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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13449
2 Growing Business through Customer Funnels 6380
3 Business Strategy in a Digital Age 10536
4 Live Video Marketing- Influencing Customers Real-time 8626
5 Marketing Insights for Software Startups 8769
6 Difference between Customer and Consumer 13230
7 Business Strategy of Uber in Europe & its Way Ahead 22135
8 Fogg Deodorants- Capturing the Market 34961
9 E-commerce - Threat to Traditional Retail? 12290
10 Experience Gifting - A Boom in Gifting Industry 13268
11 Pester Power: Influence of Children in Purchase decision 11921
12 Marketing Through Mascot – Building Brand Identity 12785
13 Reebok’s Rebranding – A Comprehensive Analysis 22441
14 Hindustan Motors Ambassador - The End of an Era 15067
15 Click And Brick Of Bharat Matrimony 12458
16 Marketing 3.0 – Values Driven Marketing 15361
17 DRIP -The Marketing Communication Model 46288
18 How Titan Watches is Still a Market Leader-Brand Identity! 12585
19 Social Media Marketing - A Double Edge Sword 11675
20 Repackaging And Repositioning - Gaining Competitive Advantage 15584
21 Senior Citizens as Target Group 11630
22 Cause Related Marketing: Giving More Than Just Spare Change? 11581
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18165
24 Let’s Get Packing - Importance of Packaging 11910
25 Thums Up - A Thundering Success 14803
26 Rural Marketing: Challenges Opportunities and Beyond 22464
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22324
28 Creative Marketing Communication: Interactive Advertising Campaigns 11413
29 What is Shockvertising? 26343
30 Marketing Through Sports: The Evolution and Future 29283
31 Village Laundry Service, A Story Of The Start Up 12458
32 Being Flawsome - Ensuring Brand Loyalty 15180
33 Chanakya Niti And Marketing Strategies 20696
34 Royal Enfield Bullet - Felt The Thump! 11530
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23491
36 Subliminal Marketing - What You See You May Not See! 15147
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16855
38 Customer Is King – Make The King Happy 24877
39 Marketing Strategies & Innovations In The Services Sector 14939
40 Segmentation Targeting & Positioning-Defining Product Lines 27521
41 Role Of Technology In Marketing 21182
42 How To Create Snob Effect In Marketing? 15129
43 Health Insurance: A Push Or A Pull Product? 11503
44 A Strategic Perspective Of Kerala Tourism 27275
45 Opportunities In Online Marketing 10586
46 Challenges Of Digital Marketing 19066
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11001
48 Then & Now - A Coke Story 14682
49 What's This App - Whatsapp Success Story! 25517
50 Flying High: What Keeps Indigo Going 11772
51 Brand Activation: Bringing Spirit Of Brands To Life 16446
52 Indian Rural Market: The Next Big Thing 24269
53 Oreo – Milky’s Favourite Cookie Turns 100 11102
54 The Happy Birds: Success Story of Angry Birds 12452
55 Tata Motors JLR - The Success Story 14884
56 An Analysis On Lux Beauty Soap 40626
57 Latest Trend In Marketing Environment: Viral Marketing 10221
58 Impact Of The ZooZoo Commercials For Value Added Services 16916
59 What Can We Learn From Strategy Games 14171
60 The Reverse of Marketing=De-Marketing 18052
61 Is There A Better Way To Sell To Rural Market 12834
62 Why & How Marketers Target Kids 16005
63 Disruptive Innovation: Strategist’s Dilemma 11447
64 Entry Strategies For Automobile Companies In African Markets 13936
65 Park Avenue I.Q: New Name In The World Of Deodorants 17111
66 Flipkart.com - The Success Saga 22237
67 Pester Power: The Influential Kids 12380
68 Destination Branding- How does it Work 13485
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15342
70 Dirty Marketing- Fighting brands unethically 11825
71 Hero Honda Rebranding to Hero MotoCorp 14725
72 Standardize or Localize- A better way to lead markets 12147
73 Critical Success Factors for Devising Strategies for Airline Players 19652
74 Mom and Pop Stores Score Over Giant Supermarkets 11628
75 Regional Aspiration Marketing- A Step Further 10958
76 Value and benefit- The customer perspective 14407
77 Merchandising- The Brand Building Strategy 10261
78 The ill-effects of Globalization 10455
79 Brand Ferrari - The Dream Machine 13387
80 Retail Industry : Boon or Bane ? 12948
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21208
82 Premium Brands- Prestige, Value and Quality 20736
83 JustDial: The Information and Business Listings Directory 24739
84 Corporate branding vs Product branding 13701
85 Sales vs Marketing - Do They complement or compete ? 29553
86 Is Advertising an art of Lying ? 16310
87 Glocalization-The McD and KFC Way ? 13125
88 Breakthrough Products: Entering a New World 25721
89 4 P's of Management 57066
90 Walt Disney: A Magical Brand 16841
91 Evaluating Advertisement Campaigns: Analyzing Customers 10803
92 Brand Manchester United : A Theatre of Dreams 10852
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12452
94 10 Reasons Why Airline Industry is Unique ? 49671
95 Role of Brand Ambassadors in Recession 10686
96 Reverse Pricing - Getting it Right ! 11907
97 Copyright & Trademark violations: Rural Marketing Success ? 15084
98 Premium Niche Marketing: Small World and Big Business 15579
99 Surrogate Advertising: Softly promoting hard products 10533
100 TATA Nano : Khushiyon Ki Chaabi 14893
 
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