Honda SWOT Analysis
Here is a detailed SWOT analysis of Honda covering strengths, weaknesses, opportunities and threats.
Honda Strengths
- Honda is one of the largest automobile manufacturer in the world selling cars in over a 100 countries
- Excellent branding, advertising and after sales servicing
- Honda has over 200,000 employees globally
- Production System that is refined over the years along with High and powerful research and development R&D
- High brand equity and brand loyalty amongst customers
- Honda Motors has a strong presence in motorsports like F1
- Eco-friendly Honda Prius enhanced the brand image
- The brand has excellent marketing and advertising campaigns across the world
- Honda has invested in building hybrid cars, robots, aircrafts, ATVs & more
- The brand has a strong online presence through its social media presence, online ads & digital marketing
- The company has more than 1 million sales in the USA every year
- The global production by Honda Motors is more than 5 million units
Above are the strengths in the SWOT Analysis of Honda. The strengths of Honda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Honda Weaknesses
- Intense competition in the automobile segment means limited market share growth
- Honda had to recall a few of their models for corrective measures which caused a lot of hue and cry
These were the weaknesses in the Honda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Honda Opportunities
- Developing hybrid Honda cars and fuel efficient cars for the future
- Tapping emerging markets across the world and building a global brand
- Fast growing automobile market can be used by Honda to increase their business
Above we covered the opportunities in Honda SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Honda
Honda Threats
- Government policies for the automobile sector across the world can hurt international business of Honda cars
- Ever increasing fuel prices can disrupt sales of cars
- Honda's business can be affected by intense competition from global automobile brands
- Substitute modes of public transport like buses, metro trains etc.
The threats in the SWOT Analysis of Honda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Honda SWOT analysis.
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About Honda
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Honda Overview | |
|---|---|
| Parent Company |
Honda Motor Company |
| Category |
Sedans, Hatchbacks, SUV’s, Motorcycles |
| Sector | |
| Tagline/ Slogan |
The Power of dreams |
| USP |
Honda offers designer, comfortable and luxury cars at affordable prices |
| Honda STP | |
| Segmentation |
Complete automobile segment including hatchbacks, sedans & SUV’s |
| Target Market |
Young executives from the upper-middle income bracket |
| Positioning |
Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind |
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