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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13536
2 Growing Business through Customer Funnels 6404
3 Business Strategy in a Digital Age 10565
4 Live Video Marketing- Influencing Customers Real-time 8652
5 Marketing Insights for Software Startups 8791
6 Difference between Customer and Consumer 13278
7 Business Strategy of Uber in Europe & its Way Ahead 22162
8 Fogg Deodorants- Capturing the Market 35000
9 E-commerce - Threat to Traditional Retail? 12317
10 Experience Gifting - A Boom in Gifting Industry 13292
11 Pester Power: Influence of Children in Purchase decision 11958
12 Marketing Through Mascot – Building Brand Identity 12814
13 Reebok’s Rebranding – A Comprehensive Analysis 22493
14 Hindustan Motors Ambassador - The End of an Era 15104
15 Click And Brick Of Bharat Matrimony 12490
16 Marketing 3.0 – Values Driven Marketing 15418
17 DRIP -The Marketing Communication Model 46366
18 How Titan Watches is Still a Market Leader-Brand Identity! 12613
19 Social Media Marketing - A Double Edge Sword 11697
20 Repackaging And Repositioning - Gaining Competitive Advantage 15608
21 Senior Citizens as Target Group 11661
22 Cause Related Marketing: Giving More Than Just Spare Change? 11610
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18207
24 Let’s Get Packing - Importance of Packaging 11935
25 Thums Up - A Thundering Success 14847
26 Rural Marketing: Challenges Opportunities and Beyond 22495
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22346
28 Creative Marketing Communication: Interactive Advertising Campaigns 11438
29 What is Shockvertising? 26385
30 Marketing Through Sports: The Evolution and Future 29306
31 Village Laundry Service, A Story Of The Start Up 12508
32 Being Flawsome - Ensuring Brand Loyalty 15204
33 Chanakya Niti And Marketing Strategies 20722
34 Royal Enfield Bullet - Felt The Thump! 11568
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23532
36 Subliminal Marketing - What You See You May Not See! 15176
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16893
38 Customer Is King – Make The King Happy 24906
39 Marketing Strategies & Innovations In The Services Sector 14979
40 Segmentation Targeting & Positioning-Defining Product Lines 27550
41 Role Of Technology In Marketing 21206
42 How To Create Snob Effect In Marketing? 15160
43 Health Insurance: A Push Or A Pull Product? 11527
44 A Strategic Perspective Of Kerala Tourism 27322
45 Opportunities In Online Marketing 10612
46 Challenges Of Digital Marketing 19128
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11028
48 Then & Now - A Coke Story 14713
49 What's This App - Whatsapp Success Story! 25543
50 Flying High: What Keeps Indigo Going 11799
51 Brand Activation: Bringing Spirit Of Brands To Life 16467
52 Indian Rural Market: The Next Big Thing 24293
53 Oreo – Milky’s Favourite Cookie Turns 100 11127
54 The Happy Birds: Success Story of Angry Birds 12484
55 Tata Motors JLR - The Success Story 14911
56 An Analysis On Lux Beauty Soap 40684
57 Latest Trend In Marketing Environment: Viral Marketing 10242
58 Impact Of The ZooZoo Commercials For Value Added Services 16950
59 What Can We Learn From Strategy Games 14190
60 The Reverse of Marketing=De-Marketing 18079
61 Is There A Better Way To Sell To Rural Market 12860
62 Why & How Marketers Target Kids 16045
63 Disruptive Innovation: Strategist’s Dilemma 11480
64 Entry Strategies For Automobile Companies In African Markets 13954
65 Park Avenue I.Q: New Name In The World Of Deodorants 17141
66 Flipkart.com - The Success Saga 22283
67 Pester Power: The Influential Kids 12417
68 Destination Branding- How does it Work 13511
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15367
70 Dirty Marketing- Fighting brands unethically 11848
71 Hero Honda Rebranding to Hero MotoCorp 14758
72 Standardize or Localize- A better way to lead markets 12171
73 Critical Success Factors for Devising Strategies for Airline Players 19687
74 Mom and Pop Stores Score Over Giant Supermarkets 11652
75 Regional Aspiration Marketing- A Step Further 10981
76 Value and benefit- The customer perspective 14427
77 Merchandising- The Brand Building Strategy 10283
78 The ill-effects of Globalization 10481
79 Brand Ferrari - The Dream Machine 13406
80 Retail Industry : Boon or Bane ? 12978
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21232
82 Premium Brands- Prestige, Value and Quality 20786
83 JustDial: The Information and Business Listings Directory 24807
84 Corporate branding vs Product branding 13735
85 Sales vs Marketing - Do They complement or compete ? 29589
86 Is Advertising an art of Lying ? 16335
87 Glocalization-The McD and KFC Way ? 13162
88 Breakthrough Products: Entering a New World 25756
89 4 P's of Management 57104
90 Walt Disney: A Magical Brand 16863
91 Evaluating Advertisement Campaigns: Analyzing Customers 10834
92 Brand Manchester United : A Theatre of Dreams 10893
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12488
94 10 Reasons Why Airline Industry is Unique ? 49704
95 Role of Brand Ambassadors in Recession 10716
96 Reverse Pricing - Getting it Right ! 11939
97 Copyright & Trademark violations: Rural Marketing Success ? 15111
98 Premium Niche Marketing: Small World and Big Business 15619
99 Surrogate Advertising: Softly promoting hard products 10555
100 TATA Nano : Khushiyon Ki Chaabi 14930
 
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