Saturn Corporation SWOT Analysis
Here is a detailed SWOT analysis of Saturn Corporation covering strengths, weaknesses, opportunities and threats.
Saturn Corporation Strengths
- Was considered to have a good and compact design
- Winner of several automobile awards competing with the best cars in the industry
- S-Series had a Double 5-Star rating
- Model Expansion for Saturn
- Marketed itself as a "different kind of car company,"
Above are the strengths in the SWOT Analysis of Saturn Corporation. The strengths of Saturn Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Saturn Corporation Weaknesses
- Brand is weak in the international markets
- Saturn was closed for some time due to internal issues
- The production of the brand was halted
These were the weaknesses in the Saturn Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Saturn Corporation Opportunities
- Re-enter into international markets using GM’s name
- Can leverage the current distribution network
Above we covered the opportunities in Saturn Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Saturn Corporation Threats
- Basically from other SUVs
- Environmental policies of government
- Most Saturn Authorized Service Providers are at Cadillac & Chevrolet dealers
The threats in the SWOT Analysis of Saturn Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Saturn Corporation SWOT analysis.
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About Saturn Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Saturn Corporation Overview | |
|---|---|
| Parent Company |
Motors Liquidation Company; General Motors |
| Category |
Cars, SUVs |
| Sector | |
| Tagline/ Slogan |
Like Always. Like Never Before; Rethink; Passion for the Road |
| USP |
Ecomotive versions |
| Saturn Corporation STP | |
| Segmentation |
Cars, SUVs & Crossover Vehicles |
| Target Market |
Motorsport enthusiasts, elite class |
| Positioning |
A very different car company with different models |
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