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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11941
2 Growing Business through Customer Funnels 5370
3 Business Strategy in a Digital Age 9081
4 Live Video Marketing- Influencing Customers Real-time 7601
5 Marketing Insights for Software Startups 7679
6 Difference between Customer and Consumer 11248
7 Business Strategy of Uber in Europe & its Way Ahead 20314
8 Fogg Deodorants- Capturing the Market 32864
9 E-commerce - Threat to Traditional Retail? 10809
10 Experience Gifting - A Boom in Gifting Industry 12086
11 Pester Power: Influence of Children in Purchase decision 10254
12 Marketing Through Mascot – Building Brand Identity 11505
13 Reebok’s Rebranding – A Comprehensive Analysis 19589
14 Hindustan Motors Ambassador - The End of an Era 13260
15 Click And Brick Of Bharat Matrimony 10839
16 Marketing 3.0 – Values Driven Marketing 13177
17 DRIP -The Marketing Communication Model 43145
18 How Titan Watches is Still a Market Leader-Brand Identity! 10769
19 Social Media Marketing - A Double Edge Sword 10506
20 Repackaging And Repositioning - Gaining Competitive Advantage 14229
21 Senior Citizens as Target Group 10210
22 Cause Related Marketing: Giving More Than Just Spare Change? 10444
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16637
24 Let’s Get Packing - Importance of Packaging 10812
25 Thums Up - A Thundering Success 12556
26 Rural Marketing: Challenges Opportunities and Beyond 21058
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21276
28 Creative Marketing Communication: Interactive Advertising Campaigns 10015
29 What is Shockvertising? 24615
30 Marketing Through Sports: The Evolution and Future 28133
31 Village Laundry Service, A Story Of The Start Up 10724
32 Being Flawsome - Ensuring Brand Loyalty 14025
33 Chanakya Niti And Marketing Strategies 19164
34 Royal Enfield Bullet - Felt The Thump! 10136
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21418
36 Subliminal Marketing - What You See You May Not See! 13876
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15045
38 Customer Is King – Make The King Happy 23146
39 Marketing Strategies & Innovations In The Services Sector 13403
40 Segmentation Targeting & Positioning-Defining Product Lines 25864
41 Role Of Technology In Marketing 20120
42 How To Create Snob Effect In Marketing? 13721
43 Health Insurance: A Push Or A Pull Product? 10493
44 A Strategic Perspective Of Kerala Tourism 25629
45 Opportunities In Online Marketing 9557
46 Challenges Of Digital Marketing 17437
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9901
48 Then & Now - A Coke Story 13272
49 What's This App - Whatsapp Success Story! 24411
50 Flying High: What Keeps Indigo Going 10136
51 Brand Activation: Bringing Spirit Of Brands To Life 15263
52 Indian Rural Market: The Next Big Thing 23134
53 Oreo – Milky’s Favourite Cookie Turns 100 9780
54 The Happy Birds: Success Story of Angry Birds 10788
55 Tata Motors JLR - The Success Story 13416
56 An Analysis On Lux Beauty Soap 38363
57 Latest Trend In Marketing Environment: Viral Marketing 9162
58 Impact Of The ZooZoo Commercials For Value Added Services 15256
59 What Can We Learn From Strategy Games 13153
60 The Reverse of Marketing=De-Marketing 16272
61 Is There A Better Way To Sell To Rural Market 11634
62 Why & How Marketers Target Kids 14309
63 Disruptive Innovation: Strategist’s Dilemma 9940
64 Entry Strategies For Automobile Companies In African Markets 12763
65 Park Avenue I.Q: New Name In The World Of Deodorants 15896
66 Flipkart.com - The Success Saga 20757
67 Pester Power: The Influential Kids 11083
68 Destination Branding- How does it Work 12394
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13763
70 Dirty Marketing- Fighting brands unethically 10310
71 Hero Honda Rebranding to Hero MotoCorp 12917
72 Standardize or Localize- A better way to lead markets 10955
73 Critical Success Factors for Devising Strategies for Airline Players 18132
74 Mom and Pop Stores Score Over Giant Supermarkets 10283
75 Regional Aspiration Marketing- A Step Further 9676
76 Value and benefit- The customer perspective 13400
77 Merchandising- The Brand Building Strategy 9222
78 The ill-effects of Globalization 9519
79 Brand Ferrari - The Dream Machine 12126
80 Retail Industry : Boon or Bane ? 11912
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19781
82 Premium Brands- Prestige, Value and Quality 18319
83 JustDial: The Information and Business Listings Directory 22451
84 Corporate branding vs Product branding 12635
85 Sales vs Marketing - Do They complement or compete ? 27985
86 Is Advertising an art of Lying ? 15146
87 Glocalization-The McD and KFC Way ? 11550
88 Breakthrough Products: Entering a New World 24213
89 4 P's of Management 55246
90 Walt Disney: A Magical Brand 15324
91 Evaluating Advertisement Campaigns: Analyzing Customers 9545
92 Brand Manchester United : A Theatre of Dreams 9566
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11370
94 10 Reasons Why Airline Industry is Unique ? 47985
95 Role of Brand Ambassadors in Recession 9465
96 Reverse Pricing - Getting it Right ! 10562
97 Copyright & Trademark violations: Rural Marketing Success ? 13910
98 Premium Niche Marketing: Small World and Big Business 13955
99 Surrogate Advertising: Softly promoting hard products 9498
100 TATA Nano : Khushiyon Ki Chaabi 13167
 
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