Toyota Prius SWOT Analysis
Here is a detailed SWOT analysis of Toyota Prius covering strengths, weaknesses, opportunities and threats.
Toyota Prius Strengths
- Environment conscious and provides reduced carbon emission
- Elegant interiors and revolutionarily designed exteriors
- Exceptional fuel efficiency
- Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance
- Nearly 3 million sales in over 70 countries establishes its popularity
- Good branding and advertising
Above are the strengths in the SWOT Analysis of Toyota Prius. The strengths of Toyota Prius looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Toyota Prius Weaknesses
- Slightly High price as compared to petrol variants
- High maintenance cost being hybrid models
These were the weaknesses in the Toyota Prius SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Toyota Prius Opportunities
- Can gain from first movers advantage in hybrid segment
- Acquiring collaborations with automobile business entities
- Augment distribution and servicing network
Above we covered the opportunities in Toyota Prius SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Toyota Prius
Toyota Prius Threats
- Higher maintenance costs may defer the customer
- Competition offering innovative features at lower price
- New entrants in the same segment with better features and lower price
The threats in the SWOT Analysis of Toyota Prius are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Toyota Prius SWOT analysis.
About Toyota Prius
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Toyota Prius Overview | |
|---|---|
| Parent Company |
Toyota Motor Company |
| Category |
Sedan |
| Sector | |
| Tagline/ Slogan |
You don’t have to plug it in; Planet’s favorite hybrid |
| USP |
Revolutionary design, environment friendly |
| Toyota Prius STP | |
| Segmentation |
Sedan/Hybrid segment |
| Target Market |
Young executives and small families |
| Positioning |
Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design |
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