AES Corporation SWOT Analysis
Here is a detailed SWOT analysis of AES Corporation covering strengths, weaknesses, opportunities and threats.
AES Corporation Strengths
- Has over 28,000 employees and is present in 27 countries in 5 continents worldwide – total capacity is over 44000 MW
- Has a portfolio of thermal, hydro, biomass, wind and solar power
- Strong Financial performance and good Operating Income.
- Is a Fortune 200 company
- Present in 27 countries -U.S. (Virginia, Indianpolis, Ohio), Brazil, Chile, Northern Ireland, Ireland etc
Above are the strengths in the SWOT Analysis of AES Corporation. The strengths of AES Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AES Corporation Weaknesses
- Limited presence in global scenario in terms of tie-ups and brand recall
- Operations are concentrated in pockets.
- Most of the portfolio is focused on Coal and oil -thus putting it at a risk of fluctuating fuel prices.
These were the weaknesses in the AES Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AES Corporation Opportunities
- Can enter other unexplored markets
- Renewable Energy
- Increasing demand of Electricity in the U.S.
Above we covered the opportunities in AES Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AES Corporation Threats
- Rising Fuel Prices
- Currency fluctuations
- Environmental obligations
The threats in the SWOT Analysis of AES Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AES Corporation SWOT analysis.
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About AES Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AES Corporation Overview | |
|---|---|
| Parent Company |
AES Corporation |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
The power of being global |
| USP |
One of the world’s Leading Power companies based in Virginia in the U.S. |
| AES Corporation STP | |
| Segmentation |
Energy for Residential, Small and Large Businesses |
| Target Market |
Corporates, industries and commercial businesses |
| Positioning |
Leading U.S. Power Company |
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