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Indigo Airlines SWOT Analysis

Here is a detailed SWOT analysis of Indigo Airlines covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Airlines category Last Updated: October 11, 2023Read time:

Indigo Airlines Strengths

  1. Indigo Airlines has strong backing promoters and is one of the largest low cost carriers in India
  2. Only LCC to make consistent profits
  3. Indigo Airlines has one of the major airlines in India in terms of market share
  4. Indigo Airlines has entered international markets has boosted its brand value
  5. Good advertising and marketing strategies have increased its brand recall
  6. Excellent offerings and on-board services provided by Indigo Airlines
  7. More than 10000+ employees are with Indigo serving more than 40 million passengers

Above are the strengths in the SWOT Analysis of Indigo Airlines. The strengths of Indigo Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Indigo Airlines Weaknesses

  1. Indigo airlines has limited market share growth due to intense competition
  2. Still has to establish itself on international destinations

These were the weaknesses in the Indigo Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Indigo Airlines Opportunities

  1. Opening up of International routes can boost business of Indigo
  2. Largest market share among LCCs in Indian Market
  3. Middle class taking to the skies can be a huge opportunity for Indigo airlines

Above we covered the opportunities in Indigo Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Indigo Airlines

Indigo Airlines Threats

  1. Plenty of new LCCs to compete with for Indigo airlines
  2. Rising Labour costs and changing govt policies
  3. Rising Fuel Costs can affect business margins for Indigo

The threats in the SWOT Analysis of Indigo Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Indigo Airlines SWOT analysis.

About Indigo Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

IndiGo Airlines
Parent Company

InterGlobe Enterprises
Category

Indian domestic sector
Sector

Airlines
Tagline/ Slogan

Go IndiGo
USP

Indigo Airlines gives on time performance at the lowest prices
Indigo Airlines STP
Segmentation

Cost Conscious Passengers
Target Market

Lower Middle Class / Middle Class
Positioning

Indigo Airlines is a low cost no frills airlines connecting India


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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