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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13555
2 Growing Business through Customer Funnels 6411
3 Business Strategy in a Digital Age 10574
4 Live Video Marketing- Influencing Customers Real-time 8661
5 Marketing Insights for Software Startups 8800
6 Difference between Customer and Consumer 13289
7 Business Strategy of Uber in Europe & its Way Ahead 22175
8 Fogg Deodorants- Capturing the Market 35014
9 E-commerce - Threat to Traditional Retail? 12322
10 Experience Gifting - A Boom in Gifting Industry 13302
11 Pester Power: Influence of Children in Purchase decision 11970
12 Marketing Through Mascot – Building Brand Identity 12821
13 Reebok’s Rebranding – A Comprehensive Analysis 22508
14 Hindustan Motors Ambassador - The End of an Era 15106
15 Click And Brick Of Bharat Matrimony 12499
16 Marketing 3.0 – Values Driven Marketing 15428
17 DRIP -The Marketing Communication Model 46375
18 How Titan Watches is Still a Market Leader-Brand Identity! 12618
19 Social Media Marketing - A Double Edge Sword 11702
20 Repackaging And Repositioning - Gaining Competitive Advantage 15619
21 Senior Citizens as Target Group 11664
22 Cause Related Marketing: Giving More Than Just Spare Change? 11621
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18219
24 Let’s Get Packing - Importance of Packaging 11941
25 Thums Up - A Thundering Success 14856
26 Rural Marketing: Challenges Opportunities and Beyond 22503
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22355
28 Creative Marketing Communication: Interactive Advertising Campaigns 11442
29 What is Shockvertising? 26396
30 Marketing Through Sports: The Evolution and Future 29309
31 Village Laundry Service, A Story Of The Start Up 12519
32 Being Flawsome - Ensuring Brand Loyalty 15210
33 Chanakya Niti And Marketing Strategies 20728
34 Royal Enfield Bullet - Felt The Thump! 11578
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23539
36 Subliminal Marketing - What You See You May Not See! 15181
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16902
38 Customer Is King – Make The King Happy 24914
39 Marketing Strategies & Innovations In The Services Sector 14984
40 Segmentation Targeting & Positioning-Defining Product Lines 27559
41 Role Of Technology In Marketing 21209
42 How To Create Snob Effect In Marketing? 15166
43 Health Insurance: A Push Or A Pull Product? 11535
44 A Strategic Perspective Of Kerala Tourism 27330
45 Opportunities In Online Marketing 10618
46 Challenges Of Digital Marketing 19139
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11037
48 Then & Now - A Coke Story 14717
49 What's This App - Whatsapp Success Story! 25550
50 Flying High: What Keeps Indigo Going 11805
51 Brand Activation: Bringing Spirit Of Brands To Life 16473
52 Indian Rural Market: The Next Big Thing 24301
53 Oreo – Milky’s Favourite Cookie Turns 100 11132
54 The Happy Birds: Success Story of Angry Birds 12493
55 Tata Motors JLR - The Success Story 14919
56 An Analysis On Lux Beauty Soap 40696
57 Latest Trend In Marketing Environment: Viral Marketing 10248
58 Impact Of The ZooZoo Commercials For Value Added Services 16962
59 What Can We Learn From Strategy Games 14199
60 The Reverse of Marketing=De-Marketing 18085
61 Is There A Better Way To Sell To Rural Market 12864
62 Why & How Marketers Target Kids 16052
63 Disruptive Innovation: Strategist’s Dilemma 11483
64 Entry Strategies For Automobile Companies In African Markets 13961
65 Park Avenue I.Q: New Name In The World Of Deodorants 17143
66 Flipkart.com - The Success Saga 22292
67 Pester Power: The Influential Kids 12423
68 Destination Branding- How does it Work 13518
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15374
70 Dirty Marketing- Fighting brands unethically 11852
71 Hero Honda Rebranding to Hero MotoCorp 14762
72 Standardize or Localize- A better way to lead markets 12175
73 Critical Success Factors for Devising Strategies for Airline Players 19693
74 Mom and Pop Stores Score Over Giant Supermarkets 11658
75 Regional Aspiration Marketing- A Step Further 10988
76 Value and benefit- The customer perspective 14432
77 Merchandising- The Brand Building Strategy 10288
78 The ill-effects of Globalization 10484
79 Brand Ferrari - The Dream Machine 13413
80 Retail Industry : Boon or Bane ? 12980
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21243
82 Premium Brands- Prestige, Value and Quality 20795
83 JustDial: The Information and Business Listings Directory 24820
84 Corporate branding vs Product branding 13745
85 Sales vs Marketing - Do They complement or compete ? 29596
86 Is Advertising an art of Lying ? 16339
87 Glocalization-The McD and KFC Way ? 13171
88 Breakthrough Products: Entering a New World 25765
89 4 P's of Management 57114
90 Walt Disney: A Magical Brand 16867
91 Evaluating Advertisement Campaigns: Analyzing Customers 10842
92 Brand Manchester United : A Theatre of Dreams 10904
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12493
94 10 Reasons Why Airline Industry is Unique ? 49711
95 Role of Brand Ambassadors in Recession 10721
96 Reverse Pricing - Getting it Right ! 11944
97 Copyright & Trademark violations: Rural Marketing Success ? 15119
98 Premium Niche Marketing: Small World and Big Business 15628
99 Surrogate Advertising: Softly promoting hard products 10561
100 TATA Nano : Khushiyon Ki Chaabi 14939
 
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