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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12902
2 Growing Business through Customer Funnels 6130
3 Business Strategy in a Digital Age 10153
4 Live Video Marketing- Influencing Customers Real-time 8394
5 Marketing Insights for Software Startups 8441
6 Difference between Customer and Consumer 12479
7 Business Strategy of Uber in Europe & its Way Ahead 21556
8 Fogg Deodorants- Capturing the Market 34390
9 E-commerce - Threat to Traditional Retail? 11833
10 Experience Gifting - A Boom in Gifting Industry 12989
11 Pester Power: Influence of Children in Purchase decision 11447
12 Marketing Through Mascot – Building Brand Identity 12435
13 Reebok’s Rebranding – A Comprehensive Analysis 21619
14 Hindustan Motors Ambassador - The End of an Era 14488
15 Click And Brick Of Bharat Matrimony 11938
16 Marketing 3.0 – Values Driven Marketing 14714
17 DRIP -The Marketing Communication Model 45440
18 How Titan Watches is Still a Market Leader-Brand Identity! 12140
19 Social Media Marketing - A Double Edge Sword 11370
20 Repackaging And Repositioning - Gaining Competitive Advantage 15153
21 Senior Citizens as Target Group 11174
22 Cause Related Marketing: Giving More Than Just Spare Change? 11263
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17709
24 Let’s Get Packing - Importance of Packaging 11645
25 Thums Up - A Thundering Success 14134
26 Rural Marketing: Challenges Opportunities and Beyond 22069
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22062
28 Creative Marketing Communication: Interactive Advertising Campaigns 11025
29 What is Shockvertising? 25779
30 Marketing Through Sports: The Evolution and Future 29006
31 Village Laundry Service, A Story Of The Start Up 11873
32 Being Flawsome - Ensuring Brand Loyalty 14879
33 Chanakya Niti And Marketing Strategies 20273
34 Royal Enfield Bullet - Felt The Thump! 11132
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22814
36 Subliminal Marketing - What You See You May Not See! 14819
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16298
38 Customer Is King – Make The King Happy 24308
39 Marketing Strategies & Innovations In The Services Sector 14446
40 Segmentation Targeting & Positioning-Defining Product Lines 27114
41 Role Of Technology In Marketing 20925
42 How To Create Snob Effect In Marketing? 14730
43 Health Insurance: A Push Or A Pull Product? 11206
44 A Strategic Perspective Of Kerala Tourism 26831
45 Opportunities In Online Marketing 10333
46 Challenges Of Digital Marketing 18545
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10673
48 Then & Now - A Coke Story 14321
49 What's This App - Whatsapp Success Story! 25248
50 Flying High: What Keeps Indigo Going 11308
51 Brand Activation: Bringing Spirit Of Brands To Life 16079
52 Indian Rural Market: The Next Big Thing 23984
53 Oreo – Milky’s Favourite Cookie Turns 100 10752
54 The Happy Birds: Success Story of Angry Birds 11863
55 Tata Motors JLR - The Success Story 14460
56 An Analysis On Lux Beauty Soap 39752
57 Latest Trend In Marketing Environment: Viral Marketing 9946
58 Impact Of The ZooZoo Commercials For Value Added Services 16432
59 What Can We Learn From Strategy Games 13926
60 The Reverse of Marketing=De-Marketing 17474
61 Is There A Better Way To Sell To Rural Market 12441
62 Why & How Marketers Target Kids 15486
63 Disruptive Innovation: Strategist’s Dilemma 10911
64 Entry Strategies For Automobile Companies In African Markets 13645
65 Park Avenue I.Q: New Name In The World Of Deodorants 16788
66 Flipkart.com - The Success Saga 21789
67 Pester Power: The Influential Kids 12012
68 Destination Branding- How does it Work 13220
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14950
70 Dirty Marketing- Fighting brands unethically 11402
71 Hero Honda Rebranding to Hero MotoCorp 14180
72 Standardize or Localize- A better way to lead markets 11782
73 Critical Success Factors for Devising Strategies for Airline Players 19141
74 Mom and Pop Stores Score Over Giant Supermarkets 11274
75 Regional Aspiration Marketing- A Step Further 10618
76 Value and benefit- The customer perspective 14157
77 Merchandising- The Brand Building Strategy 9992
78 The ill-effects of Globalization 10226
79 Brand Ferrari - The Dream Machine 13030
80 Retail Industry : Boon or Bane ? 12663
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20812
82 Premium Brands- Prestige, Value and Quality 20041
83 JustDial: The Information and Business Listings Directory 24097
84 Corporate branding vs Product branding 13410
85 Sales vs Marketing - Do They complement or compete ? 29069
86 Is Advertising an art of Lying ? 16003
87 Glocalization-The McD and KFC Way ? 12718
88 Breakthrough Products: Entering a New World 25318
89 4 P's of Management 56568
90 Walt Disney: A Magical Brand 16413
91 Evaluating Advertisement Campaigns: Analyzing Customers 10453
92 Brand Manchester United : A Theatre of Dreams 10499
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12175
94 10 Reasons Why Airline Industry is Unique ? 49111
95 Role of Brand Ambassadors in Recession 10308
96 Reverse Pricing - Getting it Right ! 11549
97 Copyright & Trademark violations: Rural Marketing Success ? 14770
98 Premium Niche Marketing: Small World and Big Business 15115
99 Surrogate Advertising: Softly promoting hard products 10275
100 TATA Nano : Khushiyon Ki Chaabi 14448
 
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