WW Grainger SWOT Analysis
Here is a detailed SWOT analysis of WW Grainger covering strengths, weaknesses, opportunities and threats.
WW Grainger Strengths
- WW Grainger has a narrow focus that serves a particular customer niche with either a unique product or with a low cost advantage over competitors
- SuperGrainger is a profitable corporation and has increased dividends to its shareholders for 36 consecutive years
- Grainger carries a broader supply of products; The catalog now carries over 400,000 products, and customers can purchase over 900,000 products on Grainger.com.
- W. W. Grainger have an extensive, on-site, U.S. based Technical Product Support for all of their products
Above are the strengths in the SWOT Analysis of WW Grainger. The strengths of WW Grainger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WW Grainger Weaknesses
- Weak operational leverage during periods of growth
- "Operating Expenses” will have a long-term negative impact on this entity
- Company has been bugged with poor cost structure and growth coming from price
- Heavy dependence on US markets
These were the weaknesses in the WW Grainger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WW Grainger Opportunities
- Grainger is slowly adapting green technologies for production processes. This should give contribute further to build a greater brand image
- There has been a growth in emerging markets for industrial supplies. Grainger should concentrate more on such markets
- Have Education Assistance to full-time employees; the ones who are eligible to improve their greatest strength; People
Above we covered the opportunities in WW Grainger SWOT Analysis. The opportunities for any brand can include prospects of future growth.
WW Grainger Threats
- A weak and slowly recovering economy
- Excessive dependence on US markets and increase on competition in US markets
- Significant decrease in construction spending in some of Grainger’s overseas countries.
The threats in the SWOT Analysis of WW Grainger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the WW Grainger SWOT analysis.
About WW Grainger
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| WW Grainger Overview | |
|---|---|
| Parent Company |
WW Grainger |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
For the ones who get it done |
| USP |
WW Grainger works closely with customers to better understand their challenges and provide cost-saving solutions, through multiple channels |
| WW Grainger STP | |
| Segmentation |
Material handling equipment, Security supplies, Lighting and electrical products, Tools, Plumbing supplies, Cleaning and painting supplies, Industrial, fleet, and safety product |
| Target Market |
Public entities(US etc.),large industrial and resource organizations |
| Positioning |
Grainger helps customers save time and money by providing them the right products to keep their facilities up and running |
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