Asus is a multinational Taiwanese company which leads in the world of electronic gadgets like computers, laptops, mobiles etc. It is currently 4th largest PC seller in the world. For its performance Asus has also been recognized by Business week “InfoTech top 100” and it is also ranked as one of the top 10 IT companies in Asia.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Quick Glance:
Below we look at the top 10 competitors of Asus.
Hitachi Ltd which is headquartered in Tokyo, Japan is multinational conglomerate. Hitachi group is the parent company and also interconnected with DKB group of companies. It is highly diversified and operates in eleven business segments such as information and telecommunication systems, digital media, consumer products, power systems, financial systems and many more.
Sony Corporation is a Japan based multinational group of companies bases in Tokyo. Sony was set up as an electronics store by Masaru Ibuka. It went to produce the first tape recorder.
Apple Inc, multinational technological company with its headquartered in Cupertino, California. The company is involved in developing and designing hardware products such as iPhones, iPads, Mac along with software development and online services. Its software includes IOS operating system and one of the famous web browsers – Safari.
Acer, the multinational hardware and electronics organization, had its origin in the year 1976 and is headquartered in Taiwan. Founded by Stan Shih and Carolyn Yeh the company initially ventured into distribution of electronic parts and consultant in the use of microprocessor by producing it. Today Acer is known for wide variety of advanced electronic products and slightly inclining towards marketing, designing and distributing products with its manufacturing process being contracted to external vendors.
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In 1918 Konosuke Matsushita founded Matsushita Electric Industrial Co. Limited later came to known as Panasonic Corporation. Panasonic is a Japanese company that deals in electronics, home appliances and home renovation services with net sales of US$75 billion and employs 200,000+.
Philips was founded in the year 1891 in Netherlands, and the founding members of the company were Gerard Philips along with his father Frederik Philips. The brand line of the company is ‘innovation and you’ which is in line with the mission of the company to make a positive difference in the lives of people. Philips has got three business division: customer lifestyle, healthcare and lighting, and is also a leader in consumer electronics like grooming products, electronics etc.
In 1975 Bill Gates founded Microsoft along with Paul Allen. It is an American multinational technology company with its headquarter in Washington and has an annual income in excess of US $150 billion. The idea initially was to manufacture only computers but soon they delved into software and Operating System segments, and thus introduced Windows and other such Microsoft Software.
Lenovo is a Chinese multinational technology company and has its headquarters in Beijing, China. It was founded in the year 1984 by Liu Chuanzhi with a group of ten other engineers. Lenovo sells its products in more than 160 countries around the world.
Dell is a computer technology company founded in 1984 by Michael Dell and headquartered in Round Rock, Texas in United States. Dell sells multiple products like Laptops, Desktop & all in ones, 2 in 1 PC’s, Gaming PC’s, Monitors, Batteries and adapters, Speakers, Storage media, projectors and other computer accessories. It also sells Workstations, Servers, Storage and Networking devices, monitors and other electronic devices among many other.
Toshiba Corporation is one of the leading multinational conglomerates in the world. Toshiba is a Japanese based company which is headquartered at Tokyo, Japan. It was founded in the year 1938 after the merger of Shibaura Seisaku-sho and Tokyo Denki.
To conclude, the above article highlights the various competitors which compete with Asus. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse analysis of more brands and companies similar to Asus. This section covers many brands and companies.
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The names and other brand information used in the Competitors section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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