Mahindra & Mahindra SWOT Analysis
Here is a detailed SWOT analysis of Mahindra & Mahindra covering strengths, weaknesses, opportunities and threats.
Mahindra & Mahindra Strengths
- Mahindra has been one of the strongest brands in the Indian automobile market
- Mahindra group give employment to over 110,000 employees
- Excellent branding and advertising, and low after sales service cost
- Sturdy SUV’s good for Indian roads and off-road terrain
Above are the strengths in the SWOT Analysis of Mahindra & Mahindra. The strengths of Mahindra & Mahindra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mahindra & Mahindra Weaknesses
- Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan
These were the weaknesses in the Mahindra & Mahindra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mahindra & Mahindra Opportunities
- Developing hybrid cars and fuel efficient cars for the future
- Tapping emerging markets across the world and building a global brand
- Fast growing automobile market
- Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments
Above we covered the opportunities in Mahindra & Mahindra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Mahindra & Mahindra
Mahindra & Mahindra Threats
- Government policies for the automobile sector across the world
- Ever increasing fuel prices
- Intense competition from global automobile brands
- Substitute modes of public transport like buses, metro trains etc
The threats in the SWOT Analysis of Mahindra & Mahindra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mahindra & Mahindra SWOT analysis.
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About Mahindra & Mahindra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mahindra & Mahindra Overview | |
|---|---|
| Parent Company |
Mahindra |
| Category |
Sedans, SUV’s, Two-wheelers |
| Sector | |
| Tagline/ Slogan |
Rise; Every 2 minutes a Mahindra is born |
| USP |
Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains |
| Mahindra & Mahindra STP | |
| Segmentation |
Complete automobile segment including sedans & SUV’s |
| Target Market |
Young executives from the upper-middle income bracket |
| Positioning |
A brand which promotes new thinking, accepts no limits and drives positive change |
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