BNY Mellon SWOT Analysis
Here is a detailed SWOT analysis of BNY Mellon covering strengths, weaknesses, opportunities and threats.
BNY Mellon Strengths
- Presence in more than 36 countries and serving more than 100 markets across the world with approximately 47800 employees worldwide.
- Largest deposit bank in the world and the world’s largest custody bank
- A leading US Cash management provider
- SafestUS bank as per Global Finance Magazine Survey
Above are the strengths in the SWOT Analysis of BNY Mellon. The strengths of BNY Mellon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BNY Mellon Weaknesses
- Dividend Yield and payout ratio (TTM) are low when compared with industry scores
- Much of the revenue comes from custodian and investment management services, high dependence in these areas is a major risk as less revenue comes from foreign exchange
These were the weaknesses in the BNY Mellon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BNY Mellon Opportunities
- Expansion in Latin American countries will improve the revenues of the bank
- Service expansion with Touchstone investments will help in growth in mutual fund area and advisory services
- Expansion in retail banking will help the bank to compete with other top US banks (Citi, Wells Fargo, BOA, JPMC, US Bancorp),thus a high opportunity in retail banking
Above we covered the opportunities in BNY Mellon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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BNY Mellon Threats
- US regulatory changes affecting the bank
- Changes in status of US pension plans/schemes will affect the bank
- Slowing US economy has a significant impact
The threats in the SWOT Analysis of BNY Mellon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BNY Mellon SWOT analysis.
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About BNY Mellon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BNY Mellon Overview | |
|---|---|
| Parent Company |
The Bank of New York Mellon Corporation |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Who’s helping you |
| USP |
A leading investment management and investment services company offering financial services to clients and helping them to succeed in the rapidly changing global market place |
| BNY Mellon STP | |
| Segmentation |
Institutions, Corporations, Consultants and advisors and individual clients |
| Target Market |
Large and small institutions, corporations, high net worth individuals, consultants and advisors in need of financial assistance |
| Positioning |
One stop bank offering varied services in asset management, securities servicing, wealth management and treasury services |
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