Tata Motors SWOT Analysis
Here is a detailed SWOT analysis of Tata Motors covering strengths, weaknesses, opportunities and threats.
Tata Motors Strengths
- Tata Motors is one of the most established company in automobile sector in India
- Tata Motors has a wide & extensive distribution and service network
- Good market penetration in the taxi & rental segment
- Expert service professionals available
- Many associations like Jaguar Land Rover, Hispanso, Macropolo etc increases Tata Motors' international presence
- Dedicated engineering and R&D department
- More than 70,000 employees are present with Tata Motors
- Highly diversified product portfolio
- Strong brand legacy owing to parent brand Tata
Above are the strengths in the SWOT Analysis of Tata Motors. The strengths of Tata Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Motors Weaknesses
- Limited international presence as compared to international car manufacturers
- Controversies like Singur plant for Nano etc hurt Tata Motors
These were the weaknesses in the Tata Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Motors Opportunities
- Expanding automobile market can be a boon for Tata Motors
- Increasing per capita income and purchasing capability of potential customer base
- Leveraging customer engagement experience to acquire new customers can be done by Tata Motors
- Leveraging mergers and acquisitions to acquire newer technology
- Tata Motors can boost business by augmenting the distribution and service network in various countries
Above we covered the opportunities in Tata Motors SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Tata Motors
Tata Motors Threats
- Increasing fuel costs
- Competition from other big automobile giants means reduced market share for Tata Motors
- Competitive products offering same level features at a lesser price
- Product innovations and frugal engineering by competitors
The threats in the SWOT Analysis of Tata Motors are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Motors SWOT analysis.
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About Tata Motors
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Motors Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
SUV, Hatchback, Sedan |
| Sector | |
| Tagline/ Slogan |
Inspired by people |
| USP |
Tata Motors is one of the oldest and trusted brand with extensive distribution and strong market penetration in India |
| Tata Motors STP | |
| Segmentation |
Hatchback, sedan & SUV segment |
| Target Market |
Targeted towards upper middle class customers |
| Positioning |
Tata Motors is positioned as a leader in automobile market inculcating innovative technologies to deliver value to customers |
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