Lotus SWOT Analysis
Here is a detailed SWOT analysis of Lotus covering strengths, weaknesses, opportunities and threats.
Lotus Strengths
- Handling Characteristics
- Lotus Engineering has facilities in the UK, US, Malaysia and China.
- Light weight design, which gives a good power to weight ratio at comparatively low power
- Hand built, thus assuring very high precision & care in manufacturing
- Strong presence in motor sport and Formula One
- Marketing to apparel merchandising to increase brand reputation
Above are the strengths in the SWOT Analysis of Lotus. The strengths of Lotus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lotus Weaknesses
- Dependence on other manufacturers to design engines and accessories
- Brand presence and penetration is restricted to a few countries
These were the weaknesses in the Lotus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lotus Opportunities
- Its F1 team has done well recently; they can use to improve their brand image
- It can relocating or add a production facility in Asia where the cost of production can be brought down drastically, thus increasing the margins
- It can look to enter & building its brand in the emerging markets like India
Above we covered the opportunities in Lotus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lotus Threats
- In case it gets in cash flow trouble it may not be able to revive itself
- Its market share can be taken by the European manufacturers
- People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
- Macro-economic factors that are against consumption of luxury goods
The threats in the SWOT Analysis of Lotus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lotus SWOT analysis.
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About Lotus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lotus Overview | |
|---|---|
| Parent Company |
Proton |
| Category |
Sports Cars |
| Sector | |
| Tagline/ Slogan |
Innovative. Featherweight. Eye-catching. |
| USP |
Lotus has been one of Britain’s most iconic cars |
| Lotus STP | |
| Segmentation |
True driving enthusiasts rather than the rich & affluent |
| Target Market |
The young nouveau rich driving enthusiasts |
| Positioning |
For the true driving enthusiasts |
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