Here is a detailed SWOT analysis of Discover Financial Services covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Discover Financial Services. The strengths of Discover Financial Services looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Discover Financial Services SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Discover Financial Services SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Discover Financial Services are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Discover Financial Services SWOT analysis.
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About Discover Financial Services
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Discover Financial Services Overview | |
---|---|
Parent Company |
Sears Holdings Corporation |
Category |
Financial Institutions |
Sector | |
Tagline/ Slogan |
There’s always something more to Discover |
USP |
A firm specializing in consumer financial services and provides a wide range of financial products to retail customers |
Discover Financial Services STP | |
Segmentation |
Individuals, High Net Worth Individuals (HNI’s) and large investors |
Target Market |
Individuals & HNI’s |
Positioning |
One of the largest consumer financial services offering unique products to its customers |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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