EDP Energias de Portugal SWOT Analysis
Here is a detailed SWOT analysis of EDP Energias de Portugal covering strengths, weaknesses, opportunities and threats.
EDP Energias de Portugal Strengths
- Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people
- Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain)
- It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes
- Ranked highly in the Dow Jones sustainability index
- Strong financial position and brand reputation
Above are the strengths in the SWOT Analysis of EDP Energias de Portugal. The strengths of EDP Energias de Portugal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
EDP Energias de Portugal Weaknesses
- Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa
- Most of its debt funding is through long and medium term bonds and commercial paper. This can prove risky in case markets become volatile.
These were the weaknesses in the EDP Energias de Portugal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
EDP Energias de Portugal Opportunities
- Opportunities in other parts of Europe and in other countries
- Opportunities in other forms of energy like Biomass, Solar etc
- Ever growing need for power in Europe.
Above we covered the opportunities in EDP Energias de Portugal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
EDP Energias de Portugal Threats
- Increase in prices of coal (internationally)
- Consolidation of Power companies in Europe.
The threats in the SWOT Analysis of EDP Energias de Portugal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the EDP Energias de Portugal SWOT analysis.
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About EDP Energias de Portugal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| EDP Energias de Portugal Overview | |
|---|---|
| Parent Company |
Energias de Portugal |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Sinta a nossa energia (Feel our energy) |
| USP |
Leading power generator of Portugal as well as one of the top business groups of Portugal |
| EDP Energias de Portugal STP | |
| Segmentation |
Electrical utilities for Industries, Retail customers, ports etc |
| Target Market |
Industries, corporates, retailer customers |
| Positioning |
A major electricity operator in Europe |
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