Generali is one of the biggest insurance companies in the world with its products offerings keeping rapid pace with changing times and is diversified geographically. This Italy based company is third largest in the world and has assets worth 500 billion euros under its management. It is also ranked in list of top 50 largest companies in the world as published by Fortune Global 500.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 8 competitors of Generali.
Allianz is a European financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. Allianz was founded in 1950 and its revenue is in the range of 120+ Billion Euros.
Founded in 1848 Prudential is a London based group offering financial services. It has been providing financial security and taking away the uncertainty from people’s life from the past 168 years through their long term savings and protection products, retirement solutions and asset management. They deliver high quality products and services to 24 million customers globally.
AIG abbreviated as American International Group, Inc. is a multinational insurance corporation and has its presence in 130 countries. It operates through 3 businesses AIG Property Casualty, AIG Life and Retirement, and United Guaranty Corporation (UGC).
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AXA is a multinational company started in France in 1917 by Claude Bebear. AXA deals with basically different financial services. The headquarters is located in Paris and its business is spread worldwide.
AVIVA traces its origin to Norwich Union, a UK based insurance firm established in 1797. The company thus has rich background in insurance domain. It was formed by merger of Norwich Union and CGU plc.
Metropolitan Life Insurance Company, better known by the name MetLife is among the largest providers of insurances, annuities and other employee benefit programs. Founded in 1868, it is one of the oldest organizations that is running successfully even in 21st century. MetLife modified into a mutual company in 1915 from a company that is owned by individuals.
AON is a global consulting firm and it was founded in 1982 by Patrick Ryan. It has its headquarters in London, United Kingdom. It provides various risk management services such as health and retirement solutions, insurance and reinsurance brokerage, Human Resource consulting and outsourcing.
AIA is the biggest, public listed – independent Insurance Company in whole of Asia. They offer services across the globe and have subsidiaries in 18 countries. In 2019, the company will celebrate its 1st century, as the company was founded by Cornelius Vander Starr in Shanghai in the year 1919.
To conclude, the above article highlights the various competitors which compete with Generali. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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The names and other brand information used in the Competitors section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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