ICBC SWOT Analysis
Here is a detailed SWOT analysis of ICBC covering strengths, weaknesses, opportunities and threats.
ICBC Strengths
- Strong client base, 18,000 outlets including over 100 overseas branches globally
- Large network inside and outside China
- Emphasis on social causes
- Has over 3,50,000 employees
- It is said to be the largest bank in the world by profit and market capitalization
- Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China
Above are the strengths in the SWOT Analysis of ICBC. The strengths of ICBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ICBC Weaknesses
- Lack of global presence as compared to other banks
These were the weaknesses in the ICBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ICBC Opportunities
- Growing Forex market
- Global Asset management
- Expanding operations to other countries
Above we covered the opportunities in ICBC SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about ICBC
ICBC Threats
- Stringent economic policies world over
- Highlycompetitive environment
The threats in the SWOT Analysis of ICBC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ICBC SWOT analysis.
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About ICBC
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ICBC Overview | |
|---|---|
| Parent Company |
Chinese Government |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Moving Forward |
| USP |
One of China's 'Big Four' state-owned commercial banks |
| ICBC STP | |
| Segmentation |
Merchant and Personal Banking |
| Target Market |
Enterprise and individual investors |
| Positioning |
Complete Banking and financial solutions |
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