Essar Oil SWOT Analysis
Here is a detailed SWOT analysis of Essar Oil covering strengths, weaknesses, opportunities and threats.
Essar Oil Strengths
- Strong backing by Essar group which is engaged in diverse sectors of steel, oil &gas, power, telecom, shipping, ports etc.
- Network of 1400 retail outlets and more than 250 retail outlets in various stage of construction
- State of art technologies at refinery
- First Indian private sector company to enter petro retailing
- Very active in CSR activities
- Strong and dedicated workforce
Above are the strengths in the SWOT Analysis of Essar Oil. The strengths of Essar Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Essar Oil Weaknesses
- Company operations are bound by govt regulations and fluctuations
- Net sales are affected due to increasing cost
These were the weaknesses in the Essar Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Essar Oil Opportunities
- Demand-Supply gap in India
- Increasing natural gas market globally
- Heavy industrialization causing an increase in demand for fuel
Above we covered the opportunities in Essar Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Essar Oil Threats
- Threats from competitors
- Competitors receiving subsidies on taxes by central and state government
- Economic instability and fluctuations in India's policies
The threats in the SWOT Analysis of Essar Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Essar Oil SWOT analysis.
About Essar Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Essar Oil Overview | |
|---|---|
| Parent Company |
Essar Energy Plc |
| Category |
Oil and Gas |
| Sector | |
| Tagline/ Slogan |
Let's begin |
| USP |
Global exposure and strong backing from the Essar group |
| Essar Oil STP | |
| Segmentation |
Corporates, people looking to fulfill energy services needs |
| Target Market |
Companies involved in natural gas exploration |
| Positioning |
Positioned as technologically advance private sector player in area of Oil and Gas in India |
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