American Airlines SWOT Analysis
Here is a detailed SWOT analysis of American Airlines covering strengths, weaknesses, opportunities and threats.
American Airlines Strengths
- Strong Hub in Dallas/Fort Worth
- Advantage recognized as the best customer loyalty program
- Strong Brand image, Started many new routes since 2010
- Strong image for onboard entertainment content
- Wide reach with over 250 destinations with a strong fleet size of 600 carriers
Above are the strengths in the SWOT Analysis of American Airlines. The strengths of American Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
American Airlines Weaknesses
- Financial position is a cause for concern
- Losing out market share to LCCs and other competitive players
These were the weaknesses in the American Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
American Airlines Opportunities
- Leverage on code share agreement with a number of airlines
- Capitalization on growth of HDTV
- More international destinations on popular routes
Above we covered the opportunities in American Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about American Airlines
American Airlines Threats
- Increasing Fuel Costs and Increasing Labor Costs
- Pressure from regulation bodies and govt policies
- Low fare service providers
The threats in the SWOT Analysis of American Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the American Airlines SWOT analysis.
Read Similar SWOT analysis
About American Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| American Airlines Overview | |
|---|---|
| Parent Company |
AMR Corporation |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Be yourself. Nonstop; We know why you fly |
| USP |
Excellent quality of onboard entertainment |
| American Airlines STP | |
| Segmentation |
Customers preferring comfort/punctuality |
| Target Market |
Middle class/Upper middleclass |
| Positioning |
Premium American Airlines |
Browse marketing analysis of more brands and companies similar to American Airlines. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
