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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13355
2 Growing Business through Customer Funnels 6356
3 Business Strategy in a Digital Age 10500
4 Live Video Marketing- Influencing Customers Real-time 8603
5 Marketing Insights for Software Startups 8748
6 Difference between Customer and Consumer 13187
7 Business Strategy of Uber in Europe & its Way Ahead 22091
8 Fogg Deodorants- Capturing the Market 34907
9 E-commerce - Threat to Traditional Retail? 12256
10 Experience Gifting - A Boom in Gifting Industry 13239
11 Pester Power: Influence of Children in Purchase decision 11874
12 Marketing Through Mascot – Building Brand Identity 12758
13 Reebok’s Rebranding – A Comprehensive Analysis 22327
14 Hindustan Motors Ambassador - The End of an Era 15025
15 Click And Brick Of Bharat Matrimony 12421
16 Marketing 3.0 – Values Driven Marketing 15313
17 DRIP -The Marketing Communication Model 46205
18 How Titan Watches is Still a Market Leader-Brand Identity! 12552
19 Social Media Marketing - A Double Edge Sword 11649
20 Repackaging And Repositioning - Gaining Competitive Advantage 15554
21 Senior Citizens as Target Group 11602
22 Cause Related Marketing: Giving More Than Just Spare Change? 11552
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18114
24 Let’s Get Packing - Importance of Packaging 11884
25 Thums Up - A Thundering Success 14741
26 Rural Marketing: Challenges Opportunities and Beyond 22435
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22294
28 Creative Marketing Communication: Interactive Advertising Campaigns 11386
29 What is Shockvertising? 26286
30 Marketing Through Sports: The Evolution and Future 29252
31 Village Laundry Service, A Story Of The Start Up 12402
32 Being Flawsome - Ensuring Brand Loyalty 15152
33 Chanakya Niti And Marketing Strategies 20657
34 Royal Enfield Bullet - Felt The Thump! 11501
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23448
36 Subliminal Marketing - What You See You May Not See! 15117
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16803
38 Customer Is King – Make The King Happy 24837
39 Marketing Strategies & Innovations In The Services Sector 14899
40 Segmentation Targeting & Positioning-Defining Product Lines 27489
41 Role Of Technology In Marketing 21151
42 How To Create Snob Effect In Marketing? 15089
43 Health Insurance: A Push Or A Pull Product? 11481
44 A Strategic Perspective Of Kerala Tourism 27240
45 Opportunities In Online Marketing 10550
46 Challenges Of Digital Marketing 19007
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10973
48 Then & Now - A Coke Story 14652
49 What's This App - Whatsapp Success Story! 25488
50 Flying High: What Keeps Indigo Going 11737
51 Brand Activation: Bringing Spirit Of Brands To Life 16419
52 Indian Rural Market: The Next Big Thing 24237
53 Oreo – Milky’s Favourite Cookie Turns 100 11075
54 The Happy Birds: Success Story of Angry Birds 12414
55 Tata Motors JLR - The Success Story 14855
56 An Analysis On Lux Beauty Soap 40516
57 Latest Trend In Marketing Environment: Viral Marketing 10193
58 Impact Of The ZooZoo Commercials For Value Added Services 16884
59 What Can We Learn From Strategy Games 14145
60 The Reverse of Marketing=De-Marketing 18009
61 Is There A Better Way To Sell To Rural Market 12794
62 Why & How Marketers Target Kids 15958
63 Disruptive Innovation: Strategist’s Dilemma 11409
64 Entry Strategies For Automobile Companies In African Markets 13911
65 Park Avenue I.Q: New Name In The World Of Deodorants 17070
66 Flipkart.com - The Success Saga 22181
67 Pester Power: The Influential Kids 12341
68 Destination Branding- How does it Work 13460
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15311
70 Dirty Marketing- Fighting brands unethically 11789
71 Hero Honda Rebranding to Hero MotoCorp 14684
72 Standardize or Localize- A better way to lead markets 12112
73 Critical Success Factors for Devising Strategies for Airline Players 19614
74 Mom and Pop Stores Score Over Giant Supermarkets 11596
75 Regional Aspiration Marketing- A Step Further 10927
76 Value and benefit- The customer perspective 14383
77 Merchandising- The Brand Building Strategy 10234
78 The ill-effects of Globalization 10430
79 Brand Ferrari - The Dream Machine 13363
80 Retail Industry : Boon or Bane ? 12928
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21174
82 Premium Brands- Prestige, Value and Quality 20674
83 JustDial: The Information and Business Listings Directory 24685
84 Corporate branding vs Product branding 13666
85 Sales vs Marketing - Do They complement or compete ? 29513
86 Is Advertising an art of Lying ? 16280
87 Glocalization-The McD and KFC Way ? 13094
88 Breakthrough Products: Entering a New World 25686
89 4 P's of Management 57021
90 Walt Disney: A Magical Brand 16813
91 Evaluating Advertisement Campaigns: Analyzing Customers 10771
92 Brand Manchester United : A Theatre of Dreams 10820
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12426
94 10 Reasons Why Airline Industry is Unique ? 49629
95 Role of Brand Ambassadors in Recession 10655
96 Reverse Pricing - Getting it Right ! 11876
97 Copyright & Trademark violations: Rural Marketing Success ? 15052
98 Premium Niche Marketing: Small World and Big Business 15527
99 Surrogate Advertising: Softly promoting hard products 10501
100 TATA Nano : Khushiyon Ki Chaabi 14860
 
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