Mitsubishi SWOT Analysis
Here is a detailed SWOT analysis of Mitsubishi covering strengths, weaknesses, opportunities and threats.
Mitsubishi Strengths
- Mitsubishi is one of the most popular brands in the automobile industry with excellent advertising and brand presence
- Wide range of products from sedans to SUVs to hatchbatcks to motorsports offered by Mitsubishi motors
- The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil
- Has over 30,000 employees in the company
- Mitsubishi motors is a global brand having a wide geographic reach with strategic alliances
- Good advertising and branding of the car company
- Mitsubishi also manufactures commercial vehicles and trucks along with cars
- The company has developed electric cars, which have been received very well in the market
Above are the strengths in the SWOT Analysis of Mitsubishi. The strengths of Mitsubishi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mitsubishi Weaknesses
- Intense competition from automobile brands means limited market share growth for Mitsubishi cars
- The company was affected by the Asian crisis and alleged fuel mileage issue
These were the weaknesses in the Mitsubishi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mitsubishi Opportunities
- Developing hybrid cars and fuel efficient cars for the future can boost Mitsubishi's business
- Tapping emerging markets across the world and building a global brand
- Fast growing automobile market can be tapped
- Tie-up with leading automobile manufacturers can help Mitsubishi capture a new market
Above we covered the opportunities in Mitsubishi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Mitsubishi
Mitsubishi Threats
- Government policies for the automobile sector across the world
- Ever increasing fuel prices can lead to decline in sale of cars
- Intense competition from global automobile brands can reduce Mitsubishi's business
- Substitute modes of public transport like buses, metro trains etc.
The threats in the SWOT Analysis of Mitsubishi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mitsubishi SWOT analysis.
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About Mitsubishi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mitsubishi Overview | |
|---|---|
| Parent Company |
Mitsubishi Group |
| Category |
Sedans, Hatchbacks, SUV’s |
| Sector | |
| Tagline/ Slogan |
Wake up and drive; Driven to thrill; Love that car; Pursuing the Origins of Car Engineering |
| USP |
Mitsubishi motors is a part of one of the biggest industrial groups in Japan with strong presence in automobiles and good financial position |
| Mitsubishi STP | |
| Segmentation |
Complete automobile segment including hatchbacks, sedans & SUV’s |
| Target Market |
Young executives from the upper-middle income bracket |
| Positioning |
Mitsubishi offers a car which you will love as it gives you thrill and comfort |
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