Spirit Airlines SWOT Analysis
Here is a detailed SWOT analysis of Spirit Airlines covering strengths, weaknesses, opportunities and threats.
Spirit Airlines Strengths
- Affordable pricing gives it a cost advantage
- Well-known brand in the region
- Offers loyalty program for customer retention
- More seat-size as compared to other low cost carriers
- Apart from US it operatea in Mexico, Latin America and Caribbean
Above are the strengths in the SWOT Analysis of Spirit Airlines. The strengths of Spirit Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Spirit Airlines Weaknesses
- No in-flight entertainment and catering services
- Operational across limited destinations
- Extra fees for baggage (no baggage allowance)
These were the weaknesses in the Spirit Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Spirit Airlines Opportunities
- Positive outlook of US economy
- Technological advancements can help provide in-flight entertainment cheaply and improve the overall experience
- Growing popularity of low fare airline travel
Above we covered the opportunities in Spirit Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Spirit Airlines Threats
- Fuel price increase a threat to low-cost operations
- Outdated technology compared to big players
- Service quality leading to loss of customers
The threats in the SWOT Analysis of Spirit Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Spirit Airlines SWOT analysis.
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About Spirit Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Spirit Airlines Overview | |
|---|---|
| Parent Company |
Spirit Airlines, Inc. |
| Category |
Domestic |
| Sector | |
| Tagline/ Slogan |
The ultra-low cost airline of the Americas |
| USP |
Extremely low cost airline carrier |
| Spirit Airlines STP | |
| Segmentation |
Price sensitive travelers |
| Target Market |
Middle class, students, solo travelers |
| Positioning |
Cheap tickets with no frills |
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