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AON SWOT Analysis

Here is a detailed SWOT analysis of AON covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 20, 2023Read time:

AON Strengths

  1. Worldwide a strong brand name with a good financial position
  2. Leading global insurance company
  3. Good branding by tie-ups with major sports teams and events

Above are the strengths in the SWOT Analysis of AON. The strengths of AON looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AON Weaknesses

  1. Fluctuating returns and liquidity
  2. Unsuccessful mergers

These were the weaknesses in the AON SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AON Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. Investment in Healthcare sector

Above we covered the opportunities in AON SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AON Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Natural disasters
  3. Price competition

The threats in the SWOT Analysis of AON are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AON SWOT analysis.

About AON

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AON Overview
Parent Company

AON Corporation
Category

Insurance and Financials
Sector

Banking & Financial Services
Tagline/ Slogan

Insure your vision
USP

Leading global reinsurance intermediary, with offices in over 40 countries
AON STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice
Target Market

Large enteprises and rich individual investors
Positioning

A financial institution which secures its customers future


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AON. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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