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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13687
2 Growing Business through Customer Funnels 6453
3 Business Strategy in a Digital Age 10625
4 Live Video Marketing- Influencing Customers Real-time 8703
5 Marketing Insights for Software Startups 8838
6 Difference between Customer and Consumer 13356
7 Business Strategy of Uber in Europe & its Way Ahead 22228
8 Fogg Deodorants- Capturing the Market 35076
9 E-commerce - Threat to Traditional Retail? 12361
10 Experience Gifting - A Boom in Gifting Industry 13333
11 Pester Power: Influence of Children in Purchase decision 12025
12 Marketing Through Mascot – Building Brand Identity 12867
13 Reebok’s Rebranding – A Comprehensive Analysis 22569
14 Hindustan Motors Ambassador - The End of an Era 15158
15 Click And Brick Of Bharat Matrimony 12544
16 Marketing 3.0 – Values Driven Marketing 15503
17 DRIP -The Marketing Communication Model 46467
18 How Titan Watches is Still a Market Leader-Brand Identity! 12671
19 Social Media Marketing - A Double Edge Sword 11743
20 Repackaging And Repositioning - Gaining Competitive Advantage 15664
21 Senior Citizens as Target Group 11706
22 Cause Related Marketing: Giving More Than Just Spare Change? 11666
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18279
24 Let’s Get Packing - Importance of Packaging 11978
25 Thums Up - A Thundering Success 14921
26 Rural Marketing: Challenges Opportunities and Beyond 22544
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22390
28 Creative Marketing Communication: Interactive Advertising Campaigns 11483
29 What is Shockvertising? 26463
30 Marketing Through Sports: The Evolution and Future 29342
31 Village Laundry Service, A Story Of The Start Up 12583
32 Being Flawsome - Ensuring Brand Loyalty 15263
33 Chanakya Niti And Marketing Strategies 20775
34 Royal Enfield Bullet - Felt The Thump! 11711
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23605
36 Subliminal Marketing - What You See You May Not See! 15217
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16957
38 Customer Is King – Make The King Happy 24957
39 Marketing Strategies & Innovations In The Services Sector 15043
40 Segmentation Targeting & Positioning-Defining Product Lines 27608
41 Role Of Technology In Marketing 21241
42 How To Create Snob Effect In Marketing? 15208
43 Health Insurance: A Push Or A Pull Product? 11563
44 A Strategic Perspective Of Kerala Tourism 27377
45 Opportunities In Online Marketing 10648
46 Challenges Of Digital Marketing 19228
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11078
48 Then & Now - A Coke Story 14759
49 What's This App - Whatsapp Success Story! 25583
50 Flying High: What Keeps Indigo Going 11846
51 Brand Activation: Bringing Spirit Of Brands To Life 16511
52 Indian Rural Market: The Next Big Thing 24332
53 Oreo – Milky’s Favourite Cookie Turns 100 11168
54 The Happy Birds: Success Story of Angry Birds 12549
55 Tata Motors JLR - The Success Story 14970
56 An Analysis On Lux Beauty Soap 40778
57 Latest Trend In Marketing Environment: Viral Marketing 10280
58 Impact Of The ZooZoo Commercials For Value Added Services 17030
59 What Can We Learn From Strategy Games 14229
60 The Reverse of Marketing=De-Marketing 18131
61 Is There A Better Way To Sell To Rural Market 12904
62 Why & How Marketers Target Kids 16113
63 Disruptive Innovation: Strategist’s Dilemma 11518
64 Entry Strategies For Automobile Companies In African Markets 14000
65 Park Avenue I.Q: New Name In The World Of Deodorants 17177
66 Flipkart.com - The Success Saga 22349
67 Pester Power: The Influential Kids 12475
68 Destination Branding- How does it Work 13553
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15410
70 Dirty Marketing- Fighting brands unethically 11894
71 Hero Honda Rebranding to Hero MotoCorp 14811
72 Standardize or Localize- A better way to lead markets 12211
73 Critical Success Factors for Devising Strategies for Airline Players 19739
74 Mom and Pop Stores Score Over Giant Supermarkets 11690
75 Regional Aspiration Marketing- A Step Further 11028
76 Value and benefit- The customer perspective 14468
77 Merchandising- The Brand Building Strategy 10328
78 The ill-effects of Globalization 10515
79 Brand Ferrari - The Dream Machine 13446
80 Retail Industry : Boon or Bane ? 13012
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21291
82 Premium Brands- Prestige, Value and Quality 20859
83 JustDial: The Information and Business Listings Directory 24905
84 Corporate branding vs Product branding 13784
85 Sales vs Marketing - Do They complement or compete ? 29653
86 Is Advertising an art of Lying ? 16378
87 Glocalization-The McD and KFC Way ? 13221
88 Breakthrough Products: Entering a New World 25807
89 4 P's of Management 57174
90 Walt Disney: A Magical Brand 16911
91 Evaluating Advertisement Campaigns: Analyzing Customers 10878
92 Brand Manchester United : A Theatre of Dreams 10946
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12545
94 10 Reasons Why Airline Industry is Unique ? 49760
95 Role of Brand Ambassadors in Recession 10767
96 Reverse Pricing - Getting it Right ! 11982
97 Copyright & Trademark violations: Rural Marketing Success ? 15157
98 Premium Niche Marketing: Small World and Big Business 15686
99 Surrogate Advertising: Softly promoting hard products 10604
100 TATA Nano : Khushiyon Ki Chaabi 14981
 
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