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Ducati SWOT Analysis

Here is a detailed SWOT analysis of Ducati covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Last Updated: November 10, 2023Read time:

Ducati Strengths

  1. Excellent brand name
  2. High speed and performance
  3. Hig innovative technology
  4. Celebrity brand ambassador

Above are the strengths in the SWOT Analysis of Ducati. The strengths of Ducati looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ducati Weaknesses

  1. Very expensive

These were the weaknesses in the Ducati SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ducati Opportunities

  1. New emerging high income market
  2. Better innovations

Above we covered the opportunities in Ducati SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ducati Threats

  1. Threats from other competitors
  2. At such a high price people might prefer cars

The threats in the SWOT Analysis of Ducati are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ducati SWOT analysis.

About Ducati

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Brand Name

Ducati Superbike
Parent Company

Ducati
Category

Motorcycles
Sector

Automobiles
Tagline/ Slogan

Authentic Italian performance; For those few who are fast
USP

Extremely powerful engine and sporty design used in motorsports
Ducati STP
Segmentation

Ultra premium sports bike
Target Market

Upper middle and upper class men
Positioning

One of the world's most powerful sportsbikes used in motorsports


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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