AMMB Holdings AmBank Group SWOT Analysis
Here is a detailed SWOT analysis of AMMB Holdings AmBank Group covering strengths, weaknesses, opportunities and threats.
AMMB Holdings AmBank Group Strengths
- One of the top five largest banking group in Malaysia
- More than 200 branches
- Islamic banking facilities
- Good brand image
- Strong financial position compared to competition
Above are the strengths in the SWOT Analysis of AMMB Holdings AmBank Group. The strengths of AMMB Holdings AmBank Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AMMB Holdings AmBank Group Weaknesses
- Credit rating affected by a few acquisitions
- Integration issues
- Poor performance in fixed rate loans is a concern
These were the weaknesses in the AMMB Holdings AmBank Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AMMB Holdings AmBank Group Opportunities
- Expansion in Asian countries
- Targeting emerging economies like Singapore
- Good future prospects for Malaysian economy
Above we covered the opportunities in AMMB Holdings AmBank Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AMMB Holdings AmBank Group Threats
- Slowdown in China can affect the economy
- Slow GDP growth rate of the economy
The threats in the SWOT Analysis of AMMB Holdings AmBank Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AMMB Holdings AmBank Group SWOT analysis.
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About AMMB Holdings AmBank Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AMMB Holdings AmBank Group Overview | |
|---|---|
| Parent Company |
AMMB Holdings (AmBank Group) |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
Service 1st our promise |
| USP |
One of the few banks with Islamic banking facilities |
| AMMB Holdings AmBank Group STP | |
| Segmentation |
Personal banking and Corporate banking |
| Target Market |
Individuals and businesses |
| Positioning |
Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking |
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