Haier SWOT Analysis
Here is a detailed SWOT analysis of Haier covering strengths, weaknesses, opportunities and threats.
Haier Strengths
- Haier has one of the world’s largest market share in white goods
- Among the top 20 most trusted brands in India with strong advertising
- Haier is a leader in China in volume terms in the major appliances market
- It is growing its international reach also and has growing retail footprint
- Has a cash conversion cycle of -10 days
- Over 80,000 people are employed with Haier
- Acquisition of other companies & brands have further strengthened Haier's market position
Above are the strengths in the SWOT Analysis of Haier. The strengths of Haier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Haier Weaknesses
- Haier is too dependent on China. Most of its volume sales have been reported in China.
- Heavily reliant on government subsidies in China
These were the weaknesses in the Haier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Haier Opportunities
- Acquisition of Sanyo brand gives Haier greater footing in Japan and high growth economies like Vietnam.
- Its wide product range across price segments helps it play well in markets like India
- More tieups will give Haier a global perspective in Europe and US
Above we covered the opportunities in Haier SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Haier
Haier Threats
- Rising wages in China might exert pressure on its margin
- Possible decrease in major appliance spending in China especially in the premium segment where Haier is present through its Casarte and Leader brands
The threats in the SWOT Analysis of Haier are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Haier SWOT analysis.
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About Haier
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Haier Overview | |
|---|---|
| Parent Company |
Haier Group |
| Category |
Home appliances |
| Sector | |
| Tagline/ Slogan |
Inspired Living |
| USP |
Haier has the largest share of white goods & consumer appliances across the world |
| Haier STP | |
| Segmentation |
People looking for consumer electronics & appliances |
| Target Market |
Middle and upper class segments |
| Positioning |
Haier is a Chinese consumer electronics brand with global presence |
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