Credit Suisse SWOT Analysis
Here is a detailed SWOT analysis of Credit Suisse covering strengths, weaknesses, opportunities and threats.
Credit Suisse Strengths
- Strong Franchises in core business
- Emphasis on sustainability
- Merger of private banking operations at right time
- Has over 50,000 employees & operations in more than 50 countries
- Credit Suisse is actively involved in sports sponsorships and events
Above are the strengths in the SWOT Analysis of Credit Suisse. The strengths of Credit Suisse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Credit Suisse Weaknesses
- Weak publicity and brand visibility as compared to other major brands
- Low performance in investment banking
These were the weaknesses in the Credit Suisse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Credit Suisse Opportunities
- Growing Forex market
- Global Asset management
- Expansion in emerging economies
Above we covered the opportunities in Credit Suisse SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Credit Suisse
Credit Suisse Threats
- Stringent economic policies world over
- Highlycompetitive environment
The threats in the SWOT Analysis of Credit Suisse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Credit Suisse SWOT analysis.
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About Credit Suisse
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Credit Suisse Overview | |
|---|---|
| Parent Company |
Credit Suisse group AG |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
It's time for an expert; Whatever makes you happy; Credit Suisse. 360° Finance |
| USP |
Presence in more than 50 countries |
| Credit Suisse STP | |
| Segmentation |
Merchant and Personal Banking |
| Target Market |
Rural and SME group |
| Positioning |
Complete Banking and financial solutions |
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