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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11665
2 Growing Business through Customer Funnels 5129
3 Business Strategy in a Digital Age 8696
4 Live Video Marketing- Influencing Customers Real-time 7370
5 Marketing Insights for Software Startups 7471
6 Difference between Customer and Consumer 10938
7 Business Strategy of Uber in Europe & its Way Ahead 19962
8 Fogg Deodorants- Capturing the Market 32461
9 E-commerce - Threat to Traditional Retail? 10548
10 Experience Gifting - A Boom in Gifting Industry 11819
11 Pester Power: Influence of Children in Purchase decision 9908
12 Marketing Through Mascot – Building Brand Identity 11215
13 Reebok’s Rebranding – A Comprehensive Analysis 18959
14 Hindustan Motors Ambassador - The End of an Era 12862
15 Click And Brick Of Bharat Matrimony 10482
16 Marketing 3.0 – Values Driven Marketing 12778
17 DRIP -The Marketing Communication Model 42220
18 How Titan Watches is Still a Market Leader-Brand Identity! 10451
19 Social Media Marketing - A Double Edge Sword 10243
20 Repackaging And Repositioning - Gaining Competitive Advantage 13880
21 Senior Citizens as Target Group 9972
22 Cause Related Marketing: Giving More Than Just Spare Change? 10183
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16263
24 Let’s Get Packing - Importance of Packaging 10576
25 Thums Up - A Thundering Success 12109
26 Rural Marketing: Challenges Opportunities and Beyond 20753
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21059
28 Creative Marketing Communication: Interactive Advertising Campaigns 9715
29 What is Shockvertising? 24240
30 Marketing Through Sports: The Evolution and Future 27848
31 Village Laundry Service, A Story Of The Start Up 10405
32 Being Flawsome - Ensuring Brand Loyalty 13814
33 Chanakya Niti And Marketing Strategies 18886
34 Royal Enfield Bullet - Felt The Thump! 9912
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20931
36 Subliminal Marketing - What You See You May Not See! 13592
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 14619
38 Customer Is King – Make The King Happy 22816
39 Marketing Strategies & Innovations In The Services Sector 13139
40 Segmentation Targeting & Positioning-Defining Product Lines 25611
41 Role Of Technology In Marketing 19811
42 How To Create Snob Effect In Marketing? 13391
43 Health Insurance: A Push Or A Pull Product? 10302
44 A Strategic Perspective Of Kerala Tourism 25283
45 Opportunities In Online Marketing 9361
46 Challenges Of Digital Marketing 17061
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9723
48 Then & Now - A Coke Story 12979
49 What's This App - Whatsapp Success Story! 24132
50 Flying High: What Keeps Indigo Going 9842
51 Brand Activation: Bringing Spirit Of Brands To Life 15019
52 Indian Rural Market: The Next Big Thing 22903
53 Oreo – Milky’s Favourite Cookie Turns 100 9538
54 The Happy Birds: Success Story of Angry Birds 10455
55 Tata Motors JLR - The Success Story 13194
56 An Analysis On Lux Beauty Soap 37912
57 Latest Trend In Marketing Environment: Viral Marketing 8971
58 Impact Of The ZooZoo Commercials For Value Added Services 14936
59 What Can We Learn From Strategy Games 12938
60 The Reverse of Marketing=De-Marketing 16008
61 Is There A Better Way To Sell To Rural Market 11432
62 Why & How Marketers Target Kids 13951
63 Disruptive Innovation: Strategist’s Dilemma 9733
64 Entry Strategies For Automobile Companies In African Markets 12503
65 Park Avenue I.Q: New Name In The World Of Deodorants 15549
66 Flipkart.com - The Success Saga 20476
67 Pester Power: The Influential Kids 10830
68 Destination Branding- How does it Work 12179
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13475
70 Dirty Marketing- Fighting brands unethically 10033
71 Hero Honda Rebranding to Hero MotoCorp 12583
72 Standardize or Localize- A better way to lead markets 10771
73 Critical Success Factors for Devising Strategies for Airline Players 17793
74 Mom and Pop Stores Score Over Giant Supermarkets 10016
75 Regional Aspiration Marketing- A Step Further 9477
76 Value and benefit- The customer perspective 13120
77 Merchandising- The Brand Building Strategy 8983
78 The ill-effects of Globalization 9325
79 Brand Ferrari - The Dream Machine 11862
80 Retail Industry : Boon or Bane ? 11673
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19453
82 Premium Brands- Prestige, Value and Quality 17841
83 JustDial: The Information and Business Listings Directory 21991
84 Corporate branding vs Product branding 12406
85 Sales vs Marketing - Do They complement or compete ? 27593
86 Is Advertising an art of Lying ? 14847
87 Glocalization-The McD and KFC Way ? 11233
88 Breakthrough Products: Entering a New World 23892
89 4 P's of Management 54591
90 Walt Disney: A Magical Brand 14979
91 Evaluating Advertisement Campaigns: Analyzing Customers 9304
92 Brand Manchester United : A Theatre of Dreams 9284
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11136
94 10 Reasons Why Airline Industry is Unique ? 47607
95 Role of Brand Ambassadors in Recession 9201
96 Reverse Pricing - Getting it Right ! 10242
97 Copyright & Trademark violations: Rural Marketing Success ? 13631
98 Premium Niche Marketing: Small World and Big Business 13659
99 Surrogate Advertising: Softly promoting hard products 9240
100 TATA Nano : Khushiyon Ki Chaabi 12807
 
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