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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12005
2 Growing Business through Customer Funnels 5408
3 Business Strategy in a Digital Age 9160
4 Live Video Marketing- Influencing Customers Real-time 7656
5 Marketing Insights for Software Startups 7721
6 Difference between Customer and Consumer 11319
7 Business Strategy of Uber in Europe & its Way Ahead 20398
8 Fogg Deodorants- Capturing the Market 32976
9 E-commerce - Threat to Traditional Retail? 10867
10 Experience Gifting - A Boom in Gifting Industry 12138
11 Pester Power: Influence of Children in Purchase decision 10328
12 Marketing Through Mascot – Building Brand Identity 11580
13 Reebok’s Rebranding – A Comprehensive Analysis 19764
14 Hindustan Motors Ambassador - The End of an Era 13335
15 Click And Brick Of Bharat Matrimony 10910
16 Marketing 3.0 – Values Driven Marketing 13262
17 DRIP -The Marketing Communication Model 43371
18 How Titan Watches is Still a Market Leader-Brand Identity! 10855
19 Social Media Marketing - A Double Edge Sword 10573
20 Repackaging And Repositioning - Gaining Competitive Advantage 14293
21 Senior Citizens as Target Group 10257
22 Cause Related Marketing: Giving More Than Just Spare Change? 10497
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16723
24 Let’s Get Packing - Importance of Packaging 10870
25 Thums Up - A Thundering Success 12704
26 Rural Marketing: Challenges Opportunities and Beyond 21113
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21324
28 Creative Marketing Communication: Interactive Advertising Campaigns 10077
29 What is Shockvertising? 24687
30 Marketing Through Sports: The Evolution and Future 28189
31 Village Laundry Service, A Story Of The Start Up 10800
32 Being Flawsome - Ensuring Brand Loyalty 14084
33 Chanakya Niti And Marketing Strategies 19231
34 Royal Enfield Bullet - Felt The Thump! 10182
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21522
36 Subliminal Marketing - What You See You May Not See! 13948
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15119
38 Customer Is King – Make The King Happy 23225
39 Marketing Strategies & Innovations In The Services Sector 13467
40 Segmentation Targeting & Positioning-Defining Product Lines 25929
41 Role Of Technology In Marketing 20164
42 How To Create Snob Effect In Marketing? 13786
43 Health Insurance: A Push Or A Pull Product? 10524
44 A Strategic Perspective Of Kerala Tourism 25707
45 Opportunities In Online Marketing 9603
46 Challenges Of Digital Marketing 17510
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9932
48 Then & Now - A Coke Story 13340
49 What's This App - Whatsapp Success Story! 24451
50 Flying High: What Keeps Indigo Going 10211
51 Brand Activation: Bringing Spirit Of Brands To Life 15308
52 Indian Rural Market: The Next Big Thing 23184
53 Oreo – Milky’s Favourite Cookie Turns 100 9834
54 The Happy Birds: Success Story of Angry Birds 10874
55 Tata Motors JLR - The Success Story 13472
56 An Analysis On Lux Beauty Soap 38446
57 Latest Trend In Marketing Environment: Viral Marketing 9201
58 Impact Of The ZooZoo Commercials For Value Added Services 15316
59 What Can We Learn From Strategy Games 13203
60 The Reverse of Marketing=De-Marketing 16329
61 Is There A Better Way To Sell To Rural Market 11684
62 Why & How Marketers Target Kids 14373
63 Disruptive Innovation: Strategist’s Dilemma 9977
64 Entry Strategies For Automobile Companies In African Markets 12811
65 Park Avenue I.Q: New Name In The World Of Deodorants 15943
66 Flipkart.com - The Success Saga 20815
67 Pester Power: The Influential Kids 11124
68 Destination Branding- How does it Work 12444
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13837
70 Dirty Marketing- Fighting brands unethically 10372
71 Hero Honda Rebranding to Hero MotoCorp 12968
72 Standardize or Localize- A better way to lead markets 10985
73 Critical Success Factors for Devising Strategies for Airline Players 18186
74 Mom and Pop Stores Score Over Giant Supermarkets 10338
75 Regional Aspiration Marketing- A Step Further 9721
76 Value and benefit- The customer perspective 13458
77 Merchandising- The Brand Building Strategy 9268
78 The ill-effects of Globalization 9550
79 Brand Ferrari - The Dream Machine 12186
80 Retail Industry : Boon or Bane ? 11953
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19859
82 Premium Brands- Prestige, Value and Quality 18411
83 JustDial: The Information and Business Listings Directory 22560
84 Corporate branding vs Product branding 12683
85 Sales vs Marketing - Do They complement or compete ? 28059
86 Is Advertising an art of Lying ? 15206
87 Glocalization-The McD and KFC Way ? 11610
88 Breakthrough Products: Entering a New World 24283
89 4 P's of Management 55338
90 Walt Disney: A Magical Brand 15396
91 Evaluating Advertisement Campaigns: Analyzing Customers 9613
92 Brand Manchester United : A Theatre of Dreams 9624
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11411
94 10 Reasons Why Airline Industry is Unique ? 48065
95 Role of Brand Ambassadors in Recession 9529
96 Reverse Pricing - Getting it Right ! 10640
97 Copyright & Trademark violations: Rural Marketing Success ? 13973
98 Premium Niche Marketing: Small World and Big Business 14050
99 Surrogate Advertising: Softly promoting hard products 9546
100 TATA Nano : Khushiyon Ki Chaabi 13244
 
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