State Bank Of India (SBI) SWOT Analysis
Here is a detailed SWOT analysis of State Bank Of India (SBI) covering strengths, weaknesses, opportunities and threats.
State Bank Of India (SBI) Strengths
- SBI is the biggest bank in India with more than 14000 branches
- State Bank Of India (SBI) has a separate act for itself. Thus, a special privilege for the bank
- Biggest branch network in the country means good reach
- First public sector to move to CBS
- SBI has close to 300,000 people employed with it
- Backing of the Govt of India gives a huge boost to the bank
- State Bank Of India offers services like consumer banking, enterprise banking, insurance etc
- It has a good brand visibility and awareness due to extensive marketing
- SBI has its presence in more than 35 countries with close to 200 offices
Above are the strengths in the SWOT Analysis of State Bank Of India (SBI). The strengths of State Bank Of India (SBI) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
State Bank Of India (SBI) Weaknesses
- Immense competition means limited market share growth for SBI
- International presence is less as compared to global banks
These were the weaknesses in the State Bank Of India (SBI) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
State Bank Of India (SBI) Opportunities
- Pool in talent to replace the going top management to serve the next generation
- State Bank Of India (SBI) can make better use of CRM, technology and online space
- Expansion into rural areas too boost its business
- With focus on India going cashless, the bank can dominate the market with its extensive reach
Above we covered the opportunities in State Bank Of India (SBI) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about State Bank Of India (SBI)
State Bank Of India (SBI) Threats
- Consolidation among private banks can reduce market share for SBI
- New bank licenses by RBI can affect operations
- Foreign banks that have sophisticated products
- SBI operations are often disrupted by slow government decisions and red tapism
The threats in the SWOT Analysis of State Bank Of India (SBI) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the State Bank Of India (SBI) SWOT analysis.
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About State Bank Of India (SBI)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| State Bank Of India (SBI) Overview | |
|---|---|
| Parent Company |
Public Sector |
| Category | Banking Services/Loans |
| Sector | |
| Tagline/ Slogan |
Banker to Every Indian |
| USP |
State Bank Of India (SBI) is bank which every India can trust |
| State Bank Of India (SBI) STP | |
| Segmentation |
People who want to use their money for banking |
| Target Market |
People in India from both urban and rural areas |
| Positioning |
State Bank Of India (SBI) bank for every Indian |
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