Perodua Cars SWOT Analysis
Here is a detailed SWOT analysis of Perodua Cars covering strengths, weaknesses, opportunities and threats.
Perodua Cars Strengths
- Established in 1992 & total employee strength of 10000 employees
- Malaysia’s second largest automobile manufacturer after Proton Cars
- Among largest small car manufacturers in Asia
- Indirectly linked to Toyota which gives an image of Japanese association
Above are the strengths in the SWOT Analysis of Perodua Cars. The strengths of Perodua Cars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perodua Cars Weaknesses
- They are notorious for low safety standards due to their design
- They are excessively dependent on Toyota for upgrades
- A local Malaysian player thus currently limited reach
These were the weaknesses in the Perodua Cars SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Perodua Cars Opportunities
- They should look at newer markets as their home markets are getting saturated
- Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change
- It can look at newer markets which are favourable for small cars
Above we covered the opportunities in Perodua Cars SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Perodua Cars
Perodua Cars Threats
- Competitors like Proton Cars have higher investment capabilities thus can overtake in terms of R&D investments
- Low cost substitutes being marketed by Chinese manufacturers
- The macro-economic situations are leading to lower sales for all automobile manufacturers
The threats in the SWOT Analysis of Perodua Cars are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Perodua Cars SWOT analysis.
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About Perodua Cars
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Perodua Cars Overview | |
|---|---|
| Parent Company |
Perusahaan Otomobil Kedua Sendirian Berhad |
| Category |
Supermini & Kei cars |
| Sector | |
| Tagline/ Slogan |
Building Cars People First |
| USP |
One of the top two car manufacturers in Malaysia |
| Perodua Cars STP | |
| Segmentation |
Mini and super mini cars |
| Target Market |
Middle and upper middle class |
| Positioning |
Producer of supermini cars |
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