Morgan Motor Company SWOT Analysis
Here is a detailed SWOT analysis of Morgan Motor Company covering strengths, weaknesses, opportunities and threats.
Morgan Motor Company Strengths
- Founded in 1910 thus is known well & has a heritage linked to it.
- It has been exploring newer markets like the U.S. & so on.
- They have presence in racing as well which has worked well for them.
- All cars are hand assembled which assures great quality
- Has brought together classic design & latest technology
- Strong presence in motorsports
Above are the strengths in the SWOT Analysis of Morgan Motor Company. The strengths of Morgan Motor Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Morgan Motor Company Weaknesses
- Still has failed to come up with an alternative fuel powered vehicle which will match its current cars
- Its appeal is limited to very small group of auto enthusiasts
- It is not a very large company thus will have difficulties scaling up in future globally
These were the weaknesses in the Morgan Motor Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Morgan Motor Company Opportunities
- The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone
- Look at determining & producing the number which will not only be exclusive but also profitable
- They should also look at emerging markets as well
Above we covered the opportunities in Morgan Motor Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Morgan Motor Company Threats
- It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision
- The other brands can get aggressive like Lamborghini has becomes with even its Aventador, and then lesser people will seek to own a Morgan
- People giving up speed & performance for environmentally friendly cars can seriously hamper the sales of these types of cars
The threats in the SWOT Analysis of Morgan Motor Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Morgan Motor Company SWOT analysis.
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About Morgan Motor Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Morgan Motor Company Overview | |
|---|---|
| Parent Company |
Morgan Motor Company |
| Category |
Sports Cars |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Hand-made cars with Classic design with modern performance |
| Morgan Motor Company STP | |
| Segmentation |
Affluent who like racing & classic design |
| Target Market |
Upper class rich individuals |
| Positioning |
Classic design & latest technlogy |
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