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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14427
2 Growing Business through Customer Funnels 6711
3 Business Strategy in a Digital Age 10914
4 Live Video Marketing- Influencing Customers Real-time 8950
5 Marketing Insights for Software Startups 9060
6 Difference between Customer and Consumer 13733
7 Business Strategy of Uber in Europe & its Way Ahead 22552
8 Fogg Deodorants- Capturing the Market 35470
9 E-commerce - Threat to Traditional Retail? 12620
10 Experience Gifting - A Boom in Gifting Industry 13584
11 Pester Power: Influence of Children in Purchase decision 12311
12 Marketing Through Mascot – Building Brand Identity 13137
13 Reebok’s Rebranding – A Comprehensive Analysis 22934
14 Hindustan Motors Ambassador - The End of an Era 15563
15 Click And Brick Of Bharat Matrimony 12817
16 Marketing 3.0 – Values Driven Marketing 15845
17 DRIP -The Marketing Communication Model 46980
18 How Titan Watches is Still a Market Leader-Brand Identity! 12992
19 Social Media Marketing - A Double Edge Sword 12005
20 Repackaging And Repositioning - Gaining Competitive Advantage 15947
21 Senior Citizens as Target Group 11938
22 Cause Related Marketing: Giving More Than Just Spare Change? 11930
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18590
24 Let’s Get Packing - Importance of Packaging 12224
25 Thums Up - A Thundering Success 15319
26 Rural Marketing: Challenges Opportunities and Beyond 22829
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22610
28 Creative Marketing Communication: Interactive Advertising Campaigns 11753
29 What is Shockvertising? 26847
30 Marketing Through Sports: The Evolution and Future 29601
31 Village Laundry Service, A Story Of The Start Up 12995
32 Being Flawsome - Ensuring Brand Loyalty 15570
33 Chanakya Niti And Marketing Strategies 21046
34 Royal Enfield Bullet - Felt The Thump! 11996
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23943
36 Subliminal Marketing - What You See You May Not See! 15471
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17290
38 Customer Is King – Make The King Happy 25227
39 Marketing Strategies & Innovations In The Services Sector 15338
40 Segmentation Targeting & Positioning-Defining Product Lines 27895
41 Role Of Technology In Marketing 21455
42 How To Create Snob Effect In Marketing? 15494
43 Health Insurance: A Push Or A Pull Product? 11766
44 A Strategic Perspective Of Kerala Tourism 27688
45 Opportunities In Online Marketing 10896
46 Challenges Of Digital Marketing 19676
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11301
48 Then & Now - A Coke Story 15046
49 What's This App - Whatsapp Success Story! 25833
50 Flying High: What Keeps Indigo Going 12095
51 Brand Activation: Bringing Spirit Of Brands To Life 16750
52 Indian Rural Market: The Next Big Thing 24566
53 Oreo – Milky’s Favourite Cookie Turns 100 11424
54 The Happy Birds: Success Story of Angry Birds 12873
55 Tata Motors JLR - The Success Story 15332
56 An Analysis On Lux Beauty Soap 41217
57 Latest Trend In Marketing Environment: Viral Marketing 10499
58 Impact Of The ZooZoo Commercials For Value Added Services 17374
59 What Can We Learn From Strategy Games 14461
60 The Reverse of Marketing=De-Marketing 18416
61 Is There A Better Way To Sell To Rural Market 13127
62 Why & How Marketers Target Kids 16458
63 Disruptive Innovation: Strategist’s Dilemma 11753
64 Entry Strategies For Automobile Companies In African Markets 14235
65 Park Avenue I.Q: New Name In The World Of Deodorants 17477
66 Flipkart.com - The Success Saga 22636
67 Pester Power: The Influential Kids 12774
68 Destination Branding- How does it Work 13787
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15648
70 Dirty Marketing- Fighting brands unethically 12156
71 Hero Honda Rebranding to Hero MotoCorp 15148
72 Standardize or Localize- A better way to lead markets 12460
73 Critical Success Factors for Devising Strategies for Airline Players 20006
74 Mom and Pop Stores Score Over Giant Supermarkets 11962
75 Regional Aspiration Marketing- A Step Further 11314
76 Value and benefit- The customer perspective 14683
77 Merchandising- The Brand Building Strategy 10566
78 The ill-effects of Globalization 10749
79 Brand Ferrari - The Dream Machine 13701
80 Retail Industry : Boon or Bane ? 13276
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21574
82 Premium Brands- Prestige, Value and Quality 21239
83 JustDial: The Information and Business Listings Directory 25228
84 Corporate branding vs Product branding 14066
85 Sales vs Marketing - Do They complement or compete ? 29959
86 Is Advertising an art of Lying ? 16631
87 Glocalization-The McD and KFC Way ? 13485
88 Breakthrough Products: Entering a New World 26103
89 4 P's of Management 57522
90 Walt Disney: A Magical Brand 17209
91 Evaluating Advertisement Campaigns: Analyzing Customers 11124
92 Brand Manchester United : A Theatre of Dreams 11251
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12884
94 10 Reasons Why Airline Industry is Unique ? 50113
95 Role of Brand Ambassadors in Recession 11058
96 Reverse Pricing - Getting it Right ! 12311
97 Copyright & Trademark violations: Rural Marketing Success ? 15466
98 Premium Niche Marketing: Small World and Big Business 16057
99 Surrogate Advertising: Softly promoting hard products 10885
100 TATA Nano : Khushiyon Ki Chaabi 15320
 
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