MasterCard SWOT Analysis
Here is a detailed SWOT analysis of MasterCard covering strengths, weaknesses, opportunities and threats.
MasterCard Strengths
- More than 23 billion transactions per year
- Aggressive publicity and branding
- Presence in over 100 countries and 5600 employees
- Multiple platform usage
- Sports sponsorships like World Cup’s and other major events
Above are the strengths in the SWOT Analysis of MasterCard. The strengths of MasterCard looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MasterCard Weaknesses
- High exposure to risk and frauds
- Litigation risks
- The European Union has repeatedly expressed concern over the dominance of Mastercard
These were the weaknesses in the MasterCard SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MasterCard Opportunities
- Cashless economies
- Digital currency increasing with technological advancements
Above we covered the opportunities in MasterCard SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about MasterCard
MasterCard Threats
- Stringent economic policies world over
- Highlycompetitive environment
The threats in the SWOT Analysis of MasterCard are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MasterCard SWOT analysis.
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About MasterCard
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MasterCard Overview | |
|---|---|
| Parent Company |
MasterCard Incorporated |
| Category |
Credit Card Company, Consumer Finance |
| Sector | |
| Tagline/ Slogan |
Priceless; There are some things money can't buy. For everything else, there's MasterCard; Heart of Commerce |
| USP |
Strong global presence |
| MasterCard STP | |
| Segmentation |
Credit card users looking for payment solutions |
| Target Market |
Retail consumers from the urban areas |
| Positioning |
Credit and financial solutions |
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