1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13631
2 Growing Business through Customer Funnels 6440
3 Business Strategy in a Digital Age 10602
4 Live Video Marketing- Influencing Customers Real-time 8689
5 Marketing Insights for Software Startups 8824
6 Difference between Customer and Consumer 13324
7 Business Strategy of Uber in Europe & its Way Ahead 22213
8 Fogg Deodorants- Capturing the Market 35050
9 E-commerce - Threat to Traditional Retail? 12348
10 Experience Gifting - A Boom in Gifting Industry 13323
11 Pester Power: Influence of Children in Purchase decision 12000
12 Marketing Through Mascot – Building Brand Identity 12848
13 Reebok’s Rebranding – A Comprehensive Analysis 22546
14 Hindustan Motors Ambassador - The End of an Era 15134
15 Click And Brick Of Bharat Matrimony 12526
16 Marketing 3.0 – Values Driven Marketing 15472
17 DRIP -The Marketing Communication Model 46421
18 How Titan Watches is Still a Market Leader-Brand Identity! 12649
19 Social Media Marketing - A Double Edge Sword 11725
20 Repackaging And Repositioning - Gaining Competitive Advantage 15644
21 Senior Citizens as Target Group 11690
22 Cause Related Marketing: Giving More Than Just Spare Change? 11646
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18256
24 Let’s Get Packing - Importance of Packaging 11962
25 Thums Up - A Thundering Success 14895
26 Rural Marketing: Challenges Opportunities and Beyond 22531
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22374
28 Creative Marketing Communication: Interactive Advertising Campaigns 11473
29 What is Shockvertising? 26438
30 Marketing Through Sports: The Evolution and Future 29327
31 Village Laundry Service, A Story Of The Start Up 12560
32 Being Flawsome - Ensuring Brand Loyalty 15239
33 Chanakya Niti And Marketing Strategies 20753
34 Royal Enfield Bullet - Felt The Thump! 11683
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23575
36 Subliminal Marketing - What You See You May Not See! 15200
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16932
38 Customer Is King – Make The King Happy 24941
39 Marketing Strategies & Innovations In The Services Sector 15023
40 Segmentation Targeting & Positioning-Defining Product Lines 27591
41 Role Of Technology In Marketing 21231
42 How To Create Snob Effect In Marketing? 15192
43 Health Insurance: A Push Or A Pull Product? 11550
44 A Strategic Perspective Of Kerala Tourism 27359
45 Opportunities In Online Marketing 10638
46 Challenges Of Digital Marketing 19191
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11064
48 Then & Now - A Coke Story 14745
49 What's This App - Whatsapp Success Story! 25566
50 Flying High: What Keeps Indigo Going 11831
51 Brand Activation: Bringing Spirit Of Brands To Life 16496
52 Indian Rural Market: The Next Big Thing 24319
53 Oreo – Milky’s Favourite Cookie Turns 100 11156
54 The Happy Birds: Success Story of Angry Birds 12526
55 Tata Motors JLR - The Success Story 14940
56 An Analysis On Lux Beauty Soap 40749
57 Latest Trend In Marketing Environment: Viral Marketing 10268
58 Impact Of The ZooZoo Commercials For Value Added Services 16993
59 What Can We Learn From Strategy Games 14216
60 The Reverse of Marketing=De-Marketing 18112
61 Is There A Better Way To Sell To Rural Market 12887
62 Why & How Marketers Target Kids 16088
63 Disruptive Innovation: Strategist’s Dilemma 11503
64 Entry Strategies For Automobile Companies In African Markets 13986
65 Park Avenue I.Q: New Name In The World Of Deodorants 17163
66 Flipkart.com - The Success Saga 22323
67 Pester Power: The Influential Kids 12450
68 Destination Branding- How does it Work 13537
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15397
70 Dirty Marketing- Fighting brands unethically 11878
71 Hero Honda Rebranding to Hero MotoCorp 14789
72 Standardize or Localize- A better way to lead markets 12195
73 Critical Success Factors for Devising Strategies for Airline Players 19718
74 Mom and Pop Stores Score Over Giant Supermarkets 11683
75 Regional Aspiration Marketing- A Step Further 11011
76 Value and benefit- The customer perspective 14453
77 Merchandising- The Brand Building Strategy 10313
78 The ill-effects of Globalization 10500
79 Brand Ferrari - The Dream Machine 13433
80 Retail Industry : Boon or Bane ? 12998
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21272
82 Premium Brands- Prestige, Value and Quality 20834
83 JustDial: The Information and Business Listings Directory 24856
84 Corporate branding vs Product branding 13769
85 Sales vs Marketing - Do They complement or compete ? 29630
86 Is Advertising an art of Lying ? 16363
87 Glocalization-The McD and KFC Way ? 13199
88 Breakthrough Products: Entering a New World 25787
89 4 P's of Management 57152
90 Walt Disney: A Magical Brand 16893
91 Evaluating Advertisement Campaigns: Analyzing Customers 10866
92 Brand Manchester United : A Theatre of Dreams 10929
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12521
94 10 Reasons Why Airline Industry is Unique ? 49738
95 Role of Brand Ambassadors in Recession 10746
96 Reverse Pricing - Getting it Right ! 11964
97 Copyright & Trademark violations: Rural Marketing Success ? 15141
98 Premium Niche Marketing: Small World and Big Business 15662
99 Surrogate Advertising: Softly promoting hard products 10581
100 TATA Nano : Khushiyon Ki Chaabi 14962
 
Page 1 of 2