Tata Nano SWOT Analysis
Here is a detailed SWOT analysis of Tata Nano covering strengths, weaknesses, opportunities and threats.
Tata Nano Strengths
- Tata Nano is available at a very affordable price
- Easy to drive in traffic conditions
- Innovative engineering of Tata Nano provides better facilities compared to same segment cars
- Low maintenance and handling cost of Tata Nano
- Good fuel efficiency goes well with Indian audiences
- When it was introduced it created a huge buzz in the global automobile industry being a ‘common mans’ car
- Excellent advertising of the Tata Nano car across TVCs, print media, online ads etc
Above are the strengths in the SWOT Analysis of Tata Nano. The strengths of Tata Nano looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Nano Weaknesses
- Perceived as a cheap product which repels the aspirational customers
- Setting up of production plant in WB caused a lot of tension
- Limiter international presence of Tata Nano
These were the weaknesses in the Tata Nano SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Nano Opportunities
- Tata Nano can capitalize on the fact that it is the most affordable car and acquire new customers
- Increasing per capita income and purchasing capability of potential customer base
- Promoting CNG model at the earliest and attract the public passenger car segment
- Increase international market presence especially Europe too boost Tata Nano's business
- Augmenting the distribution and service network in various countries
Above we covered the opportunities in Tata Nano SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Nano Threats
- Increasing fuel costs
- Competition from other big automobile giants can affect Tata Nano's business
- Competitive products offering same level features at a lesser price
- Product innovations and frugal engineering by competitors
- Customer perception of a Tata Nano as a cheap car can lead to loss of sales
The threats in the SWOT Analysis of Tata Nano are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Nano SWOT analysis.
About Tata Nano
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Nano Overview | |
|---|---|
| Parent Company |
Tata Motors |
| Category |
Hatchback |
| Sector | |
| Tagline/ Slogan |
Khushiyon ki Chabi |
| USP |
Tata Nano is the most affordable car in the Indian automobile market |
| Tata Nano STP | |
| Segmentation |
Hatchback segment for middle class |
| Target Market |
Targeted towards the families belonging to middle class segment |
| Positioning |
Tata Nano is positioned as the cheapest and most affordable car |
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