Michelin SWOT Analysis
Here is a detailed SWOT analysis of Michelin covering strengths, weaknesses, opportunities and threats.
Michelin Strengths
- One of the largest manufacturers of tyres with manufacturing facility in 18 countries and being sold in over 170 countries across the world.
- Excellent brand equity with high market share
- They have global presence with over 110,000 employees
- Strong and competent R&D with spirit of innovation
- They have strong financial position.
- They have diversified portfolio with products in almost all the segments.
- They offer ‘Maps and Guides’ and have an excellent service ‘Via Michelin’ that helps in planning a trip along with their 24/7 online shopping.
Above are the strengths in the SWOT Analysis of Michelin. The strengths of Michelin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Michelin Weaknesses
- Stiff competition from existing tyre brands
- Not entered the emerging economies in a big way
- Over leveraged financial position
These were the weaknesses in the Michelin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Michelin Opportunities
- Emerging economies as huge potential markets
- Building awareness about their other services
- Scope for improvement in logistics and distribution system
Above we covered the opportunities in Michelin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Michelin
Michelin Threats
- Volatility in raw material prices.
- Increasing prices of Crude Oil.
- Stiff competition both from national and international companies.
- Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
- Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
- Fluctuations in exchange rates
- Cheaper Imports from China
The threats in the SWOT Analysis of Michelin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Michelin SWOT analysis.
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About Michelin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Michelin Overview | |
|---|---|
| Parent Company |
Michelin |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
A better way forward |
| USP |
To contribute to the long term progress in the field of mobility |
| Michelin STP | |
| Segmentation |
Automobile industry, Specialty equipments |
| Target Market |
2-wheeler, passenger, luxury, SUVs. LT, HT, trucks. Bus and specialty equipment manufacturing companies |
| Positioning |
Safety, reliability, strength, durability, technologically superior and innovation |
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