BNP Paribas SWOT Analysis
Here is a detailed SWOT analysis of BNP Paribas covering strengths, weaknesses, opportunities and threats.
BNP Paribas Strengths
- Strong brand name and good financial position
- One of the biggest banking group across the world
- Wide geographic presence
- High brand visibility
Above are the strengths in the SWOT Analysis of BNP Paribas. The strengths of BNP Paribas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BNP Paribas Weaknesses
- Intense competition in the banking sector
These were the weaknesses in the BNP Paribas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BNP Paribas Opportunities
- Expansion in other countries like China
- Diversifying portfolios for customers
- Mobile and retail banking is expanding
Above we covered the opportunities in BNP Paribas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about BNP Paribas
BNP Paribas Threats
- Fraudulent cases
- Legal issues
- Affect of govt regulations and financial crisis
The threats in the SWOT Analysis of BNP Paribas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BNP Paribas SWOT analysis.
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About BNP Paribas
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BNP Paribas Overview | |
|---|---|
| Parent Company |
BNP Paribas S.A. |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
The bank for changing world |
| USP |
BNP Paribas S.A. is the largest global banking group in the world |
| BNP Paribas STP | |
| Segmentation |
Enterprise and Individuals who are seeking financial help and advice |
| Target Market |
Large enteprises and rich individual investors |
| Positioning |
An institution which provides services which adapt with changing times |
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