Here is a detailed SWOT analysis of Bank of China covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Bank of China. The strengths of Bank of China looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Bank of China SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Bank of China SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Bank of China
The threats in the SWOT Analysis of Bank of China are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bank of China SWOT analysis.
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About Bank of China
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Bank of China Overview | |
---|---|
Parent Company |
Bank of China Limited (BOC) |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Bank of China - 100 years of history, always with you |
USP |
State owned diversified bank offering services in the areas of commercial, corporate, personal ,investment banking and insurance with presence in China, Hong Kong , Macau and other 31 countries |
Bank of China STP | |
Segmentation |
Institutional and individual clients seeking financial assistance and advisory services |
Target Market |
Large, medium and small sized enterprises, personal banking catering to individuals of all sorts |
Positioning |
One stop bank for various range of banking and financial services |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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