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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13155
2 Growing Business through Customer Funnels 6255
3 Business Strategy in a Digital Age 10342
4 Live Video Marketing- Influencing Customers Real-time 8502
5 Marketing Insights for Software Startups 8601
6 Difference between Customer and Consumer 12942
7 Business Strategy of Uber in Europe & its Way Ahead 21896
8 Fogg Deodorants- Capturing the Market 34702
9 E-commerce - Threat to Traditional Retail? 12074
10 Experience Gifting - A Boom in Gifting Industry 13133
11 Pester Power: Influence of Children in Purchase decision 11683
12 Marketing Through Mascot – Building Brand Identity 12607
13 Reebok’s Rebranding – A Comprehensive Analysis 21961
14 Hindustan Motors Ambassador - The End of an Era 14829
15 Click And Brick Of Bharat Matrimony 12216
16 Marketing 3.0 – Values Driven Marketing 15025
17 DRIP -The Marketing Communication Model 45863
18 How Titan Watches is Still a Market Leader-Brand Identity! 12358
19 Social Media Marketing - A Double Edge Sword 11526
20 Repackaging And Repositioning - Gaining Competitive Advantage 15381
21 Senior Citizens as Target Group 11442
22 Cause Related Marketing: Giving More Than Just Spare Change? 11413
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17923
24 Let’s Get Packing - Importance of Packaging 11768
25 Thums Up - A Thundering Success 14467
26 Rural Marketing: Challenges Opportunities and Beyond 22259
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22180
28 Creative Marketing Communication: Interactive Advertising Campaigns 11233
29 What is Shockvertising? 26057
30 Marketing Through Sports: The Evolution and Future 29129
31 Village Laundry Service, A Story Of The Start Up 12174
32 Being Flawsome - Ensuring Brand Loyalty 15023
33 Chanakya Niti And Marketing Strategies 20479
34 Royal Enfield Bullet - Felt The Thump! 11339
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23198
36 Subliminal Marketing - What You See You May Not See! 14995
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16608
38 Customer Is King – Make The King Happy 24641
39 Marketing Strategies & Innovations In The Services Sector 14681
40 Segmentation Targeting & Positioning-Defining Product Lines 27312
41 Role Of Technology In Marketing 21049
42 How To Create Snob Effect In Marketing? 14939
43 Health Insurance: A Push Or A Pull Product? 11389
44 A Strategic Perspective Of Kerala Tourism 27070
45 Opportunities In Online Marketing 10448
46 Challenges Of Digital Marketing 18776
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10821
48 Then & Now - A Coke Story 14507
49 What's This App - Whatsapp Success Story! 25382
50 Flying High: What Keeps Indigo Going 11558
51 Brand Activation: Bringing Spirit Of Brands To Life 16259
52 Indian Rural Market: The Next Big Thing 24120
53 Oreo – Milky’s Favourite Cookie Turns 100 10927
54 The Happy Birds: Success Story of Angry Birds 12202
55 Tata Motors JLR - The Success Story 14675
56 An Analysis On Lux Beauty Soap 40182
57 Latest Trend In Marketing Environment: Viral Marketing 10091
58 Impact Of The ZooZoo Commercials For Value Added Services 16711
59 What Can We Learn From Strategy Games 14047
60 The Reverse of Marketing=De-Marketing 17796
61 Is There A Better Way To Sell To Rural Market 12670
62 Why & How Marketers Target Kids 15756
63 Disruptive Innovation: Strategist’s Dilemma 11244
64 Entry Strategies For Automobile Companies In African Markets 13798
65 Park Avenue I.Q: New Name In The World Of Deodorants 16948
66 Flipkart.com - The Success Saga 22028
67 Pester Power: The Influential Kids 12183
68 Destination Branding- How does it Work 13352
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15164
70 Dirty Marketing- Fighting brands unethically 11624
71 Hero Honda Rebranding to Hero MotoCorp 14455
72 Standardize or Localize- A better way to lead markets 11995
73 Critical Success Factors for Devising Strategies for Airline Players 19437
74 Mom and Pop Stores Score Over Giant Supermarkets 11460
75 Regional Aspiration Marketing- A Step Further 10795
76 Value and benefit- The customer perspective 14269
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10331
79 Brand Ferrari - The Dream Machine 13258
80 Retail Industry : Boon or Bane ? 12810
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21005
82 Premium Brands- Prestige, Value and Quality 20381
83 JustDial: The Information and Business Listings Directory 24422
84 Corporate branding vs Product branding 13535
85 Sales vs Marketing - Do They complement or compete ? 29306
86 Is Advertising an art of Lying ? 16156
87 Glocalization-The McD and KFC Way ? 12939
88 Breakthrough Products: Entering a New World 25542
89 4 P's of Management 56824
90 Walt Disney: A Magical Brand 16630
91 Evaluating Advertisement Campaigns: Analyzing Customers 10626
92 Brand Manchester United : A Theatre of Dreams 10669
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12295
94 10 Reasons Why Airline Industry is Unique ? 49425
95 Role of Brand Ambassadors in Recession 10532
96 Reverse Pricing - Getting it Right ! 11719
97 Copyright & Trademark violations: Rural Marketing Success ? 14917
98 Premium Niche Marketing: Small World and Big Business 15338
99 Surrogate Advertising: Softly promoting hard products 10395
100 TATA Nano : Khushiyon Ki Chaabi 14701
 
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