Duke Energy SWOT Analysis
Here is a detailed SWOT analysis of Duke Energy covering strengths, weaknesses, opportunities and threats.
Duke Energy Strengths
- ,000+ megawatts of generating capacity from a diverse mix of coal, nuclear, natural gas, oil and renewable resources and has over 29000 employees
- Serves over 7 million customers over a spread of over 1 lakh square miles
- In the Top 250 companies in Forbes list and has won 100 Best Corporate Citizens
- Has power plants in Brazil (2300 MW)
- Power portfolio consists of Thermal, Hydro, Nuclear and Renewable resources
Above are the strengths in the SWOT Analysis of Duke Energy. The strengths of Duke Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Duke Energy Weaknesses
- Involved in Court cases over alleged environmental issues
- Operation is concentrated and not spread out
These were the weaknesses in the Duke Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Duke Energy Opportunities
- Increasing demand for power in the U.S.
- Non-conventional sources of power
- Further expansion into other States and into Latin America
Above we covered the opportunities in Duke Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Duke Energy Threats
- Compliance to Environmental law
- Consolidation in the power sector in the U.S.
The threats in the SWOT Analysis of Duke Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Duke Energy SWOT analysis.
About Duke Energy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Duke Energy Overview | |
|---|---|
| Parent Company |
Duke Energy Corporation |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Powering and empowering our communities |
| USP |
One of the largest Power holding company in the U.S. |
| Duke Energy STP | |
| Segmentation |
Residential, Small and Large Businesses |
| Target Market |
Areas in Kentucky, Indiana, North Carolina, South Carolina and Florida |
| Positioning |
Reliable Service with superior customer care |
Browse marketing analysis of more brands and companies similar to Duke Energy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
