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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12900
2 Growing Business through Customer Funnels 6127
3 Business Strategy in a Digital Age 10147
4 Live Video Marketing- Influencing Customers Real-time 8393
5 Marketing Insights for Software Startups 8438
6 Difference between Customer and Consumer 12465
7 Business Strategy of Uber in Europe & its Way Ahead 21546
8 Fogg Deodorants- Capturing the Market 34383
9 E-commerce - Threat to Traditional Retail? 11828
10 Experience Gifting - A Boom in Gifting Industry 12985
11 Pester Power: Influence of Children in Purchase decision 11440
12 Marketing Through Mascot – Building Brand Identity 12434
13 Reebok’s Rebranding – A Comprehensive Analysis 21608
14 Hindustan Motors Ambassador - The End of an Era 14483
15 Click And Brick Of Bharat Matrimony 11932
16 Marketing 3.0 – Values Driven Marketing 14706
17 DRIP -The Marketing Communication Model 45431
18 How Titan Watches is Still a Market Leader-Brand Identity! 12136
19 Social Media Marketing - A Double Edge Sword 11365
20 Repackaging And Repositioning - Gaining Competitive Advantage 15140
21 Senior Citizens as Target Group 11172
22 Cause Related Marketing: Giving More Than Just Spare Change? 11259
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17707
24 Let’s Get Packing - Importance of Packaging 11640
25 Thums Up - A Thundering Success 14129
26 Rural Marketing: Challenges Opportunities and Beyond 22065
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22059
28 Creative Marketing Communication: Interactive Advertising Campaigns 11021
29 What is Shockvertising? 25775
30 Marketing Through Sports: The Evolution and Future 29002
31 Village Laundry Service, A Story Of The Start Up 11867
32 Being Flawsome - Ensuring Brand Loyalty 14878
33 Chanakya Niti And Marketing Strategies 20269
34 Royal Enfield Bullet - Felt The Thump! 11128
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22805
36 Subliminal Marketing - What You See You May Not See! 14816
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16291
38 Customer Is King – Make The King Happy 24301
39 Marketing Strategies & Innovations In The Services Sector 14440
40 Segmentation Targeting & Positioning-Defining Product Lines 27106
41 Role Of Technology In Marketing 20924
42 How To Create Snob Effect In Marketing? 14723
43 Health Insurance: A Push Or A Pull Product? 11201
44 A Strategic Perspective Of Kerala Tourism 26827
45 Opportunities In Online Marketing 10332
46 Challenges Of Digital Marketing 18542
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10668
48 Then & Now - A Coke Story 14316
49 What's This App - Whatsapp Success Story! 25245
50 Flying High: What Keeps Indigo Going 11303
51 Brand Activation: Bringing Spirit Of Brands To Life 16075
52 Indian Rural Market: The Next Big Thing 23983
53 Oreo – Milky’s Favourite Cookie Turns 100 10749
54 The Happy Birds: Success Story of Angry Birds 11859
55 Tata Motors JLR - The Success Story 14458
56 An Analysis On Lux Beauty Soap 39745
57 Latest Trend In Marketing Environment: Viral Marketing 9941
58 Impact Of The ZooZoo Commercials For Value Added Services 16427
59 What Can We Learn From Strategy Games 13925
60 The Reverse of Marketing=De-Marketing 17466
61 Is There A Better Way To Sell To Rural Market 12437
62 Why & How Marketers Target Kids 15475
63 Disruptive Innovation: Strategist’s Dilemma 10905
64 Entry Strategies For Automobile Companies In African Markets 13643
65 Park Avenue I.Q: New Name In The World Of Deodorants 16784
66 Flipkart.com - The Success Saga 21784
67 Pester Power: The Influential Kids 12008
68 Destination Branding- How does it Work 13216
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14946
70 Dirty Marketing- Fighting brands unethically 11395
71 Hero Honda Rebranding to Hero MotoCorp 14170
72 Standardize or Localize- A better way to lead markets 11779
73 Critical Success Factors for Devising Strategies for Airline Players 19136
74 Mom and Pop Stores Score Over Giant Supermarkets 11268
75 Regional Aspiration Marketing- A Step Further 10617
76 Value and benefit- The customer perspective 14154
77 Merchandising- The Brand Building Strategy 9988
78 The ill-effects of Globalization 10223
79 Brand Ferrari - The Dream Machine 13025
80 Retail Industry : Boon or Bane ? 12660
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20809
82 Premium Brands- Prestige, Value and Quality 20025
83 JustDial: The Information and Business Listings Directory 24094
84 Corporate branding vs Product branding 13405
85 Sales vs Marketing - Do They complement or compete ? 29062
86 Is Advertising an art of Lying ? 16002
87 Glocalization-The McD and KFC Way ? 12706
88 Breakthrough Products: Entering a New World 25310
89 4 P's of Management 56561
90 Walt Disney: A Magical Brand 16408
91 Evaluating Advertisement Campaigns: Analyzing Customers 10450
92 Brand Manchester United : A Theatre of Dreams 10495
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12172
94 10 Reasons Why Airline Industry is Unique ? 49106
95 Role of Brand Ambassadors in Recession 10305
96 Reverse Pricing - Getting it Right ! 11544
97 Copyright & Trademark violations: Rural Marketing Success ? 14765
98 Premium Niche Marketing: Small World and Big Business 15108
99 Surrogate Advertising: Softly promoting hard products 10273
100 TATA Nano : Khushiyon Ki Chaabi 14440
 
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