Dunlop SWOT Analysis
Here is a detailed SWOT analysis of Dunlop covering strengths, weaknesses, opportunities and threats.
Dunlop Strengths
- Started in 1888 they are the pioneer of pneumatic tyres, they have tremendous brand equity.
- Company has pioneered many technologies for ensuring comfortable experience on tough and varied terrains worldwide
- It has good visibility in motorsports and vintage car category with every year over 300,000 tyres being produced and sold
- Dunlop has developed strategic partnerships with other tire majors for selling their brand tires in different countries thus taking a step to cover vast geographical area at minimum logistic constraints.
- Along with tires they have also service centers providing other car systems maintenance and repairs
Above are the strengths in the SWOT Analysis of Dunlop. The strengths of Dunlop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dunlop Weaknesses
- Doesn’t have good visibility and market in 2 wheeler segment.
- Since brands are being held by different Companies in different regions it might lead to brand dilution it may lose its significance
These were the weaknesses in the Dunlop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dunlop Opportunities
- Opportunity to encash on the Automobile boom in developing countries like India and Brazil
- Innovation and cost-cutting measures may bring them more revenues in this highly competitive industry
Above we covered the opportunities in Dunlop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Dunlop
Dunlop Threats
- There is Stiff Competition from national and international brands
- Volatility in raw material prices
- Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
- Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
- Rising prices of crude oil may have an adverse effect on the industry
The threats in the SWOT Analysis of Dunlop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dunlop SWOT analysis.
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About Dunlop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dunlop Overview | |
|---|---|
| Parent Company |
Goodyear Tire and Rubber Company |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
Drive with confidence; The Arrival is as important as the Journey; Drivers know; Driving to the Future; For smooth, comfortable ride |
| USP |
Strong brand equity and brand presence |
| Dunlop STP | |
| Segmentation |
Automobile industry |
| Target Market |
Motorsport, Vintage, SUVs, Heavy vehicles |
| Positioning |
High quality brand over decades, internationally acclaimed and used |
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