Johnson & Johnson SWOT Analysis
Here is a detailed SWOT analysis of Johnson & Johnson covering strengths, weaknesses, opportunities and threats.
Johnson & Johnson Strengths
- Johnson & Johnson is one of the World’s Most Admired Companies
- The United Nations awarded Johnson & Johnson the Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative.
- One of the “Top 100 Companies for Working Mothers” every year since the list was initiated
- Johnson & Johnson has strong brand presence in form of advertising media and print media for a number of products.
- Excellent distribution network as the brand is supplied to remote villages and faraway places
- J&J is a brand trusted by mothers the world over
- Johnson & Johnson has an excellent product portfolio and high quality offerings
- It includes some 250 subsidiary companies with operations in over 50 countries and products sold in over 175 countries
- More than 100,000+ people are employed with J&J
- The company spent over $1billion to develop a Covid-19 vaccination
- Excellent brand visibility via TVCs, print ads, outdoor media, social media & digital marketing
Above are the strengths in the SWOT Analysis of Johnson & Johnson. The strengths of Johnson & Johnson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Johnson & Johnson Weaknesses
- Strong competition means limited market share growth for Johnson & Johnson
- Being a global brand means operations are disturbed by market fluctuations
These were the weaknesses in the Johnson & Johnson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Johnson & Johnson Opportunities
- Acquisitions of other smaller companies and increasing Johnson & Johnson's presence
- Bringing out a range of more portable products for economy class and increasing rural penetration
- Johnson & Johnson can tir-up with corporates, schools, colleges, hospitals etc for their business
Above we covered the opportunities in Johnson & Johnson SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Johnson & Johnson
Johnson & Johnson Threats
- Increasing competition can reduce market share of Johnson & Johnson
- Spurious brands with the name similar to existing brand name
- Availability of cheap substitutes and low priced competitors
The threats in the SWOT Analysis of Johnson & Johnson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Johnson & Johnson SWOT analysis.
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About Johnson & Johnson
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Johnson & Johnson Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Health care product and Pharma |
| Sector | |
| Tagline/ Slogan |
The Family Company |
| USP |
Johnson & Johnson has innovative healthcare products and is a trusted brand |
| Johnson & Johnson STP | |
| Segmentation |
Health care segment |
| Target Market |
Mostly urban families and hospitals and clinics |
| Positioning |
Johnson & Johnson's promise to healthcare & personal hygiene consumer products |
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