Mitsubishi Electric SWOT Analysis
Here is a detailed SWOT analysis of Mitsubishi Electric covering strengths, weaknesses, opportunities and threats.
Mitsubishi Electric Strengths
- It has a very strong presence in Asian market especially japan
- Broad product portfolio
- High growth rate in recent times fuelled by diversification into various industries and markets
- Considerable investments in R & D has enabled it to deliver high quality customized products and services to its customers
- Top supplier of factory automation networks to semiconductor industry. Also a leading factory automation networks supplier to machinery manufacturing industry
- Mitsubishi insists firm ethical principles in business dealings
Above are the strengths in the SWOT Analysis of Mitsubishi Electric. The strengths of Mitsubishi Electric looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mitsubishi Electric Weaknesses
- Excessive dependency on domestic market of Japan
- Even though it has taken many initiatives to transform its early image still it being seen as “old and expensive”
These were the weaknesses in the Mitsubishi Electric SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mitsubishi Electric Opportunities
- Growth opportunities in developing geographies outside Asia especially in factory automation
- Smart electric appliances and smart energy systems presenting a market for Mitsubishi to diversify into new sectors
- Increase in demand of Elevator/Escalator infrastructure
Above we covered the opportunities in Mitsubishi Electric SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mitsubishi Electric Threats
- Requires more initiatives to change its brand perception
- Local competitors in emerging markets
The threats in the SWOT Analysis of Mitsubishi Electric are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mitsubishi Electric SWOT analysis.
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About Mitsubishi Electric
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mitsubishi Electric Overview | |
|---|---|
| Parent Company |
Mitsubishi Group |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Changes for the better |
| USP |
Offers high quality products characterized by commitment to innovation and sustainable operations |
| Mitsubishi Electric STP | |
| Segmentation |
Industrial air conditioning systems, automotive equipment ,factory automation systems, home products, information & communication systems |
| Target Market |
Industries which require energy & electric systems, electronic devices, automation systems and Information and communication systems. People who require high quality home appliances |
| Positioning |
Applying technologies to contribute to society and daily life around the world as a leading green company |
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