3M SWOT Analysis
Here is a detailed SWOT analysis of 3M covering strengths, weaknesses, opportunities and threats.
Strengths
- Strong research and development capability with over 80,000 employees worldwide
- Diversified business with over 55000 products in its portfolio
- It has operations in over 65 countries and commands a strong brand name
- Robust cash position and financially improving performance over the years
- Its product reach through retailers and distributors is in nearly 200 countries
- CSR activities for environmental benefits is a good way to enhance market position
Above are the strengths in the SWOT Analysis of 3M. The strengths of 3M looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weaknesses
- Environmental issues and litigations have sometime affected the image
- Being a market leader, any mistake hurts the brand image world over
These were the weaknesses in the 3M SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Opportunities
- Acquisitions to strengthen existing businesses
- Automotive industry on road to recovery would mean more business
- More global presence through tie-ups and diversification in businesses can lead to more growth
Above we covered the opportunities in 3M SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about 3M
Threats
- Unfriendly environmental regulations and strct govt policies can affect position
- Intense competition can lead to loss of market share
- Risks associated with conducting business outside the US
The threats in the SWOT Analysis of 3M are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the 3M SWOT analysis.
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About 3M
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| 3M Overview | |
|---|---|
| Parent Company |
3M |
| Category |
Manufacturing and Technology |
| Sector | |
| Tagline/ Slogan |
Innovative technology for a changing world |
| USP |
Innovation and fast organic growth |
| 3M STP | |
| Segmentation |
Industrial and transportation, Health care, Consumer and office, Safety, security, and healthcare services, Display and graphics and Electro and communications |
| Target Market |
Customers using industrial packaging, Industrial users of polymer and adhesives; Users of interior designing components, pharmaceuticals; orthodontic practitioners, users of stationeries and homecare products; computers and TV manufacturers; enterprise, military, aerospace markets |
| Positioning |
Creativity and process Innovation in various fields |
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