Enel SWOT Analysis
Here is a detailed SWOT analysis of Enel covering strengths, weaknesses, opportunities and threats.
Enel Strengths
- A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Geothermal, and Wind and has vertically integrated operations
- Present in 40 countries spanning across 4 continents, having 75000 Employees worldwide – dominant market position and strong customer base
- Very large power generation capacity nearly 100 GW and very sound financial capacity
- Has focused on carbon free energy – nearly half of power generated is free from carbon emissions
- Has a strong employee force of nearly 80,000
Above are the strengths in the SWOT Analysis of Enel. The strengths of Enel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Enel Weaknesses
- Focussed mainly in Europe –No presence in Asia and very less presence in Africa.
- Allegedly Involved in few legal proceedings
These were the weaknesses in the Enel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Enel Opportunities
- For a company of its size, it has ample scope in India, Africa, the Middle east etc
- Growing demand for power in Italy and in Europe
- Govts supporting cleaner means of power
Above we covered the opportunities in Enel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Enel
Enel Threats
- Increase in prices of Gas
- Varying government policies in other countries (outside Europe)
- Eurozone crisis
The threats in the SWOT Analysis of Enel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Enel SWOT analysis.
Read Similar SWOT analysis
About Enel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Enel Overview | |
|---|---|
| Parent Company |
Enel s.p.A |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Energy in tune with you |
| USP |
Italy’s Largest Power company |
| Enel STP | |
| Segmentation |
Industries, Retail customers,Ports, Cities etc |
| Target Market |
All types of customers across Europe, North and South America and Africa – Largest player in Slovakia, Spain, leading player in Latin America |
| Positioning |
A diversified Energy Giant based in Europe focused on innovation to reduce emissions. |
Browse marketing analysis of more brands and companies similar to Enel. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
