Comair Aviation SWOT Analysis
Here is a detailed SWOT analysis of Comair Aviation covering strengths, weaknesses, opportunities and threats.
Comair Aviation Strengths
- Comair extended its franchise agreement with British Airways
- Backing of British Airways will help in imparting world class services
- High brand equity in South Africa as the have been operating successfully for more than six decades with an internationally recognized safety record
- The airlines also has operations in cargo
Above are the strengths in the SWOT Analysis of Comair Aviation. The strengths of Comair Aviation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Comair Aviation Weaknesses
- Extremely competitivemarket
- Limited global operations compared to some leading global airlines
- Cost structure due to increasing labour and maintenance costs
These were the weaknesses in the Comair Aviation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Comair Aviation Opportunities
- Growing aviation industry is an opportunity as more people are using airlines for travelling now
- Can enter into the international market by offering services outside South Africa.
- Entering into no-frills airlines industry through “Kulula” which can help in consolidating its market in South Africa
Above we covered the opportunities in Comair Aviation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Comair Aviation Threats
- Political turmoil in many countries in Africa and rest of the world
- Lack of adequate manpower in Africa
- Decreases Across the South African domestic market passenger numbers are down 5% from 2012 due to increase in Airfare costs
- Volatility in crude oil costs
The threats in the SWOT Analysis of Comair Aviation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Comair Aviation SWOT analysis.
About Comair Aviation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Comair Aviation Overview | |
|---|---|
| Parent Company |
British Airways International Airlines Group |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
We Lift You Up |
| USP |
High quality service in domestic flights in South Africa |
| Comair Aviation STP | |
| Segmentation |
People in south Africa who want to fly by air |
| Target Market |
Middle class and upper middle class |
| Positioning |
Premium positioning |
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