Exelon Corporation SWOT Analysis
Here is a detailed SWOT analysis of Exelon Corporation covering strengths, weaknesses, opportunities and threats.
Exelon Corporation Strengths
- Has large installed capacity -approx 4 GW , and has 27000 employees and 6.5 million+ customers
- Has a portfolio of Nuclear, Hydro, Solar, Wind, Geothermal and Thermal power plants
- Financially sound with consistent revenue
- Ranked as a top electric company by Fortune 500 and Ranked as #1 U.S. utility
- Strong employee base of approx 20,000
Above are the strengths in the SWOT Analysis of Exelon Corporation. The strengths of Exelon Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Exelon Corporation Weaknesses
- Legal issues :Emission issues - Paid a $ 0.6mn fine for emission issues in 2004, Security issues – paid $65000 fine in 2009 for lack of adequate security at its nuclear plants
- Involved in an alleged political controversy
These were the weaknesses in the Exelon Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Exelon Corporation Opportunities
- Increasing demand for power in the U.S.
- Non-conventional sources of power
- Expansion into Central and Latin America where there is a great demand for power
Above we covered the opportunities in Exelon Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Exelon Corporation Threats
- Environmental Liabilities
- Legals Restrictions on the use of Nuclear power
- Consolidation in the U.S. power sector
The threats in the SWOT Analysis of Exelon Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Exelon Corporation SWOT analysis.
About Exelon Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Exelon Corporation Overview | |
|---|---|
| Parent Company |
Exelon Group |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Sustainable Advantage |
| USP |
Largest competitive power generator in the U.S. |
| Exelon Corporation STP | |
| Segmentation |
Retail customers, Industries, Government agencies etc |
| Target Market |
States of the Mid-west, Mid-Atlantic, Texas and California in the U.S. |
| Positioning |
Leading Power Generator in the U.S. focused mainly on Nuclear Power |
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