Allahabad Bank SWOT Analysis
Here is a detailed SWOT analysis of Allahabad Bank covering strengths, weaknesses, opportunities and threats.
Allahabad Bank Strengths
- Oldest Nationalised bank with over 2400 branches
- National and International presence
- Financial products for all categories of customers from rural to urban
- Innovative schemes like Retail banking boutique and Saral loans etc
Above are the strengths in the SWOT Analysis of Allahabad Bank. The strengths of Allahabad Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allahabad Bank Weaknesses
- Inadequate advertising as compared to leading banks
- Compliance with government schemes
- Limited number of ATM’s and low customer relationship
These were the weaknesses in the Allahabad Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Allahabad Bank Opportunities
- Initiative for self-employment amongst youth
- Internet Banking and other services
Above we covered the opportunities in Allahabad Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Allahabad Bank
Allahabad Bank Threats
- Economic crisis
- Stringent measures by RBI
- Competition from other banks
The threats in the SWOT Analysis of Allahabad Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Allahabad Bank SWOT analysis.
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About Allahabad Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Allahabad Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
A Tradition of trust |
| USP |
Oldest National Bank |
| Allahabad Bank STP | |
| Segmentation |
Individual and Industry Banking |
| Target Market |
All age and earning groups |
| Positioning |
Complete Banking and finance solutions |
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