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Renault SWOT Analysis

Here is a detailed SWOT analysis of Renault covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Last Updated: August 17, 2023Read time:

Renault Strengths

  1. Wide customer base and loyalty in European markets
  2. One of the Largest automobile group with Nissan Motors collaboration
  3. International market presence with stronghold in the European market
  4. Offers wide variety to choose from including sedan, SUV and hatchbacks
  5. Available in over 110 countries with a workforce of over 125,000
  6. Actively involved in global motorsport events as teams and sponsors
  7. Strong brand associations with Nissan Motors , Mahindra etc helped in global reach

Above are the strengths in the SWOT Analysis of Renault. The strengths of Renault looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Renault Weaknesses

  1. Despite European popularity, lacks penetration in Asian and growing markets
  2. Cases of recall of cars slightly affected brand image

These were the weaknesses in the Renault SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Renault Opportunities

  1. Invest in hybrid and future cars
  2. Develop and sustain strong partnership with national car manufacturers
  3. Extend the distribution and servicing network to increase market penetration

Above we covered the opportunities in Renault SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Renault Threats

  1. Competitive car manufacturers
  2. Innovative features introduced in competitive care which leads to product differentiation
  3. Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness

The threats in the SWOT Analysis of Renault are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Renault SWOT analysis.

About Renault

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Renault Overview
Parent Company

Renault SA and French Government
Category

Sedan, Hatchback, SUV
Sector

Automobiles
Tagline/ Slogan

Drive the change
USP

Strong Hold on European markets
Renault STP
Segmentation

SUV, Hatchback, Sedan Segment of Car users
Target Market

Businessmen, Young executives, Families
Positioning

Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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