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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13570
2 Growing Business through Customer Funnels 6415
3 Business Strategy in a Digital Age 10583
4 Live Video Marketing- Influencing Customers Real-time 8665
5 Marketing Insights for Software Startups 8806
6 Difference between Customer and Consumer 13303
7 Business Strategy of Uber in Europe & its Way Ahead 22181
8 Fogg Deodorants- Capturing the Market 35025
9 E-commerce - Threat to Traditional Retail? 12329
10 Experience Gifting - A Boom in Gifting Industry 13307
11 Pester Power: Influence of Children in Purchase decision 11976
12 Marketing Through Mascot – Building Brand Identity 12829
13 Reebok’s Rebranding – A Comprehensive Analysis 22515
14 Hindustan Motors Ambassador - The End of an Era 15115
15 Click And Brick Of Bharat Matrimony 12504
16 Marketing 3.0 – Values Driven Marketing 15444
17 DRIP -The Marketing Communication Model 46389
18 How Titan Watches is Still a Market Leader-Brand Identity! 12623
19 Social Media Marketing - A Double Edge Sword 11708
20 Repackaging And Repositioning - Gaining Competitive Advantage 15625
21 Senior Citizens as Target Group 11673
22 Cause Related Marketing: Giving More Than Just Spare Change? 11627
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18226
24 Let’s Get Packing - Importance of Packaging 11947
25 Thums Up - A Thundering Success 14864
26 Rural Marketing: Challenges Opportunities and Beyond 22508
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22358
28 Creative Marketing Communication: Interactive Advertising Campaigns 11449
29 What is Shockvertising? 26410
30 Marketing Through Sports: The Evolution and Future 29313
31 Village Laundry Service, A Story Of The Start Up 12526
32 Being Flawsome - Ensuring Brand Loyalty 15215
33 Chanakya Niti And Marketing Strategies 20736
34 Royal Enfield Bullet - Felt The Thump! 11639
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23546
36 Subliminal Marketing - What You See You May Not See! 15188
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16906
38 Customer Is King – Make The King Happy 24922
39 Marketing Strategies & Innovations In The Services Sector 14999
40 Segmentation Targeting & Positioning-Defining Product Lines 27568
41 Role Of Technology In Marketing 21214
42 How To Create Snob Effect In Marketing? 15172
43 Health Insurance: A Push Or A Pull Product? 11538
44 A Strategic Perspective Of Kerala Tourism 27337
45 Opportunities In Online Marketing 10625
46 Challenges Of Digital Marketing 19156
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11045
48 Then & Now - A Coke Story 14723
49 What's This App - Whatsapp Success Story! 25552
50 Flying High: What Keeps Indigo Going 11810
51 Brand Activation: Bringing Spirit Of Brands To Life 16480
52 Indian Rural Market: The Next Big Thing 24304
53 Oreo – Milky’s Favourite Cookie Turns 100 11136
54 The Happy Birds: Success Story of Angry Birds 12499
55 Tata Motors JLR - The Success Story 14925
56 An Analysis On Lux Beauty Soap 40706
57 Latest Trend In Marketing Environment: Viral Marketing 10251
58 Impact Of The ZooZoo Commercials For Value Added Services 16969
59 What Can We Learn From Strategy Games 14201
60 The Reverse of Marketing=De-Marketing 18091
61 Is There A Better Way To Sell To Rural Market 12872
62 Why & How Marketers Target Kids 16058
63 Disruptive Innovation: Strategist’s Dilemma 11489
64 Entry Strategies For Automobile Companies In African Markets 13964
65 Park Avenue I.Q: New Name In The World Of Deodorants 17149
66 Flipkart.com - The Success Saga 22304
67 Pester Power: The Influential Kids 12428
68 Destination Branding- How does it Work 13524
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15379
70 Dirty Marketing- Fighting brands unethically 11862
71 Hero Honda Rebranding to Hero MotoCorp 14768
72 Standardize or Localize- A better way to lead markets 12179
73 Critical Success Factors for Devising Strategies for Airline Players 19699
74 Mom and Pop Stores Score Over Giant Supermarkets 11662
75 Regional Aspiration Marketing- A Step Further 10994
76 Value and benefit- The customer perspective 14436
77 Merchandising- The Brand Building Strategy 10292
78 The ill-effects of Globalization 10488
79 Brand Ferrari - The Dream Machine 13416
80 Retail Industry : Boon or Bane ? 12985
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21249
82 Premium Brands- Prestige, Value and Quality 20806
83 JustDial: The Information and Business Listings Directory 24834
84 Corporate branding vs Product branding 13753
85 Sales vs Marketing - Do They complement or compete ? 29604
86 Is Advertising an art of Lying ? 16345
87 Glocalization-The McD and KFC Way ? 13182
88 Breakthrough Products: Entering a New World 25768
89 4 P's of Management 57123
90 Walt Disney: A Magical Brand 16874
91 Evaluating Advertisement Campaigns: Analyzing Customers 10846
92 Brand Manchester United : A Theatre of Dreams 10908
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12499
94 10 Reasons Why Airline Industry is Unique ? 49719
95 Role of Brand Ambassadors in Recession 10726
96 Reverse Pricing - Getting it Right ! 11950
97 Copyright & Trademark violations: Rural Marketing Success ? 15126
98 Premium Niche Marketing: Small World and Big Business 15635
99 Surrogate Advertising: Softly promoting hard products 10566
100 TATA Nano : Khushiyon Ki Chaabi 14940
 
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