1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11852
2 Growing Business through Customer Funnels 5311
3 Business Strategy in a Digital Age 8955
4 Live Video Marketing- Influencing Customers Real-time 7511
5 Marketing Insights for Software Startups 7608
6 Difference between Customer and Consumer 11139
7 Business Strategy of Uber in Europe & its Way Ahead 20196
8 Fogg Deodorants- Capturing the Market 32738
9 E-commerce - Threat to Traditional Retail? 10717
10 Experience Gifting - A Boom in Gifting Industry 11992
11 Pester Power: Influence of Children in Purchase decision 10150
12 Marketing Through Mascot – Building Brand Identity 11412
13 Reebok’s Rebranding – A Comprehensive Analysis 19367
14 Hindustan Motors Ambassador - The End of an Era 13115
15 Click And Brick Of Bharat Matrimony 10709
16 Marketing 3.0 – Values Driven Marketing 13040
17 DRIP -The Marketing Communication Model 42869
18 How Titan Watches is Still a Market Leader-Brand Identity! 10659
19 Social Media Marketing - A Double Edge Sword 10401
20 Repackaging And Repositioning - Gaining Competitive Advantage 14114
21 Senior Citizens as Target Group 10124
22 Cause Related Marketing: Giving More Than Just Spare Change? 10359
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16512
24 Let’s Get Packing - Importance of Packaging 10722
25 Thums Up - A Thundering Success 12429
26 Rural Marketing: Challenges Opportunities and Beyond 20961
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21204
28 Creative Marketing Communication: Interactive Advertising Campaigns 9929
29 What is Shockvertising? 24490
30 Marketing Through Sports: The Evolution and Future 28033
31 Village Laundry Service, A Story Of The Start Up 10614
32 Being Flawsome - Ensuring Brand Loyalty 13958
33 Chanakya Niti And Marketing Strategies 19085
34 Royal Enfield Bullet - Felt The Thump! 10056
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21256
36 Subliminal Marketing - What You See You May Not See! 13794
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 14942
38 Customer Is King – Make The King Happy 23044
39 Marketing Strategies & Innovations In The Services Sector 13317
40 Segmentation Targeting & Positioning-Defining Product Lines 25778
41 Role Of Technology In Marketing 20041
42 How To Create Snob Effect In Marketing? 13622
43 Health Insurance: A Push Or A Pull Product? 10430
44 A Strategic Perspective Of Kerala Tourism 25501
45 Opportunities In Online Marketing 9498
46 Challenges Of Digital Marketing 17310
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9844
48 Then & Now - A Coke Story 13182
49 What's This App - Whatsapp Success Story! 24319
50 Flying High: What Keeps Indigo Going 10034
51 Brand Activation: Bringing Spirit Of Brands To Life 15178
52 Indian Rural Market: The Next Big Thing 23057
53 Oreo – Milky’s Favourite Cookie Turns 100 9680
54 The Happy Birds: Success Story of Angry Birds 10667
55 Tata Motors JLR - The Success Story 13346
56 An Analysis On Lux Beauty Soap 38216
57 Latest Trend In Marketing Environment: Viral Marketing 9082
58 Impact Of The ZooZoo Commercials For Value Added Services 15155
59 What Can We Learn From Strategy Games 13083
60 The Reverse of Marketing=De-Marketing 16186
61 Is There A Better Way To Sell To Rural Market 11547
62 Why & How Marketers Target Kids 14181
63 Disruptive Innovation: Strategist’s Dilemma 9855
64 Entry Strategies For Automobile Companies In African Markets 12671
65 Park Avenue I.Q: New Name In The World Of Deodorants 15799
66 Flipkart.com - The Success Saga 20674
67 Pester Power: The Influential Kids 10989
68 Destination Branding- How does it Work 12321
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13663
70 Dirty Marketing- Fighting brands unethically 10216
71 Hero Honda Rebranding to Hero MotoCorp 12802
72 Standardize or Localize- A better way to lead markets 10886
73 Critical Success Factors for Devising Strategies for Airline Players 18020
74 Mom and Pop Stores Score Over Giant Supermarkets 10180
75 Regional Aspiration Marketing- A Step Further 9603
76 Value and benefit- The customer perspective 13301
77 Merchandising- The Brand Building Strategy 9153
78 The ill-effects of Globalization 9445
79 Brand Ferrari - The Dream Machine 12024
80 Retail Industry : Boon or Bane ? 11836
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19687
82 Premium Brands- Prestige, Value and Quality 18167
83 JustDial: The Information and Business Listings Directory 22276
84 Corporate branding vs Product branding 12545
85 Sales vs Marketing - Do They complement or compete ? 27842
86 Is Advertising an art of Lying ? 15038
87 Glocalization-The McD and KFC Way ? 11436
88 Breakthrough Products: Entering a New World 24089
89 4 P's of Management 55052
90 Walt Disney: A Magical Brand 15233
91 Evaluating Advertisement Campaigns: Analyzing Customers 9451
92 Brand Manchester United : A Theatre of Dreams 9472
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11287
94 10 Reasons Why Airline Industry is Unique ? 47859
95 Role of Brand Ambassadors in Recession 9380
96 Reverse Pricing - Getting it Right ! 10451
97 Copyright & Trademark violations: Rural Marketing Success ? 13815
98 Premium Niche Marketing: Small World and Big Business 13849
99 Surrogate Advertising: Softly promoting hard products 9427
100 TATA Nano : Khushiyon Ki Chaabi 13054
 
Page 1 of 2