TE Connectivity SWOT Analysis
Here is a detailed SWOT analysis of TE Connectivity covering strengths, weaknesses, opportunities and threats.
TE Connectivity Strengths
- Global leader in passive components – it generated revenues which is significantly larger than many of its competitors
- Diverse product mix and vertical exposure – offers broad portfolio of products to customers in various industries
- Presence in 20 countries with over 90 manufacturing units
- Revenue base spread over vast geographical area
- Expertise in the field of electronics, components and networking for aerospace, medicine, defense
Above are the strengths in the SWOT Analysis of TE Connectivity. The strengths of TE Connectivity looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TE Connectivity Weaknesses
- High dependence on automotive and telecommunication industry can be troublesome if there is a slowdown
- Raw material used is available only in small quantities with specific countries
- Profits decreased which impacts investor confidence
These were the weaknesses in the TE Connectivity SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TE Connectivity Opportunities
- Growth prospects due to acquisition of Deutsche Group – which is a provider of high-performance connectivity solutions in harsh conditions
- Rising consumer electronics market – this market is supposed to generate revenues better than previous years
- Rise in global demand for better and faster communication solutions
Above we covered the opportunities in TE Connectivity SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TE Connectivity Threats
- Risks associated with global, political, and economic relations makes it especially vulnerable due to its wide global presence
- Environmental laws – it has to comply with different environmental laws and standards in EU, China and the US
- The electronics market has competition
The threats in the SWOT Analysis of TE Connectivity are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the TE Connectivity SWOT analysis.
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About TE Connectivity
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TE Connectivity Overview | |
|---|---|
| Parent Company |
TE Connectivity Ltd. |
| Category |
Electronic Communications |
| Sector | |
| Tagline/ Slogan |
Every Connection Counts |
| USP |
Responsible innovation |
| TE Connectivity STP | |
| Segmentation |
Electronic components, communication and network solutions, subsea communication systems |
| Target Group |
Consumer electronics manufacturers, telecom firms, defence and marine sectors |
| Positioning |
Brand with a sense of purpose and a focus on sustainability |
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