360
52 Indian Rural Market: The Next Big Thing 24188
53 Oreo – Milky’s Favourite Cookie Turns 100 11010
54 The Happy Birds: Success Story of Angry Birds 12328
55 Tata Motors JLR - The Success Story 14778
56 An Analysis On Lux Beauty Soap 40393
57 Latest Trend In Marketing Environment: Viral Marketing 10142
58 Impact Of The ZooZoo Commercials For Value Added Services 16806
59 What Can We Learn From Strategy Games 14105
60 The Reverse of Marketing=De-Marketing 17913
61 Is There A Better Way To Sell To Rural Market 12739
62 Why & How Marketers Target Kids 15875
63 Disruptive Innovation: Strategist’s Dilemma 11311
64 Entry Strategies For Automobile Companies In African Markets 13857
65 Park Avenue I.Q: New Name In The World Of Deodorants 17015
66 Flipkart.com - The Success Saga 22116
67 Pester Power: The Influential Kids 12257
68 Destination Branding- How does it Work 13414
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15247
70 Dirty Marketing- Fighting brands unethically 11711
71 Hero Honda Rebranding to Hero MotoCorp 14593
72 Standardize or Localize- A better way to lead markets 12060
73 Critical Success Factors for Devising Strategies for Airline Players 19540
74 Mom and Pop Stores Score Over Giant Supermarkets 11538
75 Regional Aspiration Marketing- A Step Further 10874
76 Value and benefit- The customer perspective 14337
77 Merchandising- The Brand Building Strategy 10185
78 The ill-effects of Globalization 10388
79 Brand Ferrari - The Dream Machine 13311
80 Retail Industry : Boon or Bane ? 12884
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21102
82 Premium Brands- Prestige, Value and Quality 20547
83 JustDial: The Information and Business Listings Directory 24587
84 Corporate branding vs Product branding 13605
85 Sales vs Marketing - Do They complement or compete ? 29429
86 Is Advertising an art of Lying ? 16232
87 Glocalization-The McD and KFC Way ? 13035
88 Breakthrough Products: Entering a New World 25620
89 4 P's of Management 56934
90 Walt Disney: A Magical Brand 16734
91 Evaluating Advertisement Campaigns: Analyzing Customers 10708
92 Brand Manchester United : A Theatre of Dreams 10751
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12375
94 10 Reasons Why Airline Industry is Unique ? 49532
95 Role of Brand Ambassadors in Recession 10592
96 Reverse Pricing - Getting it Right ! 11811
97 Copyright & Trademark violations: Rural Marketing Success ? 14996
98 Premium Niche Marketing: Small World and Big Business 15440
99 Surrogate Advertising: Softly promoting hard products 10458
100 TATA Nano : Khushiyon Ki Chaabi 14793
 
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