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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14528
2 Growing Business through Customer Funnels 6734
3 Business Strategy in a Digital Age 10941
4 Live Video Marketing- Influencing Customers Real-time 8974
5 Marketing Insights for Software Startups 9086
6 Difference between Customer and Consumer 13773
7 Business Strategy of Uber in Europe & its Way Ahead 22610
8 Fogg Deodorants- Capturing the Market 35525
9 E-commerce - Threat to Traditional Retail? 12648
10 Experience Gifting - A Boom in Gifting Industry 13632
11 Pester Power: Influence of Children in Purchase decision 12343
12 Marketing Through Mascot – Building Brand Identity 13185
13 Reebok’s Rebranding – A Comprehensive Analysis 22982
14 Hindustan Motors Ambassador - The End of an Era 15610
15 Click And Brick Of Bharat Matrimony 12868
16 Marketing 3.0 – Values Driven Marketing 15887
17 DRIP -The Marketing Communication Model 47025
18 How Titan Watches is Still a Market Leader-Brand Identity! 13037
19 Social Media Marketing - A Double Edge Sword 12035
20 Repackaging And Repositioning - Gaining Competitive Advantage 15978
21 Senior Citizens as Target Group 11968
22 Cause Related Marketing: Giving More Than Just Spare Change? 11962
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18638
24 Let’s Get Packing - Importance of Packaging 12253
25 Thums Up - A Thundering Success 15386
26 Rural Marketing: Challenges Opportunities and Beyond 22861
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22638
28 Creative Marketing Communication: Interactive Advertising Campaigns 11773
29 What is Shockvertising? 26892
30 Marketing Through Sports: The Evolution and Future 29640
31 Village Laundry Service, A Story Of The Start Up 13067
32 Being Flawsome - Ensuring Brand Loyalty 15604
33 Chanakya Niti And Marketing Strategies 21084
34 Royal Enfield Bullet - Felt The Thump! 12044
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23983
36 Subliminal Marketing - What You See You May Not See! 15499
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17318
38 Customer Is King – Make The King Happy 25256
39 Marketing Strategies & Innovations In The Services Sector 15372
40 Segmentation Targeting & Positioning-Defining Product Lines 27928
41 Role Of Technology In Marketing 21479
42 How To Create Snob Effect In Marketing? 15524
43 Health Insurance: A Push Or A Pull Product? 11794
44 A Strategic Perspective Of Kerala Tourism 27719
45 Opportunities In Online Marketing 10924
46 Challenges Of Digital Marketing 19731
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11336
48 Then & Now - A Coke Story 15091
49 What's This App - Whatsapp Success Story! 25857
50 Flying High: What Keeps Indigo Going 12125
51 Brand Activation: Bringing Spirit Of Brands To Life 16778
52 Indian Rural Market: The Next Big Thing 24595
53 Oreo – Milky’s Favourite Cookie Turns 100 11462
54 The Happy Birds: Success Story of Angry Birds 12920
55 Tata Motors JLR - The Success Story 15371
56 An Analysis On Lux Beauty Soap 41277
57 Latest Trend In Marketing Environment: Viral Marketing 10536
58 Impact Of The ZooZoo Commercials For Value Added Services 17405
59 What Can We Learn From Strategy Games 14488
60 The Reverse of Marketing=De-Marketing 18449
61 Is There A Better Way To Sell To Rural Market 13155
62 Why & How Marketers Target Kids 16502
63 Disruptive Innovation: Strategist’s Dilemma 11780
64 Entry Strategies For Automobile Companies In African Markets 14263
65 Park Avenue I.Q: New Name In The World Of Deodorants 17508
66 Flipkart.com - The Success Saga 22676
67 Pester Power: The Influential Kids 12810
68 Destination Branding- How does it Work 13823
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15680
70 Dirty Marketing- Fighting brands unethically 12192
71 Hero Honda Rebranding to Hero MotoCorp 15223
72 Standardize or Localize- A better way to lead markets 12491
73 Critical Success Factors for Devising Strategies for Airline Players 20038
74 Mom and Pop Stores Score Over Giant Supermarkets 12005
75 Regional Aspiration Marketing- A Step Further 11343
76 Value and benefit- The customer perspective 14711
77 Merchandising- The Brand Building Strategy 10597
78 The ill-effects of Globalization 10777
79 Brand Ferrari - The Dream Machine 13735
80 Retail Industry : Boon or Bane ? 13303
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21609
82 Premium Brands- Prestige, Value and Quality 21294
83 JustDial: The Information and Business Listings Directory 25263
84 Corporate branding vs Product branding 14096
85 Sales vs Marketing - Do They complement or compete ? 29995
86 Is Advertising an art of Lying ? 16664
87 Glocalization-The McD and KFC Way ? 13528
88 Breakthrough Products: Entering a New World 26136
89 4 P's of Management 57565
90 Walt Disney: A Magical Brand 17242
91 Evaluating Advertisement Campaigns: Analyzing Customers 11159
92 Brand Manchester United : A Theatre of Dreams 11289
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12919
94 10 Reasons Why Airline Industry is Unique ? 50158
95 Role of Brand Ambassadors in Recession 11094
96 Reverse Pricing - Getting it Right ! 12346
97 Copyright & Trademark violations: Rural Marketing Success ? 15506
98 Premium Niche Marketing: Small World and Big Business 16106
99 Surrogate Advertising: Softly promoting hard products 10919
100 TATA Nano : Khushiyon Ki Chaabi 15377
 
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