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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13861
2 Growing Business through Customer Funnels 6527
3 Business Strategy in a Digital Age 10707
4 Live Video Marketing- Influencing Customers Real-time 8761
5 Marketing Insights for Software Startups 8889
6 Difference between Customer and Consumer 13451
7 Business Strategy of Uber in Europe & its Way Ahead 22300
8 Fogg Deodorants- Capturing the Market 35191
9 E-commerce - Threat to Traditional Retail? 12425
10 Experience Gifting - A Boom in Gifting Industry 13388
11 Pester Power: Influence of Children in Purchase decision 12110
12 Marketing Through Mascot – Building Brand Identity 12933
13 Reebok’s Rebranding – A Comprehensive Analysis 22683
14 Hindustan Motors Ambassador - The End of an Era 15251
15 Click And Brick Of Bharat Matrimony 12617
16 Marketing 3.0 – Values Driven Marketing 15600
17 DRIP -The Marketing Communication Model 46650
18 How Titan Watches is Still a Market Leader-Brand Identity! 12750
19 Social Media Marketing - A Double Edge Sword 11815
20 Repackaging And Repositioning - Gaining Competitive Advantage 15730
21 Senior Citizens as Target Group 11764
22 Cause Related Marketing: Giving More Than Just Spare Change? 11732
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18353
24 Let’s Get Packing - Importance of Packaging 12031
25 Thums Up - A Thundering Success 15021
26 Rural Marketing: Challenges Opportunities and Beyond 22611
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22442
28 Creative Marketing Communication: Interactive Advertising Campaigns 11549
29 What is Shockvertising? 26552
30 Marketing Through Sports: The Evolution and Future 29410
31 Village Laundry Service, A Story Of The Start Up 12685
32 Being Flawsome - Ensuring Brand Loyalty 15364
33 Chanakya Niti And Marketing Strategies 20835
34 Royal Enfield Bullet - Felt The Thump! 11787
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23692
36 Subliminal Marketing - What You See You May Not See! 15285
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17040
38 Customer Is King – Make The King Happy 25028
39 Marketing Strategies & Innovations In The Services Sector 15132
40 Segmentation Targeting & Positioning-Defining Product Lines 27672
41 Role Of Technology In Marketing 21294
42 How To Create Snob Effect In Marketing? 15276
43 Health Insurance: A Push Or A Pull Product? 11611
44 A Strategic Perspective Of Kerala Tourism 27455
45 Opportunities In Online Marketing 10718
46 Challenges Of Digital Marketing 19355
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11123
48 Then & Now - A Coke Story 14824
49 What's This App - Whatsapp Success Story! 25649
50 Flying High: What Keeps Indigo Going 11910
51 Brand Activation: Bringing Spirit Of Brands To Life 16565
52 Indian Rural Market: The Next Big Thing 24382
53 Oreo – Milky’s Favourite Cookie Turns 100 11231
54 The Happy Birds: Success Story of Angry Birds 12627
55 Tata Motors JLR - The Success Story 15077
56 An Analysis On Lux Beauty Soap 40920
57 Latest Trend In Marketing Environment: Viral Marketing 10329
58 Impact Of The ZooZoo Commercials For Value Added Services 17170
59 What Can We Learn From Strategy Games 14284
60 The Reverse of Marketing=De-Marketing 18202
61 Is There A Better Way To Sell To Rural Market 12959
62 Why & How Marketers Target Kids 16225
63 Disruptive Innovation: Strategist’s Dilemma 11573
64 Entry Strategies For Automobile Companies In African Markets 14049
65 Park Avenue I.Q: New Name In The World Of Deodorants 17260
66 Flipkart.com - The Success Saga 22414
67 Pester Power: The Influential Kids 12553
68 Destination Branding- How does it Work 13606
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15467
70 Dirty Marketing- Fighting brands unethically 11955
71 Hero Honda Rebranding to Hero MotoCorp 14880
72 Standardize or Localize- A better way to lead markets 12270
73 Critical Success Factors for Devising Strategies for Airline Players 19809
74 Mom and Pop Stores Score Over Giant Supermarkets 11751
75 Regional Aspiration Marketing- A Step Further 11118
76 Value and benefit- The customer perspective 14515
77 Merchandising- The Brand Building Strategy 10384
78 The ill-effects of Globalization 10574
79 Brand Ferrari - The Dream Machine 13505
80 Retail Industry : Boon or Bane ? 13075
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21357
82 Premium Brands- Prestige, Value and Quality 20960
83 JustDial: The Information and Business Listings Directory 24993
84 Corporate branding vs Product branding 13851
85 Sales vs Marketing - Do They complement or compete ? 29734
86 Is Advertising an art of Lying ? 16440
87 Glocalization-The McD and KFC Way ? 13287
88 Breakthrough Products: Entering a New World 25893
89 4 P's of Management 57296
90 Walt Disney: A Magical Brand 17002
91 Evaluating Advertisement Campaigns: Analyzing Customers 10935
92 Brand Manchester United : A Theatre of Dreams 11025
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12624
94 10 Reasons Why Airline Industry is Unique ? 49847
95 Role of Brand Ambassadors in Recession 10842
96 Reverse Pricing - Getting it Right ! 12067
97 Copyright & Trademark violations: Rural Marketing Success ? 15232
98 Premium Niche Marketing: Small World and Big Business 15785
99 Surrogate Advertising: Softly promoting hard products 10669
100 TATA Nano : Khushiyon Ki Chaabi 15065
 
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