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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11161
2 Growing Business through Customer Funnels 4716
3 Business Strategy in a Digital Age 8240
4 Live Video Marketing- Influencing Customers Real-time 7028
5 Marketing Insights for Software Startups 7147
6 Difference between Customer and Consumer 10490
7 Business Strategy of Uber in Europe & its Way Ahead 19506
8 Fogg Deodorants- Capturing the Market 31554
9 E-commerce - Threat to Traditional Retail? 10098
10 Experience Gifting - A Boom in Gifting Industry 11400
11 Pester Power: Influence of Children in Purchase decision 9451
12 Marketing Through Mascot – Building Brand Identity 10734
13 Reebok’s Rebranding – A Comprehensive Analysis 18263
14 Hindustan Motors Ambassador - The End of an Era 12237
15 Click And Brick Of Bharat Matrimony 9877
16 Marketing 3.0 – Values Driven Marketing 12299
17 DRIP -The Marketing Communication Model 40869
18 How Titan Watches is Still a Market Leader-Brand Identity! 9884
19 Social Media Marketing - A Double Edge Sword 9854
20 Repackaging And Repositioning - Gaining Competitive Advantage 13498
21 Senior Citizens as Target Group 9617
22 Cause Related Marketing: Giving More Than Just Spare Change? 9711
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15648
24 Let’s Get Packing - Importance of Packaging 10187
25 Thums Up - A Thundering Success 11446
26 Rural Marketing: Challenges Opportunities and Beyond 20231
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20717
28 Creative Marketing Communication: Interactive Advertising Campaigns 9221
29 What is Shockvertising? 23684
30 Marketing Through Sports: The Evolution and Future 27489
31 Village Laundry Service, A Story Of The Start Up 9854
32 Being Flawsome - Ensuring Brand Loyalty 13432
33 Chanakya Niti And Marketing Strategies 18362
34 Royal Enfield Bullet - Felt The Thump! 9473
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20231
36 Subliminal Marketing - What You See You May Not See! 13182
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13908
38 Customer Is King – Make The King Happy 22280
39 Marketing Strategies & Innovations In The Services Sector 12688
40 Segmentation Targeting & Positioning-Defining Product Lines 25190
41 Role Of Technology In Marketing 19378
42 How To Create Snob Effect In Marketing? 12898
43 Health Insurance: A Push Or A Pull Product? 9951
44 A Strategic Perspective Of Kerala Tourism 24783
45 Opportunities In Online Marketing 8994
46 Challenges Of Digital Marketing 16642
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9441
48 Then & Now - A Coke Story 12518
49 What's This App - Whatsapp Success Story! 23682
50 Flying High: What Keeps Indigo Going 9360
51 Brand Activation: Bringing Spirit Of Brands To Life 14560
52 Indian Rural Market: The Next Big Thing 22486
53 Oreo – Milky’s Favourite Cookie Turns 100 9198
54 The Happy Birds: Success Story of Angry Birds 9979
55 Tata Motors JLR - The Success Story 12735
56 An Analysis On Lux Beauty Soap 37152
57 Latest Trend In Marketing Environment: Viral Marketing 8667
58 Impact Of The ZooZoo Commercials For Value Added Services 14488
59 What Can We Learn From Strategy Games 12629
60 The Reverse of Marketing=De-Marketing 15480
61 Is There A Better Way To Sell To Rural Market 11102
62 Why & How Marketers Target Kids 13440
63 Disruptive Innovation: Strategist’s Dilemma 9415
64 Entry Strategies For Automobile Companies In African Markets 12093
65 Park Avenue I.Q: New Name In The World Of Deodorants 15033
66 Flipkart.com - The Success Saga 19993
67 Pester Power: The Influential Kids 10413
68 Destination Branding- How does it Work 11785
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12894
70 Dirty Marketing- Fighting brands unethically 9603
71 Hero Honda Rebranding to Hero MotoCorp 12087
72 Standardize or Localize- A better way to lead markets 10469
73 Critical Success Factors for Devising Strategies for Airline Players 17324
74 Mom and Pop Stores Score Over Giant Supermarkets 9578
75 Regional Aspiration Marketing- A Step Further 9169
76 Value and benefit- The customer perspective 12748
77 Merchandising- The Brand Building Strategy 8604
78 The ill-effects of Globalization 8977
79 Brand Ferrari - The Dream Machine 11395
80 Retail Industry : Boon or Bane ? 11331
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18980
82 Premium Brands- Prestige, Value and Quality 17266
83 JustDial: The Information and Business Listings Directory 21392
84 Corporate branding vs Product branding 12023
85 Sales vs Marketing - Do They complement or compete ? 27078
86 Is Advertising an art of Lying ? 14364
87 Glocalization-The McD and KFC Way ? 10716
88 Breakthrough Products: Entering a New World 23383
89 4 P's of Management 53126
90 Walt Disney: A Magical Brand 14340
91 Evaluating Advertisement Campaigns: Analyzing Customers 8937
92 Brand Manchester United : A Theatre of Dreams 8841
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10771
94 10 Reasons Why Airline Industry is Unique ? 46970
95 Role of Brand Ambassadors in Recession 8795
96 Reverse Pricing - Getting it Right ! 9761
97 Copyright & Trademark violations: Rural Marketing Success ? 13224
98 Premium Niche Marketing: Small World and Big Business 13141
99 Surrogate Advertising: Softly promoting hard products 8876
100 TATA Nano : Khushiyon Ki Chaabi 12268
 
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