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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11667
2 Growing Business through Customer Funnels 5130
3 Business Strategy in a Digital Age 8697
4 Live Video Marketing- Influencing Customers Real-time 7371
5 Marketing Insights for Software Startups 7471
6 Difference between Customer and Consumer 10939
7 Business Strategy of Uber in Europe & its Way Ahead 19963
8 Fogg Deodorants- Capturing the Market 32462
9 E-commerce - Threat to Traditional Retail? 10549
10 Experience Gifting - A Boom in Gifting Industry 11820
11 Pester Power: Influence of Children in Purchase decision 9911
12 Marketing Through Mascot – Building Brand Identity 11216
13 Reebok’s Rebranding – A Comprehensive Analysis 18961
14 Hindustan Motors Ambassador - The End of an Era 12863
15 Click And Brick Of Bharat Matrimony 10483
16 Marketing 3.0 – Values Driven Marketing 12780
17 DRIP -The Marketing Communication Model 42221
18 How Titan Watches is Still a Market Leader-Brand Identity! 10452
19 Social Media Marketing - A Double Edge Sword 10244
20 Repackaging And Repositioning - Gaining Competitive Advantage 13882
21 Senior Citizens as Target Group 9973
22 Cause Related Marketing: Giving More Than Just Spare Change? 10184
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16263
24 Let’s Get Packing - Importance of Packaging 10577
25 Thums Up - A Thundering Success 12110
26 Rural Marketing: Challenges Opportunities and Beyond 20754
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21060
28 Creative Marketing Communication: Interactive Advertising Campaigns 9716
29 What is Shockvertising? 24241
30 Marketing Through Sports: The Evolution and Future 27849
31 Village Laundry Service, A Story Of The Start Up 10407
32 Being Flawsome - Ensuring Brand Loyalty 13815
33 Chanakya Niti And Marketing Strategies 18886
34 Royal Enfield Bullet - Felt The Thump! 9913
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20932
36 Subliminal Marketing - What You See You May Not See! 13593
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 14622
38 Customer Is King – Make The King Happy 22817
39 Marketing Strategies & Innovations In The Services Sector 13140
40 Segmentation Targeting & Positioning-Defining Product Lines 25612
41 Role Of Technology In Marketing 19812
42 How To Create Snob Effect In Marketing? 13392
43 Health Insurance: A Push Or A Pull Product? 10302
44 A Strategic Perspective Of Kerala Tourism 25285
45 Opportunities In Online Marketing 9361
46 Challenges Of Digital Marketing 17063
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9724
48 Then & Now - A Coke Story 12980
49 What's This App - Whatsapp Success Story! 24133
50 Flying High: What Keeps Indigo Going 9843
51 Brand Activation: Bringing Spirit Of Brands To Life 15019
52 Indian Rural Market: The Next Big Thing 22905
53 Oreo – Milky’s Favourite Cookie Turns 100 9540
54 The Happy Birds: Success Story of Angry Birds 10456
55 Tata Motors JLR - The Success Story 13195
56 An Analysis On Lux Beauty Soap 37913
57 Latest Trend In Marketing Environment: Viral Marketing 8972
58 Impact Of The ZooZoo Commercials For Value Added Services 14939
59 What Can We Learn From Strategy Games 12940
60 The Reverse of Marketing=De-Marketing 16009
61 Is There A Better Way To Sell To Rural Market 11433
62 Why & How Marketers Target Kids 13952
63 Disruptive Innovation: Strategist’s Dilemma 9734
64 Entry Strategies For Automobile Companies In African Markets 12504
65 Park Avenue I.Q: New Name In The World Of Deodorants 15550
66 Flipkart.com - The Success Saga 20477
67 Pester Power: The Influential Kids 10831
68 Destination Branding- How does it Work 12180
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13476
70 Dirty Marketing- Fighting brands unethically 10034
71 Hero Honda Rebranding to Hero MotoCorp 12584
72 Standardize or Localize- A better way to lead markets 10772
73 Critical Success Factors for Devising Strategies for Airline Players 17794
74 Mom and Pop Stores Score Over Giant Supermarkets 10016
75 Regional Aspiration Marketing- A Step Further 9478
76 Value and benefit- The customer perspective 13121
77 Merchandising- The Brand Building Strategy 8984
78 The ill-effects of Globalization 9325
79 Brand Ferrari - The Dream Machine 11864
80 Retail Industry : Boon or Bane ? 11674
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19453
82 Premium Brands- Prestige, Value and Quality 17843
83 JustDial: The Information and Business Listings Directory 21992
84 Corporate branding vs Product branding 12407
85 Sales vs Marketing - Do They complement or compete ? 27594
86 Is Advertising an art of Lying ? 14847
87 Glocalization-The McD and KFC Way ? 11234
88 Breakthrough Products: Entering a New World 23893
89 4 P's of Management 54594
90 Walt Disney: A Magical Brand 14980
91 Evaluating Advertisement Campaigns: Analyzing Customers 9305
92 Brand Manchester United : A Theatre of Dreams 9285
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11137
94 10 Reasons Why Airline Industry is Unique ? 47608
95 Role of Brand Ambassadors in Recession 9202
96 Reverse Pricing - Getting it Right ! 10244
97 Copyright & Trademark violations: Rural Marketing Success ? 13632
98 Premium Niche Marketing: Small World and Big Business 13659
99 Surrogate Advertising: Softly promoting hard products 9241
100 TATA Nano : Khushiyon Ki Chaabi 12808
 
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