GKN SWOT Analysis
Here is a detailed SWOT analysis of GKN covering strengths, weaknesses, opportunities and threats.
GKN Strengths
- Distribution Network and sales Network is strong
- Over 50,000 people are employed with the company
- Experienced Professionals in the following fields: GKN Driveline, GKN Aerospace, GKN Land Systems, GKN Powder Metallurgy
- Robust financial position of the company
- The company has a strong legacy since its inception in 1759
- It is on the London Stock Exchange and part of FTSE 100 Index.
Above are the strengths in the SWOT Analysis of GKN. The strengths of GKN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GKN Weaknesses
- Intense Competition means limited market share growth
- The company has to invest a lot means lesser margins
These were the weaknesses in the GKN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
GKN Opportunities
- Growing Demand
- Global Market can be tapped
- New Acquisitions of smaller companies can strengthen its position
Above we covered the opportunities in GKN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GKN Threats
- Fluctuating economic scenario can increase costs
- Unfavorable market conditions
- Restrictive govt and global policies
The threats in the SWOT Analysis of GKN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the GKN SWOT analysis.
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About GKN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GKN Overview | |
|---|---|
| Parent Company |
GKN |
| Category |
Automobile / Aerospace Engineering Services |
| Sector | |
| Tagline/ Slogan |
Engineering That Moves The World |
| USP |
Engineering Services in all Sectors |
| GKN STP | |
| Segmentation |
Automobiles / Aerospace / Metallurgy Land Systems |
| Target Market |
Automobiles / Aerospace Manufacturers |
| Positioning |
Complete Engineering Solution |
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