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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11767
2 Growing Business through Customer Funnels 5239
3 Business Strategy in a Digital Age 8836
4 Live Video Marketing- Influencing Customers Real-time 7454
5 Marketing Insights for Software Startups 7553
6 Difference between Customer and Consumer 11040
7 Business Strategy of Uber in Europe & its Way Ahead 20090
8 Fogg Deodorants- Capturing the Market 32655
9 E-commerce - Threat to Traditional Retail? 10643
10 Experience Gifting - A Boom in Gifting Industry 11902
11 Pester Power: Influence of Children in Purchase decision 10062
12 Marketing Through Mascot – Building Brand Identity 11328
13 Reebok’s Rebranding – A Comprehensive Analysis 19169
14 Hindustan Motors Ambassador - The End of an Era 13009
15 Click And Brick Of Bharat Matrimony 10615
16 Marketing 3.0 – Values Driven Marketing 12925
17 DRIP -The Marketing Communication Model 42668
18 How Titan Watches is Still a Market Leader-Brand Identity! 10571
19 Social Media Marketing - A Double Edge Sword 10330
20 Repackaging And Repositioning - Gaining Competitive Advantage 13996
21 Senior Citizens as Target Group 10062
22 Cause Related Marketing: Giving More Than Just Spare Change? 10293
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16398
24 Let’s Get Packing - Importance of Packaging 10658
25 Thums Up - A Thundering Success 12303
26 Rural Marketing: Challenges Opportunities and Beyond 20879
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21134
28 Creative Marketing Communication: Interactive Advertising Campaigns 9845
29 What is Shockvertising? 24395
30 Marketing Through Sports: The Evolution and Future 27952
31 Village Laundry Service, A Story Of The Start Up 10521
32 Being Flawsome - Ensuring Brand Loyalty 13897
33 Chanakya Niti And Marketing Strategies 19002
34 Royal Enfield Bullet - Felt The Thump! 9996
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21123
36 Subliminal Marketing - What You See You May Not See! 13728
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 14806
38 Customer Is King – Make The King Happy 22953
39 Marketing Strategies & Innovations In The Services Sector 13249
40 Segmentation Targeting & Positioning-Defining Product Lines 25723
41 Role Of Technology In Marketing 19954
42 How To Create Snob Effect In Marketing? 13536
43 Health Insurance: A Push Or A Pull Product? 10371
44 A Strategic Perspective Of Kerala Tourism 25413
45 Opportunities In Online Marketing 9445
46 Challenges Of Digital Marketing 17216
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9799
48 Then & Now - A Coke Story 13089
49 What's This App - Whatsapp Success Story! 24245
50 Flying High: What Keeps Indigo Going 9946
51 Brand Activation: Bringing Spirit Of Brands To Life 15123
52 Indian Rural Market: The Next Big Thing 22979
53 Oreo – Milky’s Favourite Cookie Turns 100 9614
54 The Happy Birds: Success Story of Angry Birds 10574
55 Tata Motors JLR - The Success Story 13287
56 An Analysis On Lux Beauty Soap 38093
57 Latest Trend In Marketing Environment: Viral Marketing 9040
58 Impact Of The ZooZoo Commercials For Value Added Services 15081
59 What Can We Learn From Strategy Games 13017
60 The Reverse of Marketing=De-Marketing 16111
61 Is There A Better Way To Sell To Rural Market 11499
62 Why & How Marketers Target Kids 14072
63 Disruptive Innovation: Strategist’s Dilemma 9795
64 Entry Strategies For Automobile Companies In African Markets 12601
65 Park Avenue I.Q: New Name In The World Of Deodorants 15703
66 Flipkart.com - The Success Saga 20601
67 Pester Power: The Influential Kids 10914
68 Destination Branding- How does it Work 12260
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13589
70 Dirty Marketing- Fighting brands unethically 10137
71 Hero Honda Rebranding to Hero MotoCorp 12705
72 Standardize or Localize- A better way to lead markets 10843
73 Critical Success Factors for Devising Strategies for Airline Players 17919
74 Mom and Pop Stores Score Over Giant Supermarkets 10117
75 Regional Aspiration Marketing- A Step Further 9555
76 Value and benefit- The customer perspective 13228
77 Merchandising- The Brand Building Strategy 9071
78 The ill-effects of Globalization 9397
79 Brand Ferrari - The Dream Machine 11952
80 Retail Industry : Boon or Bane ? 11760
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19586
82 Premium Brands- Prestige, Value and Quality 18050
83 JustDial: The Information and Business Listings Directory 22154
84 Corporate branding vs Product branding 12473
85 Sales vs Marketing - Do They complement or compete ? 27721
86 Is Advertising an art of Lying ? 14959
87 Glocalization-The McD and KFC Way ? 11357
88 Breakthrough Products: Entering a New World 23996
89 4 P's of Management 54882
90 Walt Disney: A Magical Brand 15130
91 Evaluating Advertisement Campaigns: Analyzing Customers 9387
92 Brand Manchester United : A Theatre of Dreams 9381
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11217
94 10 Reasons Why Airline Industry is Unique ? 47759
95 Role of Brand Ambassadors in Recession 9296
96 Reverse Pricing - Getting it Right ! 10369
97 Copyright & Trademark violations: Rural Marketing Success ? 13729
98 Premium Niche Marketing: Small World and Big Business 13765
99 Surrogate Advertising: Softly promoting hard products 9363
100 TATA Nano : Khushiyon Ki Chaabi 12963
 
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