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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 14553
2 Growing Business through Customer Funnels 6739
3 Business Strategy in a Digital Age 10948
4 Live Video Marketing- Influencing Customers Real-time 8980
5 Marketing Insights for Software Startups 9094
6 Difference between Customer and Consumer 13788
7 Business Strategy of Uber in Europe & its Way Ahead 22621
8 Fogg Deodorants- Capturing the Market 35541
9 E-commerce - Threat to Traditional Retail? 12653
10 Experience Gifting - A Boom in Gifting Industry 13642
11 Pester Power: Influence of Children in Purchase decision 12351
12 Marketing Through Mascot – Building Brand Identity 13195
13 Reebok’s Rebranding – A Comprehensive Analysis 22999
14 Hindustan Motors Ambassador - The End of an Era 15625
15 Click And Brick Of Bharat Matrimony 12883
16 Marketing 3.0 – Values Driven Marketing 15900
17 DRIP -The Marketing Communication Model 47042
18 How Titan Watches is Still a Market Leader-Brand Identity! 13045
19 Social Media Marketing - A Double Edge Sword 12042
20 Repackaging And Repositioning - Gaining Competitive Advantage 15983
21 Senior Citizens as Target Group 11976
22 Cause Related Marketing: Giving More Than Just Spare Change? 11969
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18648
24 Let’s Get Packing - Importance of Packaging 12259
25 Thums Up - A Thundering Success 15407
26 Rural Marketing: Challenges Opportunities and Beyond 22868
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22645
28 Creative Marketing Communication: Interactive Advertising Campaigns 11781
29 What is Shockvertising? 26910
30 Marketing Through Sports: The Evolution and Future 29648
31 Village Laundry Service, A Story Of The Start Up 13085
32 Being Flawsome - Ensuring Brand Loyalty 15611
33 Chanakya Niti And Marketing Strategies 21096
34 Royal Enfield Bullet - Felt The Thump! 12069
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23993
36 Subliminal Marketing - What You See You May Not See! 15508
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17329
38 Customer Is King – Make The King Happy 25265
39 Marketing Strategies & Innovations In The Services Sector 15384
40 Segmentation Targeting & Positioning-Defining Product Lines 27938
41 Role Of Technology In Marketing 21484
42 How To Create Snob Effect In Marketing? 15535
43 Health Insurance: A Push Or A Pull Product? 11801
44 A Strategic Perspective Of Kerala Tourism 27727
45 Opportunities In Online Marketing 10932
46 Challenges Of Digital Marketing 19744
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11345
48 Then & Now - A Coke Story 15103
49 What's This App - Whatsapp Success Story! 25868
50 Flying High: What Keeps Indigo Going 12136
51 Brand Activation: Bringing Spirit Of Brands To Life 16786
52 Indian Rural Market: The Next Big Thing 24606
53 Oreo – Milky’s Favourite Cookie Turns 100 11474
54 The Happy Birds: Success Story of Angry Birds 12930
55 Tata Motors JLR - The Success Story 15381
56 An Analysis On Lux Beauty Soap 41301
57 Latest Trend In Marketing Environment: Viral Marketing 10548
58 Impact Of The ZooZoo Commercials For Value Added Services 17412
59 What Can We Learn From Strategy Games 14493
60 The Reverse of Marketing=De-Marketing 18462
61 Is There A Better Way To Sell To Rural Market 13162
62 Why & How Marketers Target Kids 16514
63 Disruptive Innovation: Strategist’s Dilemma 11790
64 Entry Strategies For Automobile Companies In African Markets 14275
65 Park Avenue I.Q: New Name In The World Of Deodorants 17517
66 Flipkart.com - The Success Saga 22686
67 Pester Power: The Influential Kids 12821
68 Destination Branding- How does it Work 13830
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15690
70 Dirty Marketing- Fighting brands unethically 12201
71 Hero Honda Rebranding to Hero MotoCorp 15243
72 Standardize or Localize- A better way to lead markets 12500
73 Critical Success Factors for Devising Strategies for Airline Players 20048
74 Mom and Pop Stores Score Over Giant Supermarkets 12020
75 Regional Aspiration Marketing- A Step Further 11356
76 Value and benefit- The customer perspective 14720
77 Merchandising- The Brand Building Strategy 10604
78 The ill-effects of Globalization 10784
79 Brand Ferrari - The Dream Machine 13741
80 Retail Industry : Boon or Bane ? 13309
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21622
82 Premium Brands- Prestige, Value and Quality 21313
83 JustDial: The Information and Business Listings Directory 25274
84 Corporate branding vs Product branding 14104
85 Sales vs Marketing - Do They complement or compete ? 30004
86 Is Advertising an art of Lying ? 16673
87 Glocalization-The McD and KFC Way ? 13537
88 Breakthrough Products: Entering a New World 26144
89 4 P's of Management 57572
90 Walt Disney: A Magical Brand 17253
91 Evaluating Advertisement Campaigns: Analyzing Customers 11165
92 Brand Manchester United : A Theatre of Dreams 11300
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12928
94 10 Reasons Why Airline Industry is Unique ? 50168
95 Role of Brand Ambassadors in Recession 11103
96 Reverse Pricing - Getting it Right ! 12360
97 Copyright & Trademark violations: Rural Marketing Success ? 15515
98 Premium Niche Marketing: Small World and Big Business 16117
99 Surrogate Advertising: Softly promoting hard products 10927
100 TATA Nano : Khushiyon Ki Chaabi 15389
 
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