Delta Airlines SWOT Analysis
Here is a detailed SWOT analysis of Delta Airlines covering strengths, weaknesses, opportunities and threats.
Delta Airlines Strengths
- Delta airlines is a leading airlines company based out of USA, with a strong legacy since 1925
- Delta airlines has a very strong brand equity and brand presence, not only in USA but also more than 50 destinations it travels to globally
- The airlines operates about 5000 flights every day between very important destinations within USA as well as international locations
- The airline company has a strong employee force of over 90,000 people
- Delta airlines has a fleet size of over 700 carriers to 250+ destinations
- The company has a strong loyalty program for its customers known as SkyMiles, Delta Sky Club and Sky Bonus
- The airlines has a good online presence via video content, online ads and digital marketing
- Delta airlines has a code share agreement with several international airlines which helps its customers travel globally
Above are the strengths in the SWOT Analysis of Delta Airlines. The strengths of Delta Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Delta Airlines Weaknesses
- Heavy competition from domestic and international carriers means market share growth is limited
- Huge dependence of business on American customers means limited customer share
These were the weaknesses in the Delta Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Delta Airlines Opportunities
- Growing operations to other cities within the USA can increase its business
- Global flights and internal expansion can help ramp up the business for Delta airlines
- Alliances with global airlines to offer international air travel at affordable prices
Above we covered the opportunities in Delta Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Delta Airlines
Delta Airlines Threats
- Flight operating costs might increase and leading to loss of margins for Delta Airlines
- Increase in fuel prices can lead to lesser profits for the airline
- Changing economic policies, recessions & pandemics can affect aviation sector, thereby impacting overall revenue
The threats in the SWOT Analysis of Delta Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Delta Airlines SWOT analysis.
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About Delta Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Delta Airlines Overview | |
|---|---|
| Parent Company |
Delta Airlines Inc. |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Keep Climbing; Change is: Delta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there |
| USP |
World's Largest and America's oldest operating Airline |
| Delta Airlines STP | |
| Segmentation |
Passengers preferring reliability, safety and comfort |
| Target Market |
Frequent Business travelers, Middle class/Upper middle class |
| Positioning |
'Passenger's Airline' for US Travelers |
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