Carillion SWOT Analysis
Here is a detailed SWOT analysis of Carillion covering strengths, weaknesses, opportunities and threats.
Carillion Strengths
- ,000 employees generate revenues of over GBP 4 billion
- Have won many awards which highlight the credibility
- Have carried out construction of some of the important buildings like Liverpool’s Anfield stadium, Copenhagen Metro, Oman Majlis, Heathrow terminal 5C, Tate Modern etc.
- Has carried out CSR initiatives that has resulted in reduction in carbon footprints, waste diverted away from landfill, reduction in water usage
- It is listed in London Stock Exchange and FTSE 250 Index
Above are the strengths in the SWOT Analysis of Carillion. The strengths of Carillion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Carillion Weaknesses
- Could not merge with rival Balfour Beatty in spite of repeated offers made
- Intense competition means limited market share growth and lower margins
These were the weaknesses in the Carillion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Carillion Opportunities
- Using environmentally sustainable energy will lead to reduction of resources spent on conventional energy
- Carillion should take up big projects in countries like China, India, Brazil etc. where there is a construction boom
Above we covered the opportunities in Carillion SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Carillion Threats
- Increase in competition in construction sector
- Population Growth, increased expenses, environmental compliance will be biggest threat to the future of construction business
- Fluctuation of economic scenarios
The threats in the SWOT Analysis of Carillion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Carillion SWOT analysis.
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About Carillion
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Carillion Overview | |
|---|---|
| Parent Company |
Carillion Plc. |
| Category |
Services |
| Sector | |
| Tagline/ Slogan |
Making tomorrow a better place |
| USP |
One of the biggest construction company in terms of turnover |
| Carillion STP | |
| Segmentation |
Businesses in the UK, Canada, Middle east and the Caribbean and also the Government |
| Target Market |
Local authorities, Ministry of Defence, Private Sector companies etc. |
| Positioning |
One of UK’s leading infrastructure providers |
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