MRF SWOT Analysis
Here is a detailed SWOT analysis of MRF covering strengths, weaknesses, opportunities and threats.
MRF Strengths
- Company has remained in no.1 position in tyre industry and was the first to reach annual turnover ofRs.5000Crore in India
- Theyhave 6 manufacturing facilities in India (all in south) in proximity of rubber belt of India, with sales network divided in 4 zones; east(14), west (23), south(33) and north(27 dealers)- very strong and developed distribution network.
- Good export market with company exporting tyres and conveyor belts to 65 countries
- Complete product portfolio with tyres for all types of vehicles-heavy duty vehicles, SUVs, small & luxury cars, two & three wheelers, conveyor belts, paints & coats and pretreads.
- It enjoys strong brand equity and loyalty of customers.
- Company is willing to take innovative measures to suit different terrains of India.
- Strong financial position
- Diversified into Funskool, MRF Pace Foundation, MRF Racing
- Advertising as India eco-friendly car tyre making company.
Above are the strengths in the SWOT Analysis of MRF. The strengths of MRF looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MRF Weaknesses
- Volatility in industrial relations. Ex: the labour unrest
- Intense competition due to presence of other global brands
These were the weaknesses in the MRF SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MRF Opportunities
- Emerging markets and growth of automobile industry
- More tie-ups with Automobile companies as it’s mainly into B2B market.
- Horizontal and concentric Diversification.
Above we covered the opportunities in MRF SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about MRF
MRF Threats
- Price wars
- Stiff competition from national and international brands
- Cheaper technologies
- Volatility in prices and availability of raw material as india’s rubber production is less than its demand.
- Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
- Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
The threats in the SWOT Analysis of MRF are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MRF SWOT analysis.
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About MRF
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MRF Overview | |
|---|---|
| Parent Company |
MRF (Madras Rubber Factory) |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
Tyres with muscle; Choice of Champions; India’s No.1 Tyre Manufacturer |
| USP |
Product superiority, innovation an strength |
| MRF STP | |
| Segmentation |
Automobile industry, manufacturing industry, |
| Target Market |
Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities. |
| Positioning |
India’s no.1 tyre making company with comprehensive tyre portfolio |
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