Sharp SWOT Analysis
Here is a detailed SWOT analysis of Sharp covering strengths, weaknesses, opportunities and threats.
Sharp Strengths
- Enjoys good brand recognition.
- Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
- Spends more on R&D.
- Good consumer service. Sharp’s call center rated high among consumers
- Over 55,000 people are employed with the company
- One of the worlds largest manufacturer of TVs
- Sponsorship of events and sports tournaments and teams like Manchester United
Above are the strengths in the SWOT Analysis of Sharp. The strengths of Sharp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sharp Weaknesses
- ”Make in Japan – Sell overseas” model means limited market share
- Reducing price of LCD panels means lesser margins
- Sharp reported reducing sales and reducing reported profits
These were the weaknesses in the Sharp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sharp Opportunities
- Good scope for LCD screens market
- Increased spending in consumer electronics market
- Increasing demand for smartphones
Above we covered the opportunities in Sharp SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Sharp
Sharp Threats
- Consumer electronics products becoming commoditized
- Intense competition in the consumer electronics industry
- Japan’s currency (Yen) fluctuation risk
The threats in the SWOT Analysis of Sharp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sharp SWOT analysis.
About Sharp
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sharp Overview | |
|---|---|
| Parent Company |
Sharp Corporation, Japan |
| Category |
Home Appliances |
| Sector | |
| Tagline/ Slogan |
From SHARP minds come SHARP products; Be Sharp |
| USP |
Good after sales services and environmentally conscious |
| Sharp STP | |
| Segmentation |
Digital Media and Consumer Products |
| Target Market |
Upper class households |
| Positioning |
Good customer service and innovative consumer electronics |
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